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Dry Shampoo Market Size

ID: MRFR//6944-CR | 100 Pages | Author: Snehal Singh| March 2023

The dry shampoo market operates within a dynamic landscape influenced by factors such as changing lifestyles, consumer preferences, and beauty trends. Dry shampoo, a waterless alternative to traditional shampoo, has gained popularity as a convenient solution for refreshing hair between washes and extending the time between conventional shampooing sessions.

Consumer preferences play a significant role in shaping the dynamics of the dry shampoo market. As individuals lead increasingly busy lives, there is a growing demand for products that offer convenience and time-saving benefits. Dry shampoo provides a quick and effortless way to absorb excess oil, add volume, and refresh hair without the need for water or a full wash. This appeals to consumers who prioritize efficiency and are looking for solutions to maintain their hair's cleanliness and appearance on-the-go.

Technological advancements have also contributed to the growth of the dry shampoo market, leading to the development of innovative formulations and delivery systems. Traditional dry shampoos typically come in powder or aerosol spray forms, but recent advancements have introduced new formats such as foam, paste, and even dry shampoo sheets. These new formulations offer improved texture, scent, and application methods, providing consumers with a wider range of options to suit their preferences and hair types.

Furthermore, changing beauty trends and lifestyles influence the dynamics of the dry shampoo market. As the wellness movement gains momentum, consumers are becoming more conscious of the ingredients in their personal care products and are seeking natural and environmentally-friendly options. This has led to the rise of clean beauty brands offering dry shampoos made from natural and organic ingredients, free from harsh chemicals and sulfates. Additionally, as sustainability becomes a key focus for consumers, there is growing demand for eco-friendly packaging and cruelty-free formulations within the dry shampoo market.

Market competition within the dry shampoo industry is intense, with numerous brands and manufacturers vying for market share. Brands differentiate themselves through product innovation, marketing strategies, and endorsements from influencers and celebrities to promote their products. Additionally, the rise of e-commerce and online beauty retailers has expanded the reach of dry shampoo products, allowing smaller brands and independent sellers to compete alongside established players in the market.

Moreover, economic factors such as pricing and affordability influence consumer purchasing behavior within the dry shampoo market. While premium dry shampoo brands may offer higher-quality ingredients and packaging, mass-market brands provide more budget-friendly options to appeal to cost-conscious shoppers. Additionally, the availability of travel-sized and multipurpose dry shampoo products caters to consumers looking for convenient and portable solutions for their hair care needs.

The COVID-19 pandemic has also impacted the dynamics of the dry shampoo market, with changes in consumer behavior and preferences influencing product demand. As lockdowns and social distancing measures limited access to salons and reduced the frequency of hair washes, there was a surge in demand for at-home hair care products, including dry shampoo. Additionally, as people spent more time indoors and adopted low-maintenance beauty routines, dry shampoo emerged as a staple product for refreshing hair between washes and maintaining a polished appearance.

In conclusion, the dry shampoo market is characterized by dynamic forces driven by changing lifestyles, consumer preferences, technological advancements, and market competition. As demand for convenient and time-saving hair care solutions continues to grow, companies must stay agile and innovative to meet the evolving needs of consumers. By understanding and leveraging these market dynamics, businesses can capitalize on the popularity of dry shampoo and contribute to the transformation of the hair care industry.

Covered Aspects:

Report Attribute/Metric Details
Market Size Value In 2022 USD 3.11 Billion
Growth Rate 6.2% (2022-2030)

Global Dry Shampoo Market Overview

Dry Shampoo Market Size was valued at USD 2.94 billion in 2021. The Dry Shampoo Industry is projected to grow from USD 3.11 Billion in 2022 to USD 5.05 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.2% during the forecast period (2022 - 2030). The growing population suffering from dandruff issues is expected to fuel its market growth during the forecast period.Global Dry Shampoo Market OverviewSource Secondary Research, Primary Research, MRFR Database and Analyst Review

Dry Shampoo Market Trends

  • The Growing Influence of the Fashion Industry coupled with the Rapid Product Innovation to Boost the Sales

The rising trend in the fashion industry and the mature population created more consciousness to appeal better socially, that have nurtured hair styling products. The rising importance of physical presence with some altered fashion sense has constantly been developing since people can afford luxurious and expensive brands of cosmetic products due to their increased income and financial independence. The enlarged growth of the fashion industry has ultimately benefited the growth of cosmetic products. Moreover, the increased utilization of easy-to-use shampoo for better nourishment of hair has been growing. As fashion trends influence people, easy-to-use dry shampoo has gained popularity due to its immense benefits. Owing to the rising population of working women, the sales of cosmetic products have been increasing at a high pace across the globe. The emergence of new designs, concepts, and themes in the fashion industry also drives its growth in hair care products worldwide. Hence, the growing influence of the fashion industry has sparked the growth of dry shampoo in the market.

