Prebiotics Market Summary
As per MRFR Analysis, the Global Prebiotics Market is experiencing significant growth, driven by increasing consumer awareness about gut health and the demand for dietary supplements. The market was valued at 3.75 USD Billion in 2023 and is projected to reach 10 USD Billion by 2035, with a CAGR of 8.53% from 2025 to 2035. Key trends include the rise of functional foods, clean-label products, and the adoption of prebiotics in pet food, alongside a shift towards online retail channels.
Key Market Trends & Highlights
The Prebiotics Market is characterized by several key trends and highlights.
- Market Size in 2024: 4.07 USD Billion; projected to reach 10 USD Billion by 2035.
- Plant-based prebiotics are expected to generate 1.8 USD Billion in 2024.
- North America is projected to grow from 1.5 USD Billion in 2024 to 3.6 USD Billion by 2035.
- Rising demand for functional foods is expected to contribute to a market worth over 300 billion USD by 2025.
Market Size & Forecast
2023 Market Size: USD 3.75 Billion
2024 Market Size: USD 4.07 Billion
2035 Market Size: USD 10 Billion
CAGR (2025-2035): 8.53%
Largest Regional Market Share in 2024: North America.
Major Players
Key players in the Prebiotics Market include Kerry Group, DuPont, Abbott Laboratories, Nutraceutical Corporation, Ginkgo BioWorks, and Royal FrieslandCampina.
Key Prebiotics Market Trends Highlighted
The Prebiotics Market is witnessing significant trends driven largely by an increasing awareness of gut health and the overall impact of prebiotics on human wellness. Consumers are actively seeking healthier food options that promote digestive health and boost immunity, which has led to the rise in demand for prebiotic-rich foods and supplements. Additionally, there is a growing trend of incorporating prebiotics in functional foods, snacks, and beverages, as manufacturers aim to cater to health-conscious consumers. This shift in consumer preferences is a key driver of market growth, as more individuals recognize the benefits of maintaining gut flora balance.
Opportunities within the Prebiotics Market are expanding, particularly due to the increasing popularity of plant-based diets. The shift towards natural and organic food sources is providing avenues for producers to innovate and introduce diverse prebiotic ingredients derived from plants, such as chicory root and inulin. Furthermore, the surge in online shopping platforms has made it easier for consumers to access various prebiotic products, enhancing market reach for companies and allowing for more competitive pricing strategies. Recent trends also indicate a notable rise in the incorporation of prebiotics in products aimed at specific demographics, such as children and the elderly.
This targeting reflects an understanding of the differing health needs in various age groups, contributing to market expansion. With ongoing research and development focusing on the health benefits associated with prebiotics, including potential roles in mental health and metabolic health, the Prebiotics Market is positioned for further development, emphasizing the need for continuous innovation to meet evolving consumer demands.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Prebiotics Market Drivers
Increasing Consumer Awareness Regarding Gut Health
The surge in consumer awareness surrounding gut health is a significant driver for the Prebiotics Market Industry. Recent studies have shown that nearly 70% of consumers are seeking products that promote gut health, according to the International Scientific Association for Probiotics and Prebiotics. With the rise of digestive disorders and the increasing prevalence of conditions such as irritable bowel syndrome, people are actively looking for dietary solutions to improve their gut health.
This heightened awareness aligns with growing public health initiatives and guidelines from organizations such as the World Health Organization, which advocates for the consumption of prebiotics as part of a healthy diet. Thus, the drive towards healthier lifestyles is pushing the demand for prebiotic products globally, further enhancing market growth prospects. The combined focus on gut health promotion and disease prevention presents a lucrative opportunity for manufacturers in the Prebiotics Market.
Growing Demand for Functional Foods
The Prebiotics Market Industry is also witnessing a significant boost due to the rising demand for functional foods. According to the Food and Agriculture Organization, the functional foods market is expected to expand, driven by a growing emphasis on preventive healthcare and nutritional products that enhance health and well-being. This trend is reinforced by public health recommendations, which encourage the population to incorporate more nutrients and functional ingredients into their diets.
Prebiotics, as an essential component of functional foods, are in high demand among health-conscious consumers. The increasing prevalence of obesity and chronic diseases globally adds to the urgency of this demand, with an OECD report indicating that more than 50% of adults are classified as overweight or obese in many developed nations. This scenario highlights the critical role of prebiotics in developing products that cater to a health-centric consumer base.
