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Display Packaging Market Share

ID: MRFR//3452-HCR | 110 Pages | Author: Snehal Singh| April 2024

The display packaging market is a fast-moving and highly competitive business where the companies actively performing different competitive positioning strategies in an attempt to outperform their rivals. Diversifying the product strategy is another vital method, which can be achieved through creative design and selection of new materials. The packaging aims at not only highlighting the product’s visibility but also to grab the attention of consumers who are tempted to shop along the store aisles. Through stylish and striking design options, businesses can lure consumers' eyecatching designs by convert their attention into actual sales.

One of the major strategies, which implies pricing policy, is price positioning. Other firms use the cost leadership plan that they apply to bring the display containers at the rate that is lower than their competitors. This method could be functional in granting to more price-sensitive parts of the market. … Seek trained professionals for competent and timely assistance when in distress. In contrast, some businesses pursue being the top providers of high-quality packaging, with design and beauty as the priority, having a high price at the same time. This investment goes specifically after those clients who value quality and are ready to pay more as the presentation in a higher price-tag.

Another determinant is integrity of the product design besides price and strategic partnerships/collaboration being the key elements acting in positioning strategy in the Display Packaging Market. Organizations often establish agreements with the selling community, brand holders and other interested parties in order to make the approved positioning of the display packaging of their brand in the store as the prime consideration. One of the benefits of such partnerships is exclusive deals and the leading positions in the stores (such as better shelf space) which allows the packaged products be more visible and easier to find. In a way, they can make themselves known to the major players in the industry and thus enhance their market position and become even more successful and competitive by working together.

Aside from this, sustainability has grown to be the most suitable criterion among other selection criteria used by the Display Packaging Market. So, as the notion of environmental protection is growing stronger among 3 the public, the overall behavior of those people for whom they buy their goods is getting more transparent Embed Flashcard Set: 1 - The UK Carbon Budget Organizations that are environmental friendly, employ materials and sustainable packaging methods can allocate themselves to those shopping more consciously which eventually leads them to place their business with conjunction as a responsible and ethical company. It also builds on the increasing popularity for eco-friendly packaging and improving brand's name and base of customers who are loyal.

The specific digital media platforms also continue to be a factor in market share positioning players, in the consumer display packaging markets. Organizations engage in the web service and e-shopping spaces to reach for more people and their creative solutions for packaging. Social media plays a special important role for the visual and direct appeal of display packaging and talking with consumers directly on this channel. Through the creation of a robust online identity, companies can broadcast their a company message far and wide and consumers' perception, consequently resulting in increased market share.

Display Packaging Market Overview

The rising display packaging market revenue is a result of the expected growth in the market trends during the forecast period of 2021-2028. During the period that will be ending in 2028, the market is expected to attain a global CAGR worth 5.6%.

During the historic forecast period that ended in 2019, the global display packaging market operations were valued at a market figure of USD 11 billion. The availability of billboards is one of the advantageous market factors but it is not recognized as the instant factor that manages to convert potential customers into buyers. In the retail market, 70% of the buying decisions are store-based. Hence, the store environment has a major role to play in the buying process. So, product displays are one of the key essentials that the brand and store owners are and should be focusing on during the forecast period that will end in 2028.

COVID 19 Analysis

The arrival of the initial cases of the novel coronavirus followed by its pandemic declaration by the WHO has created a major ruckus for individuals, corporates, businesses, enterprises, and the major global markets. Due to the healthcare emergency with a higher number of people contracting the virus and the fatalities like the deteriorating condition of the liver, reducing oxygen levels ultimately resulting in death, and much more, there has been a rise in difficulties for the global markets to operate. The physically and mentally exhausting time has deprived people of the basic motivation to function and look at the brighter side of life. The advent of e-commerce and online stores is such that there has been a stable demand for the display packaging market during the pandemic and similar trends are expected to follow during the forecast period that will be ending in 2028. However, the packaging materials are emerging as potential risks of transmission of diseases and hence, people are always on the lookout to sanitize them and minimize the risks of showing signs of the disease.

The global governments across the prominent regions that participate in the display packaging market functioning are understanding the need for the market to return to normalcy. Hence, restrictions are being lifted and there has been a considerable rise in the investments that will help the market audience to choose between the innovative and creative products offered. Also, the market players are opting for mergers, acquisitions, collaborations, and joint ventures that will help them establish a better hand at catering to the rising needs of the target audience during the forecast period ending in 2028.

