Display Packaging Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The display-packaging market is expected to reach $29 billion in 2023, with a CAGR of 3.39 percent from 2024 to 2032. This growth reflects the steady increase in the demand for new and visually appealing display packages that enhance product visibility and consumer engagement. The importance of packaging in influencing consumer purchase behavior is increasingly being recognized by companies. Among the major drivers of this growth is the rise in e-commerce, which requires effective and attractive display packages that ensure product safety during transportation. Moreover, the advancement of sustainable packaging technology is reshaping the industry, as companies seek to reduce their carbon footprint. Smurfit Kappa, WestRock, and DS Smith are investing heavily in research and development to create new and sustainable display packages. Strategic alliances and product launches are also reshaping the industry, enabling companies to meet evolving consumer demands and capitalize on emerging opportunities.

Regional Market Size

Regional Deep Dive

The Display Packaging Market is growing rapidly in many regions, driven by the increasing demand for visually appealing and sustainable packaging solutions. In North America, the market is characterized by a strong focus on innovation and sustainability, with companies investing in eco-friendly materials and advanced printing techniques. In Europe, the market is diverse, with stringent regulations promoting sustainable practices and a growing trend towards minimalism. The Asia-Pacific region is experiencing rapid urbanization and the growth of a large middle class, which is driving the demand for attractive consumer goods. In the Middle East and Africa, the adoption of modern packaging solutions is gradually increasing, driven by changes in consumer preferences and retail trends. Latin America is also a major growth market, with a strong focus on local production and customization to meet local tastes.

Europe

• The European Union's Green Deal is pushing for stricter regulations on packaging waste, leading to increased investment in sustainable packaging technologies by companies like Smurfit Kappa and Mondi.
• Minimalistic and functional designs are gaining popularity, with brands focusing on reducing packaging size and complexity, which is reshaping the market dynamics in favor of efficiency and sustainability.

Asia Pacific

• Rapid urbanization in countries like China and India is driving demand for visually appealing packaging, with local companies such as Huhtamaki and Amcor innovating to meet consumer expectations.
• The region is witnessing a surge in the adoption of smart packaging technologies, including QR codes and NFC tags, enhancing consumer engagement and product traceability.

Latin America

• Local production initiatives are gaining traction, with companies focusing on customizing packaging solutions to cater to regional tastes and preferences, as seen with Grupo Gondi in Mexico.
• Economic factors, such as fluctuating currency values, are prompting brands to explore cost-effective packaging solutions, leading to innovations in materials and design.

North America

• The rise of e-commerce has significantly influenced the Display Packaging Market, with companies like Amazon and Walmart investing in innovative packaging solutions to enhance customer experience and reduce waste.
• Sustainability is a major trend, with organizations such as the Sustainable Packaging Coalition advocating for eco-friendly materials and practices, prompting companies to adopt biodegradable and recyclable packaging options.

Middle East And Africa

• The growing retail sector in the UAE and Saudi Arabia is leading to increased demand for high-quality display packaging, with companies like Al Bayader International expanding their product offerings.
• Cultural factors, such as the importance of aesthetics in Middle Eastern markets, are influencing packaging designs, prompting brands to invest in eye-catching and luxurious packaging solutions.

Did You Know?

“Approximately 70% of consumers in a recent survey indicated that they are more likely to purchase a product if it comes in attractive packaging.” — Packaging Strategies

Segmental Market Size

Display packaging is currently growing steadily, driven by increasing consumer demand for attractive and effective packaging solutions. The main growth drivers are the growing importance of brand differentiation and the growing need for sustainable packaging. Companies are increasingly using eco-friendly materials and new design solutions to attract consumers and to meet the requirements of the waste reduction laws. In terms of implementation, the market is already mature, and leaders such as Amcor and Westrock are already implementing advanced display packaging solutions in various industries. Retail packaging of consumer goods, food and technology products is the main application of display packaging. The main applications are in the field of retail packaging for food, cosmetics and other products, where the eye-catching design increases the visibility and interest of consumers. The trend towards e-commerce and the implementation of sustainable development goals will further drive growth as companies seek to reduce the carbon footprint of their packaging. Digital printing and augmented reality are also influencing the evolution of this field, as they allow companies to create interactive and individualized packaging experiences.

Future Outlook

The Display Packages market will grow steadily from 2023 to 2032, with an estimated CAGR of 3.39% from $29.0 billion to $39.2 billion. This growth is driven by the increasing demand for packaging that enhances the visibility and engagement of consumers with products. Brands are investing in display packages to differentiate their products and capture consumers’ attention, especially in highly competitive sectors such as food & beverage, cosmetics, and consumer electronics. Several technological advancements, such as the integration of smart solutions and sustainable materials, will also support market growth. The shift toward eco-friendly packaging, prompted by consumers’ growing interest in sustainable practices, is likely to result in a significant increase in the use of biodegradable and recyclable materials. The introduction of regulations aimed at reducing the amount of plastic waste will also accelerate this transition. Brands are also increasingly turning to display packages that are more personal and customizable, as they seek to create unique shopping experiences for consumers. In sum, the Display Packages market is poised for significant change, as it evolves with technological developments, new materials, and changing consumer behaviors.