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Hybrid Makeup Market Research Report Information By Product (Foundation & Tinted Creams, Lipsticks & Lip Tints, Concealer, Eye Makeup, Blush & Highlighters, Primer, and Others), By Type (Natural and Conventional), By Distribution Channel (Hypermarkets & Supermarkets, Online, Specialty Stores, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/CR/20320-HCR | 128 Pages | Author: Pradeep Nandi| July 2024

Global Hybrid Makeup Market Overview

Hybrid Makeup Market Size was valued at USD 19.9 Billion in 2023. The hybrid makeup market industry is projected to grow from USD 21.21 Billion in 2024 to USD 33.182 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.60% during the forecast period (2024 - 2032). Growing consumer awareness of the overall health and appearance of their skin, the development of novel formulations, the high demand for multipurpose products that combine skin care, sun protection, and color cosmetics, and the preference for natural and clean beauty products are some of the major market drivers propelling the market's growth.

Global Hybrid Makeup Market Overview

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Hybrid Makeup Market Trends

  • Rising demand for cosmetics that offer skincare is driving the market growth.

Makeup that promotes skincare goals in addition to improving beauty is becoming more and more popular. Customers prioritize products that improve the health of their skin and are more aware of ingredients. Additionally, with a single product, hybrid makeup provides a practical way to meet skincare and cosmetic objectives. Thus, consumers' interest in hybrid cosmetic products is likely to change as a result of busy schedules and changing lifestyles. Growing acclaim for pure, natural beauty is what is driving this trend. In particular, women between the ages of 35 and 54 are particularly watchful when it comes to product labels, with 65% of them actively reviewing the contents list, according to the "Green Beauty Barometer" poll. With this group becoming more conscious of the components in skincare products, demand for hybrid cosmetics with skincare advantages is predicted to rise. Though they might not have the strong concentrations of ingredients seen in skincare products, some cosmetic products make significant skincare claims. Customers' mistrust has prompted them to carefully read ingredient labels to confirm the effectiveness of the product. Moreover, consumer demand for products with more natural components and less synthetic ones has caused a change in the beauty business toward clean beauty. The use of clean beauty elements in several hybrid makeup formulas has increased its appeal to customers who are concerned about their health and the environment.

The potency of active skincare components in cosmetics formulas is a topic that manufacturers are addressing with initiatives these days. New cosmetic items are likely to attract the attention of younger customers more. An upsurge in customer interest in hybrid makeup products is predicted due to the release of new cosmetic products like Super Serum Skin Tint and the Skin Silk Serum Foundation, which contain active components like hyaluronic acid and peptide complex that provide skincare advantages. For instance, in December 2023, Radiant Skin Brightening Serum Concealer was introduced by Tula Cosmetics, adding another item to their lineup. This clean skincare-makeup hybrid product is intended to brighten the face over time while concealing discoloration and dark circles. It has medium-to-full coverage. Tula's exclusive Rainbow Seabright Elixir and S6Pro Complex, which help calm the skin and enhance smoothness and balance, are included in the concealer, which comes in 20 tones. In order to lessen dark circles and eye bags, the product also contains eye peptides and tea leaf caffeine. These goods may be purchased at Ulta Beauty locations and on the Tula website. With regard to this, it is anticipated that the demand for natural hybrid makeup products will increase at the fastest rate throughout the projection period. Thus, driving the hybrid makeup market revenue.

Hybrid Makeup Market Segment Insights

Hybrid Makeup Product Insights

The hybrid makeup market segmentation, based on product, includes Foundation & Tinted Creams, Lipsticks & Lip Tints, Concealer, Eye Makeup, Blush & Highlighters, Primer, and Others. In 2023, the foundation & tinted creams segment dominated the market. The focus on natural ingredients and clean beauty has grown to have a major influence on consumer choices. More and more customers are looking for cosmetic solutions that they believe to be better for their skin. ILIA Beauty introduced Super Serum Skin Tint with natural ingredients in February 2021 after realizing this desire. Additionally, the development of hybrid foundation makeup products is aided by the introduction of new items.

Hybrid Makeup Type Insights

The hybrid makeup market segmentation, based on type, includes Natural and Conventional. The conventional category generated the most income in 2023. Due to busy schedules and changes in lifestyle, consumers are turning to traditional hybrid makeup to achieve skincare advantages and an improved appearance without using several products. Mass-market retailers sell conventional hybrid cosmetics items, which are slightly less expensive than their natural counterparts.

Figure 1: Hybrid Makeup Market, by Type, 2023 & 2032 (USD Billion)

Hybrid Makeup Market, by Type, 2023 & 2032

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Hybrid Makeup Distribution channel Insights

The hybrid makeup market segmentation, based on distribution channel, includes Hypermarkets & Supermarkets, Online, Specialty Stores, and Others. The specialty stores category generated the most income in 2023. Specialty shops, such as those selling cosmetics and beauty products, usually customize their product offerings to cater to a particular market niche. With experienced professionals on hand to provide expert advice, recommendations, and product demonstrations, beauty boutiques provide a more personalized shopping experience. Customers stand to benefit more from a hands-on approach, given the adaptability of hybrid beauty products.

Hybrid Makeup Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American hybrid makeup market area will dominate this market because there's a big market for clean and natural cosmetics. A 2023 EWG study found that 75% of Americans thought harmful chemicals in personal care items posed a serious threat, according to Jocelyn Lyle, Senior Vice President of Development and Partnerships at EWG (Environmental Working Group). Women under the age of 50 made up 84% of them. The need for makeup products containing natural components that improve skin health will be influenced by the increased interest in using these compounds to safeguard skin health.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, and South Korea.

