ID: MRFR/ICT/4710-HCR | February 2021 | Region: Global | 100 pages
Synopsis of Global Direct Carrier Billing Market
Direct carrier billing (DCB) is a type of online payment that allows consumers to charge the cost of a purchase to their phone bill. This online payment method is applicable to all smartphone and feature phone users. Consumers can use DCB to buy content on any digital platform. This method was earlier used for the purchase of ringtones and wallpaper on feature phone, however, now it can be used to purchase products and services through multiple channels, including desktop computers, smartphones, smart TVs, and game consoles. For instance, people can buy a music streaming subscription on a tablet device by confirming the payment on their phone.
Direct carrier billing is different from other mobile payment methods such as mobile wallets or NFC solutions since the former does not depend on banking infrastructure to complete a trasaction. DCB requires the user to enter only their phone number to make a payment. Billing Platform providers such as Boku, NTT DoCoMo, and Singtel allows the merchants to connect with many Mobile Network Operators (MNO) through a single interface. MNOs make it possible for the consumers to charge purchases to their phone bills.
The potential for direct carrier billing is tremendous. The app based companies like Apple App Store, Google Play, Windows Phone Store, and BlackBerry World are widely switching to carrier billing. Google and Microsoft use direct carrier billing in 32 and 45 markets respectively. DCB is highly useful to people who lack access to the basic financial services, such as consumers without bank or credit accounts. This pose as a major driver for the growth of digital carrier market. Also, with the increasing number of mobile subscribers, carrier billing market is gaining a considerable traction. However, unfavorable taxation & government policy regimes tend to be the biggest barrier for the spread of direct carrier billing within specific territories.
The global direct carrier billing market is expected to grow significantly over the forecast period 2018–2023.
Some of the key players of direct carrier billing market include NTT DoCoMo, Bango, Boku, Singtel, Swisscom, T-Mobile, Fortumo, DIMOCO, Telenor, Orange, AT&T, Bell Canada among others. The prominent players keep innovating and investing in research and development to present cost-effective offerings. Merger and acquisitions among the various players are changing the market structure. For instance, in Septemper 2017, ALTBalaji, the largest digital platform for exclusive and original shows from India, partnered with Boku, a global leader in carrier billing-based mobile payments, to bring carrier billing as a payment option to international users. This paternership will enable ALTBalaji’s viewer and new customer across the globe to pay in a way that is 100% mobile, convenient, and enables them access the content instantly.
By component, the market is segmented into Hardware, Software, and Services. The segment services is sub-segmented into Professional and Managed Services.
By type, the market is segmented into Limited DCB, Pure DCB, MSISDN Forwarding, PIN or MO Base Window, and Others.
By feature, the market is segmented into Pre-defined Window, PIN defined, Mobile Originated & Mobile Terminated and Others.
By authentication Type, the market is segmented into Single-Factor Authentication and Two-Factor Authentication.
By platform, the market is segmented into Windows, Android and, iOS.
The geographical analysis of direct carrier billing market is studied for North America, Europe Asia Pacific, and the rest of the world. Europe is expected to dominate the Direct Carrier Billing market during the forecast period followed by North America. In Europe, the market for DCB is growing due to initiatives taken by the European Commission to regulate payment services and payment service providers throughout the European Union (EU) and European Economic Area (EEA). APAC is expected to grow with the highest CAGR due to increased mobile penetration. China, India, Japan, and South Korea are the leading countries in APAC.
Frequently Asked Questions (FAQ) :
The rate at which the market can progress in the years to come is quite robust, given the rising number of mobile subscribers around the world.
The expected market size by 2023 can be quite lucrative, with many of the app based vendors like Google Play, Apple App Store, BlackBerry World and Windows Phone Store opting for direct carrier billing.
Fortumo, Bell Canada, AT&T, Bango, Orange, Singtel, NTT DoCoMo, Boku, T-Mobile, Swisscom, Telenor, DIMOCO, among others are the top players in the market.
Direct carrier billing is not dependent on banking infrastructure to complete a transaction, unlike other mobile payment methods.
Feature-wise, the primary segments listed in the report are Mobile Originated & Mobile Terminated, PIN defined, Pre-defined Window, and others.