Generative AI in Media and Entertainment Market Research Report: Information By Technology (Natural Language Program, Digital Twin, Natural Language Generation, Large Language Models and Others), By Application (Gaming, Film and Television, Advertising and Marketing, Music and Sound Production, Automatic Dubbing and Subtitling, Chatbots and Virtual Assistants and Others), By Component, ( Solution and Services), By Region (North America, Europe, Asia-Pacific, Middle East and Africa and South America) - Forecast Till 2032.
ID: MRFR/ICT/10668-HCR | 215 Pages | Author: Shubham Munde | October 2023
Global Generative AI in Media and Entertainment Market Overview
Generative AI in Media and Entertainment Market Size was valued at USD 1,198.00 million in 2022. The Generative AI in Media and Entertainment Market industry is projected to grow from USD 1,463.91 million in 2023 to USD 14,779.10 million by 2032, exhibiting a compound annual growth rate (CAGR) of 29.3% during the forecast period (2023 - 2032).
Within the entertainment and media sectors, generative AI applications concentrate on applying AI, particularly generative models to create and improve content like music videos, photographs, etc. By examining patterns drawn from current data sets, generative AI algorithms can produce original works. The exponential expansion of this market has been propelled by recent developments in neural networks and deep learning, which have given content producers in the entertainment and media industries tools to improve the creative process, resulting in more effective workflows and the creation of original material. With the help of generative AI, content producers of entertainment media can enhance their creative processes, resulting in quicker workflows and new ideas for content development techniques.
FIGURE 1: GENERATIVE AI IN MEDIA AND ENTERTAINMENT MARKET SIZE 2019-2032 (USD MILLION)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Generative AI in Media and Entertainment Market Trends
Increasing demand for content creating
Without human input, generative AI systems may create original and distinctive media such as music, artwork, and films. Filmmakers, musicians, artists, and game designers now have more creative freedom than ever before because of the ability to produce fresh, interesting material on a large scale. Personalized experiences are provided to consumers via generative AI, which uses data to create personalized content. For instance, based on a user's watching history and tastes, streaming companies may use algorithms fueled by generative AI to recommend movies, TV series, or songs. As a result, user satisfaction and engagement have risen, and generative AI techniques have completely changed the way that animation and visual effects are produced in the animation and film industries. Automating character animation, simulating physics, creating realistic 3D models, and accelerating post-production processes are all possible with AI-powered technologies, which can significantly reduce production time and costs while maintaining high standards. In order to create immersive virtual Augmented Reality experiences, generative AI is crucial. Artificial intelligence (AI) algorithms can create realistic textures, settings, and people, which give virtual surroundings more personality and interactivity. Gaming, virtual reality, architectural visualization, and training simulations are just a few areas where generational AI technology is used. This generative AI system can also automate repetitive processes in the media and entertainment industries, boosting productivity and efficiency.
Generative AI in Media and Entertainment Market - Segment Insights
Generative AI in Media and Entertainment Market - Technology
The Generative AI in Media and Entertainment Market, in this report, has been segmented based on technology into natural language program, digital twin, natural language generation, large language models and others.
The segment- natural language generation holds the largest share of the total market share while. NLG can be used to create personalized content, including blog posts, social media posts, and news stories. Each user's interests can be taken into account when creating material.Chatbots that interact with users naturally can be made using NLG. These chatbots can be used to answer queries, give customer service, and sell goods.Virtual assistants that interact with users naturally can be made using NLG. These helpers can be used to give information, respond to inquiries, and carry out duties.
Generative AI in Media and Entertainment Market - Application Insights
The Generative AI in Media and Entertainment Market, in this report, has been segmented on the basis of Application into gaming, film and television, advertising and marketing, music and sound production, automatic dubbing and subtitling, chatbots and virtual assistants and others.
Gaming holds the largest share of the total share. Artificial intelligence (AI) is capable of creating realistic settings like towns, woods, and battlegrounds. Games may become more immersive and compelling as a result.AI can be used to create bots that can compete in games against people. This can enhance the difficulty and replay value of games.AI can be used to customize gaming experiences, for example, by suggesting games to users or changing the games' level of difficulty.
Generative AI in Media and Entertainment Market - Component Insights
The Generative AI in Media and Entertainment market in this report has been segmented on the basis of Component into solution and services.
The Solutions segment holds the largest share of the total market share. This is due to the fact that implementing AI solutions is more difficult and complex than implementing AI services. Data, trained models, and software platforms are frequently used in AI solutions. They are used to automate processes like content production, dissemination, and creation.
FIGURE 2: GENERATIVE AI IN MEDIA AND ENTERTAINMENT MARKET, BY COMPONENT, 2022 VS 2032 (USD MILLION)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Generative AI in Media and Entertainment Market - Regional Insights
Based on Region, the global Generative AI in Media and Entertainment is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Further, the major countries studied in the market report are the U.S., Canada, Germany, UK, Italy, Spain, China, Japan, India, Australia, UAE, and Brazil.
The North American Generative AI in Media and Entertainment market is a growing region. The entertainment and media sectors in North America, notably the United States, were early adopters of generative AI. This can be ascribed to its widespread use by computer companies, research organizations, and a developing entertainment industry. Businesses who make use of this power can utilize it to develop VR experiences, customize recommendations, or dynamically engage audiences through narrative. In the fields of computer science, artificial intelligence, and machine learning, North America offers a sizable talent pool. The creation and implementation of generative AI solutions depend on this talent pool.
