The manuka honey market size is projected to expand at a CAGR of 7.78% from 2021 to 2028, reaching USD 1,032.73 million by the end of 2028.
The global manuka honey market has witnessed a significant growth rate over the last few years and is projected to register a 7.78% CAGR during the forecast period. Health benefits associated with manuka honey are majorly driving the growth of the market. Growing preference for healthy sweeteners among consumers is further supporting the market growth. Also, advancements in honey production technology boost market growth. Moreover, rising consumer preference for organic products is expected to create new opportunities for the vendors active in the global manuka honey market. However, the growing gap between demand & supply of honey in the Europe market is restricting the growth of the market. Also, honey laundering practices impose a challenging situation for the market.
Manuka honey is highly valued for its antibacterial properties, as has been substantiated by scientific research. It helps in wound healing, improves metabolism, treats sore throat, and is also good for the skin. In 2007, manuka honey was approved by the US FDA as an option for wound treatment. Multiple studies have shown that manuka honey can enhance wound healing, amplify the regeneration of tissues, and even decrease pain in patients suffering from burns. Manuka honey also promotes oral health. Studies have shown manuka honey attacks harmful oral bacteria associated with plaque formation, gum inflammation, and tooth decay. Manuka honey’s potent antibacterial effects make it unlikely to contribute to cavities or tooth decay. Moreover, researchers have discovered that regularly consuming manuka honey may help decrease symptoms associated with irritable bowel syndrome (IBS), a common digestive disorder. Additionally, owing to its anti-inflammatory properties, manuka honey is said to decrease inflammation associated with acne. Thus, these health benefits associated with manuka honey and its rising awareness among the consumers drive the market growth.
The European Union is the world's second-biggest producer of honey after China. Every year, about 600,000 beekeepers and 17 million beehives produce about 250,000 tons of honey. However, the production does not cover the demand: About 200,000 tons of honey were imported into the EU in 2020, mainly from China, accounting for about 40% of EU imports. The production level of honey in Europe seemed to decrease rapidly. Several factors contribute to the overall decline of the European apiculture sector. Outbreaks of animal diseases, intensive agriculture, exposure to chemicals, habitat loss, and adverse climatic conditions are a threat to the productivity of beehives. The European Parliament is calling on the European Commission and EU countries to come up with new measures to protect bees and help beekeepers. Also, the European Union has proposed regulations against the use of certain pesticides. The European Union’s proposal targets pesticides used to treat plants and cereals that are attractive to bees and pollinators. The new regulation is expected to have a positive impact on bee health and bee populations in Europe. However, honey production is not likely to increase significantly. Also, large-scale honey production is becoming less profitable due to increasing labor costs and the fact that pollination receives priority over honey production. These factors also result in high prices of the product in the market. Thus, the growing gap between demand and supply of honey in Europe is expected to threaten the growth of the manuka honey market during the review period.
The consumers in developed economies are increasingly concerned about the impact of agricultural activities on the environment and are looking for products with less environmental impact. Consumer awareness is rising regarding the environmental and health impact of chemicals during food cultivation. Consumers are shifting toward organically procured honey due to the increasing awareness regarding the negative impact of chemicals on human health. The organic market in Europe and the US is increasingly becoming mainstream and is highly developed in Western European countries such as Germany, France, and the UK. According to MRFR analysis, the Europe organic products market was valued at USD 104.6 billion in 2020, registering a CAGR of approximately 7.5% from 2010 to 2020. There is a constant growth of organic bee products, and Germany is among the top importers of organic honey. Such promising growth statistics offer market players lucrative opportunities with the addition of organic manuka honey to their portfolios and/or expansion in the distribution of organic manuka honey.
By Product Type
Based on product type, the global manuka honey market has been segmented into MGO 83, MGO 263, MGO 514, MGO 829, and others. The others segment accounted for the largest market share in 2020, whereas the MGO 829 segment is expected to record the highest CAGR of 8.00% during the forecast period.
Based on category, the global manuka honey market has been segmented into conventional and organic. In terms of value, the conventional segment accounted for the largest market share in 2020 and is projected to register a decent CAGR of 7.70% during the forecast period. However, the organic segment is expected to register the highest CAGR of 8.27% during the forecast period.
By Distribution Channel
Based on distribution channel, the global market has been segmented into store-based and non-store-based. The store-based segment accounted for a larger market share of 83.13% in 2020, whereas the non-store-based segment is expected to record the highest CAGR of 8.34% during the forecast period.
Global Manuka honey Market Share, by Region, 2020 (%)Sources: MRFR Analysis
By region, the global manuka honey market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific accounted for the largest market share of 68.84% in 2020. Europe was the second-largest market in 2020 and is projected to exhibit a CAGR of 8.21% during the review period. The market in Europe is expected to register the highest CAGR of 8.21% during the forecast period.
