Digitally Printed Wallpaper Market Research Report – Global Forecast till 2030

Digitally Printed Wallpaper Market Research Report, By Substrate (Vinyl, Nonwoven, Paper, and others), Printing Technology (Inkjet and Electrography), End-user (Residential construction, Non-residential construction, and Automotive) and Region — Global Forecast till 2030

ID: MRFR/CO/5783-HCR | February 2021 | Region: Global | 106 pages

Digitally Printed Wallpaper Market

Digitally Printed Wallpaper Market Is Projected To Be Worth USD 458.4 Million By 2030, Registering A CAGR Of 19.9% During The Forecast Period (2022 - 2030)

Segmentation

By Substrate Vinyl Nonwoven Paper
By Printing Technology Inkjet Electrography
By End-user Residential construction Non-residential construction Automotive

Key Players

  • S. CRÉATION TAPETEN AG
  • Color X
  • Effective Visual Marketing Limited
  • Flavor Paper
  • John Mark Ltd
  • McRobb Display Ltd
  • Megaprint MX Display Ltd.
  • Vision Sign and Digital LTD
  • A.S. Création Tapeten (Germany)
  • 4walls (US)
  • Muraspec Decorative Solutions (UK)
  • Rasch GmbH & Co. KG (Germany)
  • Hollywood Monster (UK)
  • Graham & Brown (UK)
  • The Printed Wallpaper Company (UK)
  • Great Wall Custom Coverings (US)

Drivers

  • Growth in the construction sector
  • Rapid urbanization
  • New residential building
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Digitally Printed Wallpaper Market Overview



The global digitally printed wallpaper market is projected to be worth USD 458.4 million by 2030, registering a CAGR of 19.9% during the forecast period (2022 - 2030), The market was valued at USD 21.5 million in 2021.


The digitally printed wallpapers have images and artwork that suit the environment or the living space. The advancements in digital printing technology are propelling the overall growth in the digitally printed wallpaper industry. The potential benefits such as aesthetical value, enhanced protection, adding value and meaning, smoother finish, and lively addition to the buildings. Such factors are augmenting the digitally printed wallpaper market value. Additionally, the utilization of the materials such as Vinyl material and non-woven materials are gaining momentum as they exhibit supreme properties.


 


Moreover, the increasing construction activities across the developing countries are presenting lucrative opportunities for the overall growth of the digitally printed wallpaper industry. The large-scale investment in the industrial sector and the growing trend of interior designing are major drivers of digitally printed wallpaper market growth.


 


COVID 19 Analysis:


 


The COVID 19 pandemic has created a huge economic shock across the industry verticals and the government regulations have made the industries reduce the production rates. The prolonged lockdowns have also restricted access to the raw materials required for the manufacturing industries. Like any other industry, the growth of the construction industry was also facing struggles throughout the pandemic and has affected the growth of the digitally printed wallpaper industry.


 


Also, transportation was halted in several countries and the key components required for the construction industry were not transported to them. Such factors have impacted the growth of the digitally printed wallpaper industry.


 


Market dynamics:


 


Market drivers:


 


The leading manufacturers are focusing on developing wallpapers with better durability and aesthetical value. Especially the residential construction activities are rapidly rising in recent times as a huge population is inclined towards add value and add decoration to their living space. Such changing attitude of the consumers is propelling the overall growth of the digitally printed wallpaper industry.


 


The advancements in the digitally printed wallpapers such as enhanced protection to the rough outer surface can be done with the help of grass-cloth wallpaper with the fabric backing. Such varied options with varied properties are expected to propel the overall growth of the digitally printed wallpaper industry.


 


Market opportunities:


 


The increasing number of construction activities such as industrialization and urbanization across the globe. Moreover, the countries are trying to upgrade the infrastructural development owing to the demand for a sophisticated lifestyle. Such factors are presenting lucrative opportunities for the overall growth of the digitally printed wallpaper industry. 


