Honey Market Research Report- Forecast till 2028

Honey Market Research Report: Information By Type (Alfalfa, Wildflower, Buckwheat, Acacia, Clover), By Application (Food & Beverage, Personal Care Products, Pharmaceuticals), Packaging (Bottle, Jar, Tube, Tub and others) - Forecast till 2028

ID: MRFR/F-B & N/3703-CR | February 2021 | Region: Global | 97 pages         

Honey Market

Honey Market is projected to hit USD 14.60 Billion by the end of 2028 at a CAGR of 6.85% during the forecast period of 2021-2028.


By Type Alfalfa Wildflower Buckwheat Acacia Clover
By Application Food & Beverage Personal Care Products Pharmaceuticals
By Packaging Bottle Jar Tube Tub

Key Players

  • Dabur India Ltd.
  • Comvita Ltd.
  • Barkman Honey Llc
  • Bee Maid Honey Limited
  • Billy Bee Honey Products


  • Growing Adoption of Honey as a Sugar Substitute to Drive Market Growth
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Honey Market Overview

Honey Market is projected to hit USD 14.60 Billion by the end of 2028 at a CAGR of 6.85% during the forecast period of 2021 - 2028. The key factors that would contribute to the market growth include the rise in demand for healthier alternatives to sugar and the health-conscious nature of people. As the product can be stored for a long time, customers have preferred the product over other sweet alternatives. The role of the chief market players is likely to act as an influential factor and contribute to market performance.

Honey is a thick, golden-colored liquid that is produced by industrious bees. It is made by using the nectar of flowering plants. The honey market has been showing commendable performance recently due to shifting customer preferences towards nutritional and safer replacements of sugar. As honey can be used for a diverse range of purposes, its demand has been significantly magnified. According to the Centers for Disease Control and Prevention (CDC), Americans 2 years and older need to limit their added sugar intake to lower than 10 % of their total daily calories. It has further increased the need to search for alternatives to sugar.

In the detailed honey market outlook report, the growth potential of the industry has been captured. Several honey industry trends have been evaluated in the study that could positively or negatively affect the industry's performance.

Covid 19 Analysis

The COVID 19 pandemic has negatively impacted the honey market, creating an obstruction in beekeepers and other workers operating in the industry. However, due to the health benefits of honey, several people have shown an inclination toward the consumption of honey. They have been increasing honey consumption to safeguard their health. According to the detailed honey industry forecast, the market is expected to showcase solid performance due to people's changed consumption habits. Customers are expected to adopt a health-conscious attitude and opt for natural and healthy food products such as honey instead of choosing unhealthy items like sugar. It could positively influence the global market performance.

Chief Variables Existing in the Market

  • Key Market Drivers

A diverse range of factors could act as drivers and positively influence the honey market revenue, such as health benefits associated with benefits and the rising demand for monofloral honey. These factors are expected to play an influential role during the forecasted period and drive the market performance. In the future, people are expected to choose honey over other sweet alternatives as it is a healthy and natural option.

  • Market Challenges

Several challenges exist in the honey market setting that could hamper its growth in the future. Some of the chief challenges include the high competition in the market and the ever-changing consumption pattern of the market audience. The companies that operate in the market need to consider these elements while devising their business strategy. In the global market setting, business entities would have to keep a tab on emerging and new challenges such as technical complications relating to the production process.

  • Opportunities in the Global Market

There is an opportunity for businesses in the honey market to improve the honey production process by integrating new and advanced technologies. It could help them gain a competitive edge in the market while offering high-quality honey for the customers. In addition to this, there is also an opportunity for businesses to expand honey for medicinal purposes. It could create better growth avenues for businesses in the competitive honey industry environment. Furthermore, there is also an opportunity for businesses to work on new and improved production processes so that high-quality honey can be offered in the market.


