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Manuka Honey Market Research Report Information By Product Type (MGO 83, MGO 263, MGO 514, MGO 829 And Others), By Category (Conventional And Organic), By Distribution Channel (Store-Based And Non-Store-Based) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/F-B & N/2239-CR | 128 Pages | Author: Snehal Singh| August 2022

Manuka Honey Market Summary

As per Market Research Future Analysis, the Global Manuka Honey Market was valued at USD 0.64 Billion in 2023 and is projected to reach USD 1.10 Billion by 2032, growing at a CAGR of 6.00% from 2024 to 2032. The market is driven by increasing awareness of health benefits associated with manuka honey, including its antimicrobial properties and effectiveness in wound healing, oral health, and digestive issues. The demand for organic products is also rising, with the organic segment expected to dominate the market. North America is anticipated to hold the largest market share, driven by the popularity of nutrient-fortified foods and health-conscious consumer behavior.

Key Market Trends & Highlights

The health benefits of manuka honey are significantly driving market growth.

  • Market Size in 2023: USD 0.64 Billion
  • Projected Market Size by 2032: USD 1.10 Billion
  • CAGR from 2024 to 2032: 6.00%
  • Organic segment expected to dominate market share in 2022

Market Size & Forecast

2023 Market Size: USD 0.64 Billion
2024 Market Size: USD 0.69 Billion
2032 Market Size: USD 1.10 Billion
Largest Regional Market Share in 2024: North America

Major Players

Comvita Limited, Steens Honey, Manuka Health New Zealand, Berringa, GO Healthy New Zealand Ltd., Simply Honey, Barnes Natural, Nature's Gold, New Zealand Honey Co.

Manuka Honey Market1

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Manuka Honey Market Trends

    • Manuka Honey's health benefits propel market growth.

Market CAGR for manuka honey is being driven by health benefit associated with honey. Scientific research has shown that manuka honey is highly valued for its antimicrobial capabilities. It aids in wound healing, boosts metabolism, cures sore throats, and is particularly beneficial to the skin. The US FDA authorised manuka honey as a wound therapy option in 2007. Several studies have indicated that manuka honey can improve wound healing, accelerate tissue regeneration, and even reduce pain in burn patients. Manuka honey is also good for your teeth.Manuka honey has been found in studies to target harmful oral bacteria related with plaque buildup, gum irritation, and tooth decay. Because of its high antibacterial properties, manuka honey is unlikely to contribute to cavities or tooth decay.

In addition, researchers discovered that ingesting manuka honey on a daily basis may help reduce symptoms associated with irritable bowel syndrome (IBS), a common digestive illness. Manuka honey is also thought to reduce acne-related irritation due to its anti-inflammatory qualities. Thus, the health benefits of manuka honey, as well as increased consumer awareness, fuel market expansion. According to The Diabetes Council, manuka honey will be the healthiest replacement for diabetics in December 2021. As a result, people prefer organic or natural raw materials over artificial flavouring.

Furthermore, manuka honey has numerous health benefits, including aiding wound healing, promoting oral health, soothing a sore throat, preventing gastric ulcers, improving digestive symptoms, treating acne, and many more. These benefits connected with manuka honey entice customers, increasing its demand and thereby contributing to market growth. For example, according to the worlds top exports, natural honey earnings climbed from 2.38 USD billion to 2.65 USD billion between 2020 and 2021. Thus, rising demand and consumption of natural honey, which includes manuka honey, boost production, which ultimately contributes to market expansion in the anticipated period.

Manuka Honey Segment Insights

Manuka Honey Product Type Insights

The manuka honey market segmentation, based on product type includes MGO 83, MGO 263, MGO 514, MGO 829 and others. MGO 514 segment dominated the market. MGO 514 mg manuka honey is pure manuka honey with high quality potency. The high UMF level in manuka concentrate imparts a lovely floral flavour and a deep colour. Manufacturers are now offering UMF 15 + / MGO 514 mg / kg (ppm) manuka honey that is fully non-sterile and free of genetically engineered components. These businesses also avoid excessive heat treatment, which reduces the UMF content and quality of the honey.

Manuka Honey Category Insights

The manuka honey market segmentation, based on category includes conventional and organic. In 2022, the organic segment will have a greater market share. Organic agriculture is a method of producing manuka honey on farms that does not utilise synthetic fertilisers, pesticides, or growth regulators. Chemically, manuka honey includes an antibacterial chemical compound known as methylglyoxal (MG). It boosts the immune system's resilience to common infections while also boosting moderate burns, wounds, and sore throats. Consumer demand for organic manuka honey is expected to force corporations and breeders to promote organic agriculture, fueling growth in this market.

