Emulsion Adhesives Companies

The emulsion adhesives market is a dynamic space witnessing intense competition among established players and new entrants. This landscape is shaped by evolving strategies, shifting market share dynamics, and continuous industry developments.

Strategies Adopted by Leading Players:

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  Product Diversification: Companies like Henkel, 3M, and H.B. Fuller are expanding their portfolios with high-performance adhesives catering to specific end-use applications like automotive, packaging, and construction.


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  Focus on Sustainability: Eco-conscious consumers and regulations drive the focus on solvent-free, bio-based, and compostable emulsion adhesives. Ashland Inc. and Wacker Chemie have made significant strides in this area.


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  Regional Expansion: Emerging markets in Asia Pacific and Latin America present lucrative growth opportunities. Companies are establishing production facilities and distribution networks in these regions, exemplified by Pidilite Industries Ltd.'s strong presence in India.


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  Mergers and Acquisitions: Consolidation has been a prominent trend, with acquisitions like Henkel's purchase of Darex Chemicals strengthening market positions and expanding product offerings.

Factors Influencing Market Share:

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  Brand Reputation: Established players like 3M and Dow Chemical Company hold an edge due to their well-recognized brands and extensive customer base.


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  Innovation: Continuous R&D efforts to develop high-performance, sustainable, and cost-effective adhesives offer a competitive advantage. H.B. Fuller's recent launch of a water-based, high-shear pressure-sensitive adhesive for packaging exemplifies this approach.


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  Pricing Strategies: Cost-sensitive segments drive competitive pricing, while niche applications allow for premium pricing based on unique features.


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  Distribution Channels: Strong relationships with distributors and direct sales networks ensure smooth product delivery and market reach.

List of Key Players in the Reflective Materials Market

• 3M (US)


• Avery Dennison (US)


• ORAFOL Europe GmbH (Germany)


• Dominic Optical (China)


• Coats Group ple (UK)


• Asian Paints PPG (India)


• NIPPON CARBIDE INDUSTRIES CO. INC. (Japan)

Recent Developments:

November 2021- DKSH announced the signing of an exclusive distribution agreement with Scott Bader, a major producer of functional polymers, adhesives, gelcoats, and resins for India (incl. Sri Lanka and Bangladesh), Vietnam, Thailand, Singapore, Philippines, Nepal, Myanmar, Malaysia, Indonesia, and Cambodia.According to the contract, DKSH will offer marketing, logistics, distribution, and sales for Scott Bader’s range of inverse-emulsion thixotropic agents used in inks, coatings, and adhesives applications that are a fraction of its Texipol® rheology modifiers product range.

April 2021- A pressure-sensitive adhesive coating manufacturer, Acucote, has continued to grow its portfolio of sustainable products by launching a dissolvable water adhesive and two dissolvable paper stocks.The latest products are developed for any application needing a temporary label. They are suitable for the foodservice industry, and more precisely, food rotation labels. DS1 is a water-based acrylic emulsion adhesive to dissolve in cold or hot water, leaving zero residues. DS1 adheres to metal, HDPE and other LSE plastic containers.stainability initiatives, and market research efforts.

Earlier in 2022, LANXESS and Advent International created a global joint venture for High-Performance Engineering Polymers.

Asahi Kasei started full-scale marketing activities for AZP low-birefringence transparent polymer in May 2022. AZP is a new low-birefringence polymer developed by Asahi Kasei with molecular-level birefringence control, and after giving out samples to prospective customers, the company received positive responses that led to initial sales.

Suzuki has developed a thermo-reversible fluorescence polymer hydrogel in December 2021. The CPs were generated using the company’s connecting polymer technique that produced sequence conjugated polymers (CPs) which demonstrated blue, green and red fluorescence as revealed by recent study published in Polymers journal. Polymer dots (Pdots) were created via reprecipitation of matched CPs whose Pdot surface was regulated by an alkyl moiety.