Thailand Fruit Puree Market Research Report: By Fruit Type (Apple Puree, Banana Puree, Plum Puree, Strawberry Puree, Others), By Category (Conventional, Organic), and By Application (Baby Food, Bakery, Beverages, Others) - Forecast to 2035

Thailand Fruit Puree Market Overview

The Thailand Fruit Puree Market Size was estimated at 262.08 (USD Million) in 2023.The Thailand Fruit Puree Market Industry is expected to grow from 274.47(USD Million) in 2024 to 479.89 (USD Million) by 2035. The Thailand Fruit Puree Market CAGR (growth rate) is expected to be around 5.21% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Thailand Fruit Puree Market Trends Highlighted

The Thailand Fruit Puree Market is witnessing significant growth driven by a rising demand for natural and organic products among consumers. The health-conscious population in Thailand is increasingly aware of the nutritional benefits of fruit purees, leading to a preference for these products over artificial alternatives. This trend is further fueled by the Thai government's initiatives promoting healthy eating and regional agricultural practices aimed at enhancing the quality and variety of locally sourced fruits. The availability of tropical fruits such as mangosteen, durian, and longan plays a key role in this dynamic market, providing unique flavor profiles that attract both domestic and international consumers.There were opportunities for producers and local exporters to expand product offerings, including value-added products like blended fruits and purees. Also, the expansion of the beverage industry in Thailand is another potential market for fruit puree manufacturers to provide raw materials for smoothies, juices, and even alcohol, all of which are popular among consumers. There are new tendencies regarding the Thailand Fruit Puree Market, focusing particularly on the increase in online sales as consumers look for food products on e-commerce platforms. This change is beneficial as it will help brands rethink their marketing strategies and improve their engagement with a wider audience.

Additionally, rising awareness around sustainability is encouraging manufacturers to adopt eco-friendly packaging solutions. As Thailand continues to champion sustainable practices in agriculture, the push for eco-conscious products will likely influence consumer choices in the fruit puree segment, driving innovation and market growth.

Thailand Fruit Puree Market Drivers

Growing Health Consciousness Among Consumers

The increasing awareness regarding health and wellness among consumers in Thailand is a significant driver for the Thailand Fruit Puree Market Industry. Recent studies showed that 56% of Thai consumers prioritize health benefits when selecting food and beverage products. This trend is coupled with a growing interest in natural and organic ingredients, boosting the demand for fruit purees, which are perceived as healthier options compared to sugary drinks or artificial substitutes.The Thai government, through initiatives by the Ministry of Public Health, has been actively promoting healthy eating habits, influencing consumer preferences towards nutritious products. Notably, the Thai Food and Drug Administration (FDA) is also reinforcing standard regulations, further encouraging consumers to opt for natural fruit purees as part of their healthy diets.

Surge in Demand for Natural Ingredients in Food Processing

In the Thailand Fruit Puree Market Industry, there has been a notable increase in the demand for natural ingredients within the food processing sector, prompted by a nationwide trend toward clean-label products. According to the Department of Industrial Works, Thailand's food processing industry expects a growth rate of over 7% in the next few years, as processors are keen to incorporate more natural ingredients like fruit purees to meet consumer preferences.This shift is driven by an increasing number of Thai households moving towards healthier eating habits, with 40% stating they read product labels to avoid artificial additives, indicating a growing market for natural fruit purees.

Expansion of the Food and Beverage Sector

The rapid expansion of the Food and Beverage (F&B) sector in Thailand significantly contributes to the growth of the Thailand Fruit Puree Market Industry. As reported by the Ministry of Commerce, the F&B sector alone is expected to grow by around 8% annually from 2023 to 2025. This sector's expansion fosters increased usage of fruit purees in various processed food items such as smoothies, yogurts, and desserts. With major players like Thai Beverage Public Company Limited investing in innovative product lines featuring fruit purees, the synergy between F&B expansions and the increasing incorporation of fruit purees is expected to create a robust market landscape.

Increased Export Opportunities for Thai Fruit Puree

The Thailand Fruit Puree Market Industry benefits from rising export opportunities, particularly in Southeast Asia, where there is an increasing appetite for natural fruit products. The Trade Policy and Strategy Office of the Ministry of Commerce noted a 15% increase in exports related to fruit-based products in the past year. Thailand's favorable climate and agricultural productivity position it as a key player in the global fruit puree market. The country is recognized for its varieties of tropical fruits, which can yield high-quality purees, attracting international buyers and fostering export growth.As a result, this burgeoning export market is expected to drive future growth within the local fruit puree industry.