The Asia-Pacific accounted for the largest market share of 68.82% of the manuka honey market in 2020. The regional market is expected to register a CAGR of 7.68% during the forecast period. The APAC market encompasses several developing and developed economies, such as Australia, India, Japan, China, and South Korea. These developed and developing countries are experiencing growing middle-class population along with growing urbanization, which provides several opportunities for the major players in the manuka honey market. Australia is the main market of Manuka honey which is made from the nectar of the manuka tree in the Asia-Pacific region. The manuka honey industry in Asia-Pacific countries has undergone tremendous changes over the years. China and India are among the top manuka honey consuming countries in Asia-Pacific. Increased health awareness among consumers is also expected to drive the market growth. The growing demand for healthy foods is one of the main reasons for the growth of manuka honey in Asia-Pacific. The hectic pace of life and well-being concerns have changed the dietary pattern of the people, which is driving the growth of the market in the region. Moreover, the consumption of manuka honey in Asia-Pacific has increased due to the increase in disposable income and the availability of manuka honey in various forms in online and offline retail stores. An increase in purchasing power coupled with an increase in millennial spending on nutrient-dense foods is driving the growth of the manuka honey market in the region.
Europe accounted for 16.97% of the global manuka honey market in 2020 and is projected to expand at a 8.21% CAGR during the forecast period. The UK and Germany were the key contributors to the growth of the European market in 2020. The market in Germany is projected to register the highest growth rate of 8.52% during the forecast period 2021 to 2028. The European countries includes several developed economies, such as France, Germany, Italy, and the United Kingdom.
The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have a global reach and diverse product portfolios. Companies such as Comvita Limited (New Zealand), Steens Honey (New Zealand), Manuka Health New Zealand (New Zealand), and Berringa (Australia) dominate the global market due to brand reputation, product differentiation, financial stability, and diversified regional presence.
Prominent players in the global market include Comvita Limited (New Zealand), Steens Honey (New Zealand), Manuka Health New Zealand (New Zealand), Berringa (Australia), Australia’s Manuka (Australia), GO Healthy New Zealand Ltd. (New Zealand), Simply Honey (Australia), Barnes Natural (Australia), Nature’s Gold (Australia), New Zealand Honey Co. (New Zealand), Haddrell's (New Zealand), Mossops Honey (New Zealand), Happy Valley Honey (New Zealand), 100% Pure NZ Honey (New Zealand), Arataki Honey (New Zealand), Egmont Honey (New Zealand), Streamland Honey (New Zealand), OHA Honey (New Zealand), ApiHealth NZ Ltd. (New Zealand), Wedderspoon (New Zealand), Cammells Honey (New Zealand), Capilano Honey Ltd. (New Zealand), Honey New Zealand (New Zealand), Richora Honey (New Zealand), Midland Apiaries (New Zealand), and Taylor Pass Honey Co (New Zealand).
Scope of the Report
Global Manuka honey Market, by Product Type
Global Manuka honey Market, by Category
Global Manuka honey Market, by Application
Global Manuka honey Market, by Region
|Market Size||USD 1,032.73 million|
|Forecast Units||Value (USD Million)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||By Type, Category, Distribution Channel, and Region|
|Geographies Covered||North America, Europe, Asia-Pacific, and Rest of the World (RoW)|
|Key Vendors||Comvita Limited, Steens Honey, Manuka Health New Zealand, Berringa, Australia’s Manuka, GO Healthy New Zealand Ltd., Simply Honey, Barnes Natural, Nature’s Gold, New Zealand Honey Co., Haddrell's, Mossops Honey, Happy Valley Honey|
|Key Market Opportunities||Rising Consumer Preference for Organic Honey|
|Key Market Drivers||Health Benefits Associated with Manuka Honey|
Manuka honey market is projected to grow at a 7.78% CAGR between 2021-2028.
Comvita Limited, Steens Honey, Manuka Health New Zealand, Berringa, Australia’s Manuka, GO Healthy New Zealand Ltd., Simply Honey, Barnes Natural, Nature’s Gold, New Zealand Honey Co., Haddrell's, Mossops Honey, and Happy Valley Honey are some of the key players in global manuka honey market.
The global market is driving its market growth due to manuka honey's low-fat content, increased preference for honey instead of table sugar, and increasing adoption of natural and high nutritional products among health-conscious people.
Demand and supply gap may limit the manuka honey market growth.
Manuka honey is widely used in personal care products, medicinal purpose, bakery and confectionery, and others.
Asia Pacific is expected to lead the manuka honey market.