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Frozen Mackerel Market

ID: MRFR/FnB/25191-HCR
100 Pages
Harshita Gorade
October 2025

Frozen Mackerel Market Research Report By Product Type (Frozen Whole Mackerel, Frozen Mackerel Fillets, Frozen Mackerel Steaks), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retailers, Wholesale Distributors), By Processing Method (Glazed, Unglazed, Individually Quick Frozen (IQF)), By Application (Food Processing Industry, Retail Sector, Household Consumption, Pet Food Industry) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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Frozen Mackerel Market Infographic
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Frozen Mackerel Market Summary

As per MRFR analysis, the Frozen Mackerel Market Size was estimated at 6.145 USD Billion in 2024. The Frozen Mackerel industry is projected to grow from 6.404 USD Billion in 2025 to 9.675 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.21 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Frozen Mackerel Market is experiencing a dynamic shift driven by health trends and technological advancements.

  • Health consciousness among consumers is propelling the demand for nutritious seafood options like frozen mackerel.
  • Sustainability focus is increasingly influencing purchasing decisions, particularly in North America, the largest market.
  • Frozen whole mackerel remains the largest segment, while frozen mackerel fillets are witnessing the fastest growth in demand.
  • Rising demand for seafood and innovations in freezing technology are key drivers enhancing market expansion.

Market Size & Forecast

2024 Market Size 6.145 (USD Billion)
2035 Market Size 9.675 (USD Billion)
CAGR (2025 - 2035) 4.21%

Major Players

Mowi ASA (NO), Nissui (JP), Maruha Nichiro Corporation (JP), Thai Union Group (TH), Dongwon Industries (KR), Ocean Beauty Seafoods (US), Trident Seafoods (US), Bakkafrost (FO)

Frozen Mackerel Market Trends

The Frozen Mackerel Market is currently experiencing a notable transformation, driven by evolving consumer preferences and increasing awareness of health benefits associated with seafood consumption. As individuals become more health-conscious, the demand for nutritious food options has surged, leading to a heightened interest in mackerel due to its rich omega-3 fatty acid content. This fish is not only recognized for its health advantages but also for its versatility in culinary applications, appealing to a broad spectrum of consumers. Furthermore, the market is witnessing a shift towards sustainable fishing practices, as environmentally aware consumers seek products that align with their values. This trend is prompting suppliers to adopt responsible sourcing methods, thereby enhancing the overall appeal of frozen mackerel. In addition to health and sustainability, the Frozen Mackerel Market is influenced by advancements in freezing technology and distribution channels. Improved freezing techniques ensure that the fish retains its freshness and quality, which is crucial for consumer satisfaction. Moreover, the expansion of e-commerce platforms has made frozen mackerel more accessible to a wider audience, facilitating growth in both retail and food service sectors. As these trends continue to evolve, the Frozen Mackerel Market appears poised for further expansion, driven by a combination of health awareness, sustainability, and technological innovation.

Health Consciousness

The growing awareness of health benefits associated with seafood consumption is driving demand for frozen mackerel. Consumers are increasingly seeking nutritious options, and mackerel's high omega-3 fatty acid content positions it as a favorable choice.

Sustainability Focus

There is a noticeable shift towards sustainable fishing practices within the Frozen Mackerel Market. Environmentally conscious consumers are favoring products that are sourced responsibly, prompting suppliers to adopt more sustainable methods.

Technological Advancements

Innovations in freezing technology are enhancing the quality and freshness of frozen mackerel. Additionally, the rise of e-commerce platforms is improving accessibility, allowing consumers to purchase frozen mackerel more conveniently.

Frozen Mackerel Market Drivers

Rising Demand for Seafood

The Frozen Mackerel Market experiences a notable increase in demand for seafood products, driven by a growing consumer preference for protein-rich diets. As health consciousness rises, more individuals are incorporating fish into their meals due to its nutritional benefits, including omega-3 fatty acids. Recent data indicates that seafood consumption has risen by approximately 10% over the past few years, with mackerel being a favored choice among consumers. This trend is likely to continue, as more people seek convenient and healthy meal options. The Frozen Mackerel Market is poised to benefit from this shift, as frozen products offer extended shelf life and ease of preparation, making them appealing to busy households. Consequently, the demand for frozen mackerel is expected to grow, reflecting broader trends in dietary preferences.

Expansion of Distribution Channels

The Frozen Mackerel Market is witnessing an expansion of distribution channels, which plays a crucial role in enhancing product accessibility. Retailers are increasingly diversifying their offerings by including frozen seafood in supermarkets, hypermarkets, and online platforms. This diversification is essential, as it allows consumers to purchase frozen mackerel conveniently, thereby increasing overall sales. Recent statistics suggest that online grocery sales have surged, with a significant portion attributed to frozen food products. The expansion of e-commerce platforms enables consumers to access a wider variety of frozen mackerel options, catering to different tastes and preferences. As distribution channels continue to evolve, the Frozen Mackerel Market is likely to see a corresponding increase in market penetration and consumer engagement.

