Dry Shampoo Market Research Report - Forecast till 2027

Dry Shampoo Market Research Report: By Type (Spray, Powder), By Function (Anti-Dandruff, Color Protection, Hair Loss Protection, Daily Care, Multi-Function) and By Distribution Channel (Store-Based, Non-Store-Based) - Forecast to 2027

ID: MRFR/CR/6944-HCR | February 2021 | Region: Global | 100 pages

Dry Shampoo Market Overview


The Dry Shampoo Market is projected to reach USD 40 Bn by 2025, at a CAGR of4.10% between 2019 and 2025. The Global Market has been evolving over the years. A fast-paced life, expectations of looking good and refreshed all the time, and the beauty preferences of the young generation drive demand in the Dry Shampoo Industry. There are many popular brands present in the Market that cater to the demand for the product. Earlier dry shampoo was only used by professionals and models. However, in the present day, when everyone is a model on social media, it is only natural that people would want their mane to look sleek and fresh every day. For people who stay on the go all the time and like to travel, dry shampoos are a primary product.


Moreover, now that people are creating new beauty standards and even men are using beauty products, dry shampoo is in demand. As men normalize the use of dry shampoos, there is an increase in demand in the Dry Shampoo Market. Additionally, since there are a huge market for beauty and personal care products with diverse audience segmentation, many companies have entered the Market newly. Therefore, the competition inside the Market has will only increase with time. The overall landscape of the market is a highly competitive environment with major profits for stakeholders.


Although the concept of dry shampoo has existed for years, users are discovering its utility again. With hectic schedules and expectations of good appearances, dry shampoos are turning into major products of personal care. Moreover, the area of personal care is revamping itself with competitors introducing new product lines. Therefore, the Dry Shampoo Market is a dynamic one. In this Dry Shampoo Industry Forecast report, different aspects of the present market and its future prospects are discussed.


COVID 19 Impact


The impact of the COVID 19 pandemic has been apparent on the Dry Shampoo Market too. The COVID 19 pandemic had created a huge disruption in the global manufacturing and supply chain. Thus, the initial effect of the COVID 19 pandemic was a slowdown. Moreover, grocery stores and retail outlets also closed down around the world, which affected the Global Market Revenue. However, as the world adapted to the pandemic and its after-effects, manufacturing resumed, and business shifted to the ecommerce sector.


Thus, the Dry Shampoo Market was able to revamp itself by the next year. Moreover, a rise in e-commerce sales and the ease of buying drove consumer mentality towards buying regularly. Moreover, people moved towards personal care and self-care, which had a positive impact on Market sales. In the post-pandemic scenario, self-care will remain a priority for people. Thus, the Market will continue to see growth in the forecast period.


Market Dynamics


Key Drivers


There are many key drivers that support Dry Shampoo Market Growth. For example, the necessity of looking good and presentable at all times is a major driver of the sector. Young professionals and even other people always have a need to look good because everyone owns a camera phone today. To keep hair manageable and well-styled, people use dry shampoo. Whether it's just for an Instagram photo or a beach day outing, or a zoom call with colleagues, people are grabbing dry shampoo bottles as a quick fix for their hair. The convenience-driven mentality of consumers is the main driver of the Market. For example, the active, young population of women aged 20 to 30 years are the main consumers of dry shampoo. Nearly 60 percent of young women opt for a dry shampoo to get good hair instantly.


Major Opportunities


The growth of social media influencing and on-camera activity like vlogging, beauty blogging is a significant opportunity for Dry Shampoo Market growth. There is a significant number of people, both young and old, who are turning into social media influencers and beauty bloggers. There is also a new population of vloggers who are either traveling or constantly filming. For such a socially active population, dry shampoo is a must in personal care. Thus, companies in the Market can take advantage of this opportunity.


Major Restraints


Even though dry shampoos are becoming highly popular, they are not fully mainstream products. One reason behind this is the higher price of these water-free cleansers than wet shampoos. Thus, companies inside the Dry Shampoo Market need to come up with affordable formulas that appeal to the masses.