The attractiveness of the honey industry is adversely affected due to the presence of several restraining factors. One of the major market restraints is the high prevalence of diabetes among the general population. This restraint has acted as a major bottleneck in the market and hampered its growth. During the forecasted period, the health complexities of people relating to the consumption of sweet products could negatively impact the market. To capture a considerable portion of the honey market share, business players need to effectively deal with the restraining elements.

Cumulative Evaluation of the Market

The detailed honey market forecast gives an insight into honey at the micro and macro levels. Various market factors have been examined that can influence the growth and performance of the honey industry during the forecasted period. In the detailed global market analysis, high emphasis has been given to the business entities that operate in the industry and increase the competitive intensity. They are expected to play a cardinal role and influence its growth and revenue. The key variables that have been investigated thoroughly include market opportunities, drivers, challenges, and restraints. To successfully function in the market setting, organizations would have to devise suitable strategic approaches to adapt to the dynamic market.

Overview of the Main Market Segments

By Type

The honey market can be segmented into alfalfa, wildflower, buckwheat, acacia, and clover based on type. During the forecasted period, the wildflower segment is expected to expand the honey industry size. However, other segments are expected to play a decent role and contribute to the market's strong performance.

By Application

The market setting can be further divided into food and beverages, personal care products, and pharmaceuticals segments based on application. The food and beverages segment of the global market is expected to play a major role owing to the rise in demand for honey consumption. As per the detailed honey market analysis, the segment would play a leadership role in the future.

By Packaging

The honey market can be fragmented into bottles, jars, tubes, tubs, and others. The bottling segment is expected to demonstrate commendable performance in the market. Due to high convenience, the demand for the segment is expected to remain consistent during the forecasted period.  

Regional Analysis

The honey market can be categorized into several geographical segments such as the Asia Pacific, North America, Europe, and the rest of the world. In each of the regions, varying market variables are expected to contribute to their growth and performance. During the forecasted period, the Asia Pacific region is likely to play a leadership role and contribute to the expanded honey market size at the global level. The chief factors that are expected to favor the regional segment include the increase in production volume of honey and the rise in honey consumption among people.

Competitive Intensity in the Industry

The competitive intensity in the honey market is extremely intense due to its high attractiveness. Numerous business players have entered the market landscape to capitalize on the opportunities and expand their captured portion of the honey industry share. Some of the chief business entities that have been playing a dominating role in the market have been highlighted below:

  • Dabur India Ltd.

  • Comvita Ltd.

  • Barkman Honey Llc,

  • Bee Maid Honey Limited

  • Billy Bee Honey Products

Recent Market Developments

Several businesses have been integrating innovative solutions to drive honey production and support beekeepers to sustainably carry out business activities in the competitive honey market.

Dabur India Ltd., a prominent player in the honey market, has been working on its promotional strategy by sharing stories of honey collectors who source completely organic honey for customers.

Report Overview

The in-depth honey market outlook report gives an integrated insight into the attractiveness of the market. The report has critically examined various market variables to ascertain the global market growth during the forecasted period. Several strategic tools have been used to identify and analyze macro and micro environmental factors. The SWOT analytical model has been used to identify strengths, weaknesses, opportunities, and threats in the market. The PESTLE analysis has been performed to identify the diverse range of prevalent factors in the honey market setting. The competitive landscape in the market has also been investigated thoroughly as the performance of the business players would influence the entire market performance.

Key Industrial segments

By Type

  • Alfalfa

  • Wildflower

  • Buckwheat

  • Acacia

  • Clover

By Application

  • Food and Beverages

  • Personal Care Products

  • Pharmaceuticals

By Packaging

  • Bottle

  • Jar

  • Tube

  • Tub

  • Others

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Frequently Asked Questions (FAQ) :

Honey Market is expected to reach USD 14.60 Billion by 2028.

Wildflower honey is the dominant segment in the Honey Market by type.

The growing demand for honey as a healthier sweetener than refined sugar is a major driver for the global honey market.

Asia Pacific is the dominant regional entity in the Honey Market.

Key players in the Honey Market include Dabur India, Comvita Ltd., and Bee Maid Honey, among others.