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Display Packaging Companies

Display packaging companies specialize in crafting eye-catching and functional packaging solutions that enhance product visibility and appeal. They design custom displays using a variety of materials, focusing on aesthetics, durability, and brand messaging. These companies cater to retail, food and beverage, cosmetics, and electronics industries, creating impactful marketing tools.

Display packaging Key CompaniesIn the vibrant theater of retail, display packaging takes center stage. It's the flamboyant costume that catches the eye, the captivating monologue that entices, and the dramatic set design that tells a brand's story. But behind the curtain, a fierce competition is brewing, with players vying for control of this lucrative market. So, let's step backstage and explore the dynamic landscape of display packaging, examining the strategies, factors, and recent developments that shape its thrilling narrative.

Strategies that Steal the Spotlight:

  • Innovation Mavericks:¬†Major players like WestRock,¬†Smurfit Kappa,¬†and Sonoco Products are pushing the boundaries of creativity and technology.¬†Think interactive displays with digital screens,¬†sustainable options made from recycled materials,¬†and modular designs that adapt to different products and spaces.

  • Cost-Conscious Contenders:¬†Companies like International Paper and BlueLinx are focusing on offering affordable solutions,¬†utilizing efficient production processes and optimizing material usage to cater to budget-conscious retailers and small businesses.

  • Niche Specialists:¬†Smaller players are finding their niche by specializing in specific materials,¬†like wood or acrylic,¬†or catering to particular industries,¬†like cosmetics or electronics.¬†This targeted approach allows them to excel in unique areas.

Factors that Drive the Spotlight's Direction:

  • Retail Revolution:¬†The shift towards omnichannel retail is influencing display packaging design.¬†Floor displays need to be visually striking for physical stores,¬†while e-commerce packaging requires functionality and branding compatibility.

  • Sustainability Spotlight:¬†Consumer and regulatory pressure is pushing towards eco-friendly options.¬†This includes using recycled materials,¬†developing biodegradable displays,¬†and minimizing waste through modular or reusable designs.

  • Experiential Storytelling:¬†Display packaging is morphing into a storytelling tool.¬†Brands are using interactive elements,¬†augmented reality experiences,¬†and personalized touches to engage customers and create emotional connections.

  • Data-Driven Decisions:¬†Analytics are playing an increasingly important role.¬†Tracking customer engagement with displays,¬†measuring product sales,¬†and analyzing in-store traffic patterns help companies optimize their displays for maximum impact.

Key Players:

  • International Paper

  • DS Smith

  • WestRock Company

  • Menasha Packaging Company, LLC

  • Georgia-Pacific LLC

  • Smurfit Kappa Display

  • Felbro, Inc.

  • FFR Merchandising

  • Sonoco Products Company


Recent Developments:

October 2023: WestRock introduces a new line of interactive displays with integrated touch screens and QR codes, capitalizing on the trend towards personalized customer experiences.

November 2023: Smurfit Kappa partners with a major grocery chain to develop modular and reusable display stands, promoting sustainability and operational efficiency.

December 2023: Sonoco Products invests in a new facility specializing in sustainable display packaging solutions, catering to the growing demand for eco-conscious options.

January 2024: International Paper launches a line of cost-effective cardboard displays with customizable printed graphics, targeting budget-conscious retailers.


Display Packaging Market Overview

The rising display packaging market revenue is a result of the expected growth in the market trends during the forecast period of 2021-2028. During the period that will be ending in 2028, the market is expected to attain a global CAGR worth 5.6%.

During the historic forecast period that ended in 2019, the global display packaging market operations were valued at a market figure of USD 11 billion. The availability of billboards is one of the advantageous market factors but it is not recognized as the instant factor that manages to convert potential customers into buyers. In the retail market, 70% of the buying decisions are store-based. Hence, the store environment has a major role to play in the buying process. So, product displays are one of the key essentials that the brand and store owners are and should be focusing on during the forecast period that will end in 2028.

COVID 19 Analysis

The arrival of the initial cases of the novel coronavirus followed by its pandemic declaration by the WHO has created a major ruckus for individuals, corporates, businesses, enterprises, and the major global markets. Due to the healthcare emergency with a higher number of people contracting the virus and the fatalities like the deteriorating condition of the liver, reducing oxygen levels ultimately resulting in death, and much more, there has been a rise in difficulties for the global markets to operate. The physically and mentally exhausting time has deprived people of the basic motivation to function and look at the brighter side of life. The advent of e-commerce and online stores is such that there has been a stable demand for the display packaging market during the pandemic and similar trends are expected to follow during the forecast period that will be ending in 2028. However, the packaging materials are emerging as potential risks of transmission of diseases and hence, people are always on the lookout to sanitize them and minimize the risks of showing signs of the disease.

