Shampoo Market Research Report—Forecast till 2028

Global Shampoo Market Research Report: Information by Type (Dry Shampoo, Cosmetic Shampoo, Children’s Shampoo, Medicated Shampoo), Function (Anti-Dandruff, Volumizing, Daily Use, Dry and Damaged Hair, Anti-Hair Fall), Distribution Channel (Store-Based and Non-Store-Based), Region (North America, Europe, Asia-Pacific, and Rest of the World)—Forecast till 2028

ID: MRFR/CR/6354-HCR | February 2023 | Region: Global | 90 Pages         

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Shampoo Market

In 2020, the shampoo market size is registered as USD 29.38 billion and is expected to exhibit a CAGR of 3.4% and reach USD 37.92 billion during the forecast period (2021-2028).

By Type Dry Shampoo Cosmetic Shampoo Children’s Shampoo Medicated Shampoo
By Function Anti-Dandruff Volumizing Daily Use Dry & Damaged Hair Anti-Hair Fall
By Distribution Channel Store-Based Non-Store-Based
By Region North America Europe Asia-Pacific Rest of the World
Key Players
Companies Profiled   Unilever PLC (UK)    Henkel AG & Company    KGaA (Germany)    The Procter & Gamble Company (US)    Church Dwight Co. Inc. (US)    Kimberly-Clark Corporation (US)    Kao Corporation (Japan)    Beiersdorf AG (Germany)    Shiseido Company Limited (Japan)    L ‘Oreal S.A. (France)    Johnson & Johnson Services Inc (US)
Market Driving Forces   Increasing purchasing power
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Shampoo Market Overview

In 2020, the shampoo market size is registered as USD 29.38 billion and is expected to exhibit a CAGR of 3.4% and reach USD 37.92 billion during the forecast period (2021-2028).

The shampoo is the main product in the hair care category. Its main function is to clean the dirt, dandruff, and oil from the hair and scalp, without stripping sebum heavily and makes hair manageable. The shampoo is available in an aerosol can as a viscous liquid or a dry form which is produced by the combination of a surfactant like sodium lauryl sulfate or sodium Laureth sulfate and a co-surfactant such as Cocamidopropyl betaine in water.

Several specialty shampoos are available according to the various hair-related concerns like dandruff, hair fall, split ends, color-treated hair, and dry & damaged hair.

COVID-19 Analysis:

This unexpected viral infection spread all over the world has affected drastically on some products of the haircare industry like hair color, hair care, and hair styling products are negatively impacted whereas the personal care industry for hygienic products has heightened the demand due to the COVID situation. Even though hair cleaning is a hygienic process, it is not a compulsory action. The demand for hair wash products is declining in this pandemic situation. Due to the lockdowns and strict government regulations, the retail outlets are negatively impacted, along with consumers following more DIY at-home products. Hence, most people are shifted towards the online channel and other unlock measures are increasing the demand and sales. Rising awareness regarding the harmful effects of chemicals and synthetic products increases the demand for natural and organic products, easy usage, and availability of small travel-size packs with very low-cost act as major trends in the global shampoo market.

Market Dynamics:


Prominent key players are focussing to offer more innovative products as the solution to various hair-related concerns which factor is expected to increase the growth of the shampoo market trends. Globally, the primary factor of the women population is to maintain healthy, shiny, and stronger hair which is driving the hair products market. In addition to that, grooming and longer hair lengths of men are going to shape the future trends of haircare products.

Some of the eye-catching products like Wow’s apple cider vinegar, Park Avenues Beer shampoo, Alpecin’s caffeine hair cleaners boost the demand in the market. Haircare product companies can give solutions to various hair-related concerns like hair thinning, sebum secretions, severe hair loss. Different hair cleansers for oily hair, dry hair, and curly type are available in the marketplace for different hair-related concerns.


Hair cleansers with toxic ingredients offered at low cost lead to various adverse effects on the scalp and hair growth. DIY (Do it Yourself) product kits and increasing awareness about home remedies like the use of amla, egg yolk, and curd for hair cleansing limits the market growth. Moreover, the surgical solutions for hair loss, dandruff, oil secretion problems leads to falling in sales of respective hair wash product.


Various factors are included in the degradation of the health of the scalp like changes in climatic conditions, eating habits, work type, and some other. Hence increasing hair-related issues among all age groups propel the demand for hair wash products. As a result, the shampoo market is also to be increased.


Growing awareness regarding the side effects of chemical formulations and evolving consumer needs for shampoo products is the major challenge that comprises natural ingredients. Several chemicals in shampoos can cause health problems like skin and eye irritation, and hair damage which hampers the growth of the market.

Study Objectives -

  • To provide detailed information about the shampoo market structure along with various forecast segments and sub-segments for the next 10 years.

  • To provide the factors that are affecting the growth of the shampoo market value.

  • To analyze the shampoo market based on porter’s five force analysis, factors-price analysis, supply chain analysis, etc.

  • To provide history and forecast revenue segments and sub-segments of the shampoo market revenue for the five main geographies.

  • To provide the country-level analysis of the current shampoo market size and future prospective.

  • To provide country-level analysis of the shampoo market growth by region, form, and application.

  • To provide a strategic profile of the prominent key players in the market, analyze their core competencies, and draw a global shampoo market growth landscape.

  • To track and analyze new product developments, strategic alliances, and global shampoo market research.

Segment Overview:

The global shampoo market has been divided into five segments based on the distribution channel, type, function, and region.

