Manuka Honey Market Research Report Information By Product Type (MGO 83, MGO 263, MGO 514, MGO 829 And Others), By Category (Conventional And Organic), By Distribution Channel (Store-Based And Non-Store-Based) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

Global Manuka Honey Market Overview

Manuka Honey Market Size was valued at USD 0.64 Billion in 2023. The manuka honey market industry is projected to grow from USD 0.69 Billion in 2024 to USD 1.10 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024 - 2032). Raising awareness of obesity and heart disease, particularly among young people and teenagers, as well as the health advantages of manuka honey are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Manuka Honey Market Trends

• Manuka Honey's health benefits propel market growth.

Market CAGR for manuka honey is being driven by health benefit associated with honey. Scientific research has shown that manuka honey is highly valued for its antimicrobial capabilities. It aids in wound healing, boosts metabolism, cures sore throats, and is particularly beneficial to the skin. The US FDA authorised manuka honey as a wound therapy option in 2007. Several studies have indicated that manuka honey can improve wound healing, accelerate tissue regeneration, and even reduce pain in burn patients. Manuka honey is also good for your teeth.Manuka honey has been found in studies to target harmful oral bacteria related with plaque buildup, gum irritation, and tooth decay. Because of its high antibacterial properties, manuka honey is unlikely to contribute to cavities or tooth decay.

In addition, researchers discovered that ingesting manuka honey on a daily basis may help reduce symptoms associated with irritable bowel syndrome (IBS), a common digestive illness. Manuka honey is also thought to reduce acne-related irritation due to its anti-inflammatory qualities. Thus, the health benefits of manuka honey, as well as increased consumer awareness, fuel market expansion. According to The Diabetes Council, manuka honey will be the healthiest replacement for diabetics in December 2021. As a result, people prefer organic or natural raw materials over artificial flavouring.

Furthermore, manuka honey has numerous health benefits, including aiding wound healing, promoting oral health, soothing a sore throat, preventing gastric ulcers, improving digestive symptoms, treating acne, and many more. These benefits connected with manuka honey entice customers, increasing its demand and thereby contributing to market growth. For example, according to the worlds top exports, natural honey earnings climbed from 2.38 USD billion to 2.65 USD billion between 2020 and 2021. Thus, rising demand and consumption of natural honey, which includes manuka honey, boost production, which ultimately contributes to market expansion in the anticipated period.

Manuka Honey Market Segment Insights

Manuka Honey Product Type Insights

The manuka honey market segmentation, based on product type includes MGO 83, MGO 263, MGO 514, MGO 829 and others. MGO 514 segment dominated the market. MGO 514 mg manuka honey is pure manuka honey with high quality potency. The high UMF level in manuka concentrate imparts a lovely floral flavour and a deep colour. Manufacturers are now offering UMF 15 + / MGO 514 mg / kg (ppm) manuka honey that is fully non-sterile and free of genetically engineered components. These businesses also avoid excessive heat treatment, which reduces the UMF content and quality of the honey.

Manuka Honey Category Insights

The manuka honey market segmentation, based on category includes conventional and organic. In 2022, the organic segment will have a greater market share. Organic agriculture is a method of producing manuka honey on farms that does not utilise synthetic fertilisers, pesticides, or growth regulators. Chemically, manuka honey includes an antibacterial chemical compound known as methylglyoxal (MG). It boosts the immune system's resilience to common infections while also boosting moderate burns, wounds, and sore throats. Consumer demand for organic manuka honey is expected to force corporations and breeders to promote organic agriculture, fueling growth in this market.

Manuka Honey Distribution channel Insights

The manuka honey market segmentation, based on distribution channel, includes store-based and non-store-based. Non-store-based channels are growing at faster rate in the manuka honey market owing to the availability of various manuka honey products on e-commerce portals. Online shopping is preferred nowadays than going to supermarket or specialty stores to shop as it saves a lot of time of consumer. E-commerce service make possible for consumer to get their product within the shortest time and they can compare price of product to different online shops.

