Event Management Software Market Research Report - Global Forecast till 2030

Event Management Software Market: By Software Type (Analytics Software, Event, Registration, Event Marketing, On-site Technology, Venue Sourcing and others), by Deployment (On-Premise and Cloud), by Application (Corporate, Education, Association, Government and others), by Region (North America, Europe, Asia-Pacific and Middle East & Africa) - Forecast till 2030

ID: MRFR/ICT/0890-CR | February 2020 | Region: Bric | 110 Pages         

1 Introduction

1.1 Definition

1.2 Scope Of The Study

1.2.1 Research Objective

1.2.2 Assumption

1.2.3 Limitation

1.3 Market Structure

2 Research Methodologies

2.1 Research Process

2.2 Primary Research

2.3 Secondary Research

2.4 Market Size Estimation

2.5 Forecast Model

3 Market Dynamics

3.1 Drivers

3.1.1 Growing Adoption Of Cloud Platform By Industries And Corporates Is Expected To Drive The Event Management Market

3.1.2 Increasing Number Of Smartphone Users

3.1.3 Affordable Solution Supports The Growth Of Event Management Software Over Traditional Event Management

3.2 Restraints

3.2.1 Lack Of Awareness In Emerging Economies Due To Lack Of Technical Expertise

3.3 Opportunity

3.3.1 Education Sector Is Expected To Create Opportunities For Event Management Software Market Especially In Europe And Asia-Pacific

