Digitally Printed Wallpaper Market Research Report – Global Forecast till 2027

Digitally Printed Wallpaper Market Research Report, By Substrate (Vinyl, Nonwoven, Paper, and others), Printing Technology (Inkjet and Electrography), End-user (Residential construction, Non-residential construction, and Automotive) and Region — Global Forecast till 2027

ID: MRFR/CO/5783-HCR | February 2021 | Region: Global | 106 pages

Digitally Printed Wallpaper Market Overview

In 2019, the global digitally printed wallpaper market value is registered as USD 3.16 billion and is anticipated to exhibit a significant rate of 19.9% CAGR with market size of USD 14.44 billion during the forecast period (2021-2028).

Digitally printed wallpapers are images designed using digital printing technology. These wallpapers can be pasted on the interior or exterior walls of either residential, commercial, or other places seems as decorative intensifiers or advertising elements. These wallpapers are smoother and livelier compared to simple artwork or paints. These wallpapers not only for increasing the beauty of walls but also offer an impactful effect for the viewers with some illustrated expressive perspective.

COVID-19 Analysis:

The COVID-19 outbreak is spreading across major regions like Asia-Pacific, Europe, and the American countries and affected their business sectors drastically. As most of the global companies have headquarters in these regions. To control the spread of the virus, the major governments have imposed lockdowns which leads to disrupt the supply chains, lack of raw materials, shortage of manpower, and more. Due to these factors, manufacturing activities are halted which leads to the production stoppage. In this way, the market is also severely impacted by the pandemic.

Due to the lockdowns in major countries and shutdown of production facilities of walls were not considered as essential products. The pandemic detrimentally impacted the construction business and affected the supply chain and cost of material and labor, the key components of construction projects. Additionally, disruption in the transportation industry also leads to effects on the construction industry supply chain which leads to an impact on the market.

Market Dynamics:


The rise in construction activities propels the growth of the market. Growing demand for digital technology in wallpaper and the rising trend of interior decoration in the residential and non-residential sectors are the driving factors that propel the market’s growth. Rising disposable income, rapid urbanization, and growing government expenditure on infrastructural construction are accelerating the market growth. The technology innovations in digital printing technologies, limitless designs offered by technology with superior quality and finishing are escalating the market growth.


An increase in the availability of substitute products like paint & coating is hindering the growth of the market. So, the introduction of new technologies like environmentally friendly, water-resistant, heat resistant, corrosion-resistant, and waterproof may restrict the consumer’s shift from paint & coating products to digitally printed wallpaper. Apart, tough competition among the manufacturers is hampering the market growth. Moreover, unawareness of digitally printed wallpaper technology in various undeveloped countries is restraining the market growth in those countries.


The rise in construction activities, industrialization, and growing urbanized population are the opportunities for boosting the growth of the market.  The rise in the demand for digitally printed wallpaper in both the residential and commercial sectors like malls, showrooms, gyms, hospitals & various other places will bolster the market growth. Most of the business sectors are generally using customized wallpapers for creating business interiors to represent their brand. Office design and colorful spaces may increase productivity and work efficiency. Moreover, graphics are also used in marketing in offices and other commercial environments are the factors boosting the growth of the market.


A few additives like plasticizers are used in the production of flat and expanded vinyl wallpapers.  So, vinyl-based wallpaper is less eco-friendly and is complex in the recycling process compared to paper-based wallpapers. This is a mandate to follow the printing regulations that the emissions of volatile organic compounds are under control. Wallpaper in public places should be printed with an EN 15102-complaint toner. This is one of the major challenges in the digitally printed wallpapers market growth.

Study Objectives -

  • To provide detailed information about the digitally printed wallpaper market structure along with various forecast segments and sub-segments for the next 10 years.

  • To provide the factors that are affecting the growth of the market value.

  • To analyze the market industry analysis based on porter’s five force analysis, factors-price analysis, supply chain analysis, etc.

  • To provide history and forecast revenue segments and sub-segments of the market revenue for the main geographies.

  • To provide the country-level analysis of the current market size and future prospective.

  • To provide country-level analysis of the market industry growth by region, form, and application.

  • To provide a strategic profile of the prominent key players in the market, analyze their core competencies, and draw a global market growth landscape.

  • To track and analyze new product developments, strategic alliances, and global market research.

Segment Overview:

Globally, the digitally printed wallpaper market has been divided into four segments based on substrate, printing technology, end-user, and region.

Based on Substrate

The global market by the substrate is classified into few types as nonwoven, vinyl, paper, and others. Among them, the vinyl segment is holding the largest market share due to the growing popularity of vinyl wallpapers in both commercial and private construction. Due to its low costs, durability, and easy maintenance, vinyl material is preferred by construction developers and interior designs.