The Asia Pacific Generative AI in Media and Entertainment market is having highest growth rate. Asia-Pacific consumers are becoming more and more demanding of personalized content. Each user's interests can be taken into account when personalizing material using artificial intelligence (AI).The usage of AI in the media and entertainment sector is expanding because to new technologies like 5G and virtual reality. For instance, virtual reality can be utilized to create immersive experiences, while 5G can be used to provide users with high-quality material on demand.
FIGURE 3: GENERATIVE AI IN MEDIA AND ENTERTAINMENT MARKET SIZE BY REGION 2022 VS 2032, (USD MILLION)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Generative AI in Media and Entertainment Market - Key Market Players and Competitive Insights:
The Generative AI in Media and Entertainment market is a highly competitive industry, as numerous companies offer stamped metal parts and components to the automotive industry. The market is characterized by the presence of established and large Generative AI in Media and Entertainment companies, as well as many smaller and emerging players. These companies are focused on developing innovative stamping technologies and processes to improve efficiency, reduce costs, and enhance the quality of stamped metal parts and components. They also prioritize meeting the increasingly stringent environmental and safety regulations that govern the automotive industry.
The competition in the Generative AI in Media and Entertainment market is driven by various factors, including pricing, quality, delivery time, and the ability to offer customized solutions to customers. Moreover, partnerships and collaborations with other players in the industry, such as OEMs and suppliers, are crucial for companies to remain competitive in the market. Mergers and acquisitions are also common in the Generative AI in Media and Entertainment market, as companies seek to expand their reach and capabilities. Additionally, companies are investing heavily in research and development to develop new materials and technologies that can improve the performance, durability, and safety of stamped metal parts and components.
Generative AI in Media and Entertainment Market - Key Companies Include
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Open AI
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Epic Games, Inc.
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Apple Inc.
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Microsoft
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Adobe Inc.
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Unity Technologies
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Meta Platforms, Inc.
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Hughes Hubbard & Reed
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IBM Corporation
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Cohere
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Anthropic
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Others.
Generative AI in Media and Entertainment Market - Industry developments
January 2021, The NVIDIA Omniverse, a platform for virtual collaboration that uses generative AI to enable real-time rendering, simulation, and content creation, was unveiled by NVIDIA.
October 2021, OpenAI has announced DALL-E, an AI model that can create original graphics from texts, showcasing its potential in the production of visual content.
Generative AI in Media and Entertainment Market - Market Segmentation
Generative AI in Media and Entertainment Market - Technology Outlook
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Natural Language Program
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Digital Twin
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Natural Language Generation
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Large Language Models
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Others
Generative AI in Media and Entertainment Market - Application Outlook
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Gaming
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Film and Television
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Advertising and Marketing
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Music and Sound Production
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Automatic Dubbing and Subtitling
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Chatbots and Virtual Assistants
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Others
Generative AI in Media and Entertainment Market - Component Outlook
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Solution
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Services
Generative AI in Media and Entertainment Market - Regional Outlook
North America
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US
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Canada
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Mexico
Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
Asia-Pacific
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China
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Japan
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India
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South Korea
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Australia
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Rest of Asia-Pacific
Middle East & Africa
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Saudi Arabia
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UAE
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South Africa
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Rest of the Middle East & Africa
South America
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Brazil
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Argentina
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Chile
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Rest of South America
Report Scope:
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 1,198.00 Million |
| Market Size 2023 | USD 1,463.91 Million |
| Market Size 2032 | USD 14,779.10 Million |
| Compound Annual Growth Rate (CAGR) | 29.3% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2019- 2021 |
| Market Forecast Units | Value (USD Million) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Technology, Application, Component, Material, Vehicle Category, Vehicle Type, End Use |
| Geographies Covered | Europe, North America, Asia-Pacific, Middle East & Africa, and South America |
| Countries Covered | US, Canada, Mexico, Germany, France, UK, Italy, Spain, China, Japan, India, South Korea, Australia, Saudi Arabia, UAE, South Africa, Brazil, Argentina, Chile, and others. |
| Key Companies Profiled | Open AI, NVIDIA Corporation, Epic Games, Inc., Amazon, Apple Inc, Microsoft, Adobe Inc., Unity Technologies, Meta Platforms, Inc., Hughes Hubbard & Reed, IBM Corporation, Cohere, Anthropic |
| Key Market Opportunities | Increasing use in Video Games Growing demand and innovations in generative AI |
| Key Market Dynamics | Increasing demand from content creators Growing animation industry |
Frequently Asked Questions (FAQ) :
The Generative AI in Media and Entertainment Market was valued at USD 1,198.00 Million in 2022.
The global market is projected to grow at a CAGR of 29.3% during the forecast period, 2023-2032.
North America had the largest share of the global market.
The key players in the market are Open AI, NVIDIA Corporation, Epic Games, Inc., Amazon, Apple Inc, Microsoft, Adobe Inc., Unity Technologies, Meta Platforms, Inc., Hughes Hubbard & Reed, IBM Corporation, Cohere, Anthropic, Others.
Key Questions Answered
- ✅Global Market Outlook
- ✅In-depth analysis of global and regional trends
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- ✅Identify disrupting products, companies, and trends.
- ✅To identify opportunities in the market.
- ✅Analyze the key challenges in the market.
- ✅Analyze the regional penetration of players, products, and services in the market.
- ✅Comparison of major players’ financial performance.
- ✅Evaluate strategies adopted by major players.
- ✅Recommendations
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