Guilt-Free Desserts Market Research Report—Global Forecast till 2028

Global Guilt-Free Desserts Market Research Report: Information by Product Type (Cakes & Pastries, Puddings, Ice Creams, Yogurts, Others), by Distribution Channel (Food Retail – Supermarket & Hyper markets, Specialty Stores, Convenience Stores, Online, and Others & Food Service), by Region – Forecast till 2028

ID: MRFR/F-B & N/9053-HCR | April 2021 | Region: Global | 90 pages

Market Scenario

The global guilt-free desserts market size was valued at USD 909.7 million in 2020 and is expected to exhibit a CAGR of 7.3% from 2021 to 2028.

Guilt-free deserts is a new concept and is generating huge traction in the North American and European countries. The concept of guilt free desserts involves usage of natural ingredients instead of artificial ones. They are also gluten-free and low glycemic desserts. Growing awareness regarding the health concerns associated with consumption of desserts have led to the rising trend of guilt-free desserts. Most desserts are made up of refined carbs, trans-fats, and added sugars which results in addition of excess body fat. Diabetes is one of the most common health concerns among the US population due to consumption of sweet based foods. According to the CDC report, 2020, new diabetes cases have decreased over the last decade. According to the reports, 34.2 million Americans have type 1 and type 2 diabetes. Hence with increasing health concerns, the concept of guilt-free desserts is popularizing across the globe. Additionally, increasing demand for dairy alternatives is another crucial factor contributing towards the growth of plant-based desserts.

Market Synopsis

The global guilt-free Desserts Market has witnessed exponential growth over the last couple of years. The outbreak of a global pandemic, COVID-19, has further created lucrative growth opportunities for many organic and plant-based dessert manufacturers in last couple of months. Increasing consumer awareness for more healthy and nutritious foods is anticipate to surge the market growth in the coming years. Post the Covid-19 outbreak, the entire baking industry has witnessed a shift in consumer taste and preferences. Plant-based deserts have taken a center-stage as a perfect alternative of the conventional desserts. Vegan desserts are overcoming negative perceptions around texture and taste, while foods with health benefits and nutritional value have also become increasingly important.\

Market USP

Increasing consumer awareness towards healthy and nutritious food

Market Drivers

  • Rising consumer awareness towards consumption of healthy & nutritious foods habits: Rising health concerns among the consumers of developed economies have resulted in the consumption of healthy and nutritious foods. This has resulted towards the growth of plant-based food.

  • Growth of the organized retail sector in developing countries

  • The advent of food-based e-commerce platforms

Market Restraints

  • High price of the products


By Product Type

  • Cakes & Pastries: Vegan cakes & pastries dominated the global guilt-free desserts market in 2020. The segment dominated the market with substantial market share. Strong demand for plant based, and organic cakes ad pastries have resulted in its dominance. Seeing these lucrative opportunities, many food tech startups are launching new product offerings based on customer demand.

  • Puddings

  • Ice Creams

  • Yogurts

  • Others

By Distribution Channel

  • Food Retail: Food retail segment is divided intosupermarkets & hypermarkets, specialty stores, convenience stores, online, and others. The segment dominated the market and is expected to remain dominant during the review period. Easy accessibility of retail stores with variety of available options makes food retail segment a favorable choice across the globe

  • Food Service

By Region

  • North America: North America is the second largest market for guilt-free desserts after Europe and is anticipated to the fastest growing market during the review period. Shift in consumer taste and preference toward vegan diets have led towards the market growth in last couple of years. Additionally, the growing trend of vegetarian and flexitarian diets among the US population is further expected to boost the market growth in coming years.

  • Europe: Europe dominated the global guilt-free desserts market with market share of approximately 45% in 2020. Strong dominance of the bakery & confectionery industry in the region is one of the major reasons behind the dominance of the market. Additionally, growing consumer awareness regarding the advent of various plant-based food options have also led towards the advent of organic, plant-based desserts in the region.The UK and Germany are some of the leading countries in term of guilt-free deserts in Europe.

  • Asia-Pacific

  • Rest of the World

Key Players

  • Unilever

  • Bliss Unlimited, LLC

  • Danone S.A.

  • Cado

  • Daiya Foods Inc.

  • Ben & Jerry's Homemade, Inc.

  • Alternative Foods

  • Grupo Bimbo

  • Karma Baker

  • HP Hood (Planet Oat)

Report Scope:
Report Attribute/Metric Details
  Market Size   USD 909.7 million
  CAGR   7.3%
  Base Year   2020
  Forecast Period   2028
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Type, Application, Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type, Distribution Channel, Food Services
  Geographies Covered    North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors    Unilever Bliss Unlimited, LLC Danone S.A. Cado Daiya Foods Inc. Ben & Jerry's Homemade, Inc. Alternative Foods Grupo Bimbo Karma Baker HP Hood (Planet Oat)
  Key Market Opportunities   Increasing consumer awareness towards healthy and nutritious food
  Key Market Drivers   The advent of food-based e-commerce platforms