Digitally Printed Wallpaper Market Research Report – Global Forecast till 2027

Digitally Printed Wallpaper Market Research Report, By Substrate (Vinyl, Nonwoven, Paper, and others), Printing Technology (Inkjet and Electrography), End-user (Residential construction, Non-residential construction, and Automotive) and Region — Global Forecast till 2027

ID: MRFR/CO/5783-HCR | February 2021 | Region: Global | 106 pages

Please note that the assessment period of report has been updated from 2017-2023 to 2020-2027. Cordially fill Sample form for updated data.

Market Synopsis: Global Digitally Printed Wallpaper Market


Digitally printed wallpaper market is driven by several factors such as increasing focus on better aesthetics, growing trends of interior designing, and the advancement in the material. With the growth in the construction sector and rapid urbanization, new residential building and remodeling/renovation projects has been witnessed. This unprecedented growth has led to the increased demand for better aesthetics, especially in the residential construction. Furthermore, the global health and environmental issues have led to the technological advancement in the material side, which have been instrumental in generating demand for eco-friendly wallpapers. With such development of advanced materials along with increased focus on aesthetics and durability, the digitally printed wallpaper market is anticipated to gain momentum in the coming years.


The global digitally printed wallpaper market is expected to witness a CAGR of around 23.51%, to reach at USD 7.12 billion over the forecast period.


Global Digitally Printed Wallpaper Market: Regional Analysis


The global digitally printed wallpaper market has been segmented into regions of North America, Europe, Asia-pacific, and Rest of the world (RoW). Asia-Pacific has witnessed maximum growth in the digitally printed wallpaper market. The region is marked with increasing number of construction projects backed by robust investments in the residential construction in the countries such as China and India. China held the largest market size in Asia-pacific region due to the unparallel growth of the construction industry. North America and Europe holds a sizeable share in the market after Asia-Pacific in 2017, and similar trend would be seen during the forecast period. The reason is attributed to the increasing investments in R&D for advanced materials in these countries.


Global Digitally Printed Wallpaper Market: Segmentation


The global digitally printed wallpaper market has been segmented on the basis of substrate, printing technology, and end-user. On the basis of substrate, the market has been classified into nonwoven, vinyl, paper, and others. Printing technology segment is further sub-segmented into inkjet, and electrophotography. End-user segment is classified into residential construction, commercial construction, and automotive.


Based on substrate, the market has been bifurcated into nonwoven, vinyl, paper, and others. Vinyl segment held larger market share owing to the increasing popularity of vinyl wallpapers among the consumers in both commercial and private construction. Vinyl as a material is preferred over others by the construction developers and interior designers due to its associated low costs, durability, and easy maintenance.


Based on printing technology, the segment is further classified into inkjet, and electrophotography. The inkjet market is expected to witness a high growth rate over the forecast period. Here very small drops of ink is fired onto the paper to create an image. The segment exhibits various benefits in terms of ability to produce good quality prints, and ease of usage. In addition to this, these also offer properties such as soundproofing, and reduced air-conditioning and heating cost.


Based on end-user, the segment is classified into residential construction, commercial construction, and automotive. The residential segment was the fastest growing segment in 2017. Rapid urbanization in the Asia Pacific region has led to the increased investment by local as well foreign players in the construction industry, especially in residential projects. Furthermore, the increasing renovation and remodeling projects have further widened the scope for digitally printed wallpapers by the developers and interior designers both.


Key players include A.S. Création Tapeten (Germany), Flavor Paper (US), 4walls (US), Muraspec Decorative Solutions (UK), Rasch GmbH & Co. KG (Germany), Hollywood Monster (UK), Graham & Brown (UK), MX Display (UK), The Printed Wallpaper Company (UK), and Great Wall Custom Coverings (US). The global digitally printed wallpaper market is highly competitive with many players, across the globe. The players adopted various strategies to expand their global presence and increase their market shares. Some of the key strategies adopted by the players include new product developments in terms of advanced material, mergers, and acquisitions, along with strategic partnerships, and collaborations.