Rapidly developed technology is eventually transforming the manufacturing process of hair care and cosmetics products. Emerging technologies are fulfilling the requirement of global consumers with innovative products, that provides more quality manufactured goods according to their needs. The cosmetics industry is embracing technologies like virtual and augmented reality to provide a more customized experience to consumers. Herein the augmented reality helps to present the virtual presentation of the products. Besides, the major brands working in hair care products constantly focus on development through new technologies made available in the market. Additionally, the innovative products produced by the major players in the market are raising the demand for innovative products, due to its less time consumption process. Ever-changing lifestyles and consumer preferences behaviors have certainly increased the popularity of innovative products like dry shampoo. For instance, the Japanese cosmetic manufacturer Kao Corporation has recently launched a dry shampoo under its brand Merit, which is being utilized for its benefits of on-the-go use. Thus, the rising demand for technology-developed products is growing the popularity these days.

Dry Shampoo Market Segment Insights

Dry Shampoo Type Insights

The Dry Shampoo Market segmentation, based on type, includes spray and powder. The spray segment held the majority share in 2021 contribution to around 66% in respect to the Dry Shampoo Market revenue. This is primarily owing to the wide usage of spray for all hair types, is incredibly lightweight, and prevents product buildup (creates a waxy layer on top of the hair and scalp). All age groups use them frequently owing to their simple application to the hair roots and removal of residue buildup on the hair and scalp. The product also gives hair more thickness and volume. As men's hairstyles have become more important to them, they've depended more and more on spray dry shampoo, which keeps their hair feeling light while also giving it more volume.

March 2019 Procter & Gamble launched dry shampoo and related products, in four years. The Waterless brand, created by the Cincinnati-based consumer products manufacturer, is intended to meet the various hair care requirements of all women without requiring even a drop of water, according to the company. The line comprises Waterless Dry Conditioners, Waterless Dry Shampoo Sprays, Waterless Dry Foam Dry Shampoos, and Alcohol-Free Waterless Hair Refreshers.

September 2022 Kao Corporation launched the new Essential Purify Moisture line adding Essential Purify Aqua & Glossy shampoo and conditioner to its current line-up of silicone-free and nourishing hair care products.

Dry Shampoo Function Insights

The Dry Shampoo Market data has been bifurcated by function into anti-dandruff, color protection, hair loss protection, daily care and multi-function. The anti-dandruff segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030.This is mainly owing the large number of people suffering anti-dandruff problem eventually contributing to its segmental growth. For instance, according to previous studies, dandruff affects over 50% of all adult populations globally. Males are more likely than females to have dandruff. The maximum PM advised by the WHO should be 100 ng/m3. Mumbai's average PM concentration ranges from 238 ng/m3 to 643 ng/m3. PM levels in Delhi range from 398 ng/m3 to 760 ng/m3, with winter pollution having the highest values. In winter smog and around Diwali, levels can be 3-5 times higher. Rising levels of sulfur dioxide (SO2), nitrogen dioxide (NO2), ammonia (NH3), and other gases are between 11 to 48%; they can stick to the hair shafts and cause damage. This reason demonstrates the growing demand for this market sector.

December 2022 The award-winning hair care and lifestyle company OUAI, founded by Jen Atkin, announced the launch of Anti-Dandruff Shampoo, its first product offering to contain 2% salicylic acid, an ingredient that has been approved by the FDA. The mild solution makes hair feel clean and smooth and has a pleasant scent while reducing the flaking, itching, and irritation caused by dandruff. Anti-Dandruff Shampoo reduces dandruff-causing germs by producing a diversion to break down the bacteria and calm the scalp by employing essential ingredients including salicylic acid and propanediol caprylate. The CAPE TOWN smell gives a reviving and calming sensation while gentle surfactants and conditioning chemicals keep the hair clean. OUAI's Anti-Dandruff Shampoo is safe for color-treated hair, chemically treated hair, keratin treatments, and Brazilian blowouts and is free of SLS, SLES, parabens, phthalates, and animal testing.

April 2018 Hindustan Unilever Limited launched Pure Derm, a new line of anti-dandruff shampoos which has been clinically shown to not only get rid of dandruff but also stop it from coming back with frequent use. With the best of what Unilever knows worldwide, Pure Derm was developed for and in India. It is made with proprietary dual active system and Oxy Fused Micro Bubble Technology, which deeply cleanses the scalp and stops dandruff from returning.