Figure 2: Hybrid Makeup Market Share By Region 2023 (USD Billion)

Hybrid Makeup Market Share By Region 2023

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe hybrid makeup market accounts for the second-largest market share due to the growing demand from customers for solutions that combine traditional cosmetic elements with the benefits of skincare. Growing consumer awareness of health and well-being, along with a desire for multipurpose beauty products that streamline regimens, is driving the trend. Further, the German hybrid makeup market held the largest market share, and the UK hybrid makeup market was the fastest growing market in the European region.

The Asia-Pacific Hybrid Makeup Market is expected to grow at the fastest CAGR from 2024 to 2032. Rising levels of disposable income in nations like China, India, and Japan have caused customers to gravitate toward high-end beauty goods and multipurpose items like hybrid makeup. These nations have a sizable youthful population, which is fueling demand for cutting-edge hybrid makeup formulas. Moreover, China’s hybrid makeup market held the largest market share, and the Indian hybrid makeup market was the fastest growing market in the Asia-Pacific region.

Hybrid Makeup Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the hybrid makeup market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the hybrid makeup industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the hybrid makeup industry to benefit clients and increase the market sector. In recent years, the hybrid makeup industry has offered some of the most significant advantages to medicine. Major players in the hybrid makeup market are attempting to increase market demand by investing in research and development operations, including Kosas Cosmetics, ILIA Beauty, IT Cosmetics, LLC, The Estée Lauder Companies, L'Oreal Paris, Clinique Laboratories, LLC, CHANEL, Charlotte Tilbury Beauty Inc., RMS Beauty, and e.l.f. Cosmetics, Inc.

e.l.f. Beauty Inc. (e.l.f.) is a company that produces and markets clean, cruelty-free, vegan, and multi-brand beauty and cosmetic products. Its product line includes brushes, skincare items, eye, face, lip, and ear products. In addition, it sells brushes, equipment, and cosmetic accessories. The firm sells its goods under the brand names Keys Soulcare, e.l.f., Well People, e.l.f. Cosmetics, and e.l.f. Skin. The firm uses retail customers, e.l.f. Shops, pharmacy stores, mass and specialized retail channels, and e-commerce platforms to market and distribute its products to both domestic and foreign consumers.

Manufacturer, distributor, and marketer of cosmetics is The Estee Lauder Companies Inc. (Estee Lauder). Product categories offered by the firm include skin care, cosmetics, hair care, and scent. Among the brand names under which Estee Lauder sells its goods are GLAMGLOW, Editions de Parfums Frederic Malle, Bobbi Brown, Aveda, Clinique, Dr. Jart+, and Estee Lauder. Product distribution channels include department stores, perfumeries, spas, beauty salons, specialized multi-brand shops, authorized freestanding stores, cruise ships, duty-free shops, airports, and airplanes.

Key Companies in The Hybrid Makeup Market Include

  • Kosas Cosmetics

  • ILIA Beauty

  • IT Cosmetics, LLC

  • The Estée Lauder Companies

  • L'Oreal Paris

  • Clinique Laboratories, LLC


  • Charlotte Tilbury Beauty Inc.

  • RMS Beauty

  • l.f. Cosmetics, Inc.

Hybrid Makeup Industry Developments

June 2023: Five skincare elements that provide brilliant hues and support healthy skin were the focus of Kay Beauty's debut eye makeup line in India.

September 2022: The Soft Pinch Liquid Blush, which is available in 11 shade options and has a matte and dewy finish, was introduced by Selena Gomez's cosmetics line Rare Beauty. Hyaluronic acid, algae extracts, flower extracts, and barrier renewal complex, which give skincare benefits, are among the components in this lightweight liquid product that is blended with color pigments and delivers full-day wear.

Hybrid Makeup Market Segmentation

Hybrid Makeup Product Outlook

  • Foundation & Tinted Creams

  • Lipsticks & Lip Tints

  • Concealer

  • Eye Makeup

  • Blush & Highlighters

  • Primer

  • Others

Hybrid Makeup Type Outlook

  • Natural

  • Conventional

Hybrid Makeup Distribution Channel Outlook

  • Hypermarkets & Supermarkets

  • Online

  • Specialty Stores

  • Others

Hybrid Makeup Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Attribute/Metric Details
Market Size 2023 USD 19.9 Billion
Market Size 2024 USD 21.21 Billion
Market Size 2032 USD 33.182 Billion
Compound Annual Growth Rate (CAGR) 6.60% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019-2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product, Type, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea
Key Companies Profiled Kosas Cosmetics, ILIA Beauty, IT Cosmetics, LLC, The Estée Lauder Companies, L'Oreal Paris, Clinique Laboratories, LLC, CHANEL, Charlotte Tilbury Beauty Inc., RMS Beauty, and e.l.f. Cosmetics, Inc.
Key Market Opportunities Cosmetic science advances have led to the development of hybrid formulations with enhanced skincare benefits.
Key Market Dynamics The popularity of hybrid makeup trends is mostly due to social media influencers and beauty bloggers. Growing customer interest in multifunctional cosmetics is in line with hybrid makeup's simplicity of use and efficacy.

Frequently Asked Questions (FAQ) :

The hybrid makeup market size was valued at USD 19.9 Billion in 2023.

The market is projected to grow at a CAGR of 6.60% during the forecast period, 2024-2032.

North America had the largest share in the market.

The key players in the market are Kosas Cosmetics, ILIA Beauty, IT Cosmetics, LLC, The Estée Lauder Companies, L'Oreal Paris, Clinique Laboratories, LLC, CHANEL, Charlotte Tilbury Beauty Inc., RMS Beauty, and e.l.f. Cosmetics, Inc., among others.

The conventional category dominated the market in 2023.

The specialty stores category had the largest share in the market.

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