Manuka Honey Distribution channel Insights

The manuka honey market segmentation, based on distribution channel, includes store-based and non-store-based. Non-store-based channels are growing at faster rate in the manuka honey industry owing to the availability of various manuka honey products on e-commerce portals. Online shopping is preferred nowadays than going to supermarket or specialty stores to shop as it saves a lot of time of consumer. E-commerce service make possible for consumer to get their product within the shortest time and they can compare price of product to different online shops.

Figure1: Manuka Honey Market, by Distribution channel, 2022 & 2032 (USD Billion)

Manuka Honey Market, by Distribution channel, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Manuka Honey Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American manuka honey market area will dominate this market, due to high demand for varied snacks among both children and adults, as well as rising consumption of nutrient-fortified foods, are driving market expansion in this area. Manuka honey is now commonly utilised in the production of snack bars. Furthermore, customers are primarily concerned with preserving health and controlling their weight, which has resulted in an increase in demand for natural foods.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: MANUKA HONEY MARKET SHARE BY REGION 2022 (USD Billion)

MANUKA HONEY MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe’s manuka honey market accounts for the second-largest market share due to increasing preference towards healthy products. Further, the German manuka honey held the largest market share, and the UK market of manuka honey was the fastest-growing market in the European region

The Asia-Pacific Manuka Honey Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to to enormous changes in terms of manuka honey consumption. Moreover, China’s manuka honey held the largest market share, and the Indian manuka honey industry was the fastest-growing market in the Asia-Pacific region.

Manuka Honey Key Market Players & Competitive Insights

Leading market players are extensively spending in R&D to increase their product lines, which will help the manuka honey market grow even more. Market participants are also engaging in a number of strategic initiatives in order to grow their worldwide presence, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organisations. To expand and survive in a more competitive and rising market climate, the manuka honey industry must provide cost-effective products.

Manufacturing locally to reduce operational costs is a fundamental business strategy utilised by producers in the worldwide manuka honey industry to benefit customers and expand the market sector. The manuka honey industry has provided some of the most significant benefits to medicine in recent years. GO Healthy New Zealand Ltd., Simply Honey, and Barnes Natural Nature's Gold are among the major players in the manuka honey market. New Zealand Honey Co., Haddrell's, Mossops Honey, Happy Valley Honey, and others are attempting to enhance market demand through R&D investments.

Twin Nature Pty Ltd is a 100% Australian-owned company that manufactures all of its products in Australia. Our first product, Manuka Honey, was born in the year 2020, in the midst of a pandemic. Twin Nature was founded with the intention of harvesting nature's gift in order to revitalise life. In Australia, we frequently take our magnificent land and what it has to offer for granted. We wanted to deliver premium quality goods in new and accessible ways, just as nature intended.  Twin Nature, on the other hand, sought to do things differently, in a creative and original way that was also environmentally sensitive. We intended to address the inconvenient traditional honey ingestion method. As a result, we created honey straws. In September 20222, Twin Nature introduced Manuka Honey Straws to the US market.

Comvita Ltd is a firm based in New Zealand. It is involved in the creation and marketing of natural health and wellness products. Manuka honey, manuka honey extract, nutritious oils, royal jelly, olive leaf extract, and other goods are among its offerings. Greater China, ANZ, Rest of Asia, Rest of Asia, and EMEA are the company's geographical segments. Greater China accounts for the vast majority of their revenue. Comvita Limited, NZX: CVT, is a privately held New Zealand public business that generates revenue by manufacturing and distributing honey and health products, as well as apiary ownership and administration. In March 2021, COMVITA has released a new UMF25+ Manuka Honey. According to the firm, it is both rare and valuable.