Competitive Landscape

The display packaging industry is growing because of the attempts of the global market players in the form of recent developments and other steps like mergers, acquisitions, entering into collaboration, and joint ventures. For the same, the market covers the working of the following prominent market players:

  • International Paper

  • DS Smith

  • WestRock Company

  • Menasha Packaging Company, LLC

  • Georgia-Pacific LLC

  • Smurfit Kappa Display

  • Felbro, Inc.

  • FFR Merchandising

  • Sonoco Products Company

Display Packaging Market Dynamics


There has been a rapid expansion in mass retails and club stores along with the large-scale launch of smaller-format locations which are expected to act as major driving forces towards global growth of the market by the end of the forecast period in 2028. The retail stores that deal in the display packaging materials show that these stores carry a limited product selection in comparison to their traditional counterparts. Also, these stores can be benefitted from the RRPs and their ability to speed the stock shelves and thus, help in increasing the shelf-space efficiency. The retail-ready packaging market is not only helpful in minimizing the packaging waste but also helps in bringing down the operation costs by cutting down on the usage of labor. There is a higher preference for RRPs as it helps in creating an efficient shopping experience for consumers and also triggers impulse purchases.


But, the rising display packaging market value is well aware of the possible restraints that are dwelling to challenge the growth in the global market scenario. The market is facing issues related to standardization and addition in the supply chain management costs which are going to challenge the global market growth during the forecast period that ends in 2028.

Technology Analysis

In the fast-moving consumer goods (FMCG) markets, the fragmentation of the traditional media channels like radios, TVs, and the digital cinema along with increased awareness regarding the impact of the point-of-sale propositions coupled with multiple retailers and brand owner requirements is resulting in the emergence of the display packaging market size and its gaining popularity in the powerful marketing and consumer environment. Also, the global demand for decorative corrugate cases is likely to unfold at a doubled rate that will enhance the market growth at a reliable scale during the forecast period that ends in 2028.

Study Objectives

  • To understanding the developing market scenario during the forecast period of 2021-2028, and have an idea about the market dynamics like drivers and opportunities that will enhance the expansion opportunities for the market during the period. Also, to focus on the possible restraints that might pose hurdles and challenges during the path of growth for the market by the end of the forecast period.

  • To predict the CAGR of the market during the period followed by the attainable market revenue during the forecast period. Also, to have an idea about the basis of the market segmentation that will impact the growing ability of the global market to meet the rising needs of the target audience that is spread in various participating regions in the globe.

  • To have an idea about the rising competitive degree amongst the key market players that are undertaking steps in the form of recent developments, mergers, and acquisitions during the period.

Display Packaging Market Segment Overview

The display packaging market trends show that the market has been segmented based on the following:

Based on display packaging type

The display packaging type segment of the market includes blisters, display boxes, brochure displays, transparent containers, shelf and counter display, and others like floor display.

Based on the market end-users

The market end-users include publishing companies, electronics, the food and beverage industry, personal care and home care products, and others like the pharmaceuticals and healthcare centers and clinics.

Regional Analysis

The display packaging market revenue is all set to rise because of the growing trends of the market operations in various global regions. Since 2018, as a part of the historic forecast period for the market, the US government initiated a dramatic transformation in the trade policy. This was an attempt to cut the trade deficit. The US withdrew from the Trans-Pacific Partnership (TPP), levied tariffs on aluminum imports and steel from the European Union, Canada, and Mexico. Similar leadership is likely to flow during the current forecast period that will end in 2028 and hence, the North American market will dominate the global market growth.

Recent Developments

  • The US market, as a part of the North American region, is propelling in the form of the point of purchase packaging. The availability of a large number of retail stores is one of the major reasons behind this splendid growth. Approximately 31% of the top 250 retail stores that are present in the US are responsible for contributing to the sales quantum that estimates to a total figure of 46%. During the historic forecast period that ended in 2019, the US market underwent a massive CAGR growth of 6% and registered a market value of more than USD 2.50 billion.

  • The developing market countries like China, India, South Africa, and Australia, are witnessing the availability of huge exponential growth in the organized retail sector. The availability of these shops at various locations not only promises convenience and variety of products to the target audience to choose from but also, establishes an easy method of accessing the global market products and brands under a single roof.

  • For instance, Tesco is one of the prominent players that is a hypermarket chain in the UK. This company has been successful in establishing more than 150 convenience stores in different European locations that will help give rise to the consumer footfall in these stores during the forecast period.

Report Overview

The display packaging market report focuses on the growth factors for the market during the forecast period of 2021-2028 followed by the trends giving rise to the possible market restraints. The report highlights the market segments and their expected regional performance which will give rise to the recent developments undertaken during the forecast period ending in 2028.

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