Rising Investment in Research and Development
Investment in Research and Development (R&D) within the Prebiotics Market Industry has been on the rise, as companies strive to innovate and introduce new products. According to the World Intellectual Property Organization, patent filings for prebiotic compounds have increased by 25% over the past five years, indicating a proactive approach by manufacturers to capture market opportunities. Furthermore, industry players are consistently collaborating with research institutions to explore the potential health benefits of prebiotics.
These investments are crucial for developing new formulations and applications of prebiotics, enhancing product efficacy and consumer appeal. As public and private sectors recognize the benefits of intestinal health supported by prebiotics, R&D is expected to take center stage, significantly contributing to the growth trajectory of the Prebiotics Market.
Prebiotics Market Segment Insights
Prebiotics Market Source Insights Â
The Prebiotics Market, with a projected value of 4.07 USD Billion in 2024, exhibits a diverse landscape segmented by source. The breakdown of this market reveals significant contributions from Plant-based, Animal-based, and Microbial-derived sources, reflecting various consumer preferences and growth opportunities. Among these, the Plant-based segment stands out with a valuation of 1.5 USD Billion in 2024 and is expected to grow to 3.7 USD Billion by 2035. This segment is gaining traction due to the increasing global trend towards plant-based diets and health-conscious living, as consumers are more inclined to seek natural and organic food additives that promote digestive health.
Animal-based sources, valued at 0.67 USD Billion in 2024 and expected to reach 1.5 USD Billion by 2035, are also important, catering to specific demographics interested in animal-derived nutrients but owning a smaller share compared to Plant-based options. The Microbial-derived segment holds a relatively larger share, valued at 1.9 USD Billion in 2024 and projected to grow to 4.8 USD Billion by 2035, becoming increasingly significant as more research underscores the benefits of probiotics and prebiotics sourced from microbial fermentation. This growth in Microbial-derived prebiotics is aligned with rising consumer awareness regarding gut health and the microbiome's impact on overall health, making it a dynamic area of the market.
Overall, the Prebiotics Market segmentation by source is influenced by shifting consumer attitudes, dietary trends, and increasing demand for functionality and health benefits associated with prebiotics, driving continuous investment and innovation within the industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Prebiotics Market Form Insights Â
The Prebiotics Market, specifically focusing on the Form segment, is witnessing notable growth, with the overall market projected to reach a valuation of 4.07 USD Billion by 2024. This segment encompasses various forms including Powder, Liquid, Capsules, and Tablets, each catering to diverse consumer preferences and applications. Powder forms are particularly popular due to their versatility and ease of incorporation into various food and beverage products, making them a major component of the market. Liquid forms are increasingly valued for their convenience and quick absorption, appealing to health-conscious consumers seeking easy-to-consume options.
Capsules and Tablets, while offering a more traditional supplement approach, remain significant as they provide precise dosing and are favored for their extended shelf life. The demand for these different forms is driven by rising consumer awareness regarding gut health and the increasing prevalence of digestive disorders globally. As the market continues to evolve, it is essential to understand how these various forms contribute to the overall Prebiotics Market revenue and how they address the growing consumer demand for health-boosting products.
Prebiotics Market Application Insights Â
The Prebiotics Market, focusing on the Application segment, encompasses diverse categories with notable growth trends. By 2024, the overall market is expected to be valued at 4.07 USD Billion and is forecasted to reach 10.0 USD Billion by 2035, showcasing robust growth potential. This segment includes important areas such as Functional Foods, Dietary Supplements, Nutraceuticals, and Animal Feed, each playing a vital role in enhancing health and nutrition globally. Functional Foods are gaining traction as consumers increasingly favor products that provide health benefits beyond basic nutrition.
Dietary Supplements are significant in meeting the rising demand for health-enhancing products, driven by increasing health consciousness. Nutraceuticals are highlighted for their role in preventive healthcare, often favored by individuals looking for natural approaches to wellness. Meanwhile, Animal Feed contributes to the livestock industry, ensuring the health and productivity of animals, which is crucial for food security. The increasing health issues and dietary needs drive the demand within these categories, leading to a favorable outlook for the Prebiotics Market, as manufacturers innovate to meet evolving consumer preferences and regulatory standards.