3.4 Challenges

3.4.1 Generating Lead From Events

4 Executive Summary

4.1 Cloud Deployment: Fastest Adopting Deployment Method

4.2 Analytics Software: Fastest Growing Event Management Software Type

4.3 Corporate: Highest Revenue Generated Application Sector

4.4 North America: Leading Region And Europe: Fastest Growing Region

5 Market Factor Analysis

5.1 Porter’s Five Forces Analysis

6 Global Event Management Software Market, By Software Types

6.1 Introduction

6.2 Market Size By Sub-Segments

6.2.1 Analytics Event Management Software Market

6.2.2 Event Registration Software Market

6.2.3 Event Marketing Management Software Market

6.2.4 On-Site Technology Event Management Software Market

6.2.5 Venue Sourcing Event Management Software Market

6.2.6 Others Event Management Software Market (USD Billion)

7 Global Event Management Software Market, By Deployment

7.1 Introduction

7.2 Market Size By Sub-Segments

7.2.1 Cloud Based Deployment Market

7.2.2 On-Premise Deployment Market

8 Global Event Management Software Market, By Application

8.1 Introduction

8.2 Market Size By Sub-Segments

8.2.1 Corporate

8.2.2 Education

8.2.3 Association

8.2.4 Government

8.2.5 Others

9 Global Event Management Software Market, By Region

9.1 Introduction

9.2 Market Size By Sub-Segments

9.2.1 North America

9.2.2 Europe

9.2.3 Asia-Pacific

9.2.4 Middle East & Africa

10 Competitive Landscape

10.1 Introduction

10.2 Market Share Analysis

10.3 Key Developments

10.3.1.1 Developments (2020–2027)

11 Company Profiles

11.1 Cvent, Inc. (US)

11.1.1 Overview

11.1.2 Product Offered

11.1.3 Business Strategy & Key Developments

11.1.3.1 Business Strategy

11.1.3.2 Developments (2020–2027)

11.2 Etouches (US)

11.2.1 Overview

11.2.2 Product Offered

11.2.3 Business Strategy & Key Developments

11.2.3.1 Business Strategy

11.2.3.2 Developments (2020–2027)

11.3 Centium Software (US)

11.3.1 Overview

11.3.2 Product Offered

11.4 Eventbrite (US)

11.4.1 Overview

11.4.2 Product Offered

11.4.3 Business Strategy & Key Developments

11.4.3.1 Business Strategy 59

11.4.3.2 Developments (2020–2027)

11.5 Certain Inc. (US)

11.5.1 Overview

11.5.2 Product Offered 61

11.5.3 Business Strategy & Key Developments

11.5.3.1 Business Strategy

11.5.3.2 Developments (2020–2027)

11.6 Ungerboeck Software International (US)

11.6.1 Overview

11.6.2 Product Offered

11.6.3 Business Strategy & Key Developments

11.6.3.1 Business Strategy

11.6.3.2 Developments (2020–2027)

11.7 Bizzabo (US)

11.7.1 Overview

11.7.2 Product Offered

11.7.3 Business Strategy & Key Developments

11.7.3.1 Business Strategy

11.7.3.2 Developments (2020–2027)

11.8 The Pulse Network (US)

11.8.1 Overview

11.8.2 Product Offered

11.8.3 Business Strategy & Key Developments

11.8.3.1 Business Strategy

11.8.3.2 Developments (2020–2027)

11.9 Active Network LLC (US)

11.9.1 Overview

11.9.2 Product Offered

11.9.3 Business Strategy & Key Developments

11.9.3.1 Business Strategy

11.9.3.2 Developments (2020–2027)

11.10 Webconnex (US)

11.10.1 Overview

11.10.2 Product Offered

12 Conclusion

13 LIST OF TABLES

TABLE 1 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET, BY TYPE, 2020–2027 (USD BILLION)

TABLE 2 GLOBAL ANALYTICS EVENT MANAGEMENT SOFTWARE MARKET,2020–2027 (USD BILLION)

TABLE 3 GLOBAL EVENT REGISTRATION MANAGEMENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

TABLE 4 GLOBAL EVENT MARKETING MANAGEMENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

TABLE 5 GLOBAL ON-SITE TECHNOLOGY EVENT MANAGEMENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

TABLE 6 GLOBAL VENUE SOURCING EVENT MANAGEMENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

TABLE 7 GLOBAL OTHERS EVENT MANAGEMENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

TABLE 8 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET BY DEPLOYMENT,2020–2027 (USD BILLION)

TABLE 9 CLOUD DEPLOYMENT EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 10 ON-PREMISE DEPLOYMENT EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 11 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET BY APPLICATION, 2020–2027 (USD BILLION)

TABLE 12 CORPORATE EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 13 EDUCATION EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 14 ASSOCIATION EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 15 GOVERNMENT EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 16 OTHERS EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 17 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

TABLE 18 NORTH AMERICA EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRIES, 2020–2027 (USD BILLION)

TABLE 19 EUROPE EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRIES, 2020–2027 (USD BILLION)

TABLE 20 ASIA-PACIFIC EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRIES, 2020–2027 (USD BILLION)

14 LIST OF FIGURES

FIGURE 1 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET, 2020–2027

FIGURE 2 GLOBAL ANALYTICS EVENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

FIGURE 3 GLOBAL EVENT REGISTRATION SOFTWARE MARKET, 2020–2027 (USD BILLION)

FIGURE 4 GLOBAL EVENT MARKETING SOFTWARE MARKET, 2020–2027 (USD BILLION)

FIGURE 5 GLOBAL ON–SITE TECHNOLOGY SOFTWARE MARKET, 2020–2027 (USD BILLION)

FIGURE 6 GLOBAL VENUE SOURCING SOFTWARE MARKET, 2020–2027 (USD BILLION)

FIGURE 7 GLOBAL OTHERS EVENT MANAGEMENT SOFTWARE MARKET, 2020–2027 (USD BILLION)

FIGURE 8 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT, 2020–2027 (USD BILLION)

FIGURE 9 CLOUD DEPLOYMENT EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 10 ON-PREMISE DEPLOYMENT EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 11 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET, BY APPLICATION, 2020–2027 (USD BILLION)

FIGURE 12 CORPORATE EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 13 EDUCATION EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 14 ASSOCIATION EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 15 GOVERNMENT EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 16 OTHERS EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 17 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET, BY REGIONS, 2020–2027 (USD BILLION)

FIGURE 18 NORTH AMERICA EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRIES, 2020–2027 (USD BILLION)

FIGURE 19 NORTH AMERICA EVENT MANAGEMENT MARKET OUTLOOK, 2020–2027 (USD BILLION)

