Craft Soda Market Research Report By Flavor Profile (Fruit Flavored, Herbal and Spiced, Cola, Non-Caffeinated, Unique and Exotic), By Product Types (Carbonated, Non-Carbonated, Sparkling Water, Syrup Concentrates), By Ingredients (Natural Sweeteners, Organic Ingredients, Artificial Ingredients, Herbal Extracts), By Distribution Channel (Online, Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores), and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

Craft Soda Market Summary

As per MRFR Analysis, the Global Craft Soda Market was valued at 4.1 USD Billion in 2023 and is projected to grow to 10.5 USD Billion by 2035, reflecting a CAGR of 8.14% from 2025 to 2035. The market is driven by increasing consumer demand for natural and organic ingredients, unique flavors, and sustainable production methods. The rise of artisanal production and local sourcing is also shaping consumer preferences, leading to a focus on quality and authenticity in craft sodas.

Key Market Trends & Highlights

The Craft Soda Market is witnessing transformative trends that cater to evolving consumer preferences.

• Growing demand for natural and organic beverages is driving innovation, with the organic market reaching approximately 106 billion USD in 2020.
• Unique and innovative flavors are gaining traction, with niche beverage brands increasing their market share by over 20% in the last five years.
• Sustainability is a key focus, with over 72% of consumers willing to pay more for environmentally friendly products.
• The online retail sector is expanding, providing craft soda producers with direct consumer engagement opportunities.

Market Size & Forecast

2023 Market Size: USD 4.1 Billion

2024 Market Size: USD 4.44 Billion

2035 Market Size: USD 10.5 Billion

CAGR (2025-2035): 8.14%

Largest Regional Market Share in 2024: North America.

Major Players

Key players include Nectar Soda, Boylan Bottling Co, McClure's Pickles, PepsiCo, Virgil's, Jarritos, The CocaCola Company, SodaStream, Qcumber, Hansen's, Saranac, Zevia, Fentimans, Brew Dr Kombucha, and Keurig Dr Pepper.

Key Craft Soda Market Trends Highlighted

Customers' desire for unusual tastes and healthier beverage alternatives is driving a major shift in the Craft Soda Market. Craft sodas with natural ingredients, less chemical additives, and less sugar are becoming more and more popular as people's health concerns grow.This pattern is part of a larger worldwide trend in the food and beverage industries toward clean label goods. The growing demand for beverages that satisfy certain dietary requirements, such gluten-free and organic alternatives, is a clear indication of market opportunities.

Customers who appreciate authenticity and support for local economies are often drawn to craft soda companies that highlight artisanal production methods and local sourcing. The rise of inventive taste combinations that deviate from conventional offers is another factor influencing the Craft Soda Market.

As a result, novel items have been introduced, promoting customer experimentation. Craft sodas are also becoming more widely available thanks to the growth of e-commerce platforms, which enable small manufacturers to reach a larger audience without the need for sophisticated distribution systems.

Since customers frequently post about their unusual drinking experiences online, social media is essential for advertising these companies since it generates attention and interaction. Furthermore, as companies embrace eco-friendly sourcing, packaging, and distribution methods, the sustainability movement is still having an impact on the craft soda business.

This emphasis on sustainability appeals to consumers worldwide who are giving eco-friendly products more importance. The craft soda business is in a strong position to attract new consumers and spur innovation and variety in product offerings as the demand for unique and ethical beverage alternatives keeps rising.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Craft Soda Market Drivers

Rising Demand for Healthier Beverage Options

The increasing awareness among consumers regarding health and wellness has significantly influenced the Craft Soda Market. With a growing trend toward natural ingredients and lower sugar content, craft sodas are being perceived as an alternative to conventional carbonated drinks that are often high in sugar and artificial additives.

The World Health Organization (WHO) indicates a substantial rise in diabetes and obesity rates, reporting that over 422 million people worldwide are living with diabetes as of 2019. This growing concern over health has led to a surge in demand for beverages that align with a healthier lifestyle.

As consumers become more health-conscious, they are actively seeking out craft sodas that utilize natural sweeteners and organic ingredients, contributing to the overall growth of the Craft Soda Market. In addition, organizations such as the American Beverage Association are promoting initiatives towards providing more options in reduced-calorie beverages, further supporting this trend.

Expansion of Craft Beverage Culture

The proliferation of craft beverage culture has been a pivotal driver in enhancing the Craft Soda Market. This burgeoning segment has provided consumers with unique flavors, artisanal production methods, and locally sourced ingredients, thereby creating a more personal connection between brands and customers.

