As per MRFR Analysis, the Global Manuka Honey Market was valued at USD 0.64 Billion in 2023 and is projected to reach USD 1.10 Billion by 2032, growing at a CAGR of 6.00% from 2024 to 2032. The market is driven by increasing awareness of health benefits associated with manuka honey, including its antimicrobial properties and effectiveness in wound healing, oral health, and digestive issues. The demand for organic products is also rising, with the organic segment expected to dominate the market. North America is anticipated to hold the largest market share, driven by the popularity of nutrient-fortified foods and health-conscious consumer behavior.
The health benefits of manuka honey are significantly driving market growth.
Comvita Limited, Steens Honey, Manuka Health New Zealand, Berringa, GO Healthy New Zealand Ltd., Simply Honey, Barnes Natural, Nature's Gold, New Zealand Honey Co.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Manuka Honey Market Trends
Market CAGR for manuka honey is being driven by health benefit associated with honey. Scientific research has shown that manuka honey is highly valued for its antimicrobial capabilities. It aids in wound healing, boosts metabolism, cures sore throats, and is particularly beneficial to the skin. The US FDA authorised manuka honey as a wound therapy option in 2007. Several studies have indicated that manuka honey can improve wound healing, accelerate tissue regeneration, and even reduce pain in burn patients. Manuka honey is also good for your teeth.Manuka honey has been found in studies to target harmful oral bacteria related with plaque buildup, gum irritation, and tooth decay. Because of its high antibacterial properties, manuka honey is unlikely to contribute to cavities or tooth decay.
In addition, researchers discovered that ingesting manuka honey on a daily basis may help reduce symptoms associated with irritable bowel syndrome (IBS), a common digestive illness. Manuka honey is also thought to reduce acne-related irritation due to its anti-inflammatory qualities. Thus, the health benefits of manuka honey, as well as increased consumer awareness, fuel market expansion. According to The Diabetes Council, manuka honey will be the healthiest replacement for diabetics in December 2021. As a result, people prefer organic or natural raw materials over artificial flavouring.
Furthermore, manuka honey has numerous health benefits, including aiding wound healing, promoting oral health, soothing a sore throat, preventing gastric ulcers, improving digestive symptoms, treating acne, and many more. These benefits connected with manuka honey entice customers, increasing its demand and thereby contributing to market growth. For example, according to the worlds top exports, natural honey earnings climbed from 2.38 USD billion to 2.65 USD billion between 2020 and 2021. Thus, rising demand and consumption of natural honey, which includes manuka honey, boost production, which ultimately contributes to market expansion in the anticipated period.
The manuka honey market segmentation, based on product type includes MGO 83, MGO 263, MGO 514, MGO 829 and others. MGO 514 segment dominated the market. MGO 514 mg manuka honey is pure manuka honey with high quality potency. The high UMF level in manuka concentrate imparts a lovely floral flavour and a deep colour. Manufacturers are now offering UMF 15 + / MGO 514 mg / kg (ppm) manuka honey that is fully non-sterile and free of genetically engineered components. These businesses also avoid excessive heat treatment, which reduces the UMF content and quality of the honey.
The manuka honey market segmentation, based on category includes conventional and organic. In 2022, the organic segment will have a greater market share. Organic agriculture is a method of producing manuka honey on farms that does not utilise synthetic fertilisers, pesticides, or growth regulators. Chemically, manuka honey includes an antibacterial chemical compound known as methylglyoxal (MG). It boosts the immune system's resilience to common infections while also boosting moderate burns, wounds, and sore throats. Consumer demand for organic manuka honey is expected to force corporations and breeders to promote organic agriculture, fueling growth in this market.
The manuka honey market segmentation, based on distribution channel, includes store-based and non-store-based. Non-store-based channels are growing at faster rate in the manuka honey industry owing to the availability of various manuka honey products on e-commerce portals. Online shopping is preferred nowadays than going to supermarket or specialty stores to shop as it saves a lot of time of consumer. E-commerce service make possible for consumer to get their product within the shortest time and they can compare price of product to different online shops.
Figure1: Manuka Honey Market, by Distribution channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American manuka honey market area will dominate this market, due to high demand for varied snacks among both children and adults, as well as rising consumption of nutrient-fortified foods, are driving market expansion in this area. Manuka honey is now commonly utilised in the production of snack bars. Furthermore, customers are primarily concerned with preserving health and controlling their weight, which has resulted in an increase in demand for natural foods.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: MANUKA HONEY MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s manuka honey market accounts for the second-largest market share due to increasing preference towards healthy products. Further, the German manuka honey held the largest market share, and the UK market of manuka honey was the fastest-growing market in the European region
The Asia-Pacific Manuka Honey Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to to enormous changes in terms of manuka honey consumption. Moreover, China’s manuka honey held the largest market share, and the Indian manuka honey industry was the fastest-growing market in the Asia-Pacific region.