Based on Type

The global shampoo market on a basis of type is divided into cosmetic shampoo, a medicated shampoo, children shampoo, dry shampoo, and others. Medicated shampoos are specially designed for therapeutic effects for certain diseases like fungal infections. These special-purpose products like hair cleansers for sports personnel or swimmers which has an excessive benefit like the incorporation of ingredients that easily removes the chlorine, salts, or trace the minerals from the scalp is growing due to their increasing utility.

Non-medicated products are expected to increase the growth of the market for their presence of wider applications among the huge population. Some methods like cuticle nutrition, scalp balance, smoothening, and detoxifying properties are provided with extra benefits along with cleansing solutions increases the popularity.

Based on Function

The global shampoo market by function is bifurcated into volumizing, daily use, dry and damaged hair, anti-hair-fall, anti-dandruff, and others. Out of these, anti-dandruff shampoo is said to be the fastest-growing segment due to the increased hair loss, the convenience of using, changing lifestyles, poor hygienic conditions with rising pollution levels.

Based on Distribution Channel

The global shampoo market by distribution channel is segmented into store-based and non-store-based (online stores). Store-based includes supermarkets, convenience stores, and others. Among them, supermarket/hypermarket offers the benefits like physically compare different brands for ingredients and packaging, bulk purchase discounts, annual membership package, and finally gift vouchers to make it a preferable choice for shopping for personal care items.

Based on Region

Region-wise, the global shampoo market is divided into Europe, Asia-Pacific, North America, and the rest of the world. During the forecast period, Asia-Pacific is expected to exhibit significant growth for its growing population. 

Regional Analysis -

Globally, the shampoo market based on the regions is classified into Asia-Pacific, North America, Europe, and the rest of the world. Among them, Asia-Pacific holds the largest market share for their growing population. India and China are the highest populous countries in the world. According to the National Commission on Population, India, and China are expected to grow at a robust pace through 2050 and currently, India’s fertility rate stands at 2.303 children per woman. Most of the Asian population has black-colored hair, so the products that give the solution for hair greying have high demand in this region. Moreover, by focussing on the rural population, key players are manufacturing the low-cost sachet to easily be available to them financially to increase market penetration.

Due to the high disposable incomes and rising the consumption of latest innovative personal care products among the people, North America is predicted to register the highest growth rate. One of the largest segments in the U.S hair care market is the shampoo industry. It is accounted for 34% of market revenues in 2015 valued at nearly $4billion. As the urbanization and lifestyle changes in countries like Brazil, South Africa, and Saudi Arabia, the regions like South America & the Middle East & Africa holds the lower market share.

Competitive Landscape

The prominent key players in the shampoo market trends are the following:

  • Unilever PLC (UK)

  • Henkel AG & Company

  • KGaA (Germany)

  • The Procter & Gamble Company (US)

  • Church Dwight Co., Inc. (US)

  • Kimberly-Clark Corporation (US)

  • Kao Corporation (Japan)

  • Beiersdorf AG (Germany)

  • Shiseido Company

  • Limited (Japan)

  • L ‘Oreal S.A. (France)

  • Johnson & Johnson Services, Inc (US)

Recent Developments

  • In January 2020, a brand of L’Oreal, Garnier Fructis launched the advanced features product Treat Shampoo and conditioner that is formulated with 98% naturally-derived ingredients and are to be vegan.

  • In October 2019, L’Oreal decided to acquire a beauty product company, Logocos Naturkosmetic AG, which offers hair wash products under SANTE and LOGONA brands in liquid form and bar form. The ingredients of the products are vegan and organic. And the bottle packaging is made up of 100% rPET.

  • In 2019 in Mexico, Unilever introduced shampoo refill stations at Walmart which enables the customer to reuse the empty aluminum bottles by refilling them in an in-store refill station. This is also helpful to the environment by reducing plastic usage and wastage. This company also launched the other refill station in Indonesian Stores in March 2020.

Report Overview:

This global shampoo market research includes the Market Overview, COVID-19 analysis, Market Dynamics, Study Objectives, Segment Overview, Regional Analysis, Competitive Landscape, Recent developments, Segmentation Table, and FAQs. The market dynamics include the shampoo market drivers, restraints, challenges, and opportunities. The shampoo market forecast segments are type, function, distribution channel, and region.

Segmentation Table

Globally, the shampoo market outlook has been segmented based on the type, function, distribution channel, and region.

By Type

Dry shampoo, cosmetic shampoo, children shampoo, a medicated shampoo, and others.

By Function

Anti-hair-fall, anti-dandruff, volumizing, daily use, dry and damaged hair, and others.

By Distribution Channel

Store-based and non-store-based.

By Region

Asia-Pacific, Europe, North America, and the rest of the world are the four main geographies included in this market.

Report Scope:

Report Attribute/Metric Details
  Market Size    USD 37.92 Billion
  CAGR   3.4% (2021-2028)
  Base Year   2020
  Forecast Period   2021-2028
  Historical Data   2019
  Forecast Units    Value (USD Billion)
  Report Coverage    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Type, By Function, By Distribution Channel, and By Region
  Geographies Covered    North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Unilever PLC (UK), Henkel AG & Company, KGaA (Germany), The Procter & Gamble Company (US), Church Dwight Co. Inc. (US), Kimberly-Clark Corporation (US), Kao Corporation (Japan), Beiersdorf AG (Germany), Shiseido Company Limited (Japan), L ‘Oreal S.A. (France)
  Key Market Opportunities   Increasing hair-related issues among all age groups
  Key Market Drivers   women population is to maintain healthy, shiny, and stronger hair

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Frequently Asked Questions (FAQ) :

Shampoo Industry is expected to grow at a 3.4% CAGR between 2021-2028.

Unilever, LOreal, Procter & Gamble, and Henkel.

Asia-Pacific is region that will dominate the shampoo market