Over The Top Content (OTT) Market Research Report- Global Forecast 2027

Over the top Content Market (OTT), Content type (VoIP, Images, Videos), Deployment (Cloud and On Premise), Device/Platform (Gaming consoles, Smartphones and Tablets) - Global Forecast 2027

ID: MRFR/ICT/2136-HCR | February 2021 | Region: Global | 100 pages

Please note that the assessment period of report has been updated from 2017-2023 to 2020-2027. Cordially fill the sample form for updated data.

Market Overview


Over the top (OTT) content market is one of the fastest evolving markets of current times and will progress towards greater heights in the near future. The over the top content market statistics shows that the market valuation is anticipated to attain USD 87 billion by the year 2023, with a forecasted CAGR of 14 percent during the period from 2017 to 2023.


The over the top content services are an efficient substitute for the outdated and old methods of telecommunications. The term over the top content refers to facilitate content over the internet without using any dish TV or cable subscription. For utilizing the content in over the top content market, one does not need to subscribe cable connection. These services mainly consist of SMS, voice telephony, television, and many more. The over the top content market trends are escalating at a rapid pace and will reach optimum levels in the coming years. With the evolvement of over the top content services, the potential of over the top content market is soaring up to a greater extent.


As per the over the top content market analysis, personalization of content is pushing the over the top content market growth upwards. It has an approach of driving data for creating content. Over the years, impersonalized content has become a bit outdated as people are approaching more towards content services according to their personal choice. The need for personalized content is surging in over the top content (OTT) market as it is way more effective compared to impersonalized content. Personalization of content is prepared by keeping in mind the intended audience, which raises the over the top content market demand. These advantageous features help in reducing the spending time while searching and utilizes over the top content services to perform the required task.


There are several other factors that drive the over the top content market growth to maximum limits. Technological advancements in modern days allow access to the elevation of over the top content market share. Partnerships and payments are some crucial factors that influence the growth of the market and prompt the expansion of over the top content market size. The rising demand of the over the top content services is propelling the potential of the over the top content market.


The over the top content market report provides in-depth insights into the market structure and gives details about the valuation and growth rate of the market in the forecast years. It describes the effect of the COVID19 pandemic on the over the top content (OTT) market and provides an idea about the factors that affect the over the top content market growth along with challenges and opportunities. It includes a brief explanation about the segments and sub-segments of the over the top content market size and tells about the important key players of the market. The over the top content market research report also highlights several geographies that can impact the growth of the market in the upcoming times.


COVID19 Analysis


The outbreak of the COVID19 pandemic severely impacted the global economy and pushed down the economic growth rate to extremely lower levels. The working sector and businesses have to encounter several challenges during the pandemic and were unable to perform routine official functions. This led to immense financial losses to the businesses and many enterprises. The imposition of lockdown restrictions has resulted in the closure of industrial operations and manufacturing units which break down the entire supply chain. However, the over the top content (OTT) market maintained a steady growth even in the harsher situation. In the lockdown, people mostly stayed at home and opted out for more over the top content services. The increased inclination towards the over the top content created an upsurge in the over the top content market demand.


The rising demand for personalization of content has fueled the over the top content market growth and will continue to boost the market growth in the forecast period. The progression towards technological advancements in recent times is soaring up the growth of the over the top content market share in the coming years.


Over-the-top Content Market


Over-the-top Content Market

Market Dynamics


Major drivers of the market


The over the top content (OTT) market is emerging at a rapid pace over the years and is expected to reach optimum limits within few years. The rapid escalation in the over the top content market demand is a result of increased adoption of personalization of content. People these days prefer content according to their personal choice and demand more and more personalized content. To fulfill the customer demands, several companies have started to provide over the top content services, which results in elevating the over the top content market growth. These services mainly include SMS, voice telephony, and television, which make it a potential substitute for the old telecommunication methods. The over the top content (OTT) market has an efficient data-driven approach for creating content which is boosting the market potential.


According to the over the top content market statistics, the personalization of content reduces the time spent on searching for content which helps in the expansion of the over the top content market size. It is prepared after looking at the preferences of the intended audience and is utilized to perform the required task on the basis of personal choices. The rising shift towards technological advancements is also propelling the over the top content market growth.