FIGURE 20 EUROPE EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRIES, 2020–2027 (USD BILLION)

FIGURE 21 EUROPE EVENT MANAGEMENT MARKET OUTLOOK, 2020–2027 (USD BILLION)

FIGURE 22 ASIA-PACIFIC EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRIES, 2020–2027 (USD BILLION)

FIGURE 23 ASIA-PACIFIC EVENT MANAGEMENT MARKET OUTLOOK, 2020–2027 (USD BILLION)

FIGURE 24 GLOBAL KEY PLAYERS MARKET, 2020 (%)

FIGURE 25 KEY DEVELOPMENT TRENDS 2020 (%)

Event Management Software Market

The global event management software market is estimated to reach USD 11.31 billion by 2030. The market is expected to have a CAGR of 10.8% during the forecasted period of 2020 to 2030

Segmentation

Based on The Software Type Analytics Software Event Registration Event Marketing On Site Technology Venue Sourcing Others
Based on The Deployment Segmented Based On Deployment Into On Premise And Cloud
Based on The Application Corporate Education Association Government Others Event

Key Players

  • Eventbrite (US)
  • Cvent (US)
  • XING Events (Germany)
  • ACTIVE Network (US)
  • etouches (US)
  • EMS Software (US)
  • Ungerboeck Software International (US)
  • SignUpGenius (US)
  • Certain (US)
  • Social Tables (US)
  • Eventmobi (Canada)
  • Hubb (US)
  • Babylon Software Solution (Macedonia)
  • Regpack (US)

Drivers

  • Event management is important and in-demand because of attendee management
  • session management
  • event marketing
  • speaker management
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Event Management Software Market Overview:


The correct definition of event management starts with its components. Explaining the components of event management consists of all the market definitions, classifications, segments, applications, engagements, and market trends. All these components need to be performed to make an event successful. Event management uses extensive subjects such as both primary and secondary data sources. Event management software market increases as well as capsules of what the worldwide characteristics are and how significant think players and brands have to do to make an event management software air market to go far and beyond the degrees to work.


The global event management software market is estimated to reach USD 11.31 billion by 2030. The market is expected to have a CAGR of 10.8% during the forecasted period of 2020 to 2030.


Covid 19 Analysis:


Due to the current situation of coronavirus the small, medium, and large businesses are affected. Due to the complete shutdown manufacturing units were adversely affected. Lack of workers and government policies dragged the market down during the year 2019.


Event Management Software Market Dynamics:


Drivers:


The major factors that contribute to the growth of the event management market are its importance and requirement. Event management is important and in-demand because of attendee management, session management, event marketing, on-site technologies such as mobile apps, speaker management, and others. Also, event management is important due to the amount of work that requires months of preparations and plannings, free booking of when you and hotels or rooms, all this has to keep up record in the form of paperwork. These tasks are important and classified under event management. Hence boost the demand for event management.


Opportunities:


Some of the factors are believed to act as opportunities for the growing event management market. These factors include the number of increasing event management applications in mobile phones, internet services on mobile platforms, increasing number of smartphone users worldwide, technological innovations, and high accessibility. The factors include the degrees in smartphone prices and the high involvement of social media in the daily routines of smartphone users. Now, this high involvement of smartphones directly attracts more developments in the mobile application industry. This effectively forces organizations to reach a maximum number of people at a given time. These are some of the opportunities that act as a boom to the event management market.


Restraints:


The factor that handled the growth of the event management market is the lack of awareness in most of the emerging economies. This lack of awareness is usually due to the lack of technical expertise and addressing. The topics are often neglected such as the growing number of cyber-attacks that are threatening the privacy insecurity of the data. This is the most important challenge for the players that happens during the growth of event management. Hence these lenders and problems offer event management software solutions to restrict the market growth in the upcoming years.


Value Chain Analysis:


Some elements are important and beneficial. These elements of factors that are prominent for the event management market are the considerable essentiality and usefulness of event management in the way of communication between clients and companies. Mini companies, universities, government, public and private associations, agencies, and other hospitality sectors need to conduct events regularly. Hence to conduct these events successfully well-designed planning is required. For the event registration, venue sourcing. All this is done by the event manager which is a challenging and tiring task to manage independently.


