GCC Mobile Advertising Market Research Report By Advertising Type (Video Advertising, In-Game Advertising, In-App Advertising), By Organization Size (Small and Medium Size Enterprises, Large Enterprises) and By Vertical (BFSI, Retail & Consumer Goods)- Forecast to 2035

GCC Mobile Advertising Market Overview

As per MRFR analysis, the GCC Mobile Advertising Market Size was estimated at 5.43 (USD Billion) in 2023.The GCC Mobile Advertising Market Industry is expected to grow from 6.5(USD Billion) in 2024 to 14.5 (USD Billion) by 2035. The GCC Mobile Advertising Market CAGR (growth rate) is expected to be around 7.567% during the forecast period (2025 - 2035)

Key GCC Mobile Advertising Market Trends Highlighted

The GCC Mobile Advertising Market is growing because more people are getting smartphones, which makes it easier for brands to connect with customers. Countries like the UAE and Saudi Arabia have some of the highest smartphone usage rates in the world. As a result, more businesses are focusing on mobile platforms and changing their advertising techniques. Mobile advertising is moving toward using more complex technology like AI and machine learning. This makes it possible to run more tailored and targeted ads. Not only does this new technology make things better for users, but it also helps advertisers get more conversions.

Companies are looking for new ways to advertise, such as augmented reality (AR) and video ads, which can get more people interested and involved. Advertisers are using interactive and visually appealing material since the younger population in the GCC is extremely interested in it. Retailers are also putting more money into mobile advertising so they can contact potential clients directly on their devices. This is because e-commerce is growing in the area. Recently, government programs in several GCC nations that aim to diversify the economy and move it toward digital transformation are making it easier for mobile advertising to grow.

These programs encourage both new and established businesses in the area to put money into digital marketing, such as mobile platforms. As digital infrastructure gets better and more people use mobile internet, mobile advertising is becoming an important part of marketing efforts in the GCC. This shows that businesses in many different fields are starting to focus more on digital ways to connect with customers.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

GCC Mobile Advertising Market Drivers

Rapid Increase in Mobile Device Penetration

The increasing penetration of mobile devices in the Gulf Cooperation Council (GCC) region is a significant driver for the GCC Mobile Advertising Market Industry. As per regional telecommunication reports, mobile device adoption rates have surged dramatically, with approximately 99% of the population in certain GCC countries like the United Arab Emirates owning a smartphone. This widespread accessibility allows advertisers to reach a broad audience effectively.

Major telecommunication companies such as Etisalat and STC are continuously enhancing their network infrastructure to support this growing mobile user base, which in turn empowers businesses to invest in mobile advertising as a primary channel for engagement. The high mobile penetration rate fosters a conducive environment for innovative mobile advertising strategies, increasing the revenue potential within the GCC Mobile Advertising Market Industry significantly.

Rising Internet and Social Media Usage

The escalation of internet connectivity and social media engagement in the GCC is positively influencing the GCC Mobile Advertising Market Industry. Statistics indicate that over 99% of the GCC population is internet users, with a remarkable increase in the time spent on social media platforms. As per recent data, GCC residents spend an average of 3 to 4 hours daily on social media. This presents immense opportunities for brands to connect with their target audiences effectively through targeted mobile ads.Prominent platforms like Facebook, Instagram, and Snapchat are essential for advertising strategies in this region. 

Companies such as Saudi Telecom Company and Ooredoo are enhancing their offerings to cater to the surge in social media consumption, further driving the necessity for mobile advertising strategies tailored for responsiveness and engagement.

Government Initiatives and Vision 2030

Government initiatives across the GCC, particularly Saudi Arabia's Vision 2030, are propelling the GCC Mobile Advertising Market Industry forward. Vision 2030 aims to diversify the economy and promote a digital environment, leading to enhanced growth in the technology and advertising sectors. This initiative includes substantial investments in digital infrastructure and technology innovations that facilitates mobile advertising channels. 

Under this vision, the government has launched various programs encouraging digital entrepreneurship, making it imperative for businesses to adopt mobile advertising for optimal growth.These policy changes and fiscal support directly impact the spending habits of businesses on mobile platforms, increasing the overall size and potential of the GCC Mobile Advertising Market Industry.

