Global Manuka Honey Market Research Report- Forecast to 2023

Global Manuka Honey Market Research Report- Forecast to 2023

ID: MRFR/F-B & N/2239-HCRR | October, 2018 | Region: Global | 110 pages | Half-Cooked Research Reports

Global Manuka Honey Market Information- By Specialty Food Type (Organic, Gluten-Free, GMO-Free, HFCS-Free and Others), by Application (Direct consumption/Culinary purpose, Bakery and confectionery, Medicinal purpose, Personal Care Products and Others), by Distribution Channel (Hypermarkets and Supermarkets, Convenience stores, Specialty stores, E-commerce and Others) and Region Forecast to 2023


Market Synopsis of Manuka Honey:


Market Definition:


Manuka honey is produced from the nectar of the mānuka tree and is manufactured only in New Zealand and Australia. Due to the anti-bacterial properties of manuka honey, they are used majorly for medicinal purpose. The strong flavor and sweetness of manuka honey make them a potential sweetener and table sugar replacer. The common practice of usage of unconventional sweeteners is increasing the popularity of manuka honey globally. Manuka honey is known to contain low fat and hence is gaining its significance amongst the health conscious consumers.


Market Scenario:


The wide application of Manuka Honey in the food industry as well as for medicinal purpose is considered as a major driver for Manuka Honey market. The rich taste of Manuka Honey and its increasing usage as a table sugar alternative also has a positive impact on its market growth. The high nutrient value of Manuka Honey makes its consumption more popular amongst the health conscious consumers. Shift in consumption pattern and adoption of healthy lifestyle has supported the positive growth of Manuka Honey market.


On the basis of specialty food type, HFCS-free form is found to hold a major share and is calculated to increase at high rate globally based on the rising awareness about the severe effect of consumption of high fructose corn syrup. However, organic manuka honey due to its chemical free form is also supporting the increased demand of the product from consumer’s side. The application of manuka honey in for direct consumption is found to hold a major share on a global level followed by medicinal purpose based applications. Amongst the distribution channels for the sale of manuka honey, e-commerce share is projected to increase at a high rate as the product is manufactured only in New Zealand and has less availability in other regions.


Key Players


The key players profiled in the global Manuka Honey Market are Comvita Limited (New Zealand), Watson & Son Ltd (New Zealand), Manuka Health (New Zealand), API Health (New Zealand), Wedderspoon (New Zealand), Mossops Honey (New Zealand), Cammells Honey (New Zealand)


Study Objectives of Manuka Honey Market



  • Detail analysis of the market’s segments and sub-segments

  • To estimate and forecast market size by Specialty Food Type, Application, Distribution Channel and Region

  • To analyze key driving forces which are influencing the market

  • Region level market analysis and market estimation of North America, Europe, Asia, and rest of the world (ROW) and their countries

  • Value chain analysis & supply chain analysis of Manuka Honey

  • Company profiling of major players in the market

  • Competitive strategy analysis and mapping key stakeholders in the market

  • Analysis of historical market trends and technologies along with current government regulatory requirements 


  Intended Audience



  • Manuka Honey Manufacturers

  • Bakery and Confectionery Industries

  • Personal care products manufacturers

  • Retailers and Wholesalers

  • Traders, Importers and Exporters


  Key Findings:



  • Application of Manuka Honey for medicinal purpose is anticipated to have a high growth during the forecast period.

  • Top exporters of Manuka Honey include New Zealand, Australia, China, Germany and Spain


Segments


Manuka Honey has been segmented on the basis of Specialty-Food Type which Organic, Gluten-Free, GMO-Free, HFCS-Free, Others. HFCS-Free manuka honey is found to hold a major share due to its increasing health concerns among the consumers.


Manuka Honey has been segmented on the basis of application which comprises Direct consumption/Culinary purpose, Bakery and confectionery, Medicinal purpose, Personal Care Products, Others. Manuka Honey application in Direct consumption/Culinary purpose is holding a large share followed by application in bakery and confectionery.


Manuka Honey has been segmented on the basis of Distribution Channel which comprises Hypermarkets and Supermarkets, Convenience stores, Specialty stores, E-commerce, Others. Sale through E-commerce is found to be high.


