Fruit Puree Market Research Report Information By Fruit Type (Apple Puree, Banana Puree, Plum Puree, Strawberry Puree And Others), By Category (Conventional And Organic), By Application (Baby Food, Bakery, Beverages And Others) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2030

Global Fruit Puree Market Overview

Fruit Puree Market Size was valued at USD 13.9 billion in 2022. The fruit puree market industry is projected to grow from USD 14.5 Billion in 2023 to USD 19.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.75% during the forecast period (2023 - 2030). Consumers are becoming more aware of the benefits of eating well and are consuming healthier foods at higher rates are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Fruit Puree Market Trends

• The growing number of consumers dining out is likely to drive the market growth.

Improving food-processing technologies will increase food producers' production capacities, affecting fruit puree demand ly. Furthermore, the growing number of customers eating out is likely to drive market expansion in the approaching years. Pre-prepared or processed baby food is in high demand due to the growing urban population and rising working-class parents. As a result of its excellent nutritional value, fruit puree has gained amazing application in newborn and toddler food and diet. Furthermore, the increased use of packaged juice in daily breakfast in industrialized nations such as the United States and Germany has increased demand for fruit puree among consumers of all ages. Consumers have started choosing sugar-free goods in recent years in an effort to avoid health problems like diabetes, obesity, heart disease, and metabolic syndrome. Fruit puree producers now have more opportunities as a result of this.

In the following years, it is anticipated that the implementation of strict government regulations, import restrictions, and antidumping laws will impede the growth of the market for fruit puree. The administration organizations have, however, set strict regulations on the use of artificial components and chemicals in a number of food goods, which will provide a positive outlook for the industry's players. Thus, driving the market CAGR.

Furthermore, rising canned and packaged food consumption as well as a vast retail network have improved product availability and distribution, which will favorably impact the growth of the fruit puree market revenue in the years to come.

Fruit Puree Market Segment Insights

Fruit Puree fruit Type Insights

The fruit puree market data is divided into four categories: banana puree, apple puree, plum puree, and strawberry puree. Banana puree has the greatest fruit puree market revenue due to its increasing use in infant feeds and smoothies. Apple puree is the fruit puree market's second largest stockholder. Throughout the projected year, the strawberry puree and banana puree market segments are expected to increase significantly.

Fruit Puree category Insights

The fruit puree market segmentation, based on category, includes, the conventional segment dominates the  fruit puree market. Conventionally grown fruit uses chemical fertilizers and pesticides that are helpful in fighting diseases and preventing pest infestations in the trees, thus ensuring proper growth and yield from the trees.

Fruit Puree Application Insights

The fruit puree market segmentation is divided by application into baby food, bakery, beverages, and others. The application area for beverages had the highest market growth in 2022. In the juice industry, fruit puree is frequently utilized. The urban lifestyle, limited time for meal preparation, and growing health concerns have increased demand for packaged juices. As a result, the use of fruit puree in the beverage sector has expanded. In both established and emerging nations worldwide, the juice and its constituent industries have been shaped by consumer preferences for a smooth texture and powerful flavor. The baby food application category is predicted to grow the fastest over the projection period. The growing number of health-conscious and working parents is predicted to increase demand for infant feeds, and thus the use of fruit puree. In recent years, parents have preferred low-calorie and natural complementary foods for their newborns. This tendency will expand the market for fruit puree in the baby food business in the future years.

Figure 1:  Fruit Puree Market, by application, 2022 & 2030 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Fruit Puree Regional Insights

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Over the predicted period, Asia-Pacific fruit puree market held the greatest market share. One of the primary drivers of business expansion is the increased use of natural ingredients such as fruit purees in processed meals. Fruit purees are a novel method of incorporating fruit flavors into processed meals to improve their visual appeal and nutritional value.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2:  FRUIT PUREE MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe fruit puree market accounts for the second-largest market share due to the existence of significant beverage manufacturing firms, increased interest in consuming vegetarian food and the high popularity of tropical fruits. The European market for mango puree is predicted to develop at a 5 to 7% annual rate. The appeal of mango as a flavor and the rising use of smoothies and functional beverages in Europe are the primary drivers of predicted market expansion. Further, the German fruit puree market held the largest market share, and the UK fruit puree market was the fastest growing market in the European region.

