Global Children's Beverages Market Overview
Children's Beverages Market Size was estimated at 69.44 (USD Billion) in 2022. The children's Beverages Industry is expected to grow from 71.5(USD Billion) in 2023 to 93.1 (USD Billion) by 2032. The Children's Beverages Market CAGR (growth rate) is expected to be around 2.97% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Children's Beverages Market Trends Highlighted
There are a number of trends that shape the Children's Beverages Market. A movement towards healthier alternatives has occurred as a result of the growing health awareness among parents, leading to increased demand for low-sugar and fortified drinks. Furthermore, the consumer preference for convenience packaging exemplified by single-serve and ready-to-drink options is meeting the needs of families on the go. Besides, e-commerce provides numerous types of children's beverages.
One area that can be exploited in this market is creating new products that take care of changing dietary requirements among young people. Emerging markets are seen as areas with huge populations that include a lot of kids; hence, this allows expansion into new markets in order to achieve growth rates. Also, collaboration between beverage companies and healthcare practitioners promoting healthier drink choices presents growth opportunities in the market.
Lately, children's beverages market trends have been leaning towards the introduction of functional drinks that provide extra health benefits like improved brain growth or immune boosting. Moreover, the use of natural ingredients and clean labeling has attracted the attention of parents who are looking for healthier options for their kids. At the same time, consumers' environmental consciousness is rapidly increasing as a result of which sustainable packaging practices adoption is gradually gaining significance. Packaging practices are also becoming increasingly important, aligning with the growing environmental consciousness of consumers.
Children's Beverages Market Drivers
Rising Health Consciousness Among Parents
Parents are increasingly becoming aware of the importance of healthy eating habits for their children. This has led to a growing demand for healthier beverages that are low in sugar and calories. Children's Beverages Market Industry manufacturers are responding to this demand by introducing new products that meet the nutritional needs of children. For example, many companies are now offering beverages that are fortified with vitamins and minerals. Additionally, there is a growing trend towards organic and natural children's beverages. Parents are willing to pay a premium for products that they perceive to be healthier for their children.
Increasing Disposable Income
Another major factor driving the growth of the Children's Beverages Market Industry is the rising disposable income of families. As families have more money to spend, they are more likely to purchase premium beverages for their children. This is especially true in developing countries, where the middle class is growing rapidly. Moreover, the increasing number of working women is leading to a greater demand for convenience foods and beverages. Manufacturers in the Children's Beverages Market Industry are taking this demand and introducing new products that are easy to prepare and portable.
Growing Popularity of E-commerce
E-commerce's rising popularity is advancing the children's Beverages Market Industry as well. More parents are choosing to buy children's beverages online because it is convenient and enables them to compare prices and products from different retailers. Also, e-commerce platforms often provide a greater variety of products than traditional brick-and-mortar stores. This is good, especially for parents who are looking for a specific type of children's beverage, such as organic or sugar-free ones.
Children's Beverages Market Segment Insights
Children Beverages Market Beverage Type Insights
Introduction The children's beverages market is segmented by beverage type into fruit juices, dairy-based beverages, water-based beverages, carbonated soft drinks, and other beverages. Fruit juices held the largest market share of 35.4% in 2023 and are expected to dominate throughout the forecast period. The rise in the popularity of natural and healthy beverages is the major growth driver of the segment. The dairy-based beverages segment is expected to witness a growth rate of 3.5% during the forecast period, the highest among all the segments.This is accredited to the high demand for fortified and flavored milk products among children.
The water-based beverages segment is expected to hold a market share of 28.6% in 2023 and grow at a steady rate for the next ten years. The increasing awareness about the importance of hydration and growing demand for flavored and functional water are the major growth drivers of the segment. Carbonated soft drinks are anticipated to witness a growth rate of 2.5% during the forecast period and hold a market share of 18.5% in 2023. The growing concerns about the consumption of sugary drinks and the rising consumption of healthier options like natural fruit juices and water are restraining the growth of the segment.The other beverages segment, which includes sports drinks, energy drinks, and herbal teas, is expected to grow at a steady growth rate during the forecast period. The rising popularity of sports and fitness activities among children is the major growth driver of the segment.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Children Beverages Market Age Group Insights
The Children's Beverages Market is segmented by Age Group as Toddlers (0-2 years), Preschoolers (3-5 years), Schoolchildren (6-12 years), and Teenagers (13-19 years). The market growth in the Toddlers segment is driven by the increasing demand for nutritious and convenient beverages for young children. The Preschoolers segment is expected to witness a significant growth rate due to the rising awareness of healthy eating habits among parents. The school children segment is projected to hold a substantial market share owing to the growing popularity of flavored milk and juice drinks.Teenagers segment is anticipated to contribute significantly to the market revenue as they are increasingly consuming energy drinks and carbonated beverages.