E-commerce Expansion in the GCC Region

The rapid growth of e-commerce in the GCC is influencing market dynamics positively for the GCC Mobile Advertising Market Industry. Recent reports indicate that the e-commerce sector in the region is projected to exceed 25 USD Billion by 2025. With the increasing number of online shoppers, businesses are turning to mobile advertising to promote their products and drive sales through mobile platforms. 

Popular e-commerce players like Souq.com and noon.com are leveraging mobile advertising strategies to capture and convert more users.The surge in online transactions via mobile applications highlights the urgency for companies to adapt their advertising strategies, thereby directly contributing to the growth and expansion of the GCC Mobile Advertising Market Industry.

GCC Mobile Advertising Market Segment Insights

Mobile Advertising Market Advertising Type Insights

The Advertising Type segment within the GCC Mobile Advertising Market is increasingly prominent, fueled by the rapid digital transformation and high mobile penetration rates in the region. With mobile phone usage soaring across the Gulf Cooperation Council (GCC) countries, advertisers are keenly tapping into mobile platforms for engaging with consumers. Among the various methods, Video Advertising stands out as a crucial element, capitalizing on the increasing consumption of video content via mobile devices. This format captures the audience's attention effectively, making it a favored choice for brands aiming to improve user engagement.Meanwhile, In-Game Advertising is gaining traction as mobile gaming experiences exponential growth, leveraging the gaming environment to reach target audiences seamlessly without disrupting their experience. 

This form of advertising is particularly effective in appealing to younger audiences who are more inclined to interact with brands during gameplay. Additionally, In-App Advertising plays a significant role in capturing consumer attention, as it integrates ads within mobile applications, providing advertisers with access to a broad user base.As mobile applications proliferate and diversify, the potential for in-app advertisements increases significantly, leading to opportunities for targeted marketing strategies that can enhance user experience while maximizing revenue streams. The GCC Mobile Advertising Market is thus characterized by a dynamic interplay of these advertising types, supported by increasing investments in digital technology, shifting consumer preferences toward mobile interactions, and a growing reliance on mobile commerce throughout the GCC countries. 

Overall, the Advertising Type segment reflects ongoing trends in consumer behavior and technological innovations, positioning it as a vital area for businesses focusing on effective marketing strategies in a rapidly evolving digital landscape.As the mobile advertising ecosystem continues to mature, effective segmentation in this market will become ever more essential for delivering targeted messages and creating value for both consumers and brands.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Mobile Advertising Market Organization Size Insights

The GCC Mobile Advertising Market is witnessing a progressive shift in dynamics influenced by the varying organizational sizes within the region. Small and Medium Size Enterprises (SMEs) are increasingly leveraging mobile advertising to enhance their market presence and engage with consumers effectively. These enterprises find mobile platforms crucial for targeted marketing campaigns due to their cost-effectiveness and wide reach, often outperforming traditional advertising methods in consumer engagement. Conversely, Large Enterprises dominate the mobile advertising landscape by harnessing substantial resources to implement sophisticated advertising strategies, utilizing advanced analytics to tailor campaigns according to consumer behavior.

This segment is significant as it wields a considerable share of mobile ad spending, enabling them to explore diverse advertising options and experiment with innovative technologies such as augmented reality and programmatic advertising. Both segments contribute uniquely to the 'GCC Mobile Advertising Market revenue', shaped by a growing dependence on mobile devices and increasing consumer digital interaction within the GCC region, fostering a vibrant ecosystem for mobile advertising to thrive. The trends indicate a continuous integration of mobile-first strategies across varying organization sizes, driving market growth and presenting opportunities for enhanced consumer engagement through targeted and personalized advertising approaches.

Mobile Advertising Market Vertical Insights

The GCC Mobile Advertising Market showcases a diverse Vertical segment that predominantly includes sectors such as Banking, Financial Services, and Insurance (BFSI), Retail, and Consumer Goods. As mobile consumerism continues to rise across the Gulf Cooperation Council (GCC), the BFSI sector has increasingly adopted mobile advertising strategies to engage tech-savvy customers and enhance digital banking experiences. This shift is driven by the growing smartphone penetration within the region, allowing financial institutions to promote their services effectively and secure new clients.Similarly, the Retail sector leverages mobile advertising to deliver personalized promotions directly to consumers' devices, capitalizing on the increasing trend of mobile shopping. 