Event Management Software Market Segmentation:


The event management market is segmented based on software type, based on deployment, and based on application into the following-


Based on The Software Type:


Beanies of the event management market are divided into analytics software, event registration, event marketing, on-site technology, venue sourcing, and others.


Based on The Deployment:


The global event management market is segmented based on deployment into on-premise and cloud.


Based on The Application:


Based on application the event management market is divided into corporate, education, association, government, and others.Event


Management Software Regional Analysis:


On job Africa bases the management market is divided into North America, Europe, Asia, and the Middle East and Africa.


According to the event management market analysis, North America witnesses the largest event management market share. Due to the factors of the presence of significant event management companies, the growing need for technically advanced solutions to many important and rapidly growing event management industries, and successful implementation of event management software. The software is used on a cloud deployment basis and fuels the market growth in this region.


Following North America Europe consists of diverse politics, culture, and business landscape. Hence Europe faces differences in Germany and the UK which is followed by Sweden. These English-speaking countries attract prominent market players to invest in the industrial market.


The Asia Pacific shows a slow growth rate due to a lack of knowledge about any technicalities and benefits of event management software. Although there is a high approach of traditional methods of event planning which is reasonably making the growth slow in this region.


Competitive Landscape:


The prominent key players of the event management market in the global market are mentioned down below.



  • Eventbrite (US)

  • Cvent (US)

  • XING Events (Germany)

  • ACTIVE Network (US)

  • etouches (US)

  • EMS Software (US)

  • Ungerboeck Software International (US)

  • SignUpGenius (US)

  • Certain (US)

  • Social Tables (US)

  • Eventmobi (Canada)

  • Hubb (US)

  • Babylon Software Solution (Macedonia)

  • Regpack (US)


All these prominent key players play a major role in the dynamics and growth of event management. These major key players opt for many strategies and policies to widen their customer base. These strategies mainly include extensions, joint ventures, new production processes, innovations, collaborations, mergers, acquisitions, establishments, technology widening the existing products, partnerships, etc. These strategies are meant to increase the user base of the market.


Recent Developments:


Given below are some of the recent developments seen in the event management software market-


The event management has improved its software solutions which provide all types of solutions related to planning from a single platform.


Advancements are made in event planners who can register events online, can send emails and even details to the targeted audience. Track appropriate venues with cost affiliated have also made developments.


Surveys are conducted so that improvements can be made to understand the feedback, which can create a customized environment for the attendees to do interactions with the speaker as well as the other audience.


Report Overview:


The global event management market in the global market research report consists of the following elements which are mentioned down below-



  • Market overview

  • Covid 19 analysis

  • Market dynamics

  • Value chain analysis

  • Market segmentation

  • Regional analysis

  • Competitive landscape

  • Recent developments

  • Intended Audience


In the global event management market research report, there are major factors that drive the growth of the market. The report consists of opportunities that may further in the future and hands the global market of event management. The research report also consists of various analyses based on covid 19 impact market dynamics, different segmentations, regional analysis, and the event management market. The future growth rate is also discussed and mentioned in this research report.


Intended Audience:


Given below is the intended audience of the event management software market:



  • Event management software vendors

  • Event management service providers

  • Managed service providers

  • Application developers

  • Advisory and Consulting firms

  • Government agencies

  • Technology investors

  • Value-added resellers

  • Research enterprises

  • Event management software solution distributors



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 11.31 billion
  CAGR   10.8% CAGR
  Base Year   2019
  Forecast Period   2020 to 2030
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type, Application, Deployment
  Geographies Covered   North America, Europe, Asia-Pacific
  Key Vendors   Eventbrite (US) Cvent (US) XING Events (Germany) ACTIVE Network (US) etouches (US) EMS Software (US) Ungerboeck Software International (US) SignUpGenius (US) Certain (US) Social Tables (US) Eventmobi (Canada) Hubb (US) Babylon Software Solution (Macedonia) Regpack (US)
  Key Market Opportunities   The factors include the degrees in smartphone prices and the high involvement of social media in the daily routines of smartphone users.
  Key Market Drivers   The major factors that contribute to the growth of the event management market are its importance and requirement.


