Canada Mobile Advertising Market Research Report By Advertising Type (Video Advertising, In-Game Advertising, In-App Advertising), By Organization Size (Small and Medium Size Enterprises, Large Enterprises) and By Vertical (BFSI, Retail & Consumer Goods)- Forecast to 2035

Canada Mobile Advertising Market Overview

As per MRFR analysis, the Canada Mobile Advertising Market Size was estimated at 21.11 (USD Billion) in 2023.The Canada Mobile Advertising Market Industry is expected to grow from 24(USD Billion) in 2024 to 90 (USD Billion) by 2035. The Canada Mobile Advertising Market CAGR (growth rate) is expected to be around 12.768% during the forecast period (2025 - 2035)

Key Canada Mobile Advertising Market Trends Highlighted

Changes in consumer behavior and technology are having a big impact on the Canada Mobile Advertising Market. The growing number of smartphones in Canada is a major market driver because Canadians are spending more time on their phones. Because people are using their devices differently now, marketers need to put more money into mobile advertising campaigns to reach potential customers. Also, more and more people are using mobile payment methods, which makes transactions go more smoothly. This makes advertisers want to promote experiences that work well on mobile devices. There are some big chances to be taken, especially when it comes to personalized advertising.

More and more, Canadian shoppers want marketing that is targeted to their own interests and needs. Advertisers may utilize data analytics and AI to create personalized content and make the user experience better. Also, because Canada's population is so diverse, there is much room for advertisers to reach niche markets with culturally appropriate campaigns that connect with different communities across the country. Recent trends show that there is a growing interest in video material, especially short films on social media sites that appeal to younger people. Also, augmented reality (AR) is becoming more popular in mobile ads since it offers interactive experiences that make people more interested.

As privacy becomes a bigger issue, mobile advertising in Canada also has to deal with rules and regulations to gain customers' trust by being open about how they handle data. Overall, the Canada Mobile Advertising Market is always changing, which gives businesses many chances to come up with new ideas and expand strategically in the next few years.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Canada Mobile Advertising Market Drivers

Increasing Smartphone Penetration in Canada

The rapid increase in smartphone penetration in Canada is one of the most prominent drivers of the Canada Mobile Advertising Market Industry. Recent statistics reveal that as of 2023, approximately 87% of Canadians own a smartphone. This significant figure, sourced from the Canadian Radio-television and Telecommunications Commission (CRTC), indicates a robust shift towards mobile technology utilization. With Canadians increasingly using their smartphones for various activities including online shopping, social networking, and information gathering, businesses are now more inclined to allocate larger portions of their advertising budgets to mobile platforms.

Major companies such as Shopify and Hootsuite are capitalizing on this trend, driving the need for targeted mobile advertising strategies that engage users effectively. This transition not only boosts revenue for mobile advertising platforms but is also reshaping advertising methodologies in the digital space, emphasizing the importance of optimized mobile experiences.

Growing E-Commerce Activities

The growth in e-commerce activities is significantly influencing the Canada Mobile Advertising Market Industry. It has been reported that in 2022, Canadian e-commerce sales reached approximately 67 billion CAD, with an annual growth rate of 15%, according to Statistics Canada. This increase is prompting advertisers to develop mobile-centric campaigns, as consumers are increasingly making purchases using their mobile devices. 

Brands like Amazon Canada and Best Buy are adopting mobile advertising solutions to synergize their advertising efforts with e-commerce platforms.As mobile devices become the preferred medium for online shopping, investments in mobile advertising are expected to rise, thereby driving market growth in the coming years.

Increased Internet Connectivity

Enhanced internet connectivity across Canada is a crucial driver for the Canada Mobile Advertising Market Industry. As of 2023, the national broadband accessibility rate stands at around 98%, as reported by Innovation, Science and Economic Development Canada. This near-universal internet accessibility means that the majority of Canadians can access mobile applications and websites without interruption, creating a fertile ground for mobile advertising initiatives.

Companies like Telus and Bell Canada consistently invest in infrastructure improvements, thus expanding high-speed internet accessibility. This connectivity ensures that mobile advertisements can reach a wider audience and engage users effectively, ultimately encouraging more businesses to adopt mobile advertising as part of their overall strategy.

