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Glass Bonding Adhesives Market Share

ID: MRFR//4614-HCR | 100 Pages | Author: Priya Nagrale| May 2024

Market share positioning strategies play a pivotal role in the success of the Glass Bonding Adhesives Market, as companies strive to establish a competitive edge in this dynamic industry. One key approach involves product differentiation, where companies focus on developing unique and innovative adhesives that cater to specific customer needs. This can include adhesives with enhanced bonding capabilities, improved durability, or specialized applications such as automotive, construction, or electronics. By offering distinct features, companies can carve out a niche for themselves and attract a dedicated customer base.

Another effective strategy is pricing positioning, where companies strategically set their prices to gain a competitive advantage. This can involve offering premium products at a higher price point, positioning the adhesives as high-quality and superior to competitors. Conversely, some companies may adopt a cost leadership approach, offering more affordable options without compromising on quality. Finding the right balance between pricing and perceived value is crucial for attracting a diverse range of customers and maximizing market share.

Distribution channels also play a crucial role in market share positioning. Companies may opt for an extensive distribution network, ensuring their products are readily available across a wide range of outlets. This approach aims to increase accessibility and convenience for customers, potentially capturing a larger market share. Alternatively, a more exclusive distribution strategy may be employed, targeting specific high-end markets or industries. This exclusivity can create an aura of prestige around the adhesives, appealing to customers who value uniqueness and quality.

Building strong relationships with customers is another essential aspect of market share positioning in the Glass Bonding Adhesives Market. Companies may invest in customer service, providing technical support, and offering customized solutions to meet individual requirements. This customer-centric approach can result in increased loyalty and repeat business, helping to solidify a company's market share over the long term.

Strategic partnerships and collaborations also contribute to market share positioning. Forming alliances with key players in related industries or engaging in joint ventures can open up new opportunities and broaden the market reach. This collaborative approach allows companies to leverage each other's strengths, share resources, and collectively enhance their market position.

Innovation is a constant driver of market share in the Glass Bonding Adhesives Market. Companies that invest in research and development to stay ahead of industry trends and technological advancements are better positioned to capture a larger market share. This can involve the introduction of eco-friendly adhesives, products with improved performance characteristics, or advancements in application techniques. Staying at the forefront of innovation ensures that a company's offerings remain relevant and in demand.

Lastly, effective marketing and brand positioning are critical elements of market share strategies. Creating a strong brand identity, communicating the unique selling propositions of the adhesives, and establishing a positive brand image can significantly impact consumer perception. Well-executed marketing campaigns, both online and offline, can increase brand awareness, attract new customers, and solidify a company's position in the market.

Glass Bonding Adhesives Market Overview


Glass Bonding Adhesives Market is expected to grow at Significant CAGR from 2021-2030 as per MRFR Analysis


Glass bonding adhesives are designed to offer optimal performance even upon exposure to hostile conditions. The glass bonding adhesives are solvent free and do not emit VOCs during cure. They form high-strength, durable, and water-resistant bonds to glass, plastic, as well as metal substrates.


The global glass bonding adhesives market is primarily driven by the increasing adoption of non-hazardous, green, and sustainable adhesives due to stringent regulations pertaining to environmental protection. The increasing use of glass bonding adhesives in UV curing technology is one of the major drivers of the glass bonding adhesives market. Rising demand for glass bonding adhesives from various end-use industries such as automotive, aerospace, electronics, and others in emerging countries of Asia Pacific is likely to propel the market growth during the review period. The increasing prevalence of light-weight and fuel-efficient automotive across the globe is expected to drive the demand for glass bonding adhesives over the forecast period. High demand for durable, strong, and thermal resistant electronics appliances is expected to fuel the market for glass bonding adhesives. Within the Fast and Stable Adhesive Curing with Debonding Option (FACIDO) project, which started in 2017, modified adhesives containing curie-particles is likely to enable a robust adhesive bonding process by means of induction heating, envisaging materials such as glass, reinforced plastics, and metals. This process is expected to offer rapid curing even to the thick bond line as compared to the conventional heating. Moreover, the induction heating is safe, infinitely controllable, and compact, which makes it suitable and easy to use. Thus, the ongoing research & development to develop such bonding process using induction heating with short curing time is expected to boost the market growth. However, the high cost of glass bonding adhesives is likely to challenge the market growth during the assessment period.


