India Breastfeeding Accessories Market India Breastfeeding Accessories Market Research Report: By Product (Breast Pumps, Breast Milk Bottles, Nipple Care Products, Breast Shells, Breast Feeding Pillow, Cleaning Products) andBy End-User (Hospitals & Clinics, Personal)- Forecast to 2035

India Breastfeeding Accessories Market Overview:

As per MRFR analysis, the India Breastfeeding Accessories Market Size was estimated at 148 (USD Million) in 2023.The India Breastfeeding Accessories Market is expected to grow from 157(USD Million) in 2024 to 470 (USD Million) by 2035. The India Breastfeeding Accessories Market CAGR (growth rate) is expected to be around 10.482% during the forecast period (2025 - 2035).

Key India Breastfeeding Accessories Market Trends Highlighted

The market for nursing accessories in India is seeing a number of significant trends that are indicative of shifting perspectives on maternity care and breastfeeding. The demand for items like breast pumps, nursing pads, and breastfeeding covers is rising as more people become aware of the advantages breastfeeding offers to both moms and babies.

Mothers are encouraged to accept breastfeeding through government programs such as the National Health Mission, which promote breastfeeding knowledge and practices. The market is driven ahead by this emphasis on maternity and paediatric health.

The growing trend of health-conscious parenting, in which more parents are looking for natural solutions for their infants' diet, is one of the main factors driving the industry. There is a significant demand for practical breastfeeding aids that enable working moms to balance their job and breastfeeding schedules due to the rise in working mothers in cities.

Additionally, a rise in internet purchasing has made breastfeeding items more widely available and accessible throughout India, satisfying a range of consumer preferences. The creation of reusable and environmentally friendly nursing accessories is one opportunity to investigate in this industry, as it corresponds with consumers' growing sustainability preferences and environmental consciousness.

Additionally, by emphasising culturally sensitive marketing and education, firms can reach underprivileged areas and groups where nursing customs are common but may not have access to contemporary support items.

According to recent trends, moms are increasingly sharing their experiences with breastfeeding accessories on social media, which increases demand through peer recommendations and online interaction.

The combination of these elements points to a strong growth trajectory for the Indian market for breastfeeding accessories, emphasising the necessity of ongoing innovation and consumer education.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

India Breastfeeding Accessories Market Drivers

Increasing Awareness about Breastfeeding Benefits

There has been a notable rise in awareness regarding the benefits of breastfeeding in India, driven by campaigns from organizations such as the World Health Organization (WHO) and the Ministry of Health and Family Welfare.

The WHO recommends exclusive breastfeeding for the first six months of life, which aligns with India's initiatives to promote maternal and infant health. Reports indicate that about 79% of Indian mothers initiate breastfeeding within the first hour of birth, reflecting the increasing acceptance of breastfeeding as a vital health practice.

The government's focus on maternal health and child nutrition has resulted in increased access to information and resources regarding breastfeeding accessories, further propelling the India Breastfeeding Accessories Market.

Rising Number of Working Mothers

The participation of women in the workforce in India has sharply increased, with approximately 27% of women actively engaged in employment as per the National Sample Survey Office. This shift necessitates convenient breastfeeding solutions that accommodate their schedules.

As working mothers seek breastfeeding accessories such as pumps and storage bags for effective feeding even while away from their infants, the demand for such products has surged. This demographic shift significantly influences the India Breastfeeding Accessories Market, as working mothers prioritize products that support their dual role as professionals and caregivers.

Government Support and Initiatives

The Government of India has launched various initiatives to encourage breastfeeding, such as the National Nutrition Mission, which aims to improve infant and young child feeding practices. This initiative highlights the importance of breastmilk and promotes breastfeeding as the normative practice during the first two years of life.

Furthermore, the introduction of policies that provide maternity benefits for working women, such as the Maternity Benefit (Amendment) Act, 2017, reinforces the importance of breastfeeding. As a result, the India Breastfeeding Accessories Market benefits from increased product demand propelled by these supportive measures.