Innovations in Freezing Technology

Innovations in freezing technology are transforming the Frozen Mackerel Market, enhancing product quality and shelf life. Advanced freezing techniques, such as flash freezing, preserve the freshness and nutritional value of mackerel, making it more appealing to consumers. These technological advancements not only improve the taste and texture of frozen mackerel but also reduce waste, as products remain viable for longer periods. The implementation of these technologies is expected to drive growth in the Frozen Mackerel Market, as consumers increasingly seek high-quality frozen seafood options. Furthermore, the ability to maintain quality during transportation and storage is likely to bolster the market, as suppliers can ensure that products reach consumers in optimal condition.

Growing Popularity of Convenience Foods

The Frozen Mackerel Market is benefiting from the growing popularity of convenience foods, as consumers increasingly seek quick and easy meal solutions. The fast-paced lifestyle of modern consumers has led to a surge in demand for ready-to-cook and ready-to-eat products, including frozen mackerel. This trend is particularly evident among busy families and working professionals who prioritize convenience without compromising on nutrition. Market data indicates that the convenience food sector has expanded significantly, with frozen seafood products gaining traction. As a result, the Frozen Mackerel Market is likely to experience sustained growth, as manufacturers respond to consumer demands by offering a variety of convenient frozen mackerel options that cater to diverse culinary preferences.

Increased Focus on Sustainable Fishing Practices

The Frozen Mackerel Market is increasingly influenced by a heightened focus on sustainable fishing practices. Consumers are becoming more aware of the environmental impact of their food choices, leading to a demand for sustainably sourced seafood. This shift is prompting suppliers to adopt responsible fishing methods and obtain certifications that ensure their products meet sustainability standards. Recent surveys indicate that a significant percentage of consumers are willing to pay a premium for sustainably sourced seafood, including frozen mackerel. As awareness of sustainability issues continues to grow, the Frozen Mackerel Market is likely to adapt by promoting eco-friendly practices, thereby attracting environmentally conscious consumers and enhancing brand loyalty.

Market Segment Insights

By Product Type: Frozen Whole Mackerel (Largest) vs. Frozen Mackerel Market Fillets (Fastest-Growing)

The Frozen Mackerel Market is primarily dominated by the Frozen Whole Mackerel segment, which has captured a significant portion of the market share. This segment benefits from consumer preferences for whole fish due to its inherent nutritional value and versatility in culinary applications. On the other hand, Frozen Mackerel Market Fillets are gaining traction, especially among health-conscious consumers looking for convenient meal options. The segment's share continues to expand as more consumers seek easy-to-prepare seafood that requires minimal cooking skills.

Frozen Whole Mackerel (Dominant) vs. Frozen Mackerel Market Fillets (Emerging)

Frozen Whole Mackerel stands as the dominant segment in the frozen mackerel market, known for its comprehensive nutritional profile that appeals to a wide range of consumers. This product type is favored in various cuisines for its flavor and texture, making it a staple in many households. In contrast, Frozen Mackerel Market Fillets are emerging rapidly due to changing consumer lifestyles that prioritize convenience and diet-specific needs. These fillets are often marketed as a ready-to-cook option, leading to an increase in sales among busy families and individuals seeking quick meal solutions. The continued innovation in packaging and preservation methods is expected to further enhance the appeal of both segments, as they cater to diverse consumer preferences.

By Distribution Channel: Hypermarkets/Supermarkets (Largest) vs. Online Retailers (Fastest-Growing)

In the Frozen Mackerel Market, the distribution channels exhibit distinct market share distributions. Hypermarkets and supermarkets command the largest share, capitalizing on their vast reach, customer footfall, and established supply chains. In contrast, convenience stores and wholesale distributors cater to niche segments, offering specialized products. Online retailers are rapidly gaining traction, especially among tech-savvy consumers seeking convenience and a broader selection of frozen mackerel products, which contributes to the shifting marketplace dynamics.

Hypermarkets/Supermarkets (Dominant) vs. Online Retailers (Emerging)

Hypermarkets and supermarkets have long been dominant in the Frozen Mackerel Market due to their extensive product lines, competitive pricing, and strategic locations. They leverage high-volume sales and attractive promotions to enhance customer engagement. On the other hand, online retailers are emerging rapidly, driven by the growing trend towards online shopping and increased consumer acceptance of buying frozen food online. These platforms offer convenience, with home delivery services and the ability to easily compare prices and products, appealing especially to younger consumers and urban dwellers. This dynamic suggests a shift in consumer preferences, favoring both traditional and modern purchasing channels.