Figure 2 Dry Shampoo Market, by Function, 2021 & 2030 (USD Billion)Dry Shampoo Market, by Function, 2021 & 2030Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Dry Shampoo Distribution Channel Insights

Based on Distribution Channel, the global Dry Shampoo industry has been segmented into store-based and non-store-based. The store-based held the largest segment share in 2020. The store-based section has been broken down into supermarkets and hypermarkets, specialty shops, and other outlets. Supermarkets & hypermarkets play a significant role in distributing dry shampoo products. The bulk of individualized sales of hair care items, including dry shampoos, are made at supermarkets and hypermarkets. These retailers and other merchandisers are becoming more prevalent, giving dry shampoo manufacturers greater opportunities for growth.

Dry Shampoo Regional Insights

By Region, the study segments the market into North America, Europe, Asia-Pacific and Rest of the World. North America Dry Shampoo market accounted for USD 1.03 billion in 2021 and is expected to exhibit an 4.9% CAGR during the study period. This is mainly owing the rising number of salons, spas, and hair studios in the US, Canada, and Mexico majorly drives the North American market. The US market for dry shampoo is expected to rise at a healthy rate over the forecast period. The American Hair Loss Association estimates that by the age of 35, two-thirds of American males will have significant hair loss and that by the age of 50, 85% of men will have considerably thinned hair.

Further, the major countries studied are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3 DRY SHAMPOO MARKET SHARE BY REGION 2021 (%)DRY SHAMPOO MARKET SHARE BY REGION 2021Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Dry Shampoo market accounts for the second-largest market share due the growing promotional activities and celebrity endorsements for advertising dry shampoo products will positively impact the growth of the German dry shampoo market. With more than 85,000 establishments and 184,000 professionals, hairdressing is the second-largest craft business in France. In addition, UNEC states that almost 1 million population in the country visit hair salons daily, predicting high growth prospects for the dry shampoo market in France. In addition, the country also has a high preference for professional salon services, which will boost the demand for dry shampoo products over the forecast period. Further, the U.K. Dry Shampoo market held the largest market share, and the Germany Dry Shampoo market was the fastest-growing market in the North America region.

The Asia-Pacific Dry Shampoo Market is expected to grow at a CAGR of 8.0% from 2022 to 2030. The sales of premium hair styling products such as dry shampoo are increasing in wealthier Chinese coastal provinces such as Shanghai, Zhejiang, and Guangdong. In addition to premiumization, China's customers are battling early baldness. According to the China Association of Health Promotion and Education, there are 250 million people in China who have premature hair loss, and the majority of them are between the ages of 20 and 40. More dry shampoo products are being consumed in the nation as a result of the aim to prevent early baldness. Moreover, China Dry Shampoo market held the largest market share, and the India Dry Shampoo market was the fastest-growing market in the Asia-Pacific region

Dry Shampoo Key Market Players & Competitive Insights

Major market players are investing a lot of money in R&D to expand their product offerings, which will fuel further growth for the dry shampoo market. Moreover, market players are launching new products, entering into contracts, acquiring companies, increasing investments, and collaborating with other organizations in order to expand their global presence. To grow and thrive in a more cutthroat and competitive market climate, Dry Shampoo competitors must provide affordable products..

One of the primary business strategies adopted by manufacturers in the global Dry Shampoo industry to benefit clients and expand the Dry Shampoo market sector is to manufacture locally to reduce operating costs. In recent years, Dry Shampoo has provided enormous benefits to its consumers.

Key Companies in the Dry Shampoo market includes

  • Kao Corporation

  • Unilever Plc

  • Loreal Group

  • The Estee Lauder Companies Inc.,

  • Procter & Gamble Company

  • Shiseido Company Limited

  • Pierre Fabre Group

  • LVMH Group

  • Church & Dwight Co Inc.,

  • Henkel Limited

Dry Shampoo Industry Developments

December 2021 Klorane launched the Klorane Organic Cupuaçu, a new range for dry, damaged hair. Klorane Shampoo with Organic Cupuaçu, a plant-powered, smooth, and creamy shampoo that has been developed to provide relief and repair to very dry and damaged hair, leaving it nourished right to the ends.

May 2021 Batiste, America's entered a partnership with six Batiste brand ambassadors a professional athlete, an entrepreneur, and a group of outstanding content creators. Batiste is the number one dry shampoo brand in America. These BatisteTM devotees will act as brand ambassadors, dispensing advice on how to refresh quickly in-between washes along with their various beauty regimens.

Dry Shampoo Market Segmentation

Dry Shampoo Type Outlook

  • Spray

  • Power

Dry Shampoo Function Outlook

  • Anti-Dandruff

  • Color Protection

  • Hair Loss Protection

  • Daily Care

  • Multifunction

Dry Shampoo Distribution Channel Outlook

  • Store-Based

  • Non-Store-Based

Dry Shampoo Regional Outlook

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • Rest of Asia-Pacific

  • Rest of the World

    • South America

    • Middle East & Africa

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