Canada Mobile Advertising Market Segment Insights

Mobile Advertising Market Advertising Type Insights

The Canada Mobile Advertising Market is witnessing a transformative phase with the Advertising Type segment being pivotal in shaping its trajectory. As mobile usage continues to surge in Canada, advertisers are increasingly allocating their budgets towards diverse strategies, including Video Advertising, In-Game Advertising, and In-App Advertising. Video Advertising has become a significant component due to the popularity of video consumption on mobile devices, which fosters higher engagement rates and allows brands to craft compelling narratives that resonate with audiences.This segment is particularly useful in delivering targeted ads to viewers, which can substantially enhance customer interaction. 

Additionally, In-Game Advertising has garnered attention, capitalizing on the rising number of mobile gamers within Canada. As mobile gaming continues to thrive, advertisers are finding unique ways to integrate their messages seamlessly into game experiences, ensuring that brand visibility does not interrupt user enjoyment. This form of advertising also can yield high ROI as it targets a captivated audience, offering a more immersive connection.Meanwhile, In-App Advertising is evolving, with app developers leveraging native ad placements that blend with app content, making them less intrusive and more engaging. This method has shown great potential in optimizing user experiences while delivering relevant advertisements to users based on their interests. 

Collectively, these avenues within the Advertising Type segment exemplify the dynamic nature of the Canada Mobile Advertising Market and underscore the strategic shifts brands are adopting to connect meaningfully with consumers in a mobile-first landscape.The increasing penetration of smartphones, coupled with advancements in analytics and targeting technologies, is propelling growth in these advertising types, creating an environment ripe for innovation and interaction. As consumer habits evolve, driven by the accessibility of high-speed internet and a growing demand for personalized content, these advertising forms will play a crucial role in the overall strategy of businesses aiming to establish a more significant presence in the mobile space.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Mobile Advertising Market Organization Size Insights

The Organization Size segment of the Canada Mobile Advertising Market plays a crucial role in shaping the landscape of digital marketing. Within this segment, Small and Medium Size Enterprises (SMEs) significantly contribute to the overall market by leveraging innovative and cost-effective mobile advertising strategies to reach their target audiences. This focus allows SMEs to compete effectively against larger organizations, enabling them to capture market share and enhance customer engagement. On the other hand, Large Enterprises have the resources to invest heavily in advanced technologies and extensive mobile campaigns.These establishments predominantly dominate the market due to their ability to conduct extensive Research and Development and implement data-driven advertising strategies. 

Overall, the dynamic approaches of both SMEs and Large Enterprises reflect the diversity of needs in the Canada Mobile Advertising Market. Their unique strategies address broader market trends, such as increased mobile usage and the growing demand for personalized advertising solutions, which drive the overall market growth. As a result, understanding the distinct needs of organizations based on size is imperative for stakeholders looking to navigate the evolving Canada Mobile Advertising Market effectively.

Mobile Advertising Market Vertical Insights

The Canada Mobile Advertising Market is significantly shaped by its various vertical segments, particularly in the domains of Banking, Financial Services, and Insurance (BFSI), Retail, and Consumer Goods. Each vertical exhibits unique characteristics driving market dynamics, with BFSI increasingly leveraging mobile platforms to enhance customer engagement through personalized advertising and targeted promotions, thereby improving service delivery and customer satisfaction. Retail has also embraced mobile advertising, focusing on location-based strategies and mobile commerce to create seamless shopping experiences that capture consumer attention and stimulate sales.

In the Consumer Goods sector, brands utilize mobile advertising to communicate directly with consumers, fostering brand loyalty and awareness in a competitive market landscape. The importance of these verticals is underscored by the growing smartphone penetration in Canada, with a large portion of the population accessing mobile services daily, thus presenting lucrative opportunities for advertisers. Market trends indicate a shift towards integrating advanced technologies such as artificial intelligence and augmented reality, further enhancing the effectiveness of mobile campaigns in these segments.Overall, the segmentation within the Canada Mobile Advertising Market showcases a multifaceted approach to engaging consumers, ensuring that businesses can adapt to evolving consumer behaviors and preferences effectively.