By Processing Method: Individually Quick Frozen (IQF) (Largest) vs. Unglazed (Fastest-Growing)

In the Frozen Mackerel Market, the processing method segment showcases a diverse range of options, with Individually Quick Frozen (IQF) mackerel holding a significant share. This method is favored for its ability to preserve individual fish portions without freezer burn, making it popular among consumers seeking convenience and quality. Conversely, unglazed mackerel, characterized by minimal ice coverage, has captured attention due to growing preference for healthier and more natural seafood options. This method appeals to consumers who prioritize clean-label products, leading to a competitive market landscape. The growth trends within this segment highlight a notable shift toward better processing methods, with a focus on sustainability and preservation without artificial additives. The increasing consumer awareness and advocacy for healthful eating habits are driving the rise of unglazed mackerel as the fastest-growing choice among processors. Meanwhile, IQF remains strong due to its convenience and adaptability in various culinary applications, suggesting that both methods will continue to thrive in the evolving marketplace.

IQF (Dominant) vs. Unglazed (Emerging)

Both the Individually Quick Frozen (IQF) and unglazed processing methods play significant roles within the Frozen Mackerel Market, each catering to distinct consumer preferences. IQF mackerel is widely regarded as a dominant processing method due to its efficiency in preserving the quality and taste of the fish. The rapid freezing process prevents the formation of large ice crystals, ensuring optimal texture and flavor, making it ideal for food service and retail sectors. On the other hand, unglazed mackerel is emerging rapidly, appealing to health-conscious consumers who prefer direct access to natural products without additional ice layers. Its clean-label attributes resonate well in the marketplace, contributing to its increased demand and positioning it as a viable alternative to traditional methods.

By Application: Food Processing Industry (Largest) vs. Retail Sector (Fastest-Growing)

The Frozen Mackerel Market exhibits diverse application segments, with the Food Processing Industry leading in market share. This segment leverages frozen mackerel primarily for ready-to-eat meals and processed seafood products, capitalizing on changing consumer preferences and the demand for convenience. On the other hand, the Retail Sector is witnessing rapid growth, driven by increased consumer interest in healthy eating and the availability of frozen seafood in supermarkets and specialty stores. This segment caters to end-users looking to purchase high-quality frozen mackerel for home cooking and meal preparation.

Food Processing Industry (Dominant) vs. Retail Sector (Emerging)

The Food Processing Industry stands as a dominant player in the Frozen Mackerel Market, characterized by high volume production and efficient supply chains. This sector utilizes frozen mackerel for a variety of products, including frozen meals and canned seafood, appealing to both industrial buyers and restaurants. Meanwhile, the Retail Sector is emerging strongly, fueled by consumer trends towards frozen food alternatives. It focuses on packaging high-quality mackerel for individual consumption, with an emphasis on branding and health benefits. This segment is adapting to e-commerce growth, making frozen mackerel more accessible to urban households that prioritize convenience and nutrition.

Get more detailed insights about Frozen Mackerel Market

Regional Insights

North America : Growing Demand for Seafood

The North American frozen mackerel market is driven by increasing consumer demand for healthy protein sources and sustainable seafood options. The U.S. holds the largest market share at approximately 60%, followed by Canada at around 25%. Regulatory support for sustainable fishing practices further boosts market growth, as consumers become more environmentally conscious. The region's seafood consumption is projected to rise, driven by health trends and dietary shifts. In North America, the competitive landscape is characterized by key players such as Ocean Beauty Seafoods and Trident Seafoods, which dominate the market with their extensive distribution networks and product offerings. The presence of these companies ensures a steady supply of high-quality frozen mackerel. Additionally, the region benefits from advanced logistics and cold chain management, facilitating efficient distribution to meet growing consumer demand.

Europe : Sustainable Fishing Initiatives

The European frozen mackerel market is significantly influenced by stringent regulations aimed at promoting sustainable fishing practices. The EU's Common Fisheries Policy plays a crucial role in ensuring the long-term viability of fish stocks, with mackerel being a key species. The largest market in Europe is the UK, holding approximately 40% of the market share, followed by Norway at around 30%. These regulations not only support environmental sustainability but also enhance consumer trust in seafood products. Leading countries in the European market include the UK, Norway, and Iceland, with major players like Mowi ASA and Maruha Nichiro Corporation actively participating in the sector. The competitive landscape is marked by a focus on quality and sustainability, with companies investing in eco-labeling and traceability initiatives. This commitment to responsible sourcing is increasingly appealing to health-conscious consumers across Europe.