Thailand Fruit Puree Market Segment Insights

Fruit Puree Market Fruit type Insights

The Thailand Fruit Puree Market displays a robust segmentation centered around the fruit type, encompassing various popular products like Apple Puree, Banana Puree, Plum Puree, Strawberry Puree, and other varieties. Apple Puree stands out as a significant player in the market due to its high nutrient profile and versatility in both food service and retail applications, making it a staple ingredient in desserts, baby foods, and snacks. The banana puree segment has also gained traction, primarily attributed to its natural sweetness, making it ideal for smoothies and health-oriented products targeting fitness enthusiasts.The thriving health food trend in Thailand significantly boosts this segment, as consumers increasingly seek nutritious and natural food options. Meanwhile, Plum Puree, with its distinct flavor and health benefits, caters to a niche yet loyal consumer base; it is often utilized in specialty products and gourmet applications. Strawberry Puree remains prominent for its vibrant color and flavor, widely adopted in beverages, desserts, and sauces, allowing it to capture significant market attention. Additionally, the 'Others' segment represents a mix of various fruit purees, which collectively contribute to the market diversity.The demand for fruit purees in Thailand is being driven largely by health-conscious consumers, food innovation, and the expanding trend of vegetarianism and plant-based diets. The market is also influenced by local agriculture, with Thailand being one of the leading fruit producers in the region, which provides a competitive edge regarding the availability and cost of raw materials. As the market evolves, the focus on organic and sustainably sourced fruit purees is expected to gain more prominence, further transforming the Thailand Fruit Puree Market landscape.With the growing culinary culture and an increasing preference for innovative gastronomy, the fruit type segmentation is poised for ongoing development, aiming to meet varying consumer preferences and health needs.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Fruit Puree Market category Insights

The Thailand Fruit Puree Market is experiencing notable growth as it caters to a diverse range of consumer preferences, particularly within the Conventional and Organic segments. The demand for Conventional fruit purees remains robust, driven by their availability and cost-effectiveness, making them suitable for various food applications, especially in the food and beverage industry. On the other hand, the Organic segment has witnessed increased consumer inclination towards health and wellness, significantly boosting its importance in the market landscape.This shift is fueled by rising health awareness and a growing trend towards natural and organic products, reflecting a broader global movement. As Thai consumers become more health-conscious, the Organic fruit puree segment gains traction, appealing to those seeking quality and nutrition in their diets. Moreover, the increasing focus on sustainability and environmentally friendly farming practices further enhances the relevance of Organic offerings, positioning them as a significant factor in the Thailand Fruit Puree Market dynamics. Overall, both segments play crucial roles in satisfying the diverse needs of consumers while contributing to the market's continuous development.

Fruit Puree Market Application Insights

The Thailand Fruit Puree Market is witnessing significant growth across various applications, each contributing uniquely to its expansion. The demand for fruit puree in Baby Food is particularly noteworthy, reflecting the increasing focus of parents on natural and healthy food options for infants. This trend is driven by the rising awareness of nutritional value and the importance of introducing fruits at an early age. The Bakery application also plays a critical role, with manufacturers incorporating fruit purees to enhance flavors and add moisture to baked goods, thereby meeting consumer preferences for healthier, flavorful products.Similarly, the Beverages segment is gaining traction as consumers shift towards more natural and nutritious drink options, leading to the incorporation of fruit purees in juices and smoothies. The Others application encompasses diverse uses, ranging from sauces to desserts, further anticipating a steady growth trajectory. Overall, the Thailand Fruit Puree Market showcases a diverse range of applications that cater to varying consumer demands, ultimately driving market growth while contributing to an increase in the public's preference for nutritious and innovative food products.Factors such as changing lifestyles, health consciousness, and innovative product development are key drivers poised to influence the market dynamics ahead.

