Europe RTD Beverages Market Research Report—Forecast till 2032

Europe RTD Beverages Market Research Report Information By Product Type (Tea, Coffee, Energy Drinks, Fruit & Vegetable Juice, Dairy based beverages, and Others), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Online Retail Stores, and Others) – and Europe Market Forecast Till 2032

ID: MRFR/F-B & N/11154-HCR | 128 Pages | Author: Sakshi Gupta | February 2024         

Europe RTD Beverages Market Overview


The RTD beverages market industry is projected to grow from USD Significant by 2032, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2023 - 2032). The growing popularity of functional beverages, clean label demand, and consumer awareness of health and wellness are some of the main market drivers of the RTD beverage market expansion.


Europe RTD Beverages Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


RTD Beverages Market Trends



  • Increasing Preference for Convenient and Healthful Drinks When Traveling is Driving the Market Growth


The cost of food and beverages has gone up as a result of shifting eating trends. Convenience food and drink sales, particularly those of RTD tea and coffee, have surged due to consumer knowledge of healthier beverage options and a desire to explore new flavors. Furthermore, customers are selecting ready-to-drink beverages for consumption on-the-go as a result of their busier schedules and inability to find time for whole meals. Energy drinks, fruit and vegetable juices, and other healthier beverages are preferred by consumers who are more conscious of their health these days. These drinks keep the body hydrated and provide vital nutrients that support gut health, weight management, beauty from within, and heart health. Therefore, during the past several years, there has been a notable increase in demand for ready-to-drink beverages throughout the European market. Additionally, children enjoy fruit flavors, which has prompted manufacturers to develop new improvements for their products. Moreover, in response to public demand, businesses are introducing flavored milk types with improved functional qualities.


Over the past several years, there has been a surge in consumer demand for beverage products that support gut health. As a result, products that increase gut immunity—such as prebiotics and postbiotics—are becoming more and more popular. It gives producers enough room to explore and build cutting-edge items. Additionally, businesses have begun to create innovative goods with botanicals and plants. It is one more thing that propels the world market. The U.K.-based functional beverage company Humble Warrior Drinks introduced a selection of soft drinks in ready-to-drink packaging in December 2021, including mango turmeric, pomegranate hibiscus, and pineapple ginger. All of these items, according to the firm, have 80% less sugar than conventional carbonated soft drinks. Thus, driving the RTD beverages market revenue.


RTD Beverages Market Segment Insights:


RTD Beverages Product Type Insights


The Europe RTD Beverages market segmentation, based on product type includes Tea, Coffee, Energy Drinks, Fruit & Vegetable Juice, Dairy based beverages, and Others. The coffee segment dominated the market mostly. Over 2.25 billion cups of coffee are drunk daily on average, according to the Food Editorial. The most popular beverage in the planet, coffee is even more extensively drunk than tea. The biggest coffee-drinking region is Europe. About 30.5% of the market for coffee is made up of it.


RTD Beverages Distribution Channel Insights


The Europe RTD Beverages market segmentation, based on distribution channel, includes Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Others. The supermarkets/hypermarkets category generated the most income because consumers are favoring supermarkets and hypermarkets more and more, and because a greater variety of products from more brands are readily available, all of which will influence the segment's sales contribution.


Figure 1: Europe RTD Beverages Market, by Distribution Channel, 2022 & 2032 (USD Billion)


Europe RTD Beverages Market, by Distribution Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


RTD Beverages Regional Insights


The Europe RTD beverages market area will grow at a significant rate because of the growing interest in plant-based diets and environmental sustainability, which is projected to drive increasing demand for RTD beverages in the area. As a result, companies in the market are starting to make a bigger splash in the plant-based RTD beverage market. Britvic PLC, a British soft drink manufacturer, purchased Plenish, a dairy replacement drink manufacturer based in the United Kingdom, in May 2021. The company can now offer cold-pressed juices, functional shots, and RTD plant-based milk thanks to this acquisition. Furthermore, the region's market is developing because of important aspects such the increased emphasis on providing high-quality goods and services, rising disposable income, the availability of new flavors, and consumers' demand for high-end goods.


Figure 2: EUROPE RTD BEVERAGES MARKET SHARE BY REGION 2022 (USD Billion)


EUROPE RTD BEVERAGES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe RTD Beverages Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the RTD beverages market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, RTD beverages industry must offer cost-effective items.


Key Companies in the RTD beverages market include



  • PepsiCo Inc.

  • Nestle SA

  • Red Bull GmbH

  • Starbucks Corp

  • The Coca-Cola Company

  • Monster Beverage Corporation

  • Suntory Beverages & Food Limited

  • Hell Energy

  • The Eckes-Granini Group GmbH

  • Refresco Group B.V.


Europe RTD Beverages Market Segmentation


RTD Beverages Product Type Outlook



  • Tea

  • Coffee

  • Energy Drinks

  • Fruit & Vegetable Juice

  • Dairy based beverages

  • Others


RTD Beverages Distribution Channel Outlook



  • Supermarkets/ Hypermarkets

  • Convenience Stores

  • Online Retail Stores

  • Others


RTD Beverages Regional Outlook




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



Report Scope:

Report Attribute/Metric Details
Market Size 2022 Significant
Market Size 2023Significant Significant
Market Size 2032 Significant
Compound Annual Growth Rate (CAGR) 7.00% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Distribution Channel, and Region
Region Covered Europe
Countries Covered German, France, UK, Italy, Spain
Key Companies Profiled PepsiCo Inc., Nestle SA, Red Bull GmbH, Starbucks Corp, The Coca-Cola Company, Monster Beverage Corporation, Suntory Beverages & Food Limited, Hell Energy, The Eckes-Granini Group GmbH and Refresco Group B.V.
Key Market Opportunities ·       Growing alliances and teams to increase market penetration
Key Market Dynamics ·       RTD beverages' mobility and convenience ·       Growing consumer interest in functional and health-oriented beverages




Frequently Asked Questions (FAQ) :

The Europe RTD Beverages market size was valued at USD Significant in 2022.

The market is projected to grow at a CAGR of 7.00% during the forecast period, 2023-2032.

The key players in the market are PepsiCo Inc., Nestle SA, Red Bull GmbH, Starbucks Corp, The Coca-Cola Company, Monster Beverage Corporation, Suntory Beverages & Food Limited, Hell Energy, The Eckes-Granini Group GmbH and Refresco Group B.V.

The coffee category dominated the market in 2022.

The supermarkets/hypermarkets category had the largest share in the market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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