Advancements in Breastfeeding Technology

The innovation of breastfeeding accessories has progressed significantly in recent years, with a range of technologically advanced products entering the India Breastfeeding Accessories Market. Products such as electric breast pumps and wearable breast pumps now offer enhanced convenience and efficiency for mothers.

According to the Indian Institute of Technology, ongoing Research and Development (R&D) in breastfeeding technology is focused on improving the usability and portability of these products. As these advancements cater to modern mothers' needs, they are driving the market growth, as an expanding selection enhances accessibility and offers mothers new choices for their breastfeeding journey.

India Breastfeeding Accessories Market Segment Insights:

Breastfeeding Accessories Market Product Insights

The India Breastfeeding Accessories Market is characterized by a diverse array of products that cater to the needs of mothers and infants during the breastfeeding period. This market includes a variety of essential items, such as Breast Pumps, which play a crucial role in enabling mothers to express milk efficiently, ensuring that their babies receive adequate nutrition even when they are not present.

Breast Milk Bottles are another significant component, offering convenience for both feeding and storing expressed milk. These bottles have evolved in design to ensure safe feeding practices while facilitating easy sterilization for health benefits.

Nipple Care Products are essential for maternal comfort, especially during the early stages of breastfeeding when mothers often face challenges like soreness or cracks. Thus, these products are vital for encouraging continued breastfeeding and improving the overall experience for mothers.

Breast Shells serve a dual purpose: they protect sore nipples while also collecting excess milk, thus enhancing the breastfeeding experience for new mothers. Breast Feeding Pillows offer crucial support, helping mothers maintain a comfortable position while feeding, which can aid in better latching and reduce strain on the back and arms.

Lastly, Cleaning Products designed specifically for these accessories ensure safe standards of hygiene, which is essential in protecting the health of both mother and child. As the number of working mothers in India increases, the demand for such products has seen a notable rise.

Various trends indicate that an increasing number of parents are recognizing the benefits of breastfeeding and are seeking products that support this bonding experience.

This segment is significantly influenced by cultural changes and awareness campaigns promoting breastfeeding practices among new parents, leading to a burgeoning industry that aims to improve maternal and infant care in India's urban and rural regions.

The government of India has also initiated programs to support breastfeeding, which plays a role in driving the consumption of these accessories. Organic and eco-friendly options are becoming popular within this market, reflecting the growing consumer awareness regarding health and sustainability.

Thus, the existence and growth of these product segments within the India Breastfeeding Accessories Market highlight the evolving needs of contemporary families and emphasize the significance of providing easy, safe, and effective breastfeeding solutions.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Breastfeeding Accessories Market End-User Insights

The India Breastfeeding Accessories Market, particularly focusing on the End-User segment, reveals significant trends in both Hospitals and Clinics and Personal usage. Hospitals and Clinics are crucial as they serve as primary touchpoints for new mothers, influencing their comfort levels and assisting in establishing breastfeeding practices right after birth.

The availability of breastfeeding accessories in these facilities directly impacts maternal and infant health outcomes, making them an essential component of healthcare services in India.

Meanwhile, the Personal segment caters to individual users, highlighting the growing awareness among mothers about the benefits of breastfeeding and the convenience offered by various accessories, including breast pumps and nursing pads.

This segment reflects a shift toward a more informed and supportive approach to breastfeeding within Indian households. The increasing urbanization and rising disposable income among families further bolster the demand for quality breastfeeding accessories.

With initiatives aimed at promoting breastfeeding and awareness campaigns supported by health ministries, there is a growing acceptance and market potential for breastfeeding accessories in India. As regional healthcare policies evolve and maternal health becomes a priority, the End-User segment's significance in the India Breastfeeding Accessories Market continues to expand.

India Breastfeeding Accessories Market Key Players and Competitive Insights:

The India Breastfeeding Accessories Market is characterized by a diverse array of products designed to support breastfeeding mothers and their infants. As awareness of the importance of breastfeeding continues to rise, the demand for accessories that enhance the breastfeeding experience has also increased.

This market comprises various stakeholders, including manufacturers, distributors, and retailers, all striving to innovate and provide quality products that meet the evolving needs of consumers. Competition within this sector is intense, with numerous companies vying for market share by launching new products, investing in marketing strategies, and focusing on quality and customer satisfaction.

