Fortified Cereal Market Global Research Report - Forecast to 2023

Fortified Cereal Market Global Information - by Cereal Type (Wheat, Rice, Barley, Oat, Corn and others), Nutrients Type (Minerals and Vitamins), Distribution Channel (Store Based & Non Store Based) and Region - Forecast to 2023

ID: MRFR/F-B & N/2514-HCR | February 2021 | Region: Global | 110 pages

Market Synopsis of Fortified Cereal:


Market Scenario:


The Global Fortified Cereal Market is anticipated to be driven by the increasing health consciousness in people in developed economies. Also, the enhancement of livelihood among the consumers in developing economies is also a significant factor for the growth of fortified cereal over the forecast period. Fortified cereal is also getting momentum due to the strong initiative of the World Health Organization (WHO) and FAO for minimizing the chances of malnutrition. Due to the increasing work pressure and working women population, consumers are more inclined to adopt ready to eat food products which in turn escalates the usage of fortified cereal in the food.
Fortified food offers extra micronutrients which includes essential trace elements and different vitamins. Fortified food is a completely commercial choice to add extra nutrients in the food. According to FAO, the most common fortified foods are cereals and cereal based products. Fortified cereal offers various benefits. Fortified cereal is massively consumed as various breakfast products.


Key Players


The key players profiled in the Fortified Cereal Market are Nestle S.A. (Switzerland), General Mills Inc. (U.S.), Kellogg Company (U.S.), Grape Nuts, Inc.(U.S.), Abbott Nutrition Limited (U.S.), Freedom Foods Group Limited (Australia), Food For Life, Inc. (U.S.)


Study Objectives of Fortified Cereal Market:



  • In depth analysis of the market’s segments and sub-segments

  • To estimate and forecast market size by cereal type, nutrients type, distribution channel, and region

  • To analyze key driving forces influencing the market

  • Region level market analysis and market estimation of North America, Europe, Asia-Pacific, and the rest of the world (ROW) and their countries

  • Value Chain Analysis & Supply Chain Analysis of the market

  • Company profiling of major players in the market

  • Competitive strategy analysis and mapping key stakeholders in the market

  • Analysis of historical market trends and technologies along with the current government regulatory requirements


Intended Audience



  • Fortified Cereal manufacturers

  • Raw material suppliers

  • End users (food industry)

  • Retailers and wholesalers

  • E-commerce companies

  • Traders, importers and exporters


Key Findings:



  • Europe dominates the Fortified Cereal market followed by North America

  • Asia Pacific is projected to witness a massive growth during the forecast period of 2017-2023


Segments


Fortified cereal has been segmented on the basis of type of cereals such as Wheat, Rice, Barley, Oat, Corn and others. Fortified cereal market has been segmented on the basis of nutrients such as mineral and vitamin. Mineral segment is further sub segmented into zinc, folic acid, copper, iron, DHA, and others. Also, the vitamin segment is further sub segmented into Vitamin A, Vitamin C, Vitamin D and others. Fortified cereal market has been segmented on the basis of distribution channel such as store based and non-store based. Store based distribution channel has been further segmented into supermarkets & hypermarkets, convenience stores, specialist retailers and others.


Regional Analysis


The Global Fortified Cereal Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these, Europe is estimated to retain its dominance throughout the forecast period of 2017-2022. This is attributed by the increasing awareness of the healthy food habits and increasing disposable income of the consumers. Also, various new and innovative cereal products are launched by the key manufacturers in the European countries which is anticipated to intensify the sales of fortified cereal market in the upcoming decade. North America region is estimated to account for a healthy market proportion during the review period of 2017-2023. However, Asia Pacific region is estimated to witness a maximum growth in the global fortified cereal market during the forecast period of 2017-2023.


The Fortified Cereal market is segmented under the following regions:


North America



  • US

  • Canada

  • Europe


Europe



  • Germany

  • France

  • Italy

  • Spain

  • UK

  • Rest of Europe


Asia-Pacific



  • China

  • India

  • Australia

  • Singapore

  • Rest of Asia Pacific


Rest of the world



  • Brazil

  • Argentina

  • Saudi Arabia

  • South Africa

  • Others


The report for Global Fortified Cereal Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts and key opinion leaders to gain a deeper insight into the market and industry performance. The report gives a clear picture of the current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical, and governing factors in the market. The report provides detailed information and strategies of the top key players in the industry. The report also gives a broad study of the different markets segments and regions.