Based on Printing Technology

The global digitally printed wallpaper market by printing technology is bifurcated into two major technologies inkjet and electrophotography. During the assessment period, the inkjet segment is predicted to hold the highest growth rate for its various benefits like the ability to produce quality prints and easy usage. To create an image, very small drops of ink are fired onto the paper. Moreover, the inkjet segment also provides properties like heating cost, soundproofing, and reduced air conditioning.

Based on End-user

The global market based on the end-user is trifurcated into automotive, residential construction, and commercial construction. Out of these segments, the residential segment is considered to be the fastest-growing segment for the growing investment by both local and foreign players in the residential construction industry by the rapid urbanization in the Asia-Pacific region. Moreover, the rising renovation and remodeling projects have expanded the scope of digitally printed wallpaper by both developers and interior designers.

Based on Region

Region-wise, the global digitally printed wallpaper market is divided into four main geographies like Europe, Asia-Pacific, North America, and the Rest of the World. Among them, Asia-Pacific holds the maximum growth in the market due to the growing number of construction projects by huge investments in residential construction.

Regional Analysis -

Geographically, the digitally printed wallpaper market based on the regions is analyzed into four major regions such as Europe, Asia-Pacific, North America, and the Rest of the World. Out of these regions, Asia-Pacific is dominating the largest market share for its growing number of construction projects by investing huge amounts in residential construction in emerging countries like India and China. Owing to the unparallel growth of the construction industry, China holds the largest market size in this region.

After the Asia-Pacific region share, North America, and Europe holds a sizeable share in the market and is expected to continue in the forecast period due to the increasing investments in the R & D for advanced materials in these countries.

Competitive Landscape

The prominent key players in the digitally printed wallpaper market outlook are the following:

  • S.Creation Tapeten (Germany)

  • Flavor Paper (U.S)

  • 4Walls (US)

  • Muraspec Decorative Solutions (UK)

  • Rasch GmbH & Co.KG (Germany)

  • Hollywood Monster (UK)

  • Graham & Brown (UK)

  • MX Display (UK)

  • The Printed Wallpaper Company (UK)

  • Great Wall Custom Coverings (US)

Recent Developments

  • In October 2019, a famous enterpriser, Muraspec Wallcoverings introduced three innovations in wallcovering designs named Tweed, Sorrento, and Novaro.

  • In September 2019, one of the top key players, Muraspec designed two technological innovations in wallcovering designs namely Herringbone and Accor using specialty inks for the luxury segment.

  • In January 2019, the most popular vendor, the Meraspec Group offers a new wallcovering collection named Cantari. To strengthen its product portfolio, and attract new customers, Meraspec is adopting advanced product development as a growth strategy.

  • In November 2018, one of the leading key players, Rasch GmbH & Co.KG launched new wallpapers like Boutique floral, hex geo, a wide stripe, and ELSA for developing its portfolio paper collection.

Report Overview:

This global digitally printed wallpaper market research includes the Market Overview, COVID-19 analysis, Market Dynamics, Study Objectives, Segment Overview, Regional Analysis, Competitive Landscape, Recent developments, Segmentation Table, and FAQs. The market scenario includes the market drivers, restraints, challenges, and opportunities. The market forecast segments into four types which are substrate, printing technology, end-user, and region.

Segmentation Table

The digitally printed wallpaper market trends have been segmented globally based on the substrate, printing technology, end-user, and region.

By Substrate

Nonwoven, vinyl, paper, and others.

By Printing Technology

Inkjet and electrophotography.

By End-user

Automotive, residential construction, and commercial construction.

By Region

Asia-Pacific, Europe, North America, and the rest of the world are the four main geographies included in the market.

Report Scope:
Report Attribute/Metric Details
  Market Size   2023: USD 14.44 Billion
  CAGR   19.9% CAGR (2020-2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   by Technology, by Application, by Material
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   A.S. Création Tapeten (Germany), Flavor Paper (US), 4walls (US), Muraspec Decorative Solutions (UK), Rasch GmbH & Co. KG (Germany), Hollywood Monster (UK), Graham & Brown (UK), MX Display (UK), The Printed Wallpaper Company (UK), and Great Wall Custom Coverings (US)
  Key Market Opportunities

  • Increase in construction activities
  • Increase in industrialization
  • Rising urbanized population
  •   Key Market Drivers

  • Growth in the construction sector
  • Rapid urbanization
  • New residential building

  • Frequently Asked Questions (FAQ) :

    The CAGR would be 19.9% during the forecast period for digitally printed wallpaper market.

    The valuation for digitally printed wallpaper market would be USD 14.44 Billion.

    China and India would dominate digitally printed wallpaper market.

    End users included in the digitally printed wallpaper market are commercial construction, residential construction, and automotive.