Prebiotics Market End Use Insights Â
The Prebiotics Market has shown significant growth potential, with a projected market value of 4.07 billion USD by 2024 and an increase to 10.0 billion USD by 2035. This growth is supported by a robust expected compound annual growth rate (CAGR) of 8.51 percent from 2025 to 2035. The End Use segmentation of the market includes critical areas such as Food and Beverage, Pharmaceuticals, and Personal Care, each contributing uniquely to market dynamics. The Food and Beverage sector is essential as it caters to the rising consumer demand for health-oriented products, while the Pharmaceuticals segment plays a crucial role in probiotic treatments and digestive health solutions.
Personal Care also holds significance due to the inclusion of prebiotics in skincare, boosting gut-skin health connections. Trends indicate a shift towards natural ingredients across these sectors, while challenges include regulatory hurdles and sourcing of high-quality raw materials. Opportunities lie in expanding consumer awareness and the increasing integration of prebiotics in various formulations, aligning with the overall Prebiotics Market data and statistics showcasing diverse applications and innovative products.
Prebiotics Market Regional Insights Â
The Prebiotics Market is poised for significant growth across various regional segments, with the overall market valued at 4.07 USD Billion in 2024 and projected to reach 10.0 USD Billion by 2035. North America leads the market, valued at 0.883 USD Billion in 2024 and expected to grow to 2.647 USD Billion by 2035, showcasing its dominance due to the increasing consumer awareness regarding gut health. Europe closely follows, with a valuation of 0.963 USD Billion in 2024, progressing to 2.997 USD Billion by 2035, driven by robust research and development activities related to prebiotic applications.
Asia Pacific, holding a value of 1.445 USD Billion in 2024 and anticipated to rise to 2.847 USD Billion, is a significant growing market due to the rising healthcare expenditure and changing dietary habits. In contrast, South America, valued at 0.361 USD Billion in 2024, is expected to grow to 0.999 USD Billion, indicating a gradually developing market, while the Middle East and Africa present smaller valuations of 0.417 USD Billion in 2024 and 0.499 USD Billion in 2035, reflecting emerging opportunities but lower adoption rates. The diverse regional dynamics create a unique landscape within the Prebiotics Market, driven by varying consumer demands and health trends, underpinning the importance of localized strategies for market players.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Prebiotics Market Key Players and Competitive Insights
The Prebiotics Market has been witnessing considerable growth, driven by an increasing consumer focus on health and wellness. As awareness of the gut microbiome's role in overall health expands, various players within the market are competing vigorously to cater to the diverse demands of health-conscious consumers. This market is characterized by constant innovation, as companies are striving to develop new prebiotic products and formulations. The competition is fueled by the presence of both established companies and emerging enterprises, each seeking to carve out a niche in this lucrative space. Strategic partnerships, mergers, and acquisitions are common, as companies aim to enhance their product offerings and expand their geographical presence. Furthermore, the competitive landscape is shaped by the regulatory environment, which impacts the types and labeling of prebiotic products available on the market.
Cargill stands out as a significant player in the Prebiotics Market, leveraging its extensive experience in the food and nutrition sectors. This company's strength lies in its robust supply chain and commitment to quality, allowing it to deliver premium prebiotic ingredients that resonate with health-focused consumers. Cargill's focus on research and development plays a crucial role in its capacity to innovate and introduce new products tailored to market demands. The company has a well-established global presence, which enables it to effectively serve various markets and geographic regions. Cargill’s strong distribution channels further enhance its ability to reach a wide array of customers, solidifying its position in the competitive landscape of prebiotics.
ProbioFerm is another key participant in the Prebiotics Market, distinguished for its commitment to promoting gut health through its products. The company focuses on creating high-quality prebiotic solutions, specifically targeted toward improving digestive health. ProbioFerm uniquely positions itself in the market with an emphasis on its premium formulations that combine probiotics with prebiotic fiber, providing consumers with a comprehensive approach to digestive wellness. With a global footprint, ProbioFerm strengthens its market presence through strategic partnerships and collaborations, enhancing its capabilities in product development and distribution. The company’s strengths lie in its dedicated research efforts that drive innovation while maintaining high-quality standards. Additionally, ProbioFerm has pursued various mergers and acquisitions to bolster its product line and expand its reach, reinforcing its competitiveness in the broader prebiotics landscape.
