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Display Packaging Market Size

ID: MRFR//3452-HCR | 110 Pages | Author: Snehal Singh| April 2024

The Display Packaging Market is influenced by a myriad of market factors that collectively shape its dynamics. One key determinant is the ever-evolving consumer preferences and shopping behavior. As consumers increasingly seek convenience and visually appealing packaging, the demand for display packaging rises. This trend is fueled by the desire for a more interactive and engaging shopping experience, where products are not only protected but also showcased attractively.

Furthermore, the global economic landscape plays a pivotal role in shaping the display packaging market. Economic fluctuations, such as recessions or expansions, directly impact consumer spending patterns. During economic downturns, consumers tend to opt for more cost-effective and practical packaging solutions, influencing the demand for display packaging that balances aesthetics with functionality. On the flip side, during periods of economic prosperity, there is a higher propensity for premium and visually appealing packaging, contributing to the growth of the display packaging market.

Regulatory factors also significantly influence the display packaging market. Governments worldwide are increasingly implementing stringent regulations aimed at promoting sustainable and eco-friendly packaging practices. As environmental awareness grows, consumers are more inclined towards products that are packaged using recyclable materials. This shift in consumer sentiment prompts manufacturers to adopt display packaging solutions that align with these environmental regulations, fostering sustainability and reducing the ecological footprint of packaging.

Technological advancements also play a crucial role in shaping the display packaging market. Innovations in printing technologies, such as digital printing and augmented reality applications, have transformed the landscape of packaging design. Display packaging can now incorporate intricate designs, vibrant colors, and even interactive elements, enhancing the overall consumer experience. As technology continues to advance, the display packaging market is expected to witness further evolution in terms of design capabilities and functionality.

Globalization is another factor impacting the display packaging market. With businesses expanding their reach across borders, there is a growing need for packaging solutions that can effectively communicate brand identity and product information in diverse markets. Display packaging serves as a powerful tool for brand promotion, enabling companies to create a consistent and visually appealing brand image across different regions and cultures.

The competitive landscape within various industries also influences the demand for display packaging. As companies vie for consumer attention, they recognize the importance of distinctive and eye-catching packaging to stand out on crowded shelves. This heightened competition among brands fuels the demand for innovative display packaging solutions that not only protect the product but also serve as a marketing tool to capture the consumer's attention at the point of purchase.

Display Packaging Market Overview

The rising display packaging market revenue is a result of the expected growth in the market trends during the forecast period of 2021-2028. During the period that will be ending in 2028, the market is expected to attain a global CAGR worth 5.6%.

During the historic forecast period that ended in 2019, the global display packaging market operations were valued at a market figure of USD 11 billion. The availability of billboards is one of the advantageous market factors but it is not recognized as the instant factor that manages to convert potential customers into buyers. In the retail market, 70% of the buying decisions are store-based. Hence, the store environment has a major role to play in the buying process. So, product displays are one of the key essentials that the brand and store owners are and should be focusing on during the forecast period that will end in 2028.

COVID 19 Analysis

The arrival of the initial cases of the novel coronavirus followed by its pandemic declaration by the WHO has created a major ruckus for individuals, corporates, businesses, enterprises, and the major global markets. Due to the healthcare emergency with a higher number of people contracting the virus and the fatalities like the deteriorating condition of the liver, reducing oxygen levels ultimately resulting in death, and much more, there has been a rise in difficulties for the global markets to operate. The physically and mentally exhausting time has deprived people of the basic motivation to function and look at the brighter side of life. The advent of e-commerce and online stores is such that there has been a stable demand for the display packaging market during the pandemic and similar trends are expected to follow during the forecast period that will be ending in 2028. However, the packaging materials are emerging as potential risks of transmission of diseases and hence, people are always on the lookout to sanitize them and minimize the risks of showing signs of the disease.

The global governments across the prominent regions that participate in the display packaging market functioning are understanding the need for the market to return to normalcy. Hence, restrictions are being lifted and there has been a considerable rise in the investments that will help the market audience to choose between the innovative and creative products offered. Also, the market players are opting for mergers, acquisitions, collaborations, and joint ventures that will help them establish a better hand at catering to the rising needs of the target audience during the forecast period ending in 2028.

Competitive Landscape

The display packaging industry is growing because of the attempts of the global market players in the form of recent developments and other steps like mergers, acquisitions, entering into collaboration, and joint ventures. For the same, the market covers the working of the following prominent market players:

  • International Paper

  • DS Smith

  • WestRock Company

  • Menasha Packaging Company, LLC

  • Georgia-Pacific LLC

  • Smurfit Kappa Display

  • Felbro, Inc.