Asia-Pacific : Emerging Market Potential

The Asia-Pacific frozen mackerel market is experiencing rapid growth, driven by increasing seafood consumption and rising disposable incomes. Countries like Japan and South Korea are the largest markets, collectively holding about 70% of the regional share. The demand for frozen mackerel is further supported by the growing trend of convenience foods and ready-to-cook meals. Regulatory frameworks in these countries are also evolving to ensure food safety and quality standards, enhancing consumer confidence. In this region, key players such as Nissui and Thai Union Group are leading the market, leveraging their strong supply chains and brand recognition. The competitive landscape is characterized by a mix of local and international companies, with a focus on product innovation and sustainability. As consumer preferences shift towards healthier options, the frozen mackerel market is poised for significant growth in the coming years.

Middle East and Africa : Untapped Market Opportunities

The Middle East and Africa frozen mackerel market is in its nascent stages but shows promising growth potential. The region is witnessing an increase in seafood consumption driven by urbanization and changing dietary habits. Countries like South Africa and Egypt are leading the market, holding approximately 50% of the regional share. The demand for frozen mackerel is expected to rise as consumers seek affordable protein sources, supported by improving supply chains and distribution networks. The competitive landscape in this region is evolving, with local players beginning to establish their presence alongside international companies. Key players are focusing on expanding their product offerings and enhancing distribution channels to meet the growing demand. As awareness of the health benefits of seafood increases, the frozen mackerel market is likely to gain traction in the coming years.

Frozen Mackerel Market Regional Image

Key Players and Competitive Insights

Major players in Frozen Mackerel Market are constantly innovating and expanding their product lines to meet the evolving needs of consumers. These leading Frozen Mackerel Market players are focusing on product development, strategic partnerships, and geographical expansion to strengthen their market positions. Furthermore, the industry has been witnessing a surge in mergers and acquisitions, as companies seek to consolidate their market share and expand their global footprint.A leading Frozen Mackerel Market player in the global market is Marel. The company offers a comprehensive range of frozen mackerel products, including whole mackerel, mackerel fillets, and mackerel steaks.

Marel has a strong presence in Europe and North America and is expanding its reach into emerging markets. The company's commitment to quality and innovation has earned it a reputation for delivering high-quality frozen mackerel products to its customers.Another prominent player in the Frozen Mackerel Market is Seafreeze. The company specializes in the production and distribution of frozen seafood products, including mackerel. Seafreeze has a global presence with operations in Europe, Asia, and North America. The company's focus on sustainability and traceability has made it a preferred supplier to major retailers and foodservice operators worldwide.

Seafreeze is continuously investing in research and development to improve its product offerings and meet the changing demands of the market.

Key Companies in the Frozen Mackerel Market market include

Industry Developments

The Frozen Mackerel Market is expected to reach USD 8.2 billion by 2032, growing at a CAGR of 4.21% from 2024 to 2032. Increasing demand for convenience foods and growing health consciousness among consumers are driving the growth of the frozen mackerel market. Additionally, advancements in freezing and packaging technologies have extended the shelf life of frozen mackerel, making it more accessible to consumers. The rising disposable income in developing countries and the growing popularity of online grocery shopping are further contributing to the market growth.

Key players in the market are focusing on product innovation and expanding their distribution networks to cater to the growing demand for frozen mackerel.

Future Outlook

Frozen Mackerel Market Future Outlook

The Frozen Mackerel Market is projected to grow at a 4.21% CAGR from 2024 to 2035, driven by rising consumer demand and sustainable fishing practices.

New opportunities lie in:

  • Expansion into emerging markets with tailored product offerings.
  • Investment in advanced freezing technology to enhance product quality.
  • Development of value-added products, such as marinated or pre-cooked mackerel.

By 2035, the market is expected to solidify its position as a key player in the seafood industry.

Market Segmentation

Frozen Mackerel Market Application Outlook

  • Food Processing Industry
  • Retail Sector
  • Household Consumption
  • Pet Food Industry

Frozen Mackerel Market Product Type Outlook

  • Frozen Whole Mackerel
  • Frozen Mackerel Fillets
  • Frozen Mackerel Steaks

Frozen Mackerel Market Processing Method Outlook

  • Glazed
  • Unglazed
  • Individually Quick Frozen (IQF)

Frozen Mackerel Market Distribution Channel Outlook

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online Retailers
  • Wholesale Distributors

Report Scope

MARKET SIZE 20246.145(USD Billion)
MARKET SIZE 20256.404(USD Billion)
MARKET SIZE 20359.675(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)4.21% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing consumer preference for sustainable seafood enhances opportunities in the Frozen Mackerel Market.
Key Market DynamicsRising consumer demand for sustainable seafood drives innovation and competition in the Frozen Mackerel Market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the projected market valuation of the Frozen Mackerel Market by 2035?

The Frozen Mackerel Market is projected to reach a valuation of 9.675 USD Billion by 2035.

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