Children Beverages Market Packaging Format Insights
The Packaging Format segment of the children's beverage market is expected to grow significantly in the coming years, driven by the increasing demand for convenience and portability. Single-Serve Containers are expected to account for the largest share of the market, owing to their ease of use and portability. Multi-serve containers are also expected to witness significant growth, as they offer a cost-effective option for larger families or gatherings. Ready-to-drink beverages are expected to gain popularity due to their convenience and lack of preparation time.Concentrated beverages are also expected to experience growth, as they offer a cost-effective way to make large quantities of beverages. The Children Beverages Market revenue is expected to reach $74.5 billion by 2024, with a CAGR of 3.2% over the forecast period.
Children Beverages Market Nutritional Content Insights
The Children's Beverages Market segmentation is largely influenced by nutritional content. Sugar-sweetened beverages hold a significant share, driven by consumer preference for taste and affordability. However, increasing health consciousness and government regulations are expected to curtail growth in this segment. Sugar-free beverages are gaining popularity as consumers seek healthier options, with a projected growth rate of 3.5% from 2024-2032. Low-Fat and Low-Calorie segments are also expected to witness steady growth as parents become more mindful of their children's weight management.The Fortified with Vitamins and Minerals segment is anticipated to grow at a robust pace, owing to rising awareness about the importance of nutrient-rich beverages for child development. This segment is expected to reach a valuation of USD 15.6 billion by 2032, driven by increasing disposable income and the growing popularity of functional beverages.
Children Beverages Market Distribution Channel Insights
The distribution channel segment plays a crucial role in determining the accessibility and availability of children's beverages to consumers. Supermarkets and hypermarkets have emerged as dominant channels, accounting for a significant share of the Children's Beverages Market revenue due to their wide product assortments, convenience, and competitive pricing. Convenience stores also hold a notable position, driven by their proximity to residential areas and extended operating hours, catering to impulse purchases and last-minute needs. Drug stores are gaining traction as a distribution channel, capitalizing on their health-conscious customer base and offering specialized products that cater to specific dietary requirements.Online retailers have witnessed substantial growth in recent years, offering convenience, wider product selection, and doorstep delivery, attracting tech-savvy consumers. Foodservice outlets present another important channel, primarily driven by the growing popularity of quick-service restaurants and cafes that target children's preferences.
Children's Beverages Market Regional Insights
The regional segmentation of the Children's Beverages Market offers valuable insights into the diverse market dynamics and growth prospects across various geographic regions. North America holds a significant market share, driven by the high disposable income and consumer preference for premium and healthy beverages. Europe follows closely, with a well-established market and a focus on organic and natural products. Asia-Pacific (APAC) is anticipated to exhibit the highest growth rate, fueled by rising population, increasing urbanization, and changing lifestyles.South America and the Middle East Africa (MEA) represent emerging markets with untapped potential, offering opportunities for market expansion and investment. These regional variations in market size, consumer preferences, and regulatory frameworks impact the overall dynamics and growth strategies of the Children's Beverages Market.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Children's Beverages Market Key Players And Competitive Insights
Major players in the Children's Beverages Market industry are focusing on expanding their product portfolio by introducing new flavors and variants to cater to the evolving tastes and preferences of children. They are also investing in research and development to create healthier and more nutritious beverage options that meet the growing demand for clean-label products. Leading Children's Beverages Market players are adopting innovative marketing strategies, such as partnering with popular children's characters and creating interactive online campaigns, to engage with young consumers and drive brand loyalty. Children's Beverages Market development is being driven by the increasing demand for healthier and more convenient beverage options for children. Parents are becoming more aware of the importance of providing their children with nutritious and balanced diets, and they are seeking out beverages that are free from added sugars, artificial flavors, and colors. Children's Beverages Market Competitive Landscape is expected to remain highly competitive in the coming years, with major players continuing to invest in product innovation, marketing, and distribution.One of the leading players in the Children's Beverages Market is The Coca-Cola Company, the maker of popular brands such as Minute Maid and Powerade. The company has a strong presence and a wide range of products that cater to the diverse needs of children. It is also actively involved in marketing and advertising campaigns to promote its brands and connect with young consumers.