  • Significant opportunities for the market


With the utilization of over the top content services, the outdated and old telecommunications methods can be eliminated. The modern world is approaching personalized content which is provided by the over the top content (OTT) market to fulfill the demand of customers for personalized services. It facilitates content over the internet without using the subscription of any dish TV or cable, which in turn raises the over the top content market demand. Recent developments in the over the top content market trends are pushing the market growth towards optimum levels. Technological advancements have drawn the attention of people, which created a huge shift towards it. Along with the technological advancements, the partnerships and payments are creating huge over the top content market opportunities for market growth in the forecast years.
 


  • Market restraints


The coronavirus epidemic devastated the growth of the economy and acted as a major restraint in the growth path of over the top content (OTT) market. During the pandemic, industrial operations were shut down for an uncertain time period, and manufacturing units remained mostly close, which disturbed the supply chain. However, the rising demand for personalized content and adoption of new technologies during the lockdown surged the over the top content market demand and helped to maintain a stable growth rate.

  • Market growth challenges


Adoption of over the top content services will result in the elimination of existing carriers, and the problem to shop around for suitable prices is creating a major disadvantage for the over the top content (OTT) market. Such limitations can hamper the expansion of over the top content market size during the forecast period.

  • Value Chain Analysis


As per the over the top content market analysis, the revenue generated from the over the top content (OTT) market is escalating to stupendous heights in present times and will attain its maximum momentum in the upcoming years. The over the top content market demand has surged the market value, and in few years, it will surpass the previous historical growth. By the end of 2023, the over the top content market share will soar up to such greater levels that no market growth has achieved earlier.


Segment Overview


The over the top (OTT) content market is fragmented into a different segment on the basis of deployment type, content type, platform or device, and region. By deployment type, the over the top content (OTT) market segmentation includes on-premise and on cloud. The over the top content market size segmentation on the basis of content type comprises videos, voice over IP, music streaming, images, and text. On the basis of platform or device, the over the top content market trends segment involves smartphones and tablets, gaming consoles, smart TVs, OTT streaming devices, and others. By region, the over the top content (OTT) market segmentation consists of different geographies like North America, Asia-Pacific, Europe, and the remaining parts of the world.


Regional Analysis


The over the top content market analysis is studied in several regions such as North America, Asia-Pacific, Europe, and the remaining parts of the world. In North America, the presence of numerous OTT content providers and high-speed connectivity has surged the over the top content market growth in that region. North America accounts for the largest over the top content market share all around the world. Asia Pacific region is also presumed to show a positive growth rate during the forecast period due to the escalation in the OTT content providers in the region.


Competitive Landscape of the market


The prominent players of over the top content (OTT) market are:





  • Google, Inc. (U.S.)

  • Apple, Inc. (U.S.)

  • Hulu LLC. (Santa Monica)

  • Facebook (U.S.)

  • Tencent Holdings Limited (China)

  • Netflix, Inc. (U.S.)

  • Limelight Networks, Inc. (India)

  • ActiveVideo Networks, Inc. (U.S.)

  • Nimbuzz (Netherlands)

  • Brightcove Inc. (Boston, USA)

  • Roku, Inc. (USA)

  • Microsoft Corporation (U.S.)



Frequently Asked Questions (FAQ) :


From 2016 to 2023, the top content (OTT) market is likely to value at USD 87 Bn at 14% CAGR.

Netflix, Inc. (U.S.), ActiveVideo Networks, Inc. (U.S.), and Tencent Holdings Limited (China) are some notable over the top content market players.

Voice over IP, music streaming, texts and images, and videos are types of over the top content.

Gaming consoles, OTT streaming devices, smart TVs, smartphones, and tablets are streaming platforms of over the top content.

The presence of high number of OTT content providers can impel the APAC over the top content market expansion.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE

