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Electric Kick Scooter Market Share

ID: MRFR//9528-HCR | 110 Pages | Author: Sejal Akre| May 2024

Market competition affects how people who work in the electric kick scooter market plan to do business. When new companies like start-ups, tech giants, and well-known cars enter the market, it makes things more competitive. Differentiated features, price strategies, and service quality are now important for businesses that want to get or keep the top spot in their markets. Electric scooters are always getting better and new ones are coming out because of fierce competition. This gives customers a lot of options and features to choose from.
For people who want to buy a product or service, product differentiation means the feature or features that set it apart from the competition in their eyes. In this way, a business sets its products apart from those of its competitors. This builds brand trust, sales, and growth. The goal of product difference is to give a business an edge over its competitors or make a product better than other options on the market. Strong product differences sets the company apart. People will connect the brand's traits, like the image, speech and tone, and social media presence, to the product or service and all of its benefits. Partnering with ride-sharing apps, public transit services, or other mobility providers can help the brand reach more customers, make it easier for users to get to, and increase its overall success. Businesses can join new markets and get ahead in the micromobility market, which is always changing, by building a strong network of partnerships.
Giving customers a simple and easy-to-use experience, like smart mobile apps, quick customer service, and clear prices, makes them happier and more faithful. When someone is happy with a product or service, they become a brand champion. They spread good word of mouth about the brand and help it grow into a strong community. It's important to focus on the customer journey not only to keep market share but also to get new customers in cases where the customer experience affects decision-making.
Companies carefully set the prices of their bikes to reflect their unique features, technology, and total value. You can reach more people if you keep your prices low or offer open pricing options, like pay-per-minute or subscription-based services. However, bikes with more advanced features, longer battery life, or better build quality may come with a higher price tag.
Sustainability and business duty are becoming more and more important in the Electric Kick Scooter market when it comes to how companies place their shares. Recycling, using sustainable materials, and energy-efficient methods are just a few of the eco-friendly things that companies do to attract customers who care about the environment. Adhering to sustainability goals boosts a brand's image and brings in customers who care about environmentally friendly and ethical transportation options. By promoting themselves as leaders in sustainable mobility, companies can get a share of the market among people who care about the environment when they shop.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Historical Data 2018 & 2020
Forecast Period 2022-2030
Growth Rate 11.01% (2022-2030)

Electric Kick Scooter Market Overview:


The Electric Kick Scooter industry is projected to grow from USD 2.31 Billion in 2022 to USD 5.30 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.01% during the forecast period (2024 - 2030). Electric Kick Scooter Market Size was valued at USD 1.93 Billion in 2021. An electric kick scooter, also known as a motorized scooter or e-kick scooter, is a stand-up scooter driven by an integrated electric motor drive system and battery. Customers regard them as the best alternative to electric bikes or bicycles. Due to their reduced size, ability to travel at higher speeds with less effort, and health advantages, these scooters assist in reducing traffic congestion. 


Government authorities across the world are quite concerned about the rising carbon emissions brought on by fuel-based vehicles. Electric kick scooters offer a practical, environmentally responsible alternative for short commuting, opening up exciting growth opportunities during the projection period. Additionally, electric transportation options like e-scooters are anticipated to grow in popularity, albeit at a slower rate than passenger vehicles and buses, as regulatory agencies concentrate on the creation of smart cities.


Electric Kick Scooter Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Electric Kick Scooter Market Trends




  • Deployment of kick scooters for shared mobility services




As compared to other types of electric vehicles which are used for shared mobility, electric kick scooters can be utilized to overcome the last-mile connectivity issue and can be more hyper-localized. These electric kick scooters are also portable, simpler to use, and need no physical effort as a form of shared transportation. Additionally, some major corporations have expanded the locations and geographic scope of their electric kick scooter rental services.




  • Rapid technological advancements in the e-kick scooters industry




Leading players in the e-kick scooter market are primarily concentrating on improving the scooters' performance, durability, and range. Additionally, manufacturers are putting a lot of effort into adding cutting-edge technologies such as GPS, swappable batteries, swappable batteries, and others. Vendors are developing technologically improved automobiles as a result, taking design/style, range, and speed parameters into account. Hence rapid technological advancement creates a lucrative opportunity for the growth of the market.


Electric Kick Scooter Market Segment Insights:


Electric Kick Scooter Battery Market Type Insights


The market segmentation, based on Battery Type, includes Sealed Lead Acid, NiMH, and Li-Ion. The Li-Ion segment holds the majority share in 2021 of the market. Li-Ion technology is anticipated to overtake sealed lead acid batteries as the standard battery technology for electric kick scooters due to its superior performance and environmental benefits. Additionally, there is a chance that leads contamination will occur during the production and disposal of sealed lead-acid batteries. Li-Ion batteries are therefore preferred by producers over sealed lead-acid batteries for electric kick scooters.