The global governments across the prominent regions that participate in the display packaging market functioning are understanding the need for the market to return to normalcy. Hence, restrictions are being lifted and there has been a considerable rise in the investments that will help the market audience to choose between the innovative and creative products offered. Also, the market players are opting for mergers, acquisitions, collaborations, and joint ventures that will help them establish a better hand at catering to the rising needs of the target audience during the forecast period ending in 2028.

Competitive Landscape

The display packaging industry is growing because of the attempts of the global market players in the form of recent developments and other steps like mergers, acquisitions, entering into collaboration, and joint ventures. For the same, the market covers the working of the following prominent market players:

  • International Paper

  • DS Smith

  • WestRock Company

  • Menasha Packaging Company, LLC

  • Georgia-Pacific LLC

  • Smurfit Kappa Display

  • Felbro, Inc.

  • FFR Merchandising

  • Sonoco Products Company

Display Packaging Market Dynamics


There has been a rapid expansion in mass retails and club stores along with the large-scale launch of smaller-format locations which are expected to act as major driving forces towards global growth of the market by the end of the forecast period in 2028. The retail stores that deal in the display packaging materials show that these stores carry a limited product selection in comparison to their traditional counterparts. Also, these stores can be benefitted from the RRPs and their ability to speed the stock shelves and thus, help in increasing the shelf-space efficiency. The retail-ready packaging market is not only helpful in minimizing the packaging waste but also helps in bringing down the operation costs by cutting down on the usage of labor. There is a higher preference for RRPs as it helps in creating an efficient shopping experience for consumers and also triggers impulse purchases.


But, the rising display packaging market value is well aware of the possible restraints that are dwelling to challenge the growth in the global market scenario. The market is facing issues related to standardization and addition in the supply chain management costs which are going to challenge the global market growth during the forecast period that ends in 2028.

Technology Analysis

In the fast-moving consumer goods (FMCG) markets, the fragmentation of the traditional media channels like radios, TVs, and the digital cinema along with increased awareness regarding the impact of the point-of-sale propositions coupled with multiple retailers and brand owner requirements is resulting in the emergence of the display packaging market size and its gaining popularity in the powerful marketing and consumer environment. Also, the global demand for decorative corrugate cases is likely to unfold at a doubled rate that will enhance the market growth at a reliable scale during the forecast period that ends in 2028.

Study Objectives

  • To understanding the developing market scenario during the forecast period of 2021-2028, and have an idea about the market dynamics like drivers and opportunities that will enhance the expansion opportunities for the market during the period. Also, to focus on the possible restraints that might pose hurdles and challenges during the path of growth for the market by the end of the forecast period.

  • To predict the CAGR of the market during the period followed by the attainable market revenue during the forecast period. Also, to have an idea about the basis of the market segmentation that will impact the growing ability of the global market to meet the rising needs of the target audience that is spread in various participating regions in the globe.

  • To have an idea about the rising competitive degree amongst the key market players that are undertaking steps in the form of recent developments, mergers, and acquisitions during the period.

Display Packaging Market Segment Overview

The display packaging market trends show that the market has been segmented based on the following:

Based on display packaging type

The display packaging type segment of the market includes blisters, display boxes, brochure displays, transparent containers, shelf and counter display, and others like floor display.

Based on the market end-users

The market end-users include publishing companies, electronics, the food and beverage industry, personal care and home care products, and others like the pharmaceuticals and healthcare centers and clinics.

Regional Analysis

The display packaging market revenue is all set to rise because of the growing trends of the market operations in various global regions. Since 2018, as a part of the historic forecast period for the market, the US government initiated a dramatic transformation in the trade policy. This was an attempt to cut the trade deficit. The US withdrew from the Trans-Pacific Partnership (TPP), levied tariffs on aluminum imports and steel from the European Union, Canada, and Mexico. Similar leadership is likely to flow during the current forecast period that will end in 2028 and hence, the North American market will dominate the global market growth.

Recent Developments

  • The US market, as a part of the North American region, is propelling in the form of the point of purchase packaging. The availability of a large number of retail stores is one of the major reasons behind this splendid growth. Approximately 31% of the top 250 retail stores that are present in the US are responsible for contributing to the sales quantum that estimates to a total figure of 46%. During the historic forecast period that ended in 2019, the US market underwent a massive CAGR growth of 6% and registered a market value of more than USD 2.50 billion.

  • The developing market countries like China, India, South Africa, and Australia, are witnessing the availability of huge exponential growth in the organized retail sector. The availability of these shops at various locations not only promises convenience and variety of products to the target audience to choose from but also, establishes an easy method of accessing the global market products and brands under a single roof.

  • For instance, Tesco is one of the prominent players that is a hypermarket chain in the UK. This company has been successful in establishing more than 150 convenience stores in different European locations that will help give rise to the consumer footfall in these stores during the forecast period.

Report Overview

The display packaging market report focuses on the growth factors for the market during the forecast period of 2021-2028 followed by the trends giving rise to the possible market restraints. The report highlights the market segments and their expected regional performance which will give rise to the recent developments undertaken during the forecast period ending in 2028.

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