1 Executive Summary


2 Market Introduction

2.1 Definition

2.2 Scope of the study

2.2.1 Research Objectives

2.2.2 Assumptions

2.2.3 Limitations

2.3 Markets Structure

2.4 Stakeholders


3 Research methodology

3.1 Research application

3.2 Secondary research

3.3 Primary research

3.4 Forecast model

3.5 Market Size estimation

4 MARKET DYNAMICS

4.1 Drivers

4.2 Restraints

4.3 Opportunities

4.4 Challenges


5 MARKET TRENDS

5.1 Trends in Supply/Cerealion

5.2 Trends in Demand/Consumption

5.3 Emerging Markets (Supply & Demand)

5.4 Emerging Brands

5.5 Trade (Import-export) Analysis

5.6 Innovations in Cereals/application

5.7 Macroeconomic indicators Analysis for top 5 Producing countries


6 MARKET FACTOR ANALYSIS

6.1 Introduction

6.2 Value chain analysis

6.3 Porter’s five forces

6.4 Supply Chain Analysis


7. MARKET-By Nutrition Type

7.1 Introduction

7.2 Market size (sub segments)

7.2.1 Minerals

7.2.1.1. Zinc

7.2.1.1. Folic Acid

7.2.1.3. Copper

7.2.1.4. Iron

7.2.1.5. DHA

7.2.1.6. Others

7.2.2 Vitamins

7.2.2.1. Vitamin A

7.2.2.2. Vitamin C

7.2.2.3. Vitamin D

7.2.2.4. Others


8. MARKET-By Cereal Type

8.1 Introduction

8.2 Market size (sub segments)

8.2.1 Wheat

8.2.2. Rice

8.2.3. Barley

8.2.4. Oat

8.2.5. Corn

8.2.6. Others


9. MARKET-By distribution channel

9.1 Introduction

9.2 Market size (sub segments)

9.2.1. Store Based

9.2.1.1 Hyper & super markets

9.2.1.2 Specialist Retailers

9.2.1.4 Convenience Stores

9.2.1.4. Others

9.2.2. Non Store Based



10. MARKET -By Region

10.1 Introduction

10.1.1 North America

10.1.1.1 U.S.

10. 1.1.2 Canada

10.1.1.3 Mexico

10.2 Europe

10.2.1 Introduction

10.2.1.1 Germany

10.2.1.2 France

10.2.1.3 Italy

10.2.1.4 U.K

10.2.1.5 Rest of Europe

10.4 Asia– Pacific

10.4.1 Introduction

10.4.1.1 China

10.4.1.2 India

10.4.1.3 Japan

10.4.1.4 Rest of Asia-Pacific

10.5 RoW

10.5.1 Introduction

10.5.1.1 Brazil

10.5.1.2 Argentina

10.5.1.3 Egypt

10.5.1.4 South Africa

10.5.1.5 Others

11. Competitive landscape

11.1 Introduction

11.2 Cereal Launch/Development

11.3 Partnerships and collaborations

11.4 Acquisitions

11.5 Business Expansion

12. COMPANY PROFILES

12.1 Nestle S.A. (Switzerland)

12.2 General Mills Inc. (U.S.)

12.3 Kellogg Company (U.S.)

12.4 Grape Nuts, Inc.(U.S.)

12.5 Abbott Nutrition Limited (U.S.)

12.6 Freedom Foods Group Limited (Australia)

12.7 Food For Life, Inc. (U.S.)

LIST OF TABLES

TABLE 1 PESTLE ANALYSIS - U.S.