The Consumer Goods segment further amplifies brand visibility and consumer interaction through optimized mobile ad strategies, making products accessible to a broader audience. Collectively, these sectors adapt swiftly to changes in consumer behavior and technology, positioning mobile advertising as a vital component of their marketing frameworks. The GCC region stands as a marketplace ripe with opportunity for those who skillfully navigate these Verticals, enabling companies to harness the increasing spend on mobile advertising as a means to enhance brand loyalty and drive sales growth.

GCC Mobile Advertising Market Key Players and Competitive Insights

The GCC Mobile Advertising Market is a dynamic and rapidly evolving sector characterized by intense competition and an increasing emphasis on digital marketing strategies. Mobile advertising in the Gulf Cooperation Council countries has gained significant traction, driven by the rising penetration of smartphones and the growing popularity of mobile internet. Advertisers are keen to leverage this growing trend to engage consumers more effectively, resulting in an influx of strategies aimed at capturing the attention of the mobile-savvy population. 

The competitive landscape comprises various players, each striving to carve out a niche within this vibrant market. Companies are focusing on innovative ad formats, targeting capabilities, and the integration of technology to enhance the performance of advertising campaigns, reflecting the immense potential for growth and the shift toward mobile-first strategies in the region's advertising ecosystem.Adcolony has established a noteworthy presence in the GCC Mobile Advertising Market through its specialized focus on mobile video advertising. The company’s innovative mobile video solutions allow brands to deliver engaging content that resonates well with consumers in the region. Adcolony's strengths lie in its unparalleled technology that optimizes ad delivery and its ability to provide advertisers with comprehensive analytics to measure campaign effectiveness. 

The brand's commitment to enhancing the mobile user experience by offering high-quality video ads significantly contributes to its competitive edge. Furthermore, Adcolony's strategic partnerships with various app developers and publishers across the GCC region amplify its reach, ensuring that clients can effectively engage with their intended audiences.

Key Companies in the GCC Mobile Advertising Market Include

• Adcolony
• InMobi
• Snap
• TikTok
• Google
• Facebook
• Twitter
• Taboola
• Zeta Global
• Unity Technologies

GCC Mobile Advertising Market Industry Developments

The GCC Mobile Advertising Market continues to experience dynamic transformations driven by advancements in technology and consumer engagement strategies. Companies like TikTok, Snap, and Facebook are increasingly leveraging augmented reality and video formats to enhance user experience, capitalizing on the growing smartphone penetration in the region. Recent months have seen significant uptake of mobile advertising budgets, with advertisers focusing on localized content to better connect with audiences in Saudi Arabia and the UAE, the two largest markets in the GCC. In August 2023, TikTok reported a 15% increase in advertising revenue attributed to successful campaigns targeting youth. 

Meanwhile, Adcolony has been expanding its presence through strategic partnerships, enhancing its ad tech capabilities in the GCC. Socio-political dynamics, including the adoption of digital payment systems, are also fostering a favorable environment for mobile advertising growth. Over the past 2-3 years, GCC countries have significantly invested in digital infrastructure, with reports indicating that mobile advertising investments surged by 25% annually. However, there have been no publicly known mergers or acquisitions involving the specified companies in recent months, reaffirming organic growth strategies as a primary focus within this sector.

GCC Mobile Advertising Market Segmentation Insights

Mobile Advertising Market Advertising Type Outlook

• • Video Advertising
  • In-Game Advertising
  • In-App Advertising

Mobile Advertising Market Organization Size Outlook

• • Small and Medium Size Enterprises
  • Large Enterprises

Mobile Advertising Market Vertical Outlook

• • BFSI
  • Retail & Consumer Goods

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	5.43(USD Billion)
MARKET SIZE 2024	6.5(USD Billion)
MARKET SIZE 2035	14.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.567% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Adcolony, LinkedIn, InMobi, Iron_source, Snap, Coco, TikTok, Google, Facebook, Twitter, Taboola, Zeta Global, Unity Technologies
SEGMENTS COVERED	Advertising Type, Organization Size, Vertical
KEY MARKET OPPORTUNITIES	Increased smartphone penetration, Growth in digital content consumption, Rise of e-commerce platforms, Enhanced targeting through data analytics, Expansion of social media advertising
KEY MARKET DYNAMICS	rapid smartphone penetration, increasing social media usage, growing digital ad spend, enhanced data analytics, rising demand for personalized ads
COUNTRIES COVERED	GCC