Gummy Supplements Market Research Report: Information by Type (Vitamins, Minerals, Omega Fatty Acid, Proteins and Blends), End-User (Adults and Kids), Distribution Channel (Store-Based and Non-Store-Based), and Region (North America, Europe, Asia-Pacific and Rest of the World) —Forecast till 2028

Gummy Supplements Market Overview

The global Gummy Supplements market is projected to register a CAGR of 9.17% and reach a value of USD 9,447.5 million by 2028. Gummy supplements are chewable supplements available in several delectable flavors and pleasant texture. They are sweet tooth gummies enriched with either vitamins, minerals, omega fatty acids, proteins, or blends. Gummy supplements are mostly preferred by consumers over supplement pills or tablets owing to conditions such as pill fatigue. These supplements are available in different formulations separately for kids and adults and with different claims separately for men and women.

COVID-19 Impact Analysis

The advent of the global pandemic, COVID-19, has resulted in creating a global crisis across the world. Impacting over 195 countries, the pandemic has created an economic backdrop worldwide and is deemed to create a chaotic environment, resulting in global rescission. With the rising number of cases rapidly, the global gummy supplements market is affected in many ways.

Market Dynamics

The Global Gummy Supplements Market is expected to grow at a CAGR of 9.17% during the forecast period 2022-2028. The global gummy supplements market is expected to witness substantial growth due to the increase in consumption of gummy supplements among kids and adults. The sweet taste and the availability of nutritious products in several delectable flavors are key factors driving the growth of the market. Deficiency of various vitamins is a major concern among consumers in the recent times, which, in turn, is creating an opportunistic market for the players operating in this market. However, certain side effects associated with the overconsumption of the product restrains the growth of the market.

Drivers:

• Growing demand of chewable supplements among adults

Gummy supplements companies have come a long way from targeting children as consumer. They now cater all age groups. Prevalence of nutrient deficiencies and pill fatigue are primarily attracting adults toward chewable supplements, such as gummy vitamins and gummy protein supplements. Processed junk food has held a prominent place in the American diet, which has led to vitamin deficiency among the population. According to the US Department of Agriculture (USDA), 8 out of 10 Americans are deficient in Vitamin E; 50% are deficient in vitamin A, vitamin C, and magnesium; and more than 50% are vitamin D deficient regardless of their age. This, in turn, has increased the demand for vitamin supplements among adults. However, rising need to consume vitamins and growing prescription load have created pill fatigue among consumers, which is projected to boost the demand for gummy supplements substantially in the coming years. Moreover, pills and capsules taste unpleasant and are hard to swallow; therefore, adults are inclining toward chewable supplements. Additionally, easy availability of gummy supplements in a variety of various flavors such as grape, berry, peach, and orange is expected to positively impact the growth of the global gummy supplements market.

Restraint:

• Side-effects associated with over-consumption

Gummy supplements are gaining high acceptance among all age groups and are anticipated to be a popular substitute for pills, tablets, and powder supplements. They are widely available in a variety of shapes and flavors and provide the needed nutrients to the body. However, there are certain side effects associated with the over-consumption of gummy supplements, which restricts the growth of the market. Moreover, it is difficult to manufacture gummies while maintaining the precise vitamin content, hence discrepancies in the vitamin content can be a major concern. As the taste of the products is similar to that of candy, consumers tend to consume a greater number of gummies at a time, which leads to certain side effects. Certain fat-soluble vitamins, such as vitamins A, E, D, and K, and minerals, such as iron, can easily build up to toxic levels in the body. For instance, over-consumption of vitamin A can cause dizziness, nausea, headaches, skin irritation, and joint pain.

Moreover, most of the gummy supplements are high in sugar content and contain artificial flavors, colors, and gelatin. Thus, the sticky texture causes the gummy supplements can cling to the tooth enamel, especially in the grooves of the teeth or in between the teeth, causing dental decay. This, in turn, is likely to hamper the growth of the market.

Opportunities:

• Increasing demand for natural and organic ingredients

The demand for organic products is surging owing to the increase in health-conscious population. As per a survey conducted by the Organic Trade Association in 2018, organic food accounted for more than 5% of the total food sales in the US in 2017 which was 6.4% higher as compared to that in 2016. Moreover, consumers are seeking clean label supplements free from synthetic ingredients or preservatives, GMOs, allergens, and gluten. Consumers are also highly inclined toward organic and clean-label products and are willing to pay a higher price for these products. This creates an opportunistic market for the manufacturers to shift to the application of organic and natural ingredients and offer clean-label gummy supplements to the consumers. The sales in saturated markets, such as the US, can be boosted by offering organic gummy supplements. Few players have already invested in offering organic gummy supplements. For instance, in June 2018, SmartyPants Vitamins launched a new SmartyPants organics line, delivering organic gummy vitamins with probiotics and omega-3 for the whole family. The inclination of other players toward offering organic gummy supplements is expected to fuel the market during the forecast period. Increasing use of ingredients with natural flavors, colors, and sweeteners by manufacturers is expected to increase their demand.