Intended Audience:



  • Raw Material Suppliers

  • End Users

  • Product Manufacturers

  • Traders & Distributors

  • Regulatory Bodies

  • Market Research and Consulting Firms



Frequently Asked Questions (FAQ) :


The CAGR would be 23.51% during the forecast period for digitally printed wallpaper market.

The valuation for digitally printed wallpaper market would be USD 7.12 billion.

China and India would dominate digitally printed wallpaper market.

End users included in the digitally printed wallpaper market are commercial construction, residential construction, and automotive.

Table of Contents

1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Definition

2.2.2 Research Objective

2.2.3 Assumptions

2.2.4 Limitations

2.3 Research Process

2.3.1 Primary Research

2.3.2 Secondary Research

2.4 Market size Estimation

2.5 Forecast Model

3 Market Landscape

3.1 Porter’s Five Forces Analysis

3.1.1 Threat of New Entrants

3.1.2 Bargaining power of buyers

3.1.3 Threat of substitutes

3.1.4 Segment rivalry

3.1.5 Bargaining Power of Buyers

3.2 Value Chain/Supply Chain Analysis

4 Market Dynamics

4.1 Introduction

4.2 Market Drivers

4.3 Market Restraints

4.4 Market Opportunities

5 Global Digitally Printed Wallpapers Market, By Substrate

5.1 Introduction

5.2 Nonwoven

5.2.1 Market Estimates & Forecast, 2020-2027

5.2.2 Market Estimates & Forecast by Region, 2020-2027

5.3 Vinyl

5.3.1 Market Estimates & Forecast, 2020-2027

5.3.2 Market Estimates & Forecast by Region, 2020-2027

5.4 Paper

5.4.1 Market Estimates & Forecast, 2020-2027

5.4.2 Market Estimates & Forecast by Region, 2020-2027

5.5 Others

5.5.1 Market Estimates & Forecast, 2020-2027

5.5.2 Market Estimates & Forecast by Region, 2020-2027

6 Global Digitally Printed Wallpapers Market, By Printing Technology

6.1 Introduction

6.2 Inkjet

6.2.1 Market Estimates & Forecast, 2020-2027

6.2.2 Market Estimates & Forecast by Region, 2020-2027

6.3 Electrophotography

6.3.1 Market Estimates & Forecast, 2020-2027

6.3.2 Market Estimates & Forecast by Region, 2020-2027

7 Global Digitally Printed Wallpapers Market, By End-user

7.1 Introduction

7.2 Residential Construction

7.2.1 Market Estimates & Forecast, 2020-2027

7.2.2 Market Estimates & Forecast by Region, 2020-2027

7.3 Commercial Construction

7.3.1 Market Estimates & Forecast, 2020-2027

7.3.2 Market Estimates & Forecast by Region, 2020-2027

7.4 Automotive

7.4.1 Market Estimates & Forecast, 2020-2027

7.4.2 Market Estimates & Forecast by Region, 2020-2027

8 Global Digitally Printed Wallpapers Market, By Region

8.1 Introduction

8.2 North America

8.2.1 Market Estimates & Forecast, 2020-2027

8.2.2 Market Estimates & Forecast by Substrate, 2020-2027

8.2.3 Market Estimates & Forecast by Printing Technology, 2020-2027

8.2.4 Market Estimates & Forecast by End-user, 2020-2027

8.2.5 US

8.2.5.1 Market Estimates & Forecast, 2020-2027

8.2.5.2 Market Estimates & Forecast by Substrate, 2020-2027

8.2.5.3 Market Estimates & Forecast by Printing Technology, 2020-2027

8.2.5.4 Market Estimates & Forecast by End-user, 2020-2027

8.2.6 Canada

8.2.6.1 Market Estimates & Forecast, 2020-2027

8.2.6.2 Market Estimates & Forecast by Substrate, 2020-2027

8.2.6.3 Market Estimates & Forecast by Printing Technology, 2020-2027

8.2.6.4 Market Estimates & Forecast by End-user, 2020-2027

8.3 Europe

8.3.1 Market Estimates & Forecast, 2020-2027

