As per MRFR analysis, the Germany Breastfeeding Accessories Market Size was estimated at 148 (USD Million) in 2023. The Germany Breastfeeding Accessories Market is expected to grow from 157 (USD Million) in 2024 to 276 (USD Million) by 2035. The Germany Breastfeeding Accessories Market CAGR (growth rate) is expected to be around 5.262% during the forecast period (2025 - 2035).
Numerous causes are causing significant changes in the breastfeeding accessories market in Germany. The growing knowledge of the health advantages of breastfeeding for both moms and babies, as highlighted by German health authorities advocating for breastfeeding as a common practice, is one major factor propelling the industry.
Furthermore, there is a growing tendency in breastfeeding accessories towards sustainable and organic materials as German consumers favour eco-friendly solutions more and more, which is indicative of a larger sustainability movement in the nation. Parents are more drawn to green items because of this desire, which is consistent with Germany's dedication to environmental preservation.
There are chances for companies to meet the increasing need for personalised nursing solutions. There is opportunity for innovation because German parents are searching for solutions that provide comfort, style, and convenience.
For example, Germany's growing number of dual-working homes is fuelling demand for discrete and portable breastfeeding aids, such as nursing covers and small breast pumps. Additionally, businesses should look into collaborating with medical professionals to inform prospective parents about the advantages of nursing and the ways that accessories can make the process easier.
Digital sites that offer breastfeeding tools and support have gained popularity in recent years. German parents are increasingly using mobile applications that provide advice and maternal support. Influencers on social media are influencing consumers' purchasing decisions by endorsing goods that align with contemporary parenting ideals. The trends in the German breastfeeding accessories market are being defined by a confluence of eco-conscious consumerism, health consciousness, and the need for creative solutions, creating a dynamic environment with enormous growth potential.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
In Germany, there is a growing awareness of the numerous health benefits associated with breastfeeding, which is significantly driving the Germany Breastfeeding Accessories Market. The Federal Ministry of Food and Agriculture along with various health organizations has promoted the importance of breastfeeding for infants' health and nutritional development.
Reports indicate that approximately 80% of mothers in Germany initiate breastfeeding immediately after childbirth, with about 40% continuing for at least six months. This substantial initiation and continuation rate not only impacts the demand for breastfeeding accessories but also fuels sales as mothers seek to increase their breastfeeding duration.
This trend is further supported by initiatives aimed at promoting breastfeeding practices across hospitals and pediatric health centers following the World Health Organization guidelines that recommend breastfeeding for the first two years of life. Therefore, as awareness expands, the market for breastfeeding accessories, such as breast pumps, nursing covers, and storage bags, is poised for growth.
The German government has implemented various policies and support programs that encourage and facilitate breastfeeding among new mothers. This includes maternal leave policies that allow mothers to stay at home longer and promote breastfeeding.
The statutory parental leave policy in Germany offers up to 14 months of leave, significantly increasing the time mothers can devote to breastfeeding. This legislative support positively affects the Germany Breastfeeding Accessories Market by fostering a conducive environment for breastfeeding.
With enhanced support through government initiatives, it is expected that mothers will utilize more breastfeeding accessories, translating to substantial growth in market demand as they make informed choices on products that support lactation and breastfeeding.
Health consciousness has significantly increased among new mothers in Germany, which directly impacts the Germany Breastfeeding Accessories Market. With access to information through healthcare providers and online platforms, mothers are increasingly aware of the nutritional importance of breastfeeding.
This trend is evident as consumer preferences shift towards high-quality and sometimes organic breastfeeding accessories that align with their health and lifestyle choices.
According to findings from the German Federal Statistical Office, there has been over a 25% increase in the purchase of breastfeeding equipment and accessories in the last five years. This statistic indicates a robust growth trend driven by a predominantly health-oriented consumer base that is expected to continue influencing the market dynamics positively.
The Germany Breastfeeding Accessories Market has been experiencing growth driven by various factors that cater to the needs of nursing mothers and their infants. One notable segment within this market is breast pumps, which have gained significant popularity as they provide convenience and flexibility for mothers who wish to maintain their milk supply while on the go.
These devices enable mothers to pump breast milk for later use, making it easier to balance work and breastfeeding, thus supporting the increasing number of working mothers in Germany. Another important segment is breast milk bottles, designed to facilitate the feeding of expressed milk while mimicking natural breastfeeding as closely as possible.
The market for nipple care products is also vital, addressing common issues such as soreness during the initial weeks of breastfeeding, thereby promoting a positive breastfeeding experience. Additionally, breastfeeding pillows are an essential accessory, designed to provide support and comfort during feeding, helping to ensure correct positioning for both mother and baby, which can reduce strain and discomfort.
Breast shells also play a role in protecting and reshaping nipples, aiding in proper breastfeeding technique and comfort. Further, cleaning products remain crucial in maintaining hygiene for breastfeeding accessories, ensuring that all items are safe and clean for the health of both the mother and baby.
Overall, the interplay of these product categories forms a substantial part of the Germany Breastfeeding Accessories Market, demonstrating the diverse needs of mothers while promoting a supportive environment for breastfeeding across the country.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Germany Breastfeeding Accessories Market, particularly within the End-User segment, is characterized by diverse applications in both Hospitals and Clinics as well as personal usage. Hospitals and Clinics play a critical role in providing necessary support to new mothers through the provision of breastfeeding accessories, ensuring both mother and baby have optimal experiences.
This segment is often seen as a gateway to understanding and integrating breastfeeding practices in a clinical setting, promoting better maternal and child health outcomes. Personal usage, on the other hand, captures a growing trend where individuals invest in accessories for convenience and comfort.