Key Companies in the manuka honey market include

    • Steens Honey (New Zealand)
    • Manuka Health New Zealand (New Zealand)
    • Berringa (Australia)
    • Australia's Manuka (Australia)
    • GO Healthy New Zealand Ltd. (New Zealand)
    • Simply Honey (Australia)
    • Barnes Natural (Australia)
    • Nature's Gold (Australia)
    • New Zealand Honey Co. (New Zealand)
    • Haddrell's (New Zealand)

Manuka Honey Market Industry Developments

  • Q2 2024: Comvita opens new $12 million Manuka honey extraction facility in Paengaroa Comvita, a leading Manuka honey producer, inaugurated a state-of-the-art extraction facility in Paengaroa, New Zealand, aimed at increasing production capacity and supporting export growth.
  • Q1 2024: Oha Honey appoints new CEO to drive global expansion Oha Honey, one of New Zealand’s largest Manuka honey exporters, announced the appointment of a new Chief Executive Officer, signaling a renewed focus on international market growth.
  • Q3 2024: Capilano Honey launches premium Manuka honey range for Asian markets Capilano Honey, Australia’s largest honey company, introduced a new line of high-grade Manuka honey products targeting health-conscious consumers in China, Japan, and South Korea.
  • Q2 2024: Comvita secures multi-year supply contract with major US health retailer Comvita signed a multi-year agreement to supply its UMF-certified Manuka honey to a leading US health and wellness retail chain, expanding its North American distribution.
  • Q4 2024: Wedderspoon announces launch of Manuka honey-based skincare line in North America Wedderspoon, a prominent Manuka honey brand, launched a new skincare range formulated with Manuka honey, marking its entry into the natural beauty segment in the US and Canada.
  • Q1 2025: Egmont Honey receives Chinese regulatory approval for direct-to-consumer Manuka honey sales Egmont Honey, a New Zealand-based producer, obtained regulatory clearance from Chinese authorities to sell its Manuka honey products directly to Chinese consumers via e-commerce platforms.
  • Q2 2025: Honey Australia partners with Alibaba to boost Manuka honey exports to China Honey Australia announced a strategic partnership with Alibaba, aiming to increase the availability of its Manuka honey products on Tmall and other Chinese e-commerce channels.
  • Q3 2024: Comvita reports record export sales of Manuka honey in Q3 2024 Comvita disclosed in its quarterly financial report that it achieved record export sales of Manuka honey, driven by strong demand in Asia and North America.
  • Q2 2024: UK Trading Standards seizes counterfeit Manuka honey in major crackdown UK authorities conducted a large-scale operation resulting in the seizure of counterfeit Manuka honey products, reinforcing regulatory scrutiny and authenticity requirements in the market.
  • Q1 2025: Manuka Health New Zealand announces $20 million investment in new research and development center Manuka Health New Zealand revealed plans to build a new R&D facility focused on product innovation and quality assurance for Manuka honey and related health products.
  • Q4 2024: UK-based Rowse Honey launches certified Manuka honey range in Europe Rowse Honey, a leading UK honey brand, introduced a new line of certified Manuka honey products across major European supermarkets, expanding its premium offerings.
  • Q2 2025: New Zealand government announces funding for Manuka honey traceability initiative The New Zealand government allocated new funding to develop advanced traceability systems for Manuka honey exports, aiming to combat fraud and protect the country’s reputation in global markets.

Segmentation

Manuka Honey By Product Type Outlook

    • MGO 83
    • MGO 263
    • MGO 514
    • MGO 829
    • Others

Manuka Honey By Category Outlook

    • Conventional
    • Organic

Manuka Honey By Distribution Channel Outlook

    • Store-Based
    • Non-Store-Based

Manuka Honey Regional Outlook

North America

    • US
    • Canada

Europe

    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe

Asia-Pacific

    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Australia
    • Rest of Asia-Pacific

Rest of the World

    • Middle East
    • Africa
    • Latin America
Attribute/Metric Details
Market Size 2023 USD 0.64 Billion
Market Size 2024 USD 0.68 Billion
Market Size 2032 USD 1.1 Billion
Compound Annual Growth Rate (CAGR) 6.00% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Category Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled  Comvita Limited, Steens Honey, Manuka Health New Zealand, Berringa, Australia's Manuka, GO Healthy New Zealand Ltd., Simply Honey, Barnes Natural Nature's Gold. New Zealand Honey Co., Haddrell's, Mossops Honey, Happy Valley Honey.
Key Market Opportunities Increasing Consumer Preference for Organic Honey.
Key Market Dynamics The Health Advantages of Manuka Honey.


Manuka Honey Market Highlights:

Frequently Asked Questions (FAQ):

The manuka honey market size was valued at USD 0.64 Billion in 2023.

The market is projected to grow at a CAGR of 6.00% during the forecast period, 2024-2032.

North America had the largest share in the market.

The key players in the market are GO Healthy New Zealand Ltd., Simply Honey, Barnes Natural Nature's Gold. New Zealand Honey Co., Haddrell's, Mossops Honey, Happy Valley Honey.

The MGO 514 category dominated the market in 2023.

Organics had the largest share in the market.

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