 


The digital wallpapers are preferred by the commercial sector and other significant areas where the malls, gyms, and spas require the attention of the consumers. Therefore the demand for digital wallpapers was increasing as they also serve as a mode of advertisement. Moreover, they are utilized in office spaces as they significantly increase productivity. Such potential benefits of the digitally printed wallpapers are expected to increase the digitally printed wallpaper market growth during the forecast period.


 


Market restraints:


 


The updated printing regulations and the usage of chemicals in the process that disturbs the environmental stability are considered as the major restraint for the overall growth of the digitally printed wallpaper industry. For instance, countries like Europe are imposing stringent regulations related to the usage of chemicals during the production of wallpapers and flammability standards and the usage of the right tones. Such regulations from the organizations such as REACH are considered as the major restraint of digitally printed wallpaper market growth.


 


The availability of efficient substitutes for the wallpaper which provides enhanced protection and quality while offering environmental stability is considered as the major restraint of digitally printed wallpaper market growth. The properties of these paints and coatings such as corrosion resistance, heat resistance, water resistance are hindering the overall growth of the digitally printed wallpaper industry.


 


Market challenges:


 


The addition of plasticizers in the manufacturing process of vinyl wallpapers is making them inappropriate for the recycling process. The vinyl wallpapers are intensively utilized in the residential sector as their maintenance is easier and economical. However, the ingredients used in the production of vinyl wallpapers are expected to hinder their utilization and thereby reduce the overall growth of the digitally printed wallpaper industry.


 


The utilization of EN-15102 complaint toners is essential when the wallpapers are used for the commercial spaces according to compliance with the printing regulations. This factor presents a major challenge for several vendors.


 


Cumulative growth analysis:


 


The digitally printed wallpapers are used to eliminate the distortion of the images that are printed on the wallpapers; moreover, the advancements in digital printing technology are propelling the overall growth of the digitally printed wallpaper industry. The increasing construction activities across the commercial and residential sectors are augmenting the digitally printed wallpaper market growth. The market value of the digitally printed wallpaper industry was at USD 21.5 million in 2021 and it is expected to surpass the market value of over USD 458.4 million by 2030, registering a CAGR of 19.9% during the forecast period (2022 - 2030). The residential sector is intensively utilizing the digitally printed wallpapers as they are economical and the improved quality they offer eliminates the requirement of frequent removal and significantly reduces the costs of ownership. Such factors are considered as the major drivers of digitally printed wallpaper market growth.


 


Value chain analysis:


 


The Digitally printed wallpaper market growth is highly influenced by the growth of the construction industry. Especially the developing countries are involved in developing the infrastructure and remodeling the existing projects to meet the requirements of the updated environment and lifestyle. Moreover, the intensive investment by the established market players and interior designers is further fuelling the overall growth of the digitally printed wallpaper industry. The inkjet printing technologies are producing higher quality images and designs that require a minimal amount of ink for printing and are therefore intensively utilized by the commercial construction segment. Moreover, the affordability and the durability of the vinyl wallpapers are highly preferred among the commercial and residential sectors. The easier maintenance and durability have increased the lifespan of these wallpapers and have been gaining momentum among the construction industries. 


Compared to the painting the wallpapers are preferred owing to the benefits such as aesthetic value, economical and enhanced protection of the walls. The wallpapers are advancing with the evolution in the construction industry, especially for the rough surfaces and the outer walls of the buildings that require more protection. The grasscloth printed with the fabric backing is efficient on rough surfaces and offers efficient protection from outer damage. Such inventions in the digitally printed wallpaper industry are presenting lucrative opportunities for the overall growth of the digitally printed wallpaper industry.


 


Segment overview:


 


Based on Substrate:


 



  • Nonwoven

  • Vinyl

  • Paper

  • Others.


 


Based on Printing Technology:


 



  • Inkjet 

  • Electrophotography.


 


Based on End-user:


 



  • Automotive

  • Residential 

  • Construction

  • Commercial construction.


