ID: MRFR/CR/7006-HCR | 100 Pages | Published By Snehal Singh on March 2023
Eye Makeup Market Size is anticipated to reach USD 29.15 Billion by 2030, registering a CAGR of 7.21% during 2020-2030.
Eye Makeup Market size is projected to reach USD 29.15 Billion by 2030, at a CAGR of 7.21% from 2022 to 2030. The eye makeup market is highly fragmented with the presence of a large number of global players catering to the increasing demand. The manufacturers in the market are focused on innovation due to altering fashion trends across the globe. For instance, in January 2021, The Estée Lauder Companies Inc. released a new makeup collection called La Dangereuse. The collection includes the Amour Amour Eyeshadow Palette with colors that can be worn in fall and summer. Additionally, in January 2021, Maybelline, a L'Oréal S.A. brand, launched the Total Temptation Collection including new mascara, eyeshadow palette, and eyebrow definer pencil.
The global eye makeup market industry has witnessed high growth in recent years owing to consumer focus on enhancing appearance. Eye makeup accounted for a notable share of around 23% of the global makeup market in 2018. Increasing per capita income in developing countries such as China, India, and Brazil, allowing the consumers to spend on makeup products, is expected to further boost the growth of the eye makeup market. Over the last few years, the rapid growth of social media platforms has offered market players the opportunity to advertise their products, which, in turn, has positively impacted market growth. Furthermore, the rising demand for organic and natural make-up products is expected to offer lucrative opportunities for companies to launch eye makeup without harmful chemicals.
Increasing demand for natural and organic eye makeup products
By Product Type
By Distribution Channel
|Market Size||USD 29.15 Billion|
|Forecast Units||Value (USD Billion)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||By Product Type, By Nature, By Category, By Distribution Channel, and By Region|
|Geographies Covered||North America, Europe, Asia-Pacific, and Rest of the World (RoW)|
|Key Vendors||L'Oréal S.A. (France), The Estée Lauder Companies Inc. (US), RMS Beauty (US), Anastasia Beverly Hills Inc. (US), Benefit Cosmetics LLC (US), Morphe Cosmetics Limited (US), Revolution Beauty Ltd. (UK), Hindustan Unilever Limited (India), Faces Cosmetics Inc. (US), Christian Dior SE (France)|
|Key Market Opportunities||Increasing product awareness|
|Key Market Drivers||Rising focus on appearance|
Eye Makeup Market is projected to grow at a 7.21% CAGR between 2022-2030.
Europe is expected to dominate the Eye Makeup Market.
Eye Makeup Market is predicted to touch USD 29.15 billion by 2030.
Rising working women population and increasing working women population are the key factors driving the Eye Makeup Market.
Changing consumer dynamics may limit the the eye makeup market.