Major Challenges


One challenge that exists in the Dry Shampoo Market is the coexistence of wet shampoos. People are better acquainted with wet shampoos and prefer them for the experience they provide. Thus, wet shampoos have their own niche and will continue to challenge dry shampoo products. Moreover, the widespread availability of wet shampoos has kept people's preferences for this product. Dry shampoo is yet to become a commoner's preference. With proper marketing and sales strategy, some of these challenges will resolve, bringing about growth in Global Market Size.


Cumulative Growth Analysis


The overall value of the Dry Shampoo Market was $3.3 billion in 2018, according to reports. Moving into the new decade, the Market Size will grow at a healthy rate of more than 6 percent. Thus, the Market revenue is expected to increase and stay in the multibillion-dollar bracket in the Market Forecast period.


Segment Overview


The Dry Shampoo Market Analysis will consider the different segments of the market in question. The  Market Size is divided into different segments based on different criteria. The major segments divide by type, function, and distribution channels. The spray type of dry shampoos has had the largest Market share till now. However, powder type of dry shampoo will have the highest CAGR in the Market forecast period. The largest Market share by function is dominated by anti-dandruff dry shampoos. However, organic, multi-purpose dry shampoos are growing in demand. The store-based channels have the largest Market share till now. However, the non-store-based segment will see the highest growth in Market Revenue share.


Regional Analysis


The major regional markets of the Dry Shampoo Market are North America, Asia Pacific, Europe, and the Rest of the World. To understand the Market trends, a Market Analysis by regions is necessary. The biggest regional market for dry shampoos is North America, with a 36 percent share till now. In the forecast period, the Asia Pacific region will register the highest CAGR in major regional markets. Moreover, beauty trends in Europe predict that there will be an inclination towards buying natural, organic dry shampoos for better hair health.


Competitive Landscape


The competitive landscape of the Dry Shampoo Market gives an insight into the future Dry Shampoo Industry trends. The competitive landscape includes major companies and producers of Dry Shampoo globally. These companies are as follows:



  • Unilever Plc

  • Pierre Fabre

  • The Estee Lauder Companies Inc.

  • MacAndrews & Forbes Incorporated

  • L'Oreal SA

  • Shiseido Company


These key companies of the Dry Shampoo Market bring about developments and activity in the market so that revenue keeps growing.


Recent Developments


The major producers and marketers present in the Dry Shampoo Market take up many activities like research and development, marketing campaigns, collaborations, and new product development. Companies are researching natural extracts and organic ingredients that can cleanse the hair gently and without water. Most companies are trying to create clean, multi-purpose products to simplify beauty and hair care. Many of the beauty brands are also doing collaborations and mergers to support the market. These recent developments give rise to multiple Market trends.


Report Overview 


The Dry Shampoo Market Outlook covers multiple sections as follows:



  • Market Overview

  • COVID 19 Analysis

  • Market Dynamics

  • Segment Overview

  • Regional Analysis

  • Competitive Landscape

  • Recent Developments


This Dry Shampoo Market Outlook is a comprehensive report covering a holistic view of the market. The report discusses the present condition, trends, and segmentation of the Market to get a grasp of the drivers, opportunities, and challenges present in the market. It also covers a concise view of the impact of the COVID 19 pandemic on the market too. It also includes a Market Analysis by regions for a better understanding of prospects. The report elaborates on major competitors of the market, proceeding into recent developments so that the reader understands every aspect of the market and its future prospects.



Frequently Asked Questions (FAQ) :


Dry shampoo market is projected to grow at a 6.7% CAGR between 2021-2027.

North America is expected to dominate the dry shampoo market.

Dry shampoo market is predicted to touch USD 40 billion by 2027.

Spray type segment will lead the dry shampoo market.

Easy availability and demand for on-the-go hair products are the key factors driving the dry shampoo market.