The North American Fruit Puree Market is expected to grow at the fastest CAGR from 2022 to 2030. Because of the high cost, many consumers in underdeveloped countries prefer to purchase fresh fruits from the fruit puree industry. Moreover, China fruit puree market held the largest market share, and the India fruit puree market was the fastest growing market in the Asia-Pacific region.

Fruit Puree Key Market Players& Competitive Insights

Leading market players are spending a lot of money on R&D to increase their product lines, which will help the fruit puree market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the fruit puree sector must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the fruit puree sector to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, fruit puree business has provided medicine with some of the most significant benefits. The fruit puree industry major player such as Milne Fruit Products (U.S.), Nestlé S.A. (Switzerland), SVZ International B.V. (The Netherlands), Boiron Frères SAS (France and others are attempting to increase market demand by investing in research and development.

The Agrana Group is a Vienna-based food firm that manufactures sugar, starch, fruit preparation, juice concentrate, and ethanol fuel. Agrana primarily serves the international food sector, with some little end-user business. Wiener Zucker is a well-known brand. Agrana operates over 50 locations throughout Australia, Austria, Argentina, Brazil, China, France, Germany, Hungary, Korea, Morocco, Mexico, Poland, Romania, South Africa, Ukraine, and the United States. Agrana was ranked sixth in the modified starch category in FoodTalks’ Food Thickener Companies list in 2021. The fruit, starch and sugar firm Agrana is increasing its position in Asia-Pacific by taking over the fruit preparations business from the Japanese food maker ""Taiyo Kagaku Co. Ltd."". On April 1st, 2021, “AGRANA Fruit Japan Ltd.” Begin making fruit preparations. After China, India, and South Korea, Japan is the company's fourth Asian manufacturing location.

Wetzel's Pretzels is a fast-food restaurant chain in the United States that specializes in pretzels and hot dogs. The franchise has over 370 outlets in the United States, Canada, and Central America, with the majority of them in shopping malls, airports, theme parks, and stadiums, as well as, more recently, food trucks. The headquarters of the corporation are in Pasadena, California. In May 2020, Wetzel's Pretzels will introduce a Cherry Boba Frozen Lemonade (US). The flavor of cherry exploding pearls and cherry fruit puree was intended for this launch.

Key Companies in the fruit puree market includes

• Milne Fruit Products (US)


• Nestlé S.A. (Switzerland)


• SVZ International B.V. (The Netherlands)


• Boiron Frères SAS (France)


• Kerry Group PLC (Ireland)


• Symrise AG (Germany)


• Wetzel’s Pretzels (US)


• Sicodis Sica-SAS (France)


• The Hain Celestial Group Inc (India)


• Superior Foods Companies (US) among others

Fruit Puree Industry Developments

In September 2019, Italian Food, a reputable food processing company, invested roughly EUR 10 million in juice, fruit puree, and concentrate production in the Serbian region in September 2019.

In April 2019, Zumos Catalano Aragoneses S.A. (ZUCASA), a manufacturer of juices, purees, and concentrates with headquarters in Spain, was purchased by Dohler.

In November 2019, SVZ International B.V. released chunky strawberry and sour cherry purees on the European market that were 100% natural and clean label.

Fruit Puree Market Segmentation

Fruit Puree by Fruit type Outlook

• Apple Puree


• Banana Puree


• Plum Puree


• Strawberry Puree


• Others

Fruit Puree by category Outlook

• Conventional


• Organic

Fruit Puree by application Outlook

• Baby Food


• Bakery


• Beverages


• Others

Fruit Puree Regional Outlook

• North America


• US


• Canada


• Europe


• Germany


• France


• UK


• Italy


• Spain


• Rest of Europe


• Asia-Pacific


• China


• Japan


• India


• Australia


• South Korea


• Australia


• Rest of Asia-Pacific


• Rest of the World


• Middle East


• Africa


• Latin America