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Frequently Asked Questions (FAQ) :

The global market for event management software might reach USD 14.56 billion by 2025, by recording 10.8% CAGR in the course of 2020 to 2030

An increasing number of event management applications in mobile phones is mainly driving the market due to the smooth management of features.

It is the lack of awareness of software in emerging economies, lack of technical expertise, and a growing number of cyber-attacks that are threatening the privacy and security of the data.

North America to witness a high growth rate, as there are a lot of significant events management companies present here, such as Cvent, etouches, Ungerboeck, Bizzabo and many more.

The prominent market players are actively participating in innovating and investing in research and development to present cost-effective products. Also, there have been recent mergers and acquisitions among the key players who are leveraging to expand their reach to customers across the globe.

Global Event management software Market: Competitive Landscape


Etouches, Cvent Inc., collectively accounted for more than 50% of the market share of the global Event management software market in 2017. These companies continue to retain their strong global presence through expansion, merger & acquisition, and extensive product portfolio.


Cvent, Inc. is holding largest market share among all event management software providers. It is serving event management industry since 1999 and is among few key players who is providing all the features of event management on single software platform. Cvent is an event management software provider which is assisting more than thousands of small & medium sized businesses worldwide. It provides cloud based software (SaaS) to manage meetings and events. Its main focus area include online event registration, venue sourcing, event management, mobile apps, e-mail marketing and web surveys. It allows customer to build an event website, registering attendees, collecting payments, incorporating social sharing, automate emails, report and managing some on site capabilities. Among 28000 clients Verizon, Yahoo, Marriott, Baxter, network solutions, SanDisk, Bayer, SAS, Walmart, TATA, are some of the corporate customers. It is serving more than 28000 clients worldwide which increases this year after merging with Lanyon solutions.


Etouches share second largest market share worldwide. It is one of the prominent event management company headquartered in U.S. it is serving industry since 1998 and comprises of more than 200 employees. Etouches is an event management software solution provider for corporates, associations, and educational institutions. It functions through two business segments namely cloud-based solution, and event management services. The company’s primary focus area includes venue sourcing, event marketing, registration & logistics, mobile engagement and event data. It has supported more than 20000 events so far and consist of over 1200 clients globally. Recently it has expanded its data center service in asia-pacific, the third highest source of revenue of the company after North America and Europe.


Centium software holds third largest market share worldwide. The company is an event management software developer which is helping clients in enhancing productivity, lowering labour cost and increasing profitability of their businesses. Its main focus area include meeting technology, conference management, property management solutions and event management. It was founded in 1992 and is headquartered in U.S. it also operates through its global offices located in North America, UK, Australia, New Zealand, and South Africa. EventsAir, GuestPoint, and EventsPro are the popular products provided by the company to its clients.


Eventbrite is an event management software provider to serve academics, workshops, corporate, government and social associations. The company’s main focus area is event ticketing, event registration, event planning and social commerce. It provides support to event organizer in increasing ticket sales, event promotion, and in data analytics across multiple channels. The company is headquartered in the U.S. and operates globally through offices located in the UK, Singapore, New Zealand, Mexico, Ireland, France, Canada, and Australia.


Bizzabo is an event management software developer empowered with event websites, ticket selling, community relationships, and mobile event app. It was founded in 2012 and is headquartered in U.S. Its other offices are located in New York and Israel. It also emphasize on networking, customer feedback & surveys, and data analysis. It is used by thousands of event organizers globally. Intel, Accenture, Noah Conference, HiTec, Qualcomm, Parkinson, VentureBeat and Forrester are some of its major clients. Bizzabo got “Best event management software award” in 2015.


The global Event management software market is characterized by the presence of global, regional, and local vendors. The market is highly competitive with all the players competing to gain market share. Increasing competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and aftermarket services. It is crucial for the vendors to provide cost-efficient and high-quality product and services, in order to survive and succeed in an intensely competitive market environment.