The market reflects a blend of traditional and contemporary approaches, allowing for a vast selection of breastfeeding-related items, such as breast pumps, nursing pads, and storage bags.

Goodwyn has established a strong presence in the India Breastfeeding Accessories Market by offering a range of innovative products tailored to meet the needs of nursing mothers. The company's strengths lie in its commitment to quality, safety, and user-friendly designs that resonate well with Indian consumers.

Goodwyn's deep understanding of the local market dynamics enables them to provide products that not only cater to the practical aspects of breastfeeding but also emphasize comfort and convenience for mothers.

This is complemented by an effective distribution network that ensures product availability across various retail channels, making it easy for consumers to access their offerings. By prioritizing customer feedback and continuously improving their product line, Goodwyn has positioned itself as a trusted brand among breastfeeding accessories in India.

Medela is renowned for its leadership in the breastfeeding accessories segment within the Indian market, focusing on high-quality products that support lactating mothers. The company offers a wide range of key products, including electric and manual breast pumps, nursing bras, and breastfeeding essentials that cater to both hospitals and individual consumers.

Medela's strengths extend to its strong brand reputation and commitment to medical research, which informs their product development and adaptation to local needs. The company has successfully established partnerships and collaborations with hospitals and healthcare professionals, reinforcing its market presence and credibility.

Medela also stays ahead of competition through continuous innovation and advancements in technology to enhance their product effectiveness. Furthermore, Medela has explored potential mergers and acquisitions to strengthen its market footprint and gain access to new technologies, thereby expanding its presence in the breastfeeding accessories arena within India.

Key Companies in the India Breastfeeding Accessories Market Include:

Goodwyn

Medela

Tommee Tippee

Nuby

Himalaya Wellness

Munchkin

Dr. Brown's

Bebcare

LuvLap

Philips Avent

Bambo Nature

Little's

Chicco

Babyhug

Pigeon

India Breastfeeding Accessories Market Developments

The India Breastfeeding Accessories Market has witnessed notable developments in recent months. In September 2023, Goodwyn announced a new line of organic breastfeeding accessories designed to cater to eco-conscious parents, reflecting a growing demand for sustainable products in the market.

Meanwhile, Medela launched an innovative breast pump that integrates advanced technology for better efficiency and convenience for mothers. The popularity of brands like Tommee Tippee and Philips Avent continues to grow, as consumers increasingly prefer products that prioritize ease of use and comfort.

Over the last few years, the market has seen a surge in valuation, largely influenced by changing consumer behaviors, increased awareness regarding breastfeeding's health benefits, and supportive government initiatives promoting maternal and child health.

Notably, in June 2022, Pigeon expanded its operations in India, strengthening its market presence. The overall growth trajectory of the breastfeeding accessories market in India reflects a shift towards higher quality and technologically advanced products to enhance the breastfeeding experience for mothers.

India Breastfeeding Accessories Market Segmentation Insights

Breastfeeding Accessories Market Product Outlook

Breast Pumps

Breast Milk Bottles

Nipple Care Products

Breast Shells

Breast Feeding Pillow

Cleaning Products

Breastfeeding Accessories Market End-User Outlook

Hospitals & Clinics

Personal

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	148.0(USD Million)
MARKET SIZE 2024	157.0(USD Million)
MARKET SIZE 2035	470.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	10.482% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Goodwyn, Medela, Tommee Tippee, Nuby, Himalaya Wellness, Munchkin, Dr. Brown's, Bebcare, LuvLap, Philips Avent, Bambo Nature, Little's, Chicco, Babyhug, Pigeon
SEGMENTS COVERED	Product, End-User
KEY MARKET OPPORTUNITIES	Growing e-commerce platforms, Increasing awareness campaigns, Rise in disposable income, Expanding urban parent demographics, Adoption of sustainable products
KEY MARKET DYNAMICS	rising urban motherhood awareness, increasing disposable income, government breastfeeding initiatives, growth of online retail, expanding product variety
COUNTRIES COVERED	India