Fruit Puree Market information by Fruit Type (Apple Puree, Banana Puree, Plum Puree, Strawberry Puree, and Others), by Application (Baby Food, Bakery, Beverages, and Others), by Category (Conventional and Organic), and by Region - Global Forecast till 2027

Market Overview

Fruit Puree Market is projected to reach USD 17845.1 Million by 2027 and register a CAGR of 4.75% during the forecast year.

Fruit puree refers to the healthy and naturally processed form of fresh fruit that is used as a food product and an ingredient. The thick food item is known to be a healthy alternative to unhealthy ingredients added to different dishes while cooking. The growing demand for healthy and natural food ingredients is expected to boost the market growth of fruit puree. The emergence of advanced food processing technologies for improving production capacities will further accelerate the fruit puree market demand.

The report sheds light on the overall fruit puree market statistics and the growth potential of the market. The fruit puree market analysis report highlights the impact of COVID 19 on the global market. It also gives a detailed insight into the fruit puree market segmentation, competitive analysis, challenges and opportunities for growth, and other important dynamics of the industry.

Impact of COVID 19 on the Market

COVID 19 has significantly impacted a number of industries, including the food industry. However, the outbreak of the pandemic has positively impacted the global fruit puree market. Amidst the panic situation of COVID 19, the WHO recommended people to consume immunity boosting foods. Thus, the fruit puree market witnesses a notable growth in demand owing to the presence of fruits that is effective in boosting human immunity.

However, the lockdowns worldwide owing to the pandemic situation have significantly affected the supply of fruit puree. The key players in the market are adopting suitable strategies and approaches to cope up with the situation. The relaxation of the COVID 19 situation in the current scenario and progressive implementation of appropriate steps by the government is expected to boost the market growth of fruit puree.

Market Dynamics

• Significant Market Drivers

The increase in the awareness among consumers about healthy eating and the rise in consumption of a healthy diet are major factors that drive the growth of the global fruit puree market. The increase in the use of food puree in different food such as smoothies, baby foods, confectionaries, drinks, pastries, and dairy products will further propel the growth of the global market. The growing inclination of people towards packaged food is another important market driver. The health benefits of fruit puree are also expected to drive market growth.

The fruit puree that is rich in fruits can protect people against different heart issues. The presence of beneficial nutrients in fruit purees like vitamin C, dietary fibers, carotenoids, and flavonoids will further increase the demand for fruit puree during the forecast year.

• Significant Market Opportunities

The growing preference of consumers for sugar-free products to avoid different health issues has opened up new opportunities for the growth of the market. The increase in the consumption of packaged and canned food items will create more opportunities for the growth of the fruit puree market size.

Consumption of fruit puree serves as a healthy alternative to the sugary products that may give rise to health issues such as heart diseases, obesity, diabetes, and metabolic syndrome. This has created new opportunities for expansion of the global market.\

• Key Market Restraints

The stringent regulations imposed by the government, antidumping laws, and import barriers are likely to hinder the growth of the global fruit puree market. The regional availability of different fruits is another restraint factor of the global market.

The government has imposed strict guidelines on the use of chemicals and artificial ingredients. The strict government guidelines are expected to hamper the growth of the fruit puree market.

• Key Market Challenges

The significant impact of the COVID 19 pandemic on the supply of fruit puree is a potential challenge for the market. The supply chain has been disrupted owing to the lockdowns.

The major players in the global fruit puree market are implementing strategic plans to increase the supply of fruit puree. The use of proactive approaches by the key players is expected to accelerate the market growth during the forecast period.

• Cumulative Market Analysis

The global fruit puree market is expected to grow to USD 14,549.8 million by the year 2025 and record a CAGR of 4.4% during the forecast year. The key players are taking appropriate measures to expand the market and enhance its potentials.

The prominent players of the industry are adopting all the strategies and techniques to increase the demand for fruit puree in the global market.

Technology Analysis

The key players in the global market are leveraging the latest production technique to accelerate the production and supply of fruit puree. The use of advanced technologies is expected to contribute significantly to the growth of the fruit puree market revenue.

The market players are looking for new technological opportunities to meet the growing demand for healthy fruit puree among the consumers.

Segmentation Overview

• By Fruit Type

Based on fruit type, the global fruit puree market is segmented into the banana puree, apple puree, plum puree, and strawberry puree. Banana puree occupies the largest share in the global market owing to its increasing use in baby foods and smoothies. Apple puree is the second largest market shareholder of fruit puree.

The segment of the strawberry puree and banana puree market is expected to witness significant growth during the forecast year.

• By Category

Based on category, the global fruit puree market is classified as organic and conventional. The organic segment accounts for the largest share in the global market owing to the increase in the preference of consumers for organic food.

The organic fruit puree is further expected to witness significant growth during the forecast year.

• By Application

Based on application, the global fruit puree market is divided into baby food, bakery, beverages, and others. The bakery segment is further classified as cakes & pastries, and other bakery products. The beverages segment holds the largest share in the global market owing to the wide use of fruit puree in the juice industry.

The baby food segment is projected to witness significant growth during the forecast year. The rise in the number of working and health conscious parents is a major factor that contributes towards the growth of the baby food application segment.

Regional Outlook

Based on geographical regions, the global fruit puree market is segmented into Europe, North America, Asia Pacific, and the Rest of the World. Asia Pacific region accounts for the largest share in the global market owing to the increasing demand for healthy baby food. As per fruit puree market analysis USA, North America occupies the second largest share in the global market. The fruit puree market United States will experience significant growth in the coming years.

The Asia Pacific regional market of fruit puree is forecasted to experience notable growth during the forecast year owing to the increase in consumption of smoothies.

Competitive Landscape

The prominent players in the fruit puree market are Milne Fruit Products (US), Nestlé S.A. (Switzerland), SVZ International B.V. (The Netherlands), Boiron Frères SAS (France), Kerry Group PLC (Ireland), Symrise AG (Germany), Wetzel’s Pretzels (US), Sicodis Sica-SAS (France), The Hain Celestial Group, Inc (India), and Superior Foods Companies (US).

Milne Fruit Products (US) is a leading producer of pure fruit puree with no artificial flavor, color, or preservatives. The company employs the highest quality standards to deliver safe fruit puree to the consumers.

Latest Developments

• In May 2019, Wetzel’s Pretzels (US) launched a Cherry Boba Frozen Lemonade that has the flavor of cherry fruit puree and cherry popping pearls.


• In September 2018, Italian Food, a reputed food processing company, invested EUR 10 million for fruit puree, juice, and concentrate production in Serbia.


• The key players in the global fruit puree market are adopting the strategies of merger and acquisition to contribute towards the growth and expansion of the industry.


• The leading industry players are employing the latest technologies for the production of fruit puree and the growth of the global market.

Report Overview

The global fruit puree market covers:

• Market Overview


• Impact of COVID 19 on the Market


• Market Dynamics


• Technology Analysis


• Segmentation Overview


• Regional Overview


• Competitive Landscape


• Latest Developments

The report intends to shed light on the key factors and strategies that contribute to the increase in revenues of the global market.

Segmentation Table

By Fruit Type

• Banana Puree


• Apple Puree


• Strawberry Puree


• Plum Puree

By Category

• Conventional


• Organic

By Application

• Bakery

• Cakes & pastries


• Other Bakery Products

• Baby food


• Beverages


• Others

By Region

• North America


• Europe


• Asia Pacific


• Rest of the world

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