Electric Kick Scooter Voltage Insights


Based on Voltage, the market segmentation includes Below 24V, 24V-36V, 36V-48V, and Greater Than 48V. The 36V-48V segment is accounted for the largest share of the market. Due to their capacity, which extends the E-driving scooter's range, 36V-48V batteries are popular. NiMH or Li-ion technology is used in 36V-48V batteries since this voltage range necessitates a compact design and faster charging times. Compared to sealed lead-acid batteries, Li-ion batteries are more environmentally friendly in terms of design and charging time needs.


Electric Kick Scooter End User Insights


Based on End Users, the market segmentation includes Personal and Rental. The Rental segment dominated the market in 2021. The large share of this segment can be attributed to the increasing number of rental service providers across the world. The rental business is one of the most popular business models in e-commerce because it provides both the buyer and the seller with a win-win scenario.


Figure 2: Electric Kick Scooter Market, by End User, 2021 & 2030 (USD Billion)


Electric Kick Scooter Market, by End User, 2021 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Electric Kick Scooter Market Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific held the biggest revenue share (more than 70.0%) and dominated the market for electric kick scooters. Due to the presence of various OEMs in China, including SEGWAY INC., Xiaomi, and YADEA Technology Group Co., Ltd., the regional market has grown. These businesses sell their electric scooters to firms that offer scooter rental services all over the world, which accounts for the majority of their revenue. Governments in several nations, including China, Japan, and India, are establishing rules and criteria for car charging infrastructure, which is anticipated to have a favorable effect on the prospects for regional growth for the projected period.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: Electric Kick Scooter Market Share By Region 2021 (%)


Electric Kick Scooter Market Share By Region 2021


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


The market in North America is predicted to become the most valuable regional market as a result of the growing demand for environmentally friendly transport choices and charging infrastructure that is continuously expanding. Over the next eight years, a gradual switch to electric kick scooters for short-distance journeys will probably pave the way for greater acceptability. Along with customer acceptance and awareness, it is projected that the necessity to minimize carbon footprint through actions like replacing the current fleet of scooters with electric alternatives would open up new business opportunities soon.


Electric Kick Scooter Key Market Players & Competitive Insights


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth. With significant market development such as new product releases, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Electric Kick Scooter industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Electric Kick Scooter industry to benefit customers and expand the market sector. Major market players, including SEGWAY INC, SWAGTRON, Jiangsu Xinri E-Vehicle Co Ltd, YADEA Technology Group Co Ltd, and others, are attempting to increase market demand by funding R&D initiatives.


Segway creates, develops, and produces electric personal mobility scooters for both consumer and commercial use. To patrol interior and outdoor spaces, woodland trails, building sites, and municipal sidewalks, the company provides patrollers to law enforcement and private security services. Along with wheel scooters, self-balancing scooters with Bluetooth remote controls, personal robot and robotics mobility platforms, and accessories like hard cases, handlebar bags, universal cargo plates, lower cargo frames, smartphone holders with articulating mounts, and tablet holders with articulating mounts, Segway also sells self-balancing scooters.


Swagtron, a manufacturer of electric cars, is to make short-distance travel simple, enjoyable, and effective. The business focuses on creating a variety of boards, such as e-bikes and hoverboards, for its clients that are semi- and completely autonomous, allowing people to enjoy a pleasant and engaging form of transportation and leisure.


Key Companies in the Electric Kick Scooter market include



  • SWAGTRON

  • Jiangsu Xinri E-Vehicle Co Ltd

  • YADEA Technology Group Co Ltd

  • Bird Rides Inc

  • SEGWAY INC

  • Xiaomi

  • iconBIT GmbH

  • GOVECS AG

  • Niu International

  • Razor USA


Electric Kick Scooter Industry Development


November 2022: Segway Ninebot Launches The New UIFI Electric Scooter In China.


October 2022: NIU, announced the launch of their newest kick scooter, the KQi3 Max. With a top speed of 20 MPH and a 40.4-mile range, the KQi3 Max kick scooter offers maximum performance, comfort, and stability.


May 2021: Bird Rides Inc. launched Bird Three, the world's most environmentally conscientious electric scooter developed exclusively for shared usage. The third-generation e-scooter, specially developed and engineered by Bird's California-based team, follows Bird being one of the first in the industry to declare its desire to access the public markets via a final agreement with Switchback II Corporation.


Electric Kick Scooter Market Segmentation


Electric Kick Scooter Market Battery Type Outlook



  • Sealed Lead Acid

  • NiMH

  • Li-Ion


Electric Kick Scooter Market Voltage Outlook



  • Below 24V

  • 24V-36V

  • 36V-48V

  • Greater Than 48V


Electric Kick Scooter Market End User Outlook



  • Personal

  • Rental


Electric Kick Scooter Market Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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