Canada Mobile Advertising Market Key Players and Competitive Insights

The Canada Mobile Advertising Market has become increasingly competitive, driven by the rapidly evolving digital landscape and the growing consumption of mobile content among Canadian consumers. As brands and advertisers look to harness the potential of mobile platforms, various players have emerged, offering innovative solutions tailored to the local market's unique characteristics. The competition is not only about attracting the attention of advertisers but also about providing superior targeting capabilities, engaging ad formats, and robust analytics to optimize campaigns effectively. Companies in this space are continually navigating challenges posed by privacy regulations, technology advancements, and shifts in consumer behavior, all while striving to capture a larger share of advertising budgets allocated towards mobile channels.

Smaato has positioned itself as a significant player in the Canada Mobile Advertising Market by focusing on its strengths in programmatic advertising and an extensive network of publishers and advertisers. With a strong emphasis on real-time bidding and a streamlined platform that allows advertisers to reach their audience efficiently, Smaato has established a solid presence within the Canadian market. The company’s ability to offer high-quality inventory across various mobile applications ensures that advertisers can effectively connect with their target segments. Additionally, Smaato’s advanced targeting tools and comprehensive analytics capabilities enable brands to optimize their campaigns and maximize their return on investment in the fast-paced mobile environment that Canada presents.InMobi has solidified its presence in the Canada Mobile Advertising Market through a suite of innovative advertising solutions designed to engage Canadian consumers effectively. 

Known for its strong mobile-first approach, InMobi provides key products and services that include rich media ads, native advertising, and app monetization tools. The company’s strengths lie in its data-driven insights and the ability to create personalized experiences for users, fostering higher engagement rates. InMobi's commitment to enhancing its position in the Canadian market is evident through strategic partnerships and collaborations aimed at expanding its reach and capabilities. Recent M&A activities have further bolstered its technology and talent pool, enabling the company to innovate continuously and adapt to the changing demands of the mobile advertising landscape in Canada.

Key Companies in the Canada Mobile Advertising Market Include

• Smaato
• InMobi
• Snapchat
• AdColony
• Amazon
• Google
• Verizon Media
• Facebook
• Vungle
• Unity Technologies

Canada Mobile Advertising Market Industry Developments

Recently, the Canada Mobile Advertising Market has experienced various developments. Significant players like Snapchat and Google are increasing their focus on mobile advertising solutions aimed at enhancing user engagement. In August 2023, Facebook announced new ad tools tailored to better connect brands with mobile users, citing an increased demand for targeted advertising solutions. Current affairs have highlighted the growth trajectory for companies like AdColony and InMobi, which recently reported increased revenues due to higher mobile ad spending in Canada. 

The Canadian government has been promoting digital economy initiatives, which can potentially bolster mobile advertising growth. In terms of mergers and acquisitions, September 2023 saw Verizon Media acquire a Canadian-based creative firm to enhance its advertising capabilities, marking an important shift in competitive strategies within the market. Overall, these developments reflect a dynamic landscape where mobile advertising in Canada is adapting to consumer trends and technological advancements.

Canada Mobile Advertising Market Segmentation Insights

Mobile Advertising Market Advertising Type Outlook

• • Video Advertising
  • In-Game Advertising
  • In-App Advertising

Mobile Advertising Market Organization Size Outlook

• • Small and Medium Size Enterprises
  • Large Enterprises

Mobile Advertising Market Vertical Outlook

• • BFSI
  • Retail & Consumer Goods

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	21.11(USD Billion)
MARKET SIZE 2024	24.0(USD Billion)
MARKET SIZE 2035	90.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	12.768% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Smaato, InMobi, Airship, Snapchat, Apple, AdColony, Amazon, Google, Verizon Media, Facebook, Twitter, Vungle, AdsNative, Bango, Unity Technologies
SEGMENTS COVERED	Advertising Type, Organization Size, Vertical
KEY MARKET OPPORTUNITIES	Rising smartphone penetration, Increased social media usage, Growth of location-based services, Expansion of mobile video ads, Demand for personalized advertising
KEY MARKET DYNAMICS	growing smartphone penetration, increased digital ad spending, demand for personalized ads, advancements in location-based targeting, emergence of TikTok advertising
COUNTRIES COVERED	Canada