Industry reports suggest that the craft beer segment, a closely related market, grew approximately 4% in the United States recently, indicating a shift towards premium, handcrafted alternatives in the beverage sector.

This trend can be attributed to the increasing number of microbreweries and local producers entering the market, driven by a consumer preference for authenticity and quality. As national and regional craft soda brands gain traction, their ability to cater to local tastes and preferences is expected to foster further growth in the Craft Soda Market.

Innovations in Flavors and Ingredients

Innovation plays a vital role in shaping consumer preferences within the Craft Soda Market. The introduction of diverse flavors and the use of unconventional ingredients have revolutionized the soda experience.With an uptick in experimentation among producers, more unique offerings such as turmeric-infused sodas or exotic fruit blends have emerged. According to the Specialty Food Association, 77% of consumers are interested in trying new beverages with unique flavors, illustrating a clear demand for innovation.

As established craft soda brands collaborate with chefs and mixologists, they are creating limited-edition flavors that appeal to adventurous consumers. This constant quest for innovation not only attracts new customers but also enhances brand loyalty, fueling the growth of the Craft Soda Market.

Sustainable Practices and Eco-Conscious Consumption

Sustainability has become a critical factor in consumer purchasing decisions, capable of influencing the trajectory of the Craft Soda Market. Environmentally conscious consumers are increasingly favoring brands that demonstrate commitments to sustainable practices, including eco-friendly production processes and recyclable packaging.

A recent survey by the Nielsen Global Sustainability Report shows that 81% of global consumers feel strongly that companies should help improve the environment. As numerous craft soda producers adopt green initiatives, including sourcing local ingredients and reducing their carbon footprint, they appeal to this growing demographic of eco-aware consumers.Organizations such as the Sustainable Food Trust are advocating for sustainable practices in the beverage industry. This alignment of consumer values with brand narratives is a strong driver propelling the Craft Soda Market forward.

Craft Soda Market Segment Insights

Craft Soda Market Flavor Profile Insights

The Craft Soda Market revealed significant trends within the Flavor Profile segment, showcasing an array of unique and diverse options that cater to evolving consumer preferences.The overall market demonstrated a strong performance, with the Fruit Flavored segment emerging as a frontrunner, valued at 1.33 USD Billion in 2024 and expected to rise to 3.12 USD Billion by 2035. This segment appeals greatly to health-conscious consumers who favor natural sweetness and refreshing options, solidifying its dominant position within the Craft Soda Market.

Following closely, the Cola segment held a valuation of 1.11 USD Billion in 2024, growing to 2.59 USD Billion by 2035. The familiar taste of cola remains a classic favorite, driving consistent demand while innovating to meet modern taste profiles.Meanwhile, the Herbal and Spiced category, valued at 0.76 USD Billion in 2024, is set to reach 1.76 USD Billion by 2035, reflecting a growing interest in complex flavors and natural ingredients that resonate with consumers looking for unique beverage experiences.

Non-Caffeinated options, valued at 0.66 USD Billion in 2024, are projected to expand to 1.54 USD Billion by 2035, driven by individuals seeking refreshing choices without the stimulant effects of caffeinethese options are particularly appealing to families and those with dietary restrictions.

Lastly, the Unique and Exotic segment, valued at 0.58 USD Billion in 2024, is set to grow to 1.49 USD Billion by 2035, capturing the curiosity of consumers eager for novel tastes and adventurous combinations. This segment reflected an important trend in the beverage industry as people increasingly explore flavors from different cultures.

As the Craft Soda Market evolves, these segments exhibited both opportunities and challenges, driven by changing consumer demographics and preferences. The increasing demand for natural ingredients, coupled with an inclination towards unique flavor profiles, symbolizes the larger market trends influencing the Craft Soda Market.The statistics revealing the market valuation and growth illustrate a strong trajectory, emphasizing the strategic importance of these flavor profiles in the overall market growth.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Craft Soda Market Product Types Insights

The Craft Soda Market showcases a diverse array of product types that significantly influence its overall revenue. This market is characterized by its segmentation into various categories such as Carbonated, Non-Carbonated, Sparkling Water, and Syrup Concentrates, each contributing uniquely to the industry's dynamics.

Carbonated beverages dominate due to their established popularity and consumer demand for refreshing options. Non-Carbonated beverages are gaining traction as health-conscious consumers seek alternatives with lower sugar content.Sparkling water has increasingly emerged as a favorite, reflecting a trend towards healthier, naturally flavored drinks. Syrup concentrates play a vital role as they cater to both commercial and home-based consumption, providing versatility in drink preparation.