8.3.2 Market Estimates & Forecast by Substrate, 2020-2027

8.3.3 Market Estimates & Forecast by Printing Technology, 2020-2027

8.3.4 Market Estimates & Forecast by End-user, 2020-2027

8.3.5 UK

8.3.5.1 Market Estimates & Forecast, 2020-2027

8.3.5.2 Market Estimates & Forecast by Substrate, 2020-2027

8.2.5.3 Market Estimates & Forecast by Printing Technology, 2020-2027

8.2.5.4 Market Estimates & Forecast by End-user, 2020-2027

8.3.6 Germany

8.3.6.1 Market Estimates & Forecast, 2020-2027

8.3.6.2 Market Estimates & Forecast by Substrate, 2020-2027

8.3.6.3 Market Estimates & Forecast by Printing Technology, 2020-2027

8.3.6.4 Market Estimates & Forecast by End-user, 2020-2027

8.3.7 France

8.3.7.1 Market Estimates & Forecast, 2020-2027

8.3.7.2 Market Estimates & Forecast by Substrate, 2020-2027

8.3.7.3 Market Estimates & Forecast by Printing Technology, 2020-2027

8.3.7.4 Market Estimates & Forecast by End-user, 2020-2027

8.3.8 Italy

8.3.8.1 Market Estimates & Forecast, 2020-2027

8.3.8.2 Market Estimates & Forecast by Substrate, 2020-2027

8.3.8.3 Market Estimates & Forecast by Printing Technology, 2020-2027

8.3.8.4 Market Estimates & Forecast by End-user, 2020-2027

8.3.9 Rest of Europe

8.3.8.1 Market Estimates & Forecast, 2020-2027

8.3.8.2 Market Estimates & Forecast by Substrate, 2020-2027

8.3.8.3 Market Estimates & Forecast by Printing Technology, 2020-2027

8.3.8.4 Market Estimates & Forecast by End-user, 2020-2027

8.4 Asia-Pacific

8.4.1 Market Estimates & Forecast, 2020-2027

8.4.2 Market Estimates & Forecast by Substrate, 2020-2027

8.4.3 Market Estimates & Forecast by Printing Technology, 2020-2027

8.4.4 Market Estimates & Forecast by End-user, 2020-2027

8.4.5 China

8.4.5.1 Market Estimates & Forecast, 2020-2027

8.4.5.2 Market Estimates & Forecast by Substrate, 2020-2027

8.4.5.3 Market Estimates & Forecast by Printing Technology, 2020-2027

8.4.5.4 Market Estimates & Forecast by End-user, 2020-2027

8.4.6 Japan

8.4.6.1 Market Estimates & Forecast, 2020-2027

8.4.6.2 Market Estimates & Forecast by Substrate, 2020-2027

8.4.6.3 Market Estimates & Forecast by Printing Technology, 2020-2027

8.4.6.4 Market Estimates & Forecast by End-user, 2020-2027

8.4.7 India

8.4.7.1 Market Estimates & Forecast, 2020-2027

8.4.7.2 Market Estimates & Forecast by Substrate, 2020-2027

8.4.7.3 Market Estimates & Forecast by Printing Technology 2020-2027

8.4.7.4 Market Estimates & Forecast by End-user, 2020-2027

8.4.8 Rest of Asia-Pacific

8.4.8.1 Market Estimates & Forecast, 2020-2027

8.4.8.2 Market Estimates & Forecast by Substrate, 2020-2027

8.4.8.4 Market Estimates & Forecast by Printing Technology, 2020-2027

8.4.8.5 Market Estimates & Forecast by End-user, 2020-2027

8.5 Rest of the World

8.5.1 Market Estimates & Forecast, 2020-2027

8.5.2 Market Estimates & Forecast by Substrate, 2020-2027

8.5.3 Market Estimates & Forecast by Printing Technology, 2020-2027

8.5.4 Market Estimates & Forecast by End-user, 2020-2027

9 Competitive Landscape

10 Company Profile

10.1 A.S. Création Tapeten (Germany)

10.1.1 Company Overview

10.1.2 Printing Technologys/Services Offering

10.1.3 Financial Overview

10.1.4 Key Developments

10.1.5 Strategy

10.1.6 SWOT Analysis

10.2 Flavor Paper (US)

10.2.1 Company Overview

10.2.2 Printing Technologys/Services Offering

10.2.3 Financial Overview

10.2.4 Key Developments

10.2.5 Strategy

10.2.6 SWOT Analysis

10.3 4walls (US)