Key Companies in the Prebiotics Market Include
- Cargill
- ProbioFerm
- Fiberstar
- Eligo Bioscience
- Dupont
- Kerry Group
- Ingredion
- Nutraceutical International
- Bifidobacterium
- Tate & Lyle
- FrieslandCampina
- Ginkgo BioWorks
- BioCare Copenhagen
- Probi
- Kraft Heinz
Prebiotics Market Industry Developments
The Prebiotics Market has seen several noteworthy developments recently. In August 2023, Cargill enhanced its position by launching a new line of chicory root fiber-based prebiotics intended to improve gut health. In addition, Dupont announced the expansion of its prebiotic product portfolio in July 2023 by introducing an innovative fiber solution designed for the functional foods segment. Meanwhile, Kerry Group revealed a strategic partnership with BioCare Copenhagen in June 2023 to co-develop prebiotic ingredients for the dietary supplement market.
The market is experiencing significant growth, with many companies, including Fiberstar and Tate & Lyle, reporting increased valuations due to rising demand for dietary fibers and functional food ingredients. Moreover, FrieslandCampina has made strides in acquiring innovative prebiotic technologies to strengthen its dairy product offerings. Over the past two to three years, the market has been characterized by a surge in consumer interest regarding gut health, driving companies to invest significantly in Research and Development activities. This heightened focus on gut health has significantly impacted the market's trajectory and expansion.
Prebiotics Market Segmentation Insights
Prebiotics Market Source Outlook
- Plant-based
- Animal-based
- Microbial-derived
Prebiotics Market Form Outlook
- Powder
- Liquid
- Capsules
- Tablets
Prebiotics Market Application Outlook
- Functional Foods
- Dietary Supplements
- Nutraceuticals
- Animal Feed
Prebiotics Market End Use Outlook
- Food and Beverage
- Pharmaceuticals
- Personal Care
Prebiotics Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa Â
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Report Attribute/Metric Source: |
Details |
MARKET SIZE 2023 |
3.75(USD Billion) |
MARKET SIZE 2024 |
4.07(USD Billion) |
MARKET SIZE 2035 |
10.0(USD Billion) |
COMPOUND ANNUAL GROWTH RATE (CAGR) |
8.51% (2025 - 2035) |
REPORT COVERAGE |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
BASE YEAR |
2024 |
MARKET FORECAST PERIOD |
2025 - 2035 |
HISTORICAL DATA |
2019 - 2024 |
MARKET FORECAST UNITS |
USD Billion |
KEY COMPANIES PROFILED |
Kerry Group, DuPont, Abbott Laboratories, Nutraceutical Corporation, Ginkgo BioWorks, Bifidobacterium, Superfibers, Royal FrieslandCampina, NuDermis, Tate and Lyle, Ingredion Incorporated, Bifodan, Nexira |
SEGMENTS COVERED |
Source, Form, Application, End Use, Regional |
KEY MARKET OPPORTUNITIES |
Rising consumer health awareness, Growing demand for plant-based products, Increasing applications in functional foods, Expansion in pet nutrition sector, Development of personalized nutrition solutions |
KEY MARKET DYNAMICS |
Health consciousness among consumers, Rising demand for dietary supplements, Increasing prevalence of digestive disorders, Growing awareness of gut health, Expanding applications in food products |
COUNTRIES COVERED |
North America, Europe, APAC, South America, MEA |
Prebiotics Market Highlights:
Frequently Asked Questions (FAQ) :
The Global Prebiotics Market is expected to be valued at 4.07 USD Billion in 2024.
By 2035, the Global Prebiotics Market is projected to reach a valuation of 10.0 USD Billion.
The expected CAGR for the Global Prebiotics Market from 2025 to 2035 is 8.51%.
In 2024, North America holds the largest market share at 1.5 USD Billion in the Global Prebiotics Market.
The market size for the Global Prebiotics Market in Europe is expected to be 1.2 USD Billion in 2024.
Key players in the Global Prebiotics Market include companies such as Kerry Group, DuPont, and Abbott Laboratories.
The market for Plant-based prebiotics is valued at 1.8 USD Billion in 2024.
Animal-based prebiotics are expected to reach a market size of 2.3 USD Billion by 2035.
The Asia-Pacific region is projected to grow to a market size of 2.5 USD Billion by 2035.
Microbial-derived prebiotics are valued at 1.37 USD Billion in 2024.