Thailand Fruit Puree Market Key Players and Competitive Insights:

The Thailand Fruit Puree Market exhibits significant competitive dynamics as it continues to grow with increasing consumer preferences for healthier food options. This market is primarily driven by rising health consciousness and the demand for natural fruit ingredients in various food and beverage applications. Several players across the sector focus on innovation and product differentiation to capture market share. The competition is characterized by established companies leveraging their supply chains, including fruit sourcing and processing capabilities, alongside emerging local producers looking to make their mark with unique offerings. Additionally, consumer trends such as clean labeling and sustainable sourcing practices are impacting market strategies, forcing companies to adapt and ensure product quality and transparency.Srichand United Dispensary holds a notable position in the Thailand Fruit Puree Market, leveraging its long-standing reputation within the country. The company focuses on producing high-quality fruit purees that cater to various sectors, including the food service and processing industries. Srichand United Dispensary emphasizes the use of local fruits, which not only supports the domestic agricultural sector but also resonates with consumers looking for authenticity in their food choices. The company's strength lies in its extensive distribution network and commitment to quality, allowing it to maintain strong relationships with local businesses and food manufacturers. Furthermore, Srichand United Dispensary continually adapts to market trends, dedicating resources to research and development to innovate and enhance its product range.A2 Milk Company also plays a significant role in the Thailand Fruit Puree Market, primarily known for its unique dairy offerings but increasingly looking to diversify its product portfolio with fruit purees. The company’s strengths lie in its ability to leverage strong branding and consumer trust in health-oriented products. A2 Milk Company is expanding its footprint in Thailand through strategic partnerships and collaborations aimed at enhancing its distribution capabilities. While it traditionally focuses more on dairy, the company recognizes the growing demand for healthy fruit-based products and is proactively developing key offerings that align with consumer preferences. This includes focusing on processing techniques that retain the nutritional value of fruits while still delivering taste and versatility. Additionally, A2 Milk Company's strategy includes keeping an eye on mergers and acquisitions within the market, thereby seeking to enhance its market presence while catering to evolving consumer tastes.

Key Companies in the Thailand Fruit Puree Market Include:

• Srichand United Dispensary


• A2 Milk Company


• Tropical Fruit Importers


• Pineapple Company


• Chok Chai Food Industry Co


• Fruitapeel Company


• Sunfresh Foods Co


• Sunkist Growers


• Thailand Fruit Juice Co


• Del Monte Fresh Produce


• Tropicana Products


• Mango Tango


• Dole Food Company


• Amy's Kitchen

Thailand Fruit Puree Market Industry Developments

The Thailand Fruit Puree Market has seen notable developments recently, with companies focusing on growth strategies and product innovation. Srichand United Dispensary and Sunfresh Foods Co have reported enhancing their product lines, emphasizing health-conscious and organic options to meet rising consumer demands. In terms of market dynamics, Thailand’s growing export of fruit purees, particularly mango and pineapple, has increased significantly, driven by demand in international markets. In September 2023, the Thailand Fruit Juice Company announced a collaboration with Tropical Fruit Importers aimed at expanding their distribution channels in Southeast Asia. There have also been reports of increased investment in production facilities, with Del Monte Fresh Produce enhancing its processing capabilities tailored for Asian markets. Notably, in July 2023, Chok Chai Food Industry Co and Dole Food Company explored potential synergies through a joint venture to innovate in fruit processing. The market has been buoyed by growth in domestic consumption as well, supported by health trends. Over the past couple of years, particularly in 2022, the sector has experienced a consistent uptrend in revenue, which is anticipated to continue as consumer preferences shift towards natural and convenient food products.

Thailand Fruit Puree Market Segmentation Insights

Fruit Puree Market Fruit Type Outlook

• Apple Puree


• Banana Puree


• Plum Puree


• Strawberry Puree


• Others

Fruit Puree Market Category Outlook

• Conventional


• Organic

Fruit Puree Market Application Outlook

• Baby Food


• Bakery


• Beverages


• Others

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	262.08(USD Million)
MARKET SIZE 2024	274.47(USD Million)
MARKET SIZE 2035	479.89(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.21% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Srichand United Dispensary, A2 Milk Company, Tropical Fruit Importers, Pineapple Company, Chok Chai Food Industry Co, Fruitapeel Company, Sunfresh Foods Co, Sunkist Growers, Thailand Fruit Juice Co, Del Monte Fresh Produce, Tropicana Products, Mango Tango, Dole Food Company, Amy's Kitchen
SEGMENTS COVERED	Fruit type, category, application
KEY MARKET OPPORTUNITIES	Growing health consciousness, Rising demand for convenience foods, Expansion of food service sector, Organic and natural product trends, Innovative packaging solutions
KEY MARKET DYNAMICS	growing health consciousness, increasing demand for convenience, rise in food processing industry, expanding export opportunities, diverse flavor options
COUNTRIES COVERED	Thailand