Together, these product types reflect a significant shift in consumer preferences and lifestyle changes, offering opportunities for innovation and growth within the Craft Soda Market. The market is further driven by the trend of artisan production methods, emphasizing quality ingredients and unique flavors that align with the growing consumer desire for authenticity in their beverage choices.

Craft Soda Market Ingredients Insights

The ingredients segment plays a crucial role in driving this growth, as consumers increasingly seek healthier and more unique beverage options. Within this segment, Natural Sweeteners have gained popularity for their perceived health benefits, while Organic Ingredients are favored due to the rising demand for clean-label products.

Additionally, the adoption of Herbal Extracts is becoming significant, offering distinctive flavor profiles and health advantages, which align with current wellness trends. Conversely, Artificial Ingredients still hold a presence in the market, particularly among cost-sensitive consumers. These dynamics reflect broader trends in consumer preferences toward more authentic and innovative beverage experiences.

The Craft Soda Market segmentation shows a robust potential for the ingredients component, contributing significantly to the overall market revenue as it evolves to meet consumer demands and preferences. As the market evolves, understanding these shifts will be vital in seizing opportunities for growth and aligning with market statistics.

Craft Soda Market Distribution Channel Insights

The Distribution Channel segment plays a pivotal role in this expansion, encompassing various approaches such as Online platforms, Supermarkets and Hypermarkets, Specialty Stores, and Convenience Stores.Online channels have gained traction due to the convenience and accessibility they offer, appealing to a tech-savvy consumer base. Supermarkets and Hypermarkets dominate the landscape, providing a wide array of craft soda options, which cater to diverse consumer preferences.

Specialty Stores emphasize unique flavors and artisanal products, targeting niche markets and enhancing the overall craft beverage experience. Convenience Stores, with their strategic locations, offer quick access to craft sodas, driving impulse purchases and catering to on-the-go consumers.

As the market grows, these distribution channels will adapt to changing consumer behavior and preferences, supported by favorable market trends and evolving retail strategies. The overall Craft Soda Market data suggests a healthy competition among these channels, each contributing to the industry's dynamic landscape and enriching the consumer choice in craft beverages.

Craft Soda Market Regional Insights

The Craft Soda Market experienced notable growth, with a regional breakdown highlighting significant contributions from various areas. North America held a major position, valued at 1.632 USD Billion in 2024 and projected to reach 3.948 USD Billion by 2035. This region led the market due to its innovative flavor offerings and strong consumer demand for artisanal beverages.

Europe followed, with valuations of 1.061 USD Billion in 2024, growing to 2.52 USD Billion in 2035, driven by a shift towards healthier beverage options and premium products. South America’s market value was 0.49 USD Billion in 2024, anticipated to grow to 1.092 USD Billion by 2035, reflecting rising disposable incomes and consumer preference for unique flavors.The Asia Pacific region, starting at 0.735 USD Billion in 2024 and reaching 1.848 USD Billion in 2035, showcases emerging trends as consumers increasingly favor craft beverages.

Meanwhile, the Middle East and Africa region, although smaller in comparison, revealed potential with a growth from 0.522 USD Billion in 2024 to 1.092 USD Billion in 2035, as urbanization and changing culinary preferences open up new opportunities for craft soda.Each region exhibited unique market dynamics, underscoring the diverse consumer preferences impacting the Craft Soda Market revenue across the globe.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Craft Soda Market Key Players and Competitive Insights

The Craft Soda Market is characterized by a growing consumer preference for unique and artisanal beverage options, leading to a wave of innovation and competition among brands. The market is driven by an increasing demand for healthier, organic, and natural ingredients, as well as the rising popularity of handcrafted products that emphasize local and sustainable practices.

As craft sodas have gained traction, many brands have differentiated themselves through creative flavors, unique branding, and targeted marketing strategies designed to appeal to niche audiences. This competitive landscape sees both established giants and emerging players vying for market share, creating a dynamic environment that encourages growth and expansion.

Focusing on PepsiCo within the Craft Soda Market, the company is known for its wide-reaching influence and strong market presence. PepsiCo's strengths lie in its extensive distribution network, solid financial backing, and familiarity with consumer behaviors, enabling it to quickly adapt to changing market trends.

Through its robust portfolio, PepsiCo is able to leverage its craft soda offerings alongside its traditional beverage lines, ensuring that it can capture a diverse range of consumers. Furthermore, PepsiCo has invested in exploring partnerships with smaller craft soda brands, creating an opportunity for collaboration that combines the company’s resources with the creativity of artisanal producers.