TABLE 2 PESTLE ANALYSIS- IRELAND

TABLE 3 PESTLE ANALYSIS- CHINA

TABLE 4 PESTLE ANALYSIS- JAPAN

TABLE 5 PESTLE ANALYSIS- GERMANY

TABLE 6 KEY SUPPLIERS OF RAW MATERIALS FOR FORTIFIED CEREAL

TABLE 7 GLOBAL FORTIFIED CEREAL MARKET, BY Nutrition Type, (2017–2023), USD MILLION

TABLE 8 GLOBAL FORTIFIED CEREAL MARKET, BY Cereal Type, (2017–2023), USD MILLION

TABLE 9 GLOBAL FORTIFIED CEREAL MARKET, BY Distribution channel, (2017–2023), USD MILLION

TABLE 10 GLOBAL FORTIFIED CEREAL SALES AND GROWTH RATE (2017–2023) USD MILLION

TABLE 11 GLOBAL FORTIFIED CEREAL MARKET TOP 5 COUNTRIES

TABLE 12 GLOBAL FORTIFIED CEREAL MARKET TOP COMPANIES-USD MILLION

TABLE 13 NORTH AMERICAN FORTIFIED CEREAL MARKET, BY Nutrition Type, 2017–2023 (USD MILLION)

TABLE 14 NORTH AMERICAN FORTIFIED CEREAL MARKET, BY Cereal Type, 2017–2023 (USD MILLION)

TABLE 15 NORTH AMERICAN FORTIFIED CEREAL MARKET, BY Distribution channel, 2017–2023 (USD MILLION)

TABLE 16 EUROPEAN FORTIFIED CEREAL MARKET, BY Nutrition Type, 2017–2023 (USD MILLION)

TABLE 17 EUROPEAN FORTIFIED CEREAL MARKET, BY Cereal 2017–2023 (USD MILLION)

TABLE 18 EUROPEAN FORTIFIED CEREAL MARKET, BY Distribution channel, 2017–2023 (USD MILLION)

TABLE 19 APAC FORTIFIED CEREAL MARKET, BY Nutrition Type, 2017–2023 (USD MILLION)

TABLE 20 APAC FORTIFIED CEREAL MARKET, BY Cereal, 2017–2023 (USD MILLION)

TABLE 21 APAC FORTIFIED CEREAL MARKET, BY Distribution channel, 2017–2023 (USD MILLION)

TABLE 22 REST OF THE WORLD FORTIFIED CEREAL MARKET, BY Nutrition Type, 2017–2023 (USD MILLION)

TABLE 23 REST OF THE WORLD FORTIFIED CEREAL MARKET, BY Cereal 2017–2023 (USD MILLION)

TABLE 24 REST OF THE WORLD FORTIFIED CEREAL MARKET, BY Distribution Channel, 2017–2023 (USD MILLION)

TABLE 25 COMPETITIVE LANDSCAPING BASED ON FINACIALS DURING THE YEAR 2016

TABLE 26 CEREALS


LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY

FIGURE 2 PRIMARY DATA ANALYSIS APPROACH

FIGURE 3 SECONDARY DATA ANALYSIS APPROACH

FIGURE 4 TREND IN FORTIFIED CEREAL IMPORTS 2012-15

FIGURE 5 GROWTH RATE IN FORTIFIED CEREAL IMPORTS 2012-15

FIGURE 6 FORTIFIED CEREAL IMPORTS MARKET SHARE BY TOP 5 IMPORTERS (2012 VS 2015)

FIGURE 7 TREND IN FORTIFIED CEREAL EXPORTS 2012-15

FIGURE 8 GROWTH RATE FORTIFIED CEREAL EXPORTS 2012-15

FIGURE 9 FORTIFIED CEREAL EXPORTS MARKET SHARE BY TOP 5 EXPORTERS (2012 VS 2015)

FIGURE 10 VALUE CHAIN ANALYSIS

FIGURE 11 COST ANALYSIS: FORTIFIED CEREAL

FIGURE 12 PORTER’S FIVE FORCES ANALYSIS

FIGURE 13 FORTIFIED CEREAL MARKET TRENDS BY Nutrition Type

FIGURE 14 FORTIFIED CEREAL MARKET TRENDS BY Cereal Type

FIGURE 15 FORTIFIED CEREAL MARKET TRENDS BY Distribution channel

FIGURE 16 FINANCIALS