Manuka Honey Key Market Players & Competitive Insights
Leading market players are extensively spending in R&D to increase their product lines, which will help the manuka honey market grow even more. Market participants are also engaging in a number of strategic initiatives in order to grow their worldwide presence, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organisations. To expand and survive in a more competitive and rising market climate, the manuka honey industry must provide cost-effective products.
Manufacturing locally to reduce operational costs is a fundamental business strategy utilised by producers in the worldwide manuka honey industry to benefit customers and expand the market sector. The manuka honey industry has provided some of the most significant benefits to medicine in recent years. GO Healthy New Zealand Ltd., Simply Honey, and Barnes Natural Nature's Gold are among the major players in the manuka honey market. New Zealand Honey Co., Haddrell's, Mossops Honey, Happy Valley Honey, and others are attempting to enhance market demand through R&D investments.
Twin Nature Pty Ltd is a 100% Australian-owned company that manufactures all of its products in Australia. Our first product, Manuka Honey, was born in the year 2020, in the midst of a pandemic. Twin Nature was founded with the intention of harvesting nature's gift in order to revitalise life. In Australia, we frequently take our magnificent land and what it has to offer for granted. We wanted to deliver premium quality goods in new and accessible ways, just as nature intended. Twin Nature, on the other hand, sought to do things differently, in a creative and original way that was also environmentally sensitive. We intended to address the inconvenient traditional honey ingestion method. As a result, we created honey straws. In September 20222, Twin Nature introduced Manuka Honey Straws to the US market.
Comvita Ltd is a firm based in New Zealand. It is involved in the creation and marketing of natural health and wellness products. Manuka honey, manuka honey extract, nutritious oils, royal jelly, olive leaf extract, and other goods are among its offerings. Greater China, ANZ, Rest of Asia, Rest of Asia, and EMEA are the company's geographical segments. Greater China accounts for the vast majority of their revenue. Comvita Limited, NZX: CVT, is a privately held New Zealand public business that generates revenue by manufacturing and distributing honey and health products, as well as apiary ownership and administration. In March 2021, COMVITA has released a new UMF25+ Manuka Honey. According to the firm, it is both rare and valuable.
Key Companies in the manuka honey market include
Manuka Honey Industry Developments
On 10 March 2024, Comvita, the largest producer of manuka honey in New Zealand, was reported to have penetrated the high-grade manuka honey market. This product highlights its exceptional genus defining factor that directly serves to the audience with high health standards.
In February 2024, Wedderspoon introduced a new range of skin care product lines which use manuka honey as a key ingredient. It combines the anti-bacterial and moisture properties of honey. This combination has the growing need for use of organic ingredients in skin care products.
In January 2024, Manuka Health announced the development of high strength manuka honey syrup which is used for natural treatment against flu and cold. This medication conforms to the rising trend of consumers shifting their focus towards alternative and functional medicinal products.
In December 2023, Airborne Honey introduced a sustainable packaging for its manuka honey jars out of recyclable materials. This is in line with the company's approach to attract more customers who are environmentally aware.
In November 2023, Watson & Son signed a mutual agreement with the reputable Asian retailer to extend its distribution reach within China and Japan. This partnership aims at riding on the growing appetite for the high end manuka honey in the Asia Pacific region.
On October 2023, ApiHealth NZ launched bioactive manuka honey blends combined with natural bee venom plus royal jelly. These blends seek to appeal to the expanding category of customers who are inclined towards more health and wellness products.
In September 2023, Midlands Apiaries announced its intention to construct a modern hi-tech facility for manuka honey processing and packaging. The construction is to cater for the increased global demand and increase productivity.
On August 15, 2023, New Zealand’s Ministry for Primary Industries (MPI) has implemented further requirements for the certification of manuka honey which is aimed at ensuring the integrity of the New Zealand honey sector in international markets.
North America
Europe
Asia-Pacific
Rest of the World
| Attribute/Metric | Details |
| Market Size 2023 | USD 0.64 Billion |
| Market Size 2024 | USD 0.68 Billion |
| Market Size 2032 | USD 1.1 Billion |
| Compound Annual Growth Rate (CAGR) | 6.00% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Category Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Comvita Limited, Steens Honey, Manuka Health New Zealand, Berringa, Australia's Manuka, GO Healthy New Zealand Ltd., Simply Honey, Barnes Natural Nature's Gold. New Zealand Honey Co., Haddrell's, Mossops Honey, Happy Valley Honey. |
| Key Market Opportunities | Increasing Consumer Preference for Organic Honey. |
| Key Market Dynamics | The Health Advantages of Manuka Honey. |
Manuka Honey Market Highlights:
Frequently Asked Questions (FAQ):
The manuka honey market size was valued at USD 0.64 Billion in 2023.
The market is projected to grow at a CAGR of 6.00% during the forecast period, 2024-2032.
North America had the largest share in the market.
The key players in the market are GO Healthy New Zealand Ltd., Simply Honey, Barnes Natural Nature's Gold. New Zealand Honey Co., Haddrell's, Mossops Honey, Happy Valley Honey.
The MGO 514 category dominated the market in 2023.
Organics had the largest share in the market.
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