This strategic approach not only enhances PepsiCo’s product offerings but also reinforces its commitment to innovation in the craft soda segment.In contrast, Fentimans stands out in the Craft Soda Market with its deep-rooted heritage and commitment to traditional brewing methods. Renowned for its botanical beverages, Fentimans boasts key products such as ginger beer and other unique sodas, distinguishing itself through quality and an authentic brewing process.

The company has successfully established a presence in various international markets, catering to a discerning consumer base that values craftsmanship and flavor. Fentimans' strengths include a dedicated focus on premium ingredients and a diversified product range that appeals to health-conscious consumers.Additionally, Fentimans has explored strategic mergers and acquisitions to enhance its product lineup and expand distribution channels globally. This enables the company to remain competitive in an evolving market, marking its distinct identity within the craft soda sector.

Key Companies in the Craft Soda Market Include

• PepsiCo


• Fentimans


• Reed's Inc.


• Brew Dr. Kombucha


• East Imperial


• Blue Sky Beverage Company


• Karma Drinks


• Sipp Eco Beverage Co.


• Virgil's


• Dr Pepper Snapple Group


• Unique Soda


• Boylan Bottling Company


• The CocaCola Company


• Hansen's Natural


• A&W Brands

Craft Soda Market Developments

Following Poppi's explosive growth since its 2018 launch and legal scrutiny over its "gut-health" claims, PepsiCo made a strategic move into the health-focused craft beverage market in June 2025 when it completed its acquisition of the U.S. prebiotic soda brand Poppi for about USD 1.65 billion net of tax benefits.Coca-Cola responded to the increased desire for health among Millennials and Gen-Z by launching Simply Pop, its first prebiotic soda with six grams of prebiotic fiber and genuine fruit juice, under its Simply Beverages label in May 2025.

Slice Cherry Cola, a beloved 1980s trademark that is now sweetened with stevia and cane sugar, was revived by PepsiCo in June 2025. It will first be available at Sprouts Farmers Markets before expanding its distribution in July.Ahead of its complete relaunch nationwide in May 2025, OLIPOP celebrated the permanent return of its Orange Cream flavor with its first-ever drive-thru pop-up in Los Angeles. The event combined nostalgic charm with wellness ingredients and virtual participation.

Furthermore, Australia's Bundaberg Brewed Drinks highlighted its worldwide development goal by utilizing its enhanced manufacturing capacity in April 2025 by introducing a new taste that was only available in South Korea at a trade exhibition in Singapore.Together, these actions show a dynamic craft soda market influenced by planned overseas expansion, nostalgic taste revivals, smart acquisitions, and consumer wellness trends.

Craft Soda Market Segmentation Insights

Craft Soda Market Flavor Profile Outlook

• Fruit Flavored


• Herbal and Spiced


• Cola


• Non-Caffeinated


• Unique and Exotic

Craft Soda Market Product Types Outlook

• Carbonated


• Non-Carbonated


• Sparkling Water


• Syrup Concentrates

Craft Soda Market Ingredients Outlook

• Natural Sweeteners


• Organic Ingredients


• Artificial Ingredients


• Herbal Extracts

Craft Soda Market Distribution Channel Outlook

• Online


• Supermarkets and Hypermarkets


• Specialty Stores


• Convenience Stores

Craft Soda Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa

Report Attribute/Metric	Details
Market Size 2023	4.1(USD Billion)
Market Size 2024	4.44(USD Billion)
Market Size 2035	10.5(USD Billion)
Compound Annual Growth Rate (CAGR)	8.14% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	PepsiCo, Fentimans, Reed's Inc., Brew Dr. Kombucha, East Imperial, Blue Sky Beverage Company, Karma Drinks, Sipp Eco Beverage Co., Virgil's, Dr Pepper Snapple Group, Unique Soda, Boylan Bottling Company, The CocaCola Company, Hansen's Natural, A&W Brands
Segments Covered	Flavor Profile, Product Types, Ingredients, Distribution Channel, Regional
Key Market Opportunities	Healthier beverage alternatives, Innovative flavor combinations, Sustainable packaging solutions, Increasing demand for local brands, Growth of e-commerce distribution channels
Key Market Dynamics	Growing consumer demand for uniqueness, Health-conscious alternatives to traditional sodas, Expansion of artisanal beverage options, Innovative flavors and ingredients, Sustainable and eco-friendly packaging
Countries Covered	North America, Europe, APAC, South America, MEA