This reflects a shift towards more personalized healthcare solutions, encouraging mothers to breastfeed more confidently in their home environments. The significance of these segments is underscored by a steady demand as they respond to the evolving social norms surrounding breastfeeding, leading to increased adoption rates.
The interplay between clinical support and personal usage highlights the opportunities for market growth in the Germany Breastfeeding Accessories Market, as both realms continue to adapt to the unique needs of mothers in the country.
The Germany Breastfeeding Accessories Market has witnessed steady growth due to increasing awareness among new mothers regarding the benefits of breastfeeding. As more families opt for breastfeeding, the demand for accessories designed to facilitate this practice has risen significantly. This market encompasses a variety of products, including nipple creams, breast pumps, nursing pads, and storage bags, among others. The competitive landscape is characterized by both established brands and emerging players that strive to innovate and meet the diverse needs of consumers.
With a heightened focus on quality, safety, and sustainability, manufacturers are continually adapting to the evolving preferences of their target audience, leading to a dynamic marketplace. Johnson's Baby has carved out a substantial niche within the Germany Breastfeeding Accessories Market by leveraging its strong brand recognition and trust among consumers. The company is widely known for its commitment to producing safe and effective products that are specifically designed to support breastfeeding mothers. Its strengths lie in its extensive research and development processes, which prioritize maternal and infant health, and in the high standards of quality assurance that the brand upholds.
By now, the brand has built a robust distribution network across Germany, ensuring that its breastfeeding accessories are readily available in various retail outlets and online platforms. The combination of a powerful brand legacy, a focus on consumer education, and a steady line of quality products positions Johnson's Baby favorably within this competitive landscape. BabyBjorn has also made a significant impact in the Germany Breastfeeding Accessories Market by focusing on innovative and ergonomic designs that cater to the needs of both mothers and infants. The company's commitment to safety and functionality has established it as a trusted name among parents looking for reliable breastfeeding solutions.
Key products include breastfeeding pillows, baby carriers, and nursing accessories that promote comfort and convenience. With a strong market presence built on reputable quality and a user-friendly approach, BabyBjorn engages actively with its customer base through effective marketing strategies and social media engagement. The company continues to strengthen its position by exploring potential partnerships and collaborations, which, although not always publicly disclosed, may enhance its product offerings and market reach within Germany. Overall, BabyBjorn's dedication to innovation, combined with its responsive customer service, reinforces its strengths in catering to the unique needs of breastfeeding mothers in the country.
In the Germany Breastfeeding Accessories Market, recent developments have seen notable advancements from key players like Johnson's Baby, Medela, and Elvie, particularly focusing on innovative product launches aimed at enhancing breastfeeding experiences for mothers. For example, Medela has introduced additional models of their breast pumps, aiming to combine efficiency with user comfort, while Elvie has gained attention for its silent and wearable breast pump technology, appealing to the modern mother.
In terms of acquisitions, there have been growing discussions surrounding strategic collaborations between companies like Philips Avent and smaller tech startups, although no recent major mergers have been officially confirmed in the last few months. The market is witnessing growth fueled by increasing awareness of breastfeeding benefits and a shift in consumer preferences towards sustainable and ergonomic products, with brands like BabyBjorn and Lansinoh leading the charge.
Germany's health authorities continue to promote breastfeeding, aligning with the market's positive trajectory, noted by a growing market valuation and increased investments in Research and Development to meet evolving consumer demands. This reflects a robust ecosystem that is adapting to global trends while remaining grounded in local healthcare standards.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 148.0(USD Million) |
| MARKET SIZE 2024 | 157.0(USD Million) |
| MARKET SIZE 2035 | 276.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 5.262% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Johnson's Baby, BabyBjorn, Medela, Tommee Tippee, Spectra, Elvie, Nuk, Avent, Weleda, MAM, Lansinoh, Philips Avent, Bambo Nature, Chicco, Pigeon |
| SEGMENTS COVERED | Product, End-User |
| KEY MARKET OPPORTUNITIES | Increased demand for sustainable materials, Growth of e-commerce platforms, Expansion of maternity healthcare services, Innovations in breastfeeding technology, Rising awareness about breastfeeding benefits |
| KEY MARKET DYNAMICS | rising health consciousness, increasing number of working mothers, advancements in breastfeeding technology, growing availability of eco-friendly products, supportive government initiatives |
| COUNTRIES COVERED | Germany |
Frequently Asked Questions (FAQ) :
The Germany Breastfeeding Accessories Market is expected to be valued at 157.0 million USD in 2024.
By 2035, the market is projected to reach a value of 276.0 million USD.
The market is expected to achieve a CAGR of 5.262% from 2025 to 2035.
The market includes product segments such as Breast Pumps, Breast Milk Bottles, Nipple Care Products, Breast Shells, and Breast Feeding Pillows.
In 2024, the Breast Feeding Pillow segment holds the largest market value at 52.0 million USD.
The Breast Pumps segment is projected to be valued at 62.0 million USD by 2035.
Major players include Johnson's Baby, BabyBjorn, Medela, Tommee Tippee, and Spectra among others.
The market size for Nipple Care Products is expected to reach 35.0 million USD by 2035.
In 2024, the Breast Milk Bottles segment is expected to generate 28.0 million USD in revenue.
Growth drivers include increasing awareness and promotion of breastfeeding along with evolving consumer preferences for breastfeeding accessories.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Analyst Explore the profile of garvit vyas, one of our esteemed authors at market research future, and access their expert research contributions in the field of market research and industry analysis
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