Regional Analysis


The Global Manuka Honey Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific region has the major market share followed by Europe. Changing life-style has led to adoption of healthy diet by consumers due to which Asia-Pacific is projected to generate a high revenue during the given forecast period. The Major importers of Manuka Honey include Germany, Japan U.S., France and U.K. Based on the higher demand for sugar substitutes, the import and export of Manuka Honey in the developed countries is found to rise at a steady growth rate.


 


The Global Manuka Honey Market is segmented under the following regions mentioned below:


North America



  • U.S.

  • Canada

  • Mexico 


Europe



  • Germany

  • France

  • Italy

  • Spain

  • U.K.

  • Rest of Europe


Asia-Pacific



  • China

  • India

  • Australia

  • Japan

  • Rest of Asia Pacific


Rest of the world



  • Brazil

  • Argentina

  • Saudi Arabia

  • South Africa

  • Others 


The report for Global Manuka Honey Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different markets segments and regions.

1 Executive Summary



2 Market Introduction

2.1 Definition

2.2 Scope of the study

2.2.1 Research Objectives

2.2.2 Assumptions

2.2.3 Limitations

2.3 Markets Structure

2.4 Stakeholders



3 Research methodology

3.1 Research Methods

3.1.1 Primary research

3.1.2 Secondary research

3.2 Forecast model

3.3 Market Size estimation



4 MARKET DYNAMICS

4.1 Introduction

4.1.1 Trends in Supply/Production

4.1.2 Trends in Demand/Consumption

4.1.3 Value chain analysis

4.1.4 Porter’s five forces

4.1.5 Supply Chain Analysis

4.1.6 Macroeconomic indicators Analysis for top 5 Producing countries



5 MARKET TRENDS

5.1 Consumer Trends

5.2 Feedstock Analysis

5.3 Trends in Production and Consumption

5.4 Trade (Import-export) Analysis







6. GLOBAL MANUKA HONEY MARKET-By Specialty Food Type

6.1 Introduction

6.2 Market size (sub segments)

6.2.1 Organic

6.2.2 Gluten Free

6.2.3 GMO-Free

6.2.4 HFCS- Free

6.2.5 Others



7. GLOBAL MANUKA HONEY MARKET-By Application

7.1 Introduction

7.2 Market size (sub segments)

7.2.1 Direct consumption/Culinary purpose

7.2.2 Bakery and confectionery

7.2.3 Medicinal purpose

7.2.4 Personal Care Products

7.2.5 Others



8. GLOBAL MANUKA HONEY MARKET-By Distribution Channel

8.1 Introduction

8.2 Market size (sub segments)

8.2.1 Hypermarkets and Supermarkets

8.2.2 Convenience stores

8.2.3 Specialty stores

8.2.4 E-Commerce

8.2.5 Others



9. MARKET -By Region

9.1 Introduction

9.2 North America

9.2.1 U.S.

9.2.2 Canada

9.2.3 Mexico

9.3 Latin America

9.3.1 Brazil

9.3.2 Argentina

9.4 Europe

9.4.1 Germany

9.4.2 France

9.4.3 Italy

9.4.4 U.K.

9.4.5 Spain

9.4.6 Rest of Europe

9.5 Asia– Pacific

9.5.1 China

9.5.2 India

9.5.3 Australia

9.5.4 Rest of Asia-Pacific

9.6 RoW

9.6.1 Egypt

9.6.2 South Africa

9.6.3 Others



10. Competitive landscape

10.1 Introduction

10.2 Product Launch/Development

10.3 Partnerships and Collaborations

10.4 Acquisitions

10.5 Business Expansion





11. COMPANY PROFILES

11.1 Comvita Limited (New Zealand)

11.2 Watson & Son Ltd (New Zealand)

11.3 Manuka Health (New Zealand)

11.4 API Health (New Zealand)

11.5 Wedderspoon (New Zealand)

11.6 Mossops Honey (New Zealand)

11.7 Cammells Honey (New Zealand)





LIST OF TABLES

TABLE 1 PESTLE ANALYSIS – NEW ZEALAND

TABLE 2 PESTLE ANALYSIS- AUSTRALIA

TABLE 3 PESTLE ANALYSIS- U.S.

