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Heatless Hair Curler Market Research Report Information By Type (Flexi Rods, Ribbon Curls, Foam Rollers and Others), By Application (Household and Commercial), By Distribution Channel (Online and Offline) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/CR/10680-HCR | 128 Pages | Author: Pradeep Nandi| July 2024

Global Heatless Hair Curler Market Overview


Heatless Hair Curler Market Size was valued at USD 0.158 Billion in 2022. The Heatless hair curler market industry is projected to grow from USD 0.166 Billion in 2023 to USD 0.258 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.60% during the forecast period (2023 - 2032). The market for heatless hair curlers is being propelled by key market drivers such the rising popularity of DIY hair styling, the rising demand for non-damaging and non-invasive hair styling products, and the growing awareness of the detrimental effects of heat styling on hair.


Global Heatless Hair Curler Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Heatless Hair Curler Market Trends



  • Direct-to-consumer (DTC) sales and online retail is driving the market growth


Direct-to-consumer (DTC) sales and online shopping have significantly changed how goods are acquired and sold in the context of the heatless hair curler market. These dynamic sales channels have successfully altered consumer behavior, market dynamics, and brand-customer interactions, leading to a significant expansion of the heatless hair curler market.


DTC sales and online retail platforms provide consumers with vital information before making decisions by providing a wealth of product data and user reviews. By carefully reading the descriptions, specifications, and usage guidelines provided for each product, customers may select the best heatless hair curler for their requirements. By allowing potential customers to assess the effectiveness and quality of the product based on the experiences of others, customer testimonials and ratings promote trust.


Direct sales enable brands to communicate their messages and values to their audience directly, which improves brand-consumer interactions. Because of this direct connection, companies are able to receive client input directly, which helps them develop their products and address any difficulties as soon as they arise. The iterative nature of this connection allows for constant product innovation and improvement to satisfy client needs.


Cost savings are commonly produced via DTC and online retail sales. By cutting out middlemen and typical retail markups, brands can provide low costs, which benefits both the customers and the companies. Lower prices for consumers while manufacturers maintain healthy profit margins may eventually entice more brands to enter the market and increase the variety of heatless hair curlers available.


Social media and digital marketing are important factors to consider when discussing the effects of DTC sales and online retail. Brands can use social media platforms to sell and promote their heatless hair curlers to their target market. When influencers and beauty enthusiasts share their styling methods and results, a genuine user-generated buzz about the products develops. The viral potential of these platforms can swiftly make a business and its products popular, creating previously unheard-of demand.


Data collection and analysis are more productive with DTC sales. Online retail systems provide insightful data on consumer trends, preferences, and actions. Brands may utilize this data to create more personalised shopping experiences that appeal to particular customers, fine-tune their marketing strategies, and better target their offers. Thus, driving the Heatless hair curler market revenue.


Heatless Hair Curler Market Segment Insights


Heatless hair curler Type Insights


The Heatless hair curler market segmentation, based on type, includes Flexi Rods, Ribbon Curls, Foam Rollers and Others. The foam rollers segment dominated the market in 2022. Foam rollers are renowned for being cozy to wear. They are user-friendly even for individuals with little hairstyling knowledge because they are soft, lightweight, and simple to attach in the hair. Customers looking for a hassle-free curling solution are drawn to the application process' ease.


Heatless hair curler Application Insights


The Heatless hair curler market segmentation, based on Application, includes Household and Commercial. The household segment dominated the market in 2022. Families frequently place a high priority on hair health. Since heatless hair curlers don't subject hair to high temperatures that could lead to breakage, damage, or dryness, they are seen as a healthier alternative to conventional heat styling products. Families, in particular, may be more protective of each member's hair.


Heatless hair curler Distribution channel Insights


The Heatless hair curler market segmentation, based on distribution channel, includes Online and Offline. The offline category generated the most income in 2022. Customers may interact with products directly in physical stores, something online buying cannot match. The heatless hair curlers are available for customers to touch, feel, and test, enabling them to make more educated judgments about what to buy. For beauty items like heatless hair curlers, where buyers want to judge the product's quality and suitability, this tactile sensation is especially beneficial.