Many of the market players are focussing on key developments such as expansion, acquisition, merger, and others. For instance, in May 2017, Henkel AG & Co. KGaA introduced innovative adhesives named ‘Loctite HY 4090’ and ‘Loctite HY 4080 GY’ which offer bond strength, speed, and durability. These innovations created opportunities for designers and OEM engineers looking for ways to improve assembly applications or streamline the process and to help overcome costly challenges. Furthermore, H.B Fuller announced acquisition of Royal Adhesives & Sealants for USD 1.575 billion as the company’s strategy for global growth. Considering these trends, the global glass bonding adhesives market is expected to grow considerably during the review period, 2018-2023.


Global Glass Bonding Adhesives, by the End-use Industry (%)


 Glass Bonding Adhesives


Source: MRFR analysis


Regional Analysis


The global glass bonding adhesives market is spanned across five regions namely Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa.


Asia Pacific dominated the global glass bonding adhesives market in 2016 owing to the high demand for glass bonding adhesives from construction, automotive, and electronics industry in the region. High production and sales of automotive and electronics in Japan, China, and India are expected to drive the market growth.  


North America accounted for the second largest market share in 2016 on account of the high demand for glass bonding adhesives from the reviving construction, automotive, and aerospace industry. The increasing demand for lightweight automotive parts due to environmental concerns is expected to drive the market growth in this region.


Europe is expected to grow due to the high production and sales of automotive parts in Western European countries. Moreover, the substantial spending on healthcare in Europe is expected to drive the market growth.


Latin America is projected to witness a considerable growth due to growing automotive industry in Mexico, Brazil, and others.


The Middle East & Africa is likely to witness a significant growth due to the burgeoning infrastructural investments in the GCC countries.


Segmentation


The global glass bonding adhesives market is segmented on the basis of the type, end-use industry, and region.


On the basis of the type, the global glass bonding adhesives market is segmented as polyurethane, modifies silanes adhesives, silicone adhesives, acrylate adhesives, epoxy adhesives, cyanoacrylate adhesives, polysulfides, UV/ LED curing, and others.


Based on the end-user industry, the global glass bonding adhesives market is segmented into automotive, aerospace, furniture, construction, electronics, consumer goods, medical, and others.Recent Development



July 2023: Dow launches VORANOL™ CP-4000, a new polyol resin for use in glass bonding adhesives. The new resin is designed to improve the adhesion, durability, and flexibility of glass bonding adhesives.


June 2023: Huntsman launches Araldite® 2015, a new two-part epoxy adhesive for bonding glass to glass. The new adhesive is designed to provide high bond strength and durability, even in harsh environments.


June 2023: Permabond releases a new white paper on the selection and application of glass bonding adhesives. The white paper provides comprehensive information on the different types of glass bonding adhesives available, their properties, and their applications.

Key Players


Some of the manufacturers operating in the global glass bonding adhesives market are Henkel AG & Co. KGaA (Germany), H.B. Fuller Company (U.S.), Sika AG (Switzerland), Dymax Corporation (U.S.), 3M (U.S.), DowDuPont (U.S.), KIWO (Germany), ThreeBond Holdings Co., Ltd. (Japan), Bohle AG (Germany), Ashland (U.S.), Master Bond Inc. (U.S.), and Permabond LLC. (U.K).


Intended Audience



  • Glass bonding adhesives Manufacturers

  • Traders and distributors of Glass bonding adhesives

  • Research and development institutes

  • Potential investors

  • Raw material suppliers

  • Nationalized laboratory

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