Figure1: Manuka Honey Market, by Distribution channel, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Manuka Honey Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American manuka honey market area will dominate this market, due to high demand for varied snacks among both children and adults, as well as rising consumption of nutrient-fortified foods, are driving market expansion in this area. Manuka honey is now commonly utilised in the production of snack bars. Furthermore, customers are primarily concerned with preserving health and controlling their weight, which has resulted in an increase in demand for natural foods.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: MANUKA HONEY MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe’s manuka honey market accounts for the second-largest market share due to increasing preference towards healthy products. Further, the German manuka honey market held the largest market share, and the UK manuka honey market was the fastest-growing market in the European region

The Asia-Pacific Manuka Honey Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to to enormous changes in terms of manuka honey consumption. Moreover, China’s manuka honey market held the largest market share, and the Indian manuka honey market was the fastest-growing market in the Asia-Pacific region.

Manuka Honey Key Market Players & Competitive Insights

Leading market players are extensively spending in R&D to increase their product lines, which will help the manuka honey market grow even more. Market participants are also engaging in a number of strategic initiatives in order to grow their worldwide presence, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organisations. To expand and survive in a more competitive and rising market climate, the manuka honey industry must provide cost-effective products.

Manufacturing locally to reduce operational costs is a fundamental business strategy utilised by producers in the worldwide manuka honey industry to benefit customers and expand the market sector. The manuka honey industry has provided some of the most significant benefits to medicine in recent years. GO Healthy New Zealand Ltd., Simply Honey, and Barnes Natural Nature's Gold are among the major players in the manuka honey market. New Zealand Honey Co., Haddrell's, Mossops Honey, Happy Valley Honey, and others are attempting to enhance market demand through R&D investments.

Twin Nature Pty Ltd is a 100% Australian-owned company that manufactures all of its products in Australia. Our first product, Manuka Honey, was born in the year 2020, in the midst of a pandemic. Twin Nature was founded with the intention of harvesting nature's gift in order to revitalise life. In Australia, we frequently take our magnificent land and what it has to offer for granted. We wanted to deliver premium quality goods in new and accessible ways, just as nature intended.  Twin Nature, on the other hand, sought to do things differently, in a creative and original way that was also environmentally sensitive. We intended to address the inconvenient traditional honey ingestion method. As a result, we created honey straws. In September 20222, Twin Nature introduced Manuka Honey Straws to the US market.

Comvita Ltd is a firm based in New Zealand. It is involved in the creation and marketing of natural health and wellness products. Manuka honey, manuka honey extract, nutritious oils, royal jelly, olive leaf extract, and other goods are among its offerings. Greater China, ANZ, Rest of Asia, Rest of Asia, and EMEA are the company's geographical segments. Greater China accounts for the vast majority of their revenue. Comvita Limited, NZX: CVT, is a privately held New Zealand public business that generates revenue by manufacturing and distributing honey and health products, as well as apiary ownership and administration. In March 2021, COMVITA has released a new UMF25+ Manuka Honey. According to the firm, it is both rare and valuable.

Key Companies in the manuka honey market include

• Comvita Limited (New Zealand)


• Steens Honey (New Zealand)


• Manuka Health New Zealand (New Zealand)


• Berringa (Australia)


• Australia's Manuka (Australia)


• GO Healthy New Zealand Ltd. (New Zealand)


• Simply Honey (Australia)


• Barnes Natural (Australia)


• Nature's Gold (Australia)


• New Zealand Honey Co. (New Zealand)


• Haddrell's (New Zealand)


• Mossops Honey (New Zealand)

Manuka Honey Industry Developments

Comvita, introduced the "Comvita Kids Yummy Honey" brand to meet the increasing demand for Manuka honey products designed specifically for kids. Comvita UMF 5+ Honey Squeeze bottles were introduced for convenience and ease of use.

In January 2021, Manuka Health collaborated with Oritain and Trust Codes to ensure the safety of Manuka Honey from beekeepers to jars.

In May 2021, Conscious Food, a pioneer of organic food products in India, has launched a new raw unprocessed Himalayan multiflora honey, a completely unfiltered and unpasteurized product that keeps the vast natural advantages of honey as it journeys 'from bee to bottle'. 

Manuka Honey Market Segmentation

Manuka Honey Market By Product Type Outlook

• MGO 83


• MGO 263


• MGO 514


• MGO 829


• Others

Manuka Honey Market By Category Outlook

• Conventional


• Organic

Manuka Honey Market By Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Manuka Honey Regional Outlook