TABLE 4 PESTLE ANALYSIS- FRANCE

TABLE 5 PESTLE ANALYSIS- GERMANY

TABLE 6 KEY SUPPLIERS OF MANUKA HONEY

TABLE 7 GLOBAL MARKET FOR MANUKA HONEY, BY SPECIALTY FOOD TYPE, (2017-2023), USD MILLION

TABLE 8 GLOBAL MARKET FOR MANUKA HONEY, BY APPLICATION, (2017-2023), USD MILLION

TABLE 9 GLOBAL MARKET FOR MANUKA HONEY, BY DISTRIBUTION CHANNEL, (2017-2023), USD MILLION

TABLE 10 GLOBAL MANUKA HONEY SALES AND GROWTH RATE (2017-2023) USD MILLION

TABLE 11 GLOBAL MARKET FOR MANUKA HONEY TOP 5 COUNTRIES

TABLE 12 GLOBAL MARKET FOR MANUKA HONEY TOP COMPANIES-USD MILLION

TABLE 13 NORTH AMERICAN GLOBAL MARKET FOR MANUKA HONEYS, BY SPECIALTY FOOD TYPE, (2017-2023) USD MILLION

TABLE 14 GLOBAL MARKET FOR MANUKA HONEY, BY APPLICATION, (2017-2023), USD MILLION

TABLE 15 GLOBAL MARKET FOR MANUKA HONEY, BY DISTRIBUTION CHANNEL, (2017-2023), USD MILLION

TABLE 16 EUROPEAN GLOBAL MARKET FOR MANUKA HONEYS, BY SPECIALTY FOOD TYPE, (2017-2023) USD MILLION

TABLE 17 GLOBAL MARKET FOR MANUKA HONEYS, BY APPLICATION, (2017-2023), USD MILLION

TABLE 18 GLOBAL MARKET FOR MANUKA HONEYS, BY DISTRIBUTION CHANNEL, (2017-2023), USD MILLION

TABLE 19 APAC GLOBAL MARKET FOR MANUKA HONEYS, BY SPECIALTY FOOD TYPE, (2017-2023) USD MILLION

TABLE 20 GLOBAL MARKET FOR MANUKA HONEYS, BY APPLICATION, (2017-2023), USD MILLION

TABLE 21 GLOBAL MARKET FOR MANUKA HONEYS, BY DISTRIBUTION CHANNEL, (2017-2023), USD MILLION

TABLE 22 REST OF THE WORLD GLOBAL MARKET FOR MANUKA HONEYS, BY SPECIALTY FOOD TYPE, (2017-2023) USD MILLION

TABLE 23 GLOBAL MARKET FOR MANUKA HONEYS, BY APPLICATION, (2017-2023), USD MILLION

TABLE 24 GLOBAL MARKET FOR MANUKA HONEYS, BY DISTRIBUTION CHANNEL, (2017-2023), USD MILLION

TABLE 25 COMPETITIVE LANDSCAPING BASED ON FINACIALS DURING THE YEAR 2016 





LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY

FIGURE 2 PRIMARY DATA ANALYSIS APPROACH

FIGURE 3 SECONDARY DATA ANALYSIS APPROACH

FIGURE 4 TRENDS IN MANUKA HONEY IMPORTS 2011-16

FIGURE 5 GROWTH RATE IN MANUKA HONEY IMPORTS 2011-16

FIGURE 6 MANUKA HONEY IMPORTS MARKET SHARE BY TOP 5 IMPORTERS (2011 VS 2016)

FIGURE 7 TRENDS IN MANUKA HONEY EXPORTS 2011-16

FIGURE 8 GROWTH RATE MANUKA HONEY EXPORTS 2011-16

FIGURE 9 MANUKA HONEY EXPORTS MARKET SHARE BY TOP 5 EXPORTERS (2011 VS 2016)

FIGURE 10 VALUE CHAIN ANALYSIS

FIGURE 11 COST ANALYSIS: MANUKA HONEY

FIGURE 12 PORTER’S FIVE FORCES ANALYSIS

FIGURE 13 GLOBAL MARKET FOR MANUKA HONEY TRENDS BY SPECIALTY FOOD TYPE

FIGURE 14 GLOBAL MARKET FOR MANUKA HONEY TRENDS BY APPLICATION

FIGURE 15 GLOBAL MARKET FOR MANUKA HONEY TRENDS BY DISTRIBUTION CHANNEL

FIGURE 16 FINANCIALS