E wallet Market

Growing preference for contact-less transactions is driving the market growth

Market CAGR for the e-wallet is being driven by the growing preference for the contactless transactions. E-Wallet utilizes credit/debit cards or bank accounts to process payments easily, with the user's data being secured. It can be used to make transactions, like mobile recharge, bill payments, movie/travel bookings, and money transfers from one bank to another. The e-Wallets are easy to use and provide convenience to the customers as it does not require any registration process and have the ability to provide real-time information on transaction and funds.

The utilization of E-wallets will help marketers with versatility, accessibility, and opportunities to interact with consumers in real-time, thus striking host of retailers and businesses to accept them and clarify their monetary transactions for business deals. The rising adoption of smartphones and the booming smartphone market has increased the use of E-Wallets. It provides a new dimension to retail sales to enhance their business presence, while smartphones avail customers with a simple way to process their payments, acting as an innovative channel for merchants and financial institutions.

There is an ease of sending and receiving information with mobile devices with special applications and location-aware. The mobile connection helps merchants, and financial institutions transfer information, like promotional offers, in a way information is right spotted, useful, and more relevant to their requirements. Businesses come up with an application that has specific shopping preferences and requirements of a person tracked.

The Global E-Wallet Market Industry experiences a notable surge in the adoption of digital payment solutions. As consumers increasingly favor cashless transactions, e-wallets provide a convenient alternative. In 2024, the market is projected to reach 124.6 USD Billion, reflecting a shift in consumer behavior towards digital finance. This trend is particularly evident in regions with high smartphone penetration, where users leverage mobile applications for seamless transactions. The convenience of e-wallets, coupled with enhanced security features, appears to drive this adoption, suggesting a robust growth trajectory for the industry.

By region, the study gives market insights into Asia-Pacific, North America, Europe, and the Rest of the World. The North American E-Wallet market dominates this market, owing to a rise in the adoption of smartphones and tablets, especially among the younger generation who opts for processes that are easier and safer. The US is the highest contributor to the E-Wallet market, followed by the fastest-growing Canada in the North American region.

Further, the main countries studied in the market report are The US, France, Canada, German, the UK, Italy, Spain, China, South Korea, Japan, India, Australia, and Brazil.

Figure 3: E-Wallet Market Share By Region 2022 (Usd Billion)

Source: Primary & Secondary Research, Market Research Future Database, and Analyst Review

Europe's E-Wallet market accounts for the second-largest market share due to the key developments in various applications, consisting of NFC-based ticketing, transaction, and access control, hospitality, and public transportation. Further, the German E-Wallet market held the largest market share, and the UK E-Wallet market was the fastest-growing market in the European region.

The Asia-Pacific E-Wallet Market is predicted to grow rapidly for the CAGR from 2023 to 2032. This is due to the increasing population, increasing use of smartphones, a growing number of internet subscribers, and fast growth in the retail and e-commerce sector across the countries in this region. Moreover, China’s E-Wallet market held the largest market share, and the Indian E-Wallet market was the fastest-growing market in the Asia-Pacific region.

Leading market participants are investing largely in research and development in order to enlarge their product lines, which will help the E-Wallet market grow even more. Market participants are also undertaking a various strategic activities to spread their footprint, with important market developments including contractual agreements, new product launches, higher investments, mergers and acquisitions, and collaboration with other organizations. To enlarge and survive in a more competitive and rising market climate, the E-Wallet industry must offer cost-effective items.

Manufacturing locally to reduce operational costs is one of the key business tactics used by manufacturers in the E-Wallet industry to benefit clients and increase the market sector. In recent years, the E-Wallet industry has provided some of the most crucial advantages to the e-commerce industry. Major players in the E-Wallet market, including DAMEN ePayment, Alipay, Samsung Electronics Co. Ltd., PayPal Holdings, KFH, Google Inc., Mastercard Incorporated, Amazon Web Services Inc., American Express Banking Corp., Apple Inc., AT&T Inc., and others, are trying to rise the market requirement by investing in research and development operations.

Alipay is the leader of open digital daily life services platforms handled by the Ant Group. Alipay was launched as an escrow service in 2004 to solve the issue of trust between online buyers and sellers in the starting days of e-commerce in China, and it has grown with continuous innovation to provide more than 1.2 billion users ly, along with its worldwide e-wallet partners. Alipay has developed online payment channels for buyers and sellers in more than 200 countries and regions.

It supports transactions in 27 different currencies and tax reimbursement in 35 countries and regions and can be utilized by foreign tourists and foreigners living in China. In September 2022, with the aim to collectively promote cashless travel in the nation, the leader in mobile payment providers from across Asia announced the inclusion of Alipay cross-border digital payment solutions in South Korea. This launch helped mobile payment companies from Southeast Asia and Hong Kong to extend the availability of their services in South Korea through Alipay for the first time.

DAMEN, founded in 2018, aims to provide electronic payment solutions in the Egyptian Market. It has a network of over 37,000 merchants spread throughout the country with offices and dedicated staff in all places providing services. In July 2022, DAMEN ePayment developed its mobile wallet app in collaboration with BKN301, which is a financial technology company that develops banking-as-a-service functionalities, Cashflo, and payment services.