Challenge:

• High sugar content

Gummy supplements have a pleasant taste as compared to vitamin pills, as they possess high sugar content, which masks the unpleasant taste of the nutrients. The high sugar content in gummy supplements boosts the flavor, improves the shelf life, and assists in achieving the desired texture. A single gummy might contain two grams or more of sugar, which is unhealthy when consumed in excess. It increases the calorie intake, which is a major cause of obesity and chronic diseases, such as diabetes. Furthermore, lodging of these sugary gummy supplements can also cause tooth decay. However, manufacturers are working to overcome this challenge by using sugar alternatives such as honey, stevia, and maple syrup.

Segment Overview

By Type

Based on type, the global gummy supplements market has been segmented into vitamins, minerals, omega fatty acid, proteins, blends and others. The vitamins segment accounted for the largest market share of 74.49% in 2021. However, blends segment is likely to register a higher CAGR of 10.04% during the review period.

By End User

Based on end user, the global gummy supplements market has been segmented into adults and kids. The adults segment accounted for a larger market share of 71.59% in 2021. However, kids segment is likely to register a higher CAGR of 9.42% during the review period.

By Distribution Channel

Based on machine type, the global Gummy supplements market has been segmented into store-based and non-store-based. The store-based segment accounted for a larger market share of 83.07% in 2021, whereas the non-store-based is estimated to register the highest CAGR of 10.14% during the forecast period.

Global Gummy supplements Market Share, by Region, 2021 (%)Sources: MRFR Analysis

Regional Analysis

By region, the global Gummy supplements market has been divided into North America, Europe, Asia-Pacific, and Rest of the World. Asia-Pacific accounted for the largest market share of 31.15% in 2021, the market is expected to register the highest CAGR of 9.32% during the forecast period. Europe was the second-largest market in 2020, the market is projected to exhibit a CAGR of 9.44%.

Asia-Pacific

Asia Pacific is accounting for 31.15% of market proportion in the year of 2021 and it is projected to expand at a high CAGR of 9.32% the forecast period of 2022-2028. The growth of the gummy supplements market in the region is expected to be driven by various factors, such as urbanization and growth of the middle-income population. These factors have increased the consumption of supplements and consequently the demand for gummy supplements. Moreover, the increasing per capita disposable income of consumers has increased the sale of gummy supplements. Besides, the growing health awareness is one of the major factors driving the growth of the Asia-Pacific gummy supplements market. In addition, the key manufacturers of gummy supplements are targeting the region to increase the sales revenue.

Europe

Europe is also accounting for significant market share in the global gummy supplements market in the year of 2021 and is expected to grow at a CAGR of 9.44% during the forecast period 2022-2028. In Europe, Germany accounted for the major market share and is projected to exhibit the significant CAGR of 9.73% during the forecast period. The growth of the gummy supplements market is attributed to various factors. Consumers are increasingly opting for dietary supplements. However, adverse effects, e.g., pill fatigue, have led to inclination toward alternatives, which is driving the demand for gummy supplements. Moreover, technological advancements and innovations in the product offerings are driving the growth of the regional market. Also, the high demand for natural and organic food products among the consumers is boosting the growth of organic gummy supplements market in Europe. The growing demand for gummy supplements enriched with probiotics is another factor having positive impact on the growth of the regional market. Additionally, large presence of international brands and increasing promotional activities are factors contributing to the growth of the gummy supplements market in the region.   

Competitive Landscape

The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have a global reach and diverse product portfolios. Companies such as Bayer Group (Germany), Church & Dwight Co., Inc. (US) and Unilever (United Kingdom) dominate the global market due to brand reputation, product differentiation, financial stability, and diversified regional presence.

Prominent players in the global gummy supplements market include Bayer Group (Germany), Church & Dwight Co., Inc. (US), Pharmavite LLC (US), Nature's Way Products, LLC (US), Hero Nutritionals, LLC (US), Zanon Vitamec USA Inc. (US), Softigel (US), Rainbow Light Nutritional Systems, Inc. (US), Bettera Wellness Corp. (US), Herbaland Naturals Inc. (Canada), The Nature's Bounty Co. (US), Unilever (United Kingdom), Gimbals Fine Candies (US), Life Science Nutritionals (Canada).

Recent Developments

Few developments that occurred in recent times influencing the market growth of gummy supplements are listed below:

• In June 2021, Bayer Group expanded Consumer Health division in India. The expansion increased the company’s presence in Asia Pacific market.

Scope of the Report

Global Gummy supplements Market, by Type

• Vitamins


• Minerals


• Omega fatty acid


• Proteins


• Blends


• Others

Global Gummy supplements Market, by End-User

• Adults


• Kids

Global Gummy supplements Market, by Distribution Channel

• Store-Based


• Non-Store-Based

Global Gummy supplements Market, by Region

• 
  
  
  
  • North America
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• 
  Europe
  
  
  
  • Germany
  
  
  • UK
  
  
  • France
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• 
  Asia-Pacific
  
  
  
  • China
  
  
  • India
  
  
  • Japan
  
  
  • Australia & New Zealand
  
  
  
  


• 
  Rest of Asia-Pacific
  
  
  
  • Rest of the World
  
  
  • South America
  
  
  
  


• 
  Middle East and Africa
  
  
  
  • Rest of MEA
  
  
  
  

Intended Audience

• Men


• Women


• Kids


• Unisex