10.3.1 Company Overview

10.3.2 Printing Technologys/Services Offering

10.3.3 Financial Overview

10.3.4 Key Developments

10.3.5 Strategy

10.3.6 SWOT Analysis

10.4 Muraspec Decorative Solutions (UK)

10.4.1 Company Overview

10.4.2 Printing Technologys/Services Offering

10.4.3 Financial Overview

10.4.4 Key Developments

10.4.5 Strategy

10.4.6 SWOT Analysis

10.5 Rasch GmbH & Co. KG (Germany)

10.5.1 Company Overview

10.5.2 Printing Technologys/Services Offering

10.5.3 Financial Overview

10.5.4 Key Developments

10.5.5 Strategy

10.5.6 SWOT Analysis

10.6 Hollywood Monster (UK)

10.6.1 Company Overview

10.6.2 Printing Technologys/Services Offering

10.6.3 Financial Overview

10.6.4 Key Developments

10.6.5 Strategy

10.6.6 SWOT Analysis

10.7 Graham & Brown (UK)

10.7.1 Company Overview

10.7.2 Printing Technologys/Services Offering

10.7.3 Financial Overview

10.7.4 Key Developments

10.7.5 Strategy

10.7.6 SWOT Analysis

10.8 MX Display (UK)

10.8.1 Company Overview

10.8.2 Printing Technologys/Services Offering

10.8.3 Financial Overview

10.8.4 Key Developments

10.8.5 Strategy

10.8.6 SWOT Analysis

10.9 The Printed Wallpaper Company (UK)

10.9.1 Company Overview

10.9.2 Printing Technologys/Services Offering

10.9.3 Financial Overview

10.9.4 Key Developments

10.9.5 Strategy

10.9.6 SWOT Analysis

10.10 Great Wall Custom Coverings (US)

10.10.1 Company Overview

10.10.2 Printing Technologys/Services Offering

10.10.3 Financial Overview

10.10.4 Key Developments

10.10.5 Strategy

10.10.6 SWOT Analysis


List of Tables

Table 1 Global Digitally Printed Wallpapers Market: By Region, 2020-2027

Table 2 North America Digitally Printed Wallpapers Market: By Country, 2020-2027

Table 3 Europe Digitally Printed Wallpapers Market: By Country, 2020-2027

Table 4 Asia-Pacific Digitally Printed Wallpapers Market: By Country, 2020-2027

Table 5 RoW Digitally Printed Wallpapers Market: By Country, 2020-2027

Table 6 Global Digitally Printed Wallpapers Market, By Substrate, By Regions, 2020-2027

Table 7 North America Digitally Printed Wallpapers Market, By Substrate, By Country, 2020-2027

Table 8 Europe Digitally Printed Wallpapers Market, By Substrate, By Country, 2020-2027

Table 9 Asia-Pacific Digitally Printed Wallpapers Market, By Substrate, By Country, 2020-2027

Table 10 RoW Digitally Printed Wallpapers Market, By Substrate, By Country, 2020-2027

Table 11 Global Digitally Printed Wallpapers Market, By Printing Technology: By Regions, 2020-2027

Table 12 North America Digitally Printed Wallpapers Market, By Printing Technology: By Country, 2020-2027

Table 13 Europe Digitally Printed Wallpapers Market by Printing Technology: By Country, 2020-2027

Table 14 Asia-Pacific Digitally Printed Wallpapers Market by Printing Technology: By Country, 2020-2027

Table 15 RoW Digitally Printed Wallpapers Market by Printing Technology: By Country, 2020-2027

Table 16 Global Digitally Printed Wallpapers Market by End-user: By Regions, 2020-2027

Table 17 North America Digitally Printed Wallpapers Market by End-user: By Country, 2020-2027

