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Oat-based Cereals Market Research Report Information by Type (Muesli/Granola, Flakes/Bran, Instant Oats), Category (Organic, Conventional), Packaging Type (Cartons, Pouches), Distribution Channel (Store, Non-store), and Region — Global Forecast till 2027

ID: MRFR/F-B & N/5892-HCR | 90 Pages | Author: Snehal Singh| April 2024

Market Scenario

Oats are a gluten-free whole grain and a good source of essential vitamins, minerals, fibres and antioxidants. Oat-based cereals contain a range of micronutrients such as vitamin E, vitamin B, magnesium, and zinc. Growing number of health-conscious consumers and the importance for nutritive meal substitutes are majorly driving the global oat-based cereals market. Oat-based cereals act as staple foods in both developed and developing countries. It has been gaining popularity across the world owing to its several benefits such as good source of energy, carbohydrate, protein and fibres.

Major market players use several types of oats species for the processing of oat-based cereals. Among the several oat species, the common spring or white oat, scientifically known as Avena sativa is the most important cultivated form. Cereal manufacturers use Avena sativa since the plant is rich in minerals and trace nutrients such as silica, magnesium, phosphorus, chromium, iron, calcium, alkaloids, protein, the vitamin B complex, and vitamins A and C. Consumption of oats involve several health benefits such as strong bones and strong nerves and also acts as a nutritive meal to consumers, due to which the global oat-based cereals market is expected to spur during the forecast period.


The global oat-based cereals market has been segmented based on type, category, packaging type, distribution channel, and region.

The global oat-based cereals market has been classified, based on type, into muesli/granola, flakes/bran, instant oats, and others.

The global oat-based cereals market has been segmented, on the basis of category, into organic and conventional.

On the basis of packaging type, the global oat-based cereals market has been divided into cartons, pouches, and others.

Store-based and non-store based are considered in the distribution channel segment for global oat-based cereals market. The store based segment has been further divided into hypermarkets and supermarkets, convenience stores, and others.

The global oat-based cereals market has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American oat-based cereals market has further been segmented into the US, Canada, and Mexico.

The European oat-based cereals market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. 

The oat-based cereals market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The oat-based cereals market in the rest of the world has been segmented into South America, the Middle East, and Africa.

Regional Market Summary

Global Oat-based Cereals Market Share (%), by Region, 2017

Oat-based Cereals Market

Source: Secondary Sources and MRFR Analysis

Globally, North America is expected to dominate the oat-based cereals market due to the fast-paced lifestyle of population in the region inclining towards cereal consumption as a nutritive meal substitute. Moreover, advancements in food technology leading to the launch of several ready-to-eat cereals has been boosting the regional sales of oat-based cereals due to its convenience in consumption.

Asia-pacific is expected to register the highest CAGR in the oat-based cereals market during the forecast period due changing consumer preference towards healthy food. High agricultural practices in the region is expected to act as an underlying factor for high production and demand for oat-based cereals in Asia-Pacific. Other factors escalating the regional sales of oat-based cereals are high population, changing lifestyle patterns of consumers, and rising per capita disposable income among others.

Global Oat-based Cereals Market, by Type

  • Muesli/Granola

  • Flakes/Bran

  • Instant Meals

  • Others

Global Oat-based Cereals Market, by Category

  • Organic

  • Conventional

Global Oat-based Cereals Market, by Packaging Type

  • Cartons

  • Pouches

  • Others

Global Oat-based Cereals Market, by Distribution Channel

  • Store Based

    • Hypermarkets & Supermarkets

    • Convenience Stores

    • Others

  • Non-store Based

Global Oat-based Cereals Market, by Region

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia and New Zealand

    • Rest of Asia-Pacific

  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa

Key Players in the Global Oat-based Cereals Market

  • PepsiCo, Inc. (US)

  • Post Consumer Brands, LLC (US)

  • Kellogg Company (US)

  • Nestlé S.A. (Switzerland)

  • General Mills, Inc. (US)

  • Hodgson Mill, Inc. (US)

  • The Hain Celestial Group, Inc. (US)

  • Back to Nature Foods Company, LLC (US)

  • Weetabix Ltd (UK)

  • Topco Associates LLC (US)

Intended Audience

  • Oat-based cereals manufacturers

  • Development institutions

  • Raw material suppliers and distributors

  • Farmers and agricultural institutions

  • Retailers, supermarkets, and hypermarkets

  • Traders, exporters, and importers

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