 


Regional analysis:


 


Among other regions, Asia-pacific is expected to witness healthy growth during the forecast period, which is due to the increasing number of construction activities and increasing inclination towards sophisticated living, and rapid growth in industrialization. Moreover, the demand for vinyl-based wallpapers is increasing across the Asia-pacific region which is increasing the overall growth of the digitally printed wallpaper industry.


 


The Asia-pacific region is comprised of several industries and the growth in the population combined with the rising demand for inexpensive internal decoration is presenting a lucrative opportunity for the overall growth of the digitally printed wallpaper industry. Also, the government initiatives such as the National New-type urbanization plan in China and other plans of other parts of the Asia-pacific region are propelling the overall growth of the digitally printed wallpaper industry. 


 


On the other hand, North America and other American countries are also witnessing a higher growth rate in the digitally printed wallpaper industry owing to the presence of several established market players in the region and the favorable economic condition of these countries are augmenting the growth of digitally printed wallpaper industry.


 


Competitive landscape:


 



  • S. CRÉATION TAPETEN AG

  • Color X

  • Effective Visual Marketing Limited

  • Flavor Paper

  • John Mark Ltd

  • McRobb Display Ltd

  • Megaprint

  • MX Display Ltd.

  • Vision Sign and Digital LTD

  • A.S. Création Tapeten (Germany)

  • 4walls (US)

  • Muraspec Decorative Solutions (UK)

  • Rasch GmbH & Co. KG (Germany)

  • Hollywood Monster (UK)

  • Graham & Brown (UK)

  • The Printed Wallpaper Company (UK)

  • Great Wall Custom Coverings (US)


 


Recent developments:


 


In the year 2019, one of the leading market players Muraspec group has brought in inventions that are named Herringbone and Accor which utilizes specialty inks that are designed for the luxury segment.


 


In the year 2019, one of the leading market players, Merspec group has invented new wallpaper and named them Cantari which provides the customers a wide range of options. This advanced product development was considered as the key strategy in the overall growth of the digitally printed wallpaper industry.


 


Report overview:


 


This report has covered:



  • Market overview

  • COVID 19 Analysis

  • Market dynamics

  • Cumulative growth analysis

  • Value chain analysis

  • Segment overview

  • Regional analysis

  • Competitive landscape

  • Recent developments


 


Segmentation Table:


 


Based on Substrate:


 



  • Nonwoven

  • Vinyl

  • Paper

  • Others.


 


Based on Printing Technology:


 



  • Inkjet 

  • Electrophotography.


 


Based on End-user:


 



  • Automotive

  • Residential 

  • Construction

  • Commercial construction.



Report Scope:
Report Attribute/Metric Details
  Market Size   2023: USD 458.4 million
  CAGR   19.9% CAGR (2022 to 2030)
  Base Year   2021
  Forecast Period   2022 to 2030
  Historical Data   2019 & 2020
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   by Technology, by Application, by Material
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   A.S. Création Tapeten (Germany), Flavor Paper (US), 4walls (US), Muraspec Decorative Solutions (UK), Rasch GmbH & Co. KG (Germany), Hollywood Monster (UK), Graham & Brown (UK), MX Display (UK), The Printed Wallpaper Company (UK), and Great Wall Custom Coverings (US)
  Key Market Opportunities

  • Increase in construction activities
  • Increase in industrialization
  • Rising urbanized population
  •   Key Market Drivers

  • Growth in the construction sector
  • Rapid urbanization
  • New residential building


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    Frequently Asked Questions (FAQ) :

    · Automotive · Residential · Construction · Commercial construction.

    • Flavor Paper • John Mark Ltd • McRobb Display Ltd • Megaprint • Muraspec • MX Display Ltd. • Vision Sign and Digital LTD • A.S. Création Tapeten (Germany) • 4walls (US)

    The market value of the digitally printed wallpaper industry was at USD 2.9 billion in the year 2020 and it is expected to surpass the market value of over USD 7.5 billion by the year 2025 while registering a CAGR of 21.1% during the forecast period.