  • FFR Merchandising

  • Sonoco Products Company

Display Packaging Market Dynamics


There has been a rapid expansion in mass retails and club stores along with the large-scale launch of smaller-format locations which are expected to act as major driving forces towards global growth of the market by the end of the forecast period in 2028. The retail stores that deal in the display packaging materials show that these stores carry a limited product selection in comparison to their traditional counterparts. Also, these stores can be benefitted from the RRPs and their ability to speed the stock shelves and thus, help in increasing the shelf-space efficiency. The retail-ready packaging market is not only helpful in minimizing the packaging waste but also helps in bringing down the operation costs by cutting down on the usage of labor. There is a higher preference for RRPs as it helps in creating an efficient shopping experience for consumers and also triggers impulse purchases.


But, the rising display packaging market value is well aware of the possible restraints that are dwelling to challenge the growth in the global market scenario. The market is facing issues related to standardization and addition in the supply chain management costs which are going to challenge the global market growth during the forecast period that ends in 2028.

Technology Analysis

In the fast-moving consumer goods (FMCG) markets, the fragmentation of the traditional media channels like radios, TVs, and the digital cinema along with increased awareness regarding the impact of the point-of-sale propositions coupled with multiple retailers and brand owner requirements is resulting in the emergence of the display packaging market size and its gaining popularity in the powerful marketing and consumer environment. Also, the global demand for decorative corrugate cases is likely to unfold at a doubled rate that will enhance the market growth at a reliable scale during the forecast period that ends in 2028.

Study Objectives

  • To understanding the developing market scenario during the forecast period of 2021-2028, and have an idea about the market dynamics like drivers and opportunities that will enhance the expansion opportunities for the market during the period. Also, to focus on the possible restraints that might pose hurdles and challenges during the path of growth for the market by the end of the forecast period.

  • To predict the CAGR of the market during the period followed by the attainable market revenue during the forecast period. Also, to have an idea about the basis of the market segmentation that will impact the growing ability of the global market to meet the rising needs of the target audience that is spread in various participating regions in the globe.

  • To have an idea about the rising competitive degree amongst the key market players that are undertaking steps in the form of recent developments, mergers, and acquisitions during the period.

Display Packaging Market Segment Overview

The display packaging market trends show that the market has been segmented based on the following:

Based on display packaging type

The display packaging type segment of the market includes blisters, display boxes, brochure displays, transparent containers, shelf and counter display, and others like floor display.

Based on the market end-users

The market end-users include publishing companies, electronics, the food and beverage industry, personal care and home care products, and others like the pharmaceuticals and healthcare centers and clinics.

Regional Analysis

The display packaging market revenue is all set to rise because of the growing trends of the market operations in various global regions. Since 2018, as a part of the historic forecast period for the market, the US government initiated a dramatic transformation in the trade policy. This was an attempt to cut the trade deficit. The US withdrew from the Trans-Pacific Partnership (TPP), levied tariffs on aluminum imports and steel from the European Union, Canada, and Mexico. Similar leadership is likely to flow during the current forecast period that will end in 2028 and hence, the North American market will dominate the global market growth.

Recent Developments

  • The US market, as a part of the North American region, is propelling in the form of the point of purchase packaging. The availability of a large number of retail stores is one of the major reasons behind this splendid growth. Approximately 31% of the top 250 retail stores that are present in the US are responsible for contributing to the sales quantum that estimates to a total figure of 46%. During the historic forecast period that ended in 2019, the US market underwent a massive CAGR growth of 6% and registered a market value of more than USD 2.50 billion.

  • The developing market countries like China, India, South Africa, and Australia, are witnessing the availability of huge exponential growth in the organized retail sector. The availability of these shops at various locations not only promises convenience and variety of products to the target audience to choose from but also, establishes an easy method of accessing the global market products and brands under a single roof.

  • For instance, Tesco is one of the prominent players that is a hypermarket chain in the UK. This company has been successful in establishing more than 150 convenience stores in different European locations that will help give rise to the consumer footfall in these stores during the forecast period.

Report Overview

The display packaging market report focuses on the growth factors for the market during the forecast period of 2021-2028 followed by the trends giving rise to the possible market restraints. The report highlights the market segments and their expected regional performance which will give rise to the recent developments undertaken during the forecast period ending in 2028.

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