2 RESEARCH METHODOLOGY

2.1 RESEARCH TYPE

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION

3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS

4 EXECUTIVE SUMMARY

5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS

6 OVER-THE-TOP CONTENT MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY COMPONENTS OF CONTENT TYPE

6.2.1.1 VoIP

6.2.1.2 TEXT AND IMAGES

6.2.1.3 VIDEOS

6.2.1.4 MUSIC STREAMING

6.2.1.5 OTHERS

6.2.2 BY SOURCE OF DEPLOYMENT TYPE

6.2.2.1 CLOUD

6.2.2.2 ON PREMISE

6.2.3 BY DEVICE/PLATFORM TYPE

6.2.3.1.DESKTOP AND LAPTOPS

6.2.3.2 GAMING CONSOLES

6.2.3.3 OTT STREAMING DEVICES

6.2.3.4 SMARTPHONES AND TABLETS

6.2.3.5 SMART TVs

6.2.4.6 OTHERS

6.2.3 BY GEOGRAPHY

6.2.3.1 NORTH AMERICA

6.2.3.2 EUROPE

6.2.3.3 ASIA-PACIFIC

6.2.3.4 REST OF THE WORLD

7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS

7.2 COMPANY PROFILES

7.2.1 APPLE, INC. (U.S.)

7.2.2 FACEBOOK, INC (U.S.)

7.2.3 GOOGLE (U.S.)

7.2.4 NETFLIX (U.S.)

7.2.5 NIMBUZZ (NETHERLANDS)

7.2.6 TENCENT HOLDINGS LIMITED (CHINA)

7.2.7 LIMELIGHT NETWORKS, INC. (INDIA)

7.2.8 BRIGHTCOVE, INC. (U.S.)

7.2.9 MICROSOFT CORPORATION (U.S.)

7.2.10 ROKU, INC. (U.S.)

7.2.11 OTHERS


LIST OF TABLES

TABLE 1 OVER-THE-TOP CONTENT MARKET, BY CONTENT TYPE

TABLE 2 OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE

TABLE 3 OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE

TABLE 4 OVER-THE-TOP CONTENT MARKET, BY REGIONS

TABLE 5 NORTH AMERICA OVER-THE-TOP CONTENT, BY CONTENT TYPE

TABLE 6 NORTH AMERICA OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE

TABLE 7 NORTH AMERICA OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE

TABLE 8 U.S. OVER-THE-TOP CONTENT MARKET, BY CONTENT TYPE

TABLE 9 U.S. OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE

TABLE 10 U.S. OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE

TABLE 11 CANADA OVER-THE-TOP CONTENT MARKET, BY CONTENT TYPE

TABLE 12 CANADA OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE

TABLE 13 CANADA OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE

TABLE 14 GERMANY OVER-THE-TOP CONTENT MARKET, BY CONTENT TYPE

TABLE 15 GERMANY OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE

TABLE 16 GERMANY OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE

TABLE 17 U.K. OVER-THE-TOP CONTENT MARKET, BY CONTENT TYPE

TABLE 18 U.K. OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE

TABLE 19 U.K OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE

TABLE 20 EUROPE OVER-THE-TOP CONTENT MARKET, BY CONTENT TYPE

TABLE 21 EUROPE OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE

TABLE 22 EUROPE OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE

TABLE 23 FRANCE OVER-THE-TOP CONTENT MARKET, BY CONTENT TYPE

TABLE 24 FRANCE OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE

TABLE 25 FRANCE OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE

TABLE 26 ASIA-PACIFIC OVER-THE-TOP CONTENT MARKET, BY CONTENT TYPE

TABLE 27 ASIA-PACIFIC OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE

TABLE 28 ASIA-PACIFIC OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE

TABLE 29 REST OF THE WORLD OVER-THE-TOP CONTENT MARKET, BY CONTENT TYPE

TABLE 30 REST OF THE WORLD OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE

TABLE 31 REST OF THE WORLD OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE


LIST OF FIGURES

FIGURE 1 RESEARCH TYPE

FIGURE 2 OVER-THE-TOP CONTENT MARKET: BY CONTENT TYPE (%)

FIGURE 3 OVER-THE-TOP CONTENT MARKET: BY DEPLOYMENT TYPE (%)

FIGURE 4 OVER-THE-TOP CONTENT MARKET: BY DEVICE/PLATFORM TYPE (%)

FIGURE 5 NORTH AMERICA OVER-THE-TOP CONTENT MARKET, BY CONTENT TYPE (%)

FIGURE 6 NORTH AMERICA OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE (%)

FIGURE 7 NORTH AMERICA OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE (%)

FIGURE 8 EUROPE OVER-THE-TOP CONTENT MARKET, BY CONTENT TYPE (%)

FIGURE 9 EUROPE OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE (%)

FIGURE 10 EUROPE OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE (%)

FIGURE 11 ASIA-PACIFIC OVER-THE-TOP CONTENT MARKET, BY CONTENT TYPE (%)

FIGURE 12 ASIA-PACIFIC OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE (%)

FIGURE 13 ASIA-PACIFIC OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE (%)

FIGURE 14 ROW OVER-THE-TOP CONTENT MARKET, BY CONTENT TYPE (%)

FIGURE 15 ROW OVER-THE-TOP CONTENT MARKET, BY DEPLOYMENT TYPE (%)

FIGURE 16 ROW OVER-THE-TOP CONTENT MARKET, BY DEVICE/PLATFORM TYPE (%)