Figure 1: Heatless Hair Curler Market, by Distribution channel, 2022 & 2032 (USD Billion)


Heatless Hair Curler Market, by Distribution channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Heatless hair curler Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Heatless Hair Curler Market dominated this market in 2022 (45.80%). Celebrity endorsements and beauty trends have a big impact on North America. For instance, the popularity of "beach waves" created naturally and without the use of heat styling tools has made companies like "Curlformers," who sell curling kits for this purpose, successful. Further, the U.S. Heatless hair curler market held the largest market share, and the Canada Heatless hair curler market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: HEATLESS HAIR CURLER MARKET SHARE BY REGION 2022 (USD Billion)


HEATLESS HAIR CURLER MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Heatless hair curler market accounts for the second-largest market share. Consumers in Europe are knowledgeable about hair care and styling. Companies like "Remington" teach consumers about how to use their heatless hair curlers by offering online tutorials and tools on their websites, fostering client loyalty and trust. Further, the German Heatless hair curler market held the largest market share, and the UK Heatless hair curler market was the fastest growing market in the European region.


The Asia-Pacific Heatless Hair Curler Market is expected to grow at the fastest CAGR from 2023 to 2032. Beauty fads from Korea and Japan are widely adopted in Asia. The Asia-Pacific area has welcomed the "Dyson Corrale," a high-end heatless hair curler, thanks to its connection to cutting-edge technology and alignment with these regions' contemporary aesthetic goals. Moreover, China’s Heatless hair curler market held the largest market share, and the Indian Heatless hair curler market was the fastest growing market in the Asia-Pacific region.


Heatless hair curler Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Heatless hair curler market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Heatless hair curler industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Heatless hair curler industry to benefit clients and increase the market sector. In recent years, the Heatless hair curler industry has offered some of the most significant advantages to medicine. Major players in the Heatless hair curler market, including Kitsch, LLC, Hair Flair Ltd, Primark Limited, Strands of Silk, The Maarg, Sleep Styler Ltd, Cozy Curlers, Cordina Ltd., Silke London and others, are attempting to increase market demand by investing in research and development operations.


A well-known and creative business in the personal care and cosmetics sectors is Hair Flair Ltd. Since its founding in [year], our business has grown to become a dominant force in the industry, specialized in the creation and marketing of high-end hair style and care products. Hair Flair Ltd has built a solid reputation among customers, professionals, and salon owners worldwide by focusing on quality, innovation, and customer happiness.


An innovative beauty and lifestyle brand called Sleep Styler Ltd has earned acclaim for altering the way people style their hair at night. The Tara Brown-founded business has led the way in cutting-edge hair styling products that enable people to wake up with salon-quality hair and give seamless, heat-free curls and waves. The company's signature item, "The Sleep Styler," has attracted considerable interest and praise from the cosmetic sector. It has established itself as a mainstay in the regimens of those looking for a quick, easy, and healthy hair alternative to conventional heat styling techniques. Due to its dedication to both hair health and style, Sleep Styler Ltd. has cemented its place as the industry leader in the newly emerging heatless hair curler area.


Key Companies in the Heatless hair curler market include



  • Kitsch, LLC

  • Hair Flair Ltd

  • Primark Limited

  • Strands of Silk

  • The Maarg

  • Sleep Styler Ltd

  • Cozy Curlers

  • Cordina Ltd.

  • Silke London


Heatless Hair Curler Market Segmentation


Heatless hair curler Type Outlook



  • Flexi Rods

  • Ribbon Curls

  • Foam Rollers

  • Others


Heatless hair curler Application Outlook



  • Household

  • Commercial


Heatless hair curler Distribution Channel Outlook



  • Online

  • Offline


Heatless hair curler Regional Outlook




  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2022 USD 0.158 Billion
Market Size 2023 USD 0.166 Billion
Market Size 2032 USD 0.258 Billion
Compound Annual Growth Rate (CAGR) 5.60% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Application, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Kitsch, LLC, Hair Flair Ltd, Primark Limited, Strands of Silk, The Maarg, Sleep Styler Ltd, Cozy Curlers, Cordina Ltd., Silke London.
Key Market Opportunities ·         Price-effective options.
Key Market Dynamics ·         More information is available to customers regarding hair care and styling.


Frequently Asked Questions (FAQ) :

The Heatless hair curler market size was valued at USD 0.158 Billion in 2022.

The market is projected to grow at a CAGR of 5.60% during the forecast period, 2023-2032.

North America had the largest share in the market.

The key players in the market are Kitsch, LLC, Hair Flair Ltd, Primark Limited, Strands of Silk, The Maarg, Sleep Styler Ltd, Cozy Curlers, Cordina Ltd., Silke London.

The Foam Rollers category dominated the market in 2022.

Offline had the largest share in the market.

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