The Coca-Cola Company is committed to providing healthy and nutritious beverage options for children, and it has pledged to reduce added sugars in its products by 50% by 2025.A key competitor to The Coca-Cola Company is PepsiCo, which offers a range of Children's Beverages Market products under brands such as Tropicana, Aquafina, and Gatorade. PepsiCo is also investing in product innovation and marketing to strengthen its position in the Children's Beverages Market. For example, the company recently launched a new line of organic juices and smoothies for children. PepsiCo is also focused on reducing added sugars in its products, and it has pledged to reduce added sugars by 25% by 2025.
Key Companies in the Childrens Beverages Market Include
- Mondelez International
- Unilever
- Post Holdings
- Nestle
- Hormel Foods
- The CocaCola Company
- PepsiCo
- Campbell Soup Company
- General Mills
- Danone
- Kellogg Company
- Mars
- Kraft Heinz
Children's Beverages Market Industry Developments
The children's beverages market is projected to reach USD 93.1 billion by 2032, exhibiting a CAGR of 2.97% during the forecast period (2024-2032). The market growth is attributed to rising health consciousness among parents, increasing disposable income, and growing demand for convenient and nutritious beverages. Key industry participants are focusing on product innovation and strategic partnerships to cater to evolving consumer needs. Recent developments include the launch of fortified and organic children's beverages, as well as collaborations with healthcare professionals to promote healthy hydration habits. E-commerce platforms are gaining traction for the distribution of children's beverages, offering convenience and a wider product range to consumers.
Children's Beverages Market Segmentation Insights
-
Children's Beverages Market Beverage Type Outlook
- Fruit Juices
- Dairy-Based Beverages
- Water-Based Beverages
- Carbonated Soft Drinks
- Other Beverages
-
Children's Beverages Market Age Group Outlook
- Toddlers (0-2 years)
- Preschoolers (3-5 years)
- Schoolchildren (6-12 years)
- Teenagers (13-19 years)
-
Children's Beverages Market Packaging Format Outlook
- Single-Serve Containers
- Multi-Serve Containers
- Ready-to-Drink
- Concentrated
-
Children's Beverages Market Nutritional Content Outlook
- Sugar-Sweetened
- Sugar-Free
- Low-Fat
- Low-Calorie
- Fortified with Vitamins and Minerals
-
Children's Beverages Market Distribution Channel Outlook
- Supermarkets and Hypermarkets
- Convenience Stores
- Drug Stores
- Online Retailers
- Food Service Outlets
-
Children's Beverages Market Regional Outlook
- North America
- Europe
- South America
- Asia-Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
69.44(USD Billion) |
| Market Size 2023 |
71.5(USD Billion) |
| Market Size 2032 |
93.1(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
2.97% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Mondelez International, Unilever, Post Holdings, Nestle, Hormel Foods, The CocaCola Company, PepsiCo, Campbell Soup Company, General Mills, Danone, Kellogg Company, Mars, Kraft Heinz |
| Segments Covered |
Beverage Type, Age Group, Packaging Format, Nutritional Content, Distribution Channel, Regional |
| Key Market Opportunities |
Growing Health Consciousness Rising Disposable Income Increasing Urbanization Expanding Retail Sector Innovation in Product Offerings |
| Key Market Dynamics |
Health consciousness Changing consumer preferences Growing demand for natural and organic products Ecommerce Expansion Government regulations |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Children's Beverages Market is expected to reach an overall valuation of 71.5 billion USD in 2023 and 93.1 billion USD in 2032, exhibiting a CAGR of 2.97% during the forecast period.
The Asia-Pacific region is projected to dominate the Children's Beverages Market throughout the forecast period, owing to the increasing population and rising disposable income in countries such as China and India.
The rising health consciousness among parents, coupled with the increasing demand for convenient and nutritious beverages, is primarily driving the growth of the Children's Beverages Market.
The fruit juices segment is anticipated to account for the largest share of the Children's Beverages Market, attributed to the increasing consumer preference for natural and healthy beverages.
The major players operating in the Children's Beverages Market include Danone, Nestle, PepsiCo, Coca-Cola, and Kraft Heinz, among others.
The stringent regulations regarding the use of artificial sweeteners and the increasing competition from alternative beverage options pose significant challenges to the Children's Beverages Market.
The growing popularity of organic and fortified beverages, as well as the increasing adoption of e-commerce platforms for distribution, are notable trends shaping the Children's Beverages Market.
The Children's Beverages Market is projected to register a CAGR of 2.97% during the forecast period from 2024 to 2032.
The rising health consciousness among parents, the increasing demand for convenient and nutritious beverages, and the growing popularity of e-commerce platforms are the primary factors propelling the growth of the Children's Beverages Market.
The growing demand for personalized and innovative beverages, the expansion into emerging markets, and the development of sustainable packaging solutions present lucrative opportunities for growth in the Children's Beverages Market.