Table 18 Europe Digitally Printed Wallpapers Market by End-user: By Country, 2020-2027

Table 19 Asia-Pacific Digitally Printed Wallpapers Market by End-user: By Country, 2020-2027

Table 20 RoW Digitally Printed Wallpapers Market by End-user: By Country, 2020-2027

Table 21 Global Digitally Printed Wallpapers Market: By Region, 2020-2027

Table 22 Global Digitally Printed Wallpapers Market: By Substrate, 2020-2027

Table 23 Global Digitally Printed Wallpapers Market: By Printing Technology, 2020-2027

Table 24 Global Digitally Printed Wallpapers Market: By End-user, 2020-2027

Table 25 North America Digitally Printed Wallpapers Market, By Country

Table 26 North America Digitally Printed Wallpapers Market, By Substrate

Table 27 North America Digitally Printed Wallpapers Market, By Printing Technology

Table 28 North America Digitally Printed Wallpapers Market, By End-user

Table 29 Europe: Digitally Printed Wallpapers Market, By Country

Table 30 Europe: Digitally Printed Wallpapers Market, By Substrate

Table 31 Europe: Digitally Printed Wallpapers Market, By Printing Technology

Table 32 Europe: Digitally Printed Wallpapers Market, By End-user

Table 33 Asia-Pacific: Digitally Printed Wallpapers Market, By Country

Table 34 Asia-Pacific: Digitally Printed Wallpapers Market, By Substrate

Table 35 Asia-Pacific: Digitally Printed Wallpapers Market, By Printing Technology

Table 36 Asia-Pacific: Digitally Printed Wallpapers Market, By End-user

Table 37 RoW: Digitally Printed Wallpapers Market, By Region

Table 38 RoW: Digitally Printed Wallpapers Market, By Substrate

Table 39 RoW: Digitally Printed Wallpapers Market, By Printing Technology

Table 40 RoW: Digitally Printed Wallpapers Market, By End-user


List of Figures

FIGURE 1 Research Process of MRFR

FIGURE 2 Top down & Bottom up Approach

FIGURE 3 Market Dynamics

FIGURE 4 Impact Analysis: Market Drivers

FIGURE 5 Impact Analysis: Market Restraints

FIGURE 6 Porter’s Five Forces Analysis

FIGURE 7 Value Chain Analysis

FIGURE 8 Global Digitally Printed Wallpapers Market Share, By Substrate, 2020 (%)

FIGURE 9 Global Digitally Printed Wallpapers Market, By Substrate, 2020-2027 (USD MILLION)

FIGURE 10 Global Digitally Printed Wallpapers Market Share, By Printing Technology, 2020 (%)

FIGURE 11 Global Digitally Printed Wallpapers Market, By Printing Technology, 2020-2027 (USD MILLION)

FIGURE 12 Global Digitally Printed Wallpapers Market Share, By End-user, 2020 (%)

FIGURE 13 Global Digitally Printed Wallpapers Market, By End-user, 2020-2027 (USD MILLION)

FIGURE 14 Global Digitally Printed Wallpapers Market Share (%), By Region, 2020

FIGURE 15 Global Digitally Printed Wallpapers Market, By Region, 2020-2027 (USD MILLION)

FIGURE 16 North America Digitally Printed Wallpapers Market Share (%), 2020

FIGURE 17 North America Digitally Printed Wallpapers Market, By Country, 2020-2027 (USD MILLION)

FIGURE 18 Europe Digitally Printed Wallpapers Market Share (%), 2020

FIGURE 19 Europe Digitally Printed Wallpapers Market, By Country, 2020-2027 (USD MILLION)

FIGURE 20 Asia-Pacific Digitally Printed Wallpapers Market Share (%), 2020

FIGURE 21 Asia-Pacific Digitally Printed Wallpapers Market, By Country, 2020-2027 (USD MILLION)

FIGURE 22 Rest of the World Digitally Printed Wallpapers Market Share (%), 2020

FIGURE 23 Rest of the World Digitally Printed Wallpapers Market, By Country, 2020-2027 (USD MILLION)