Wallpaper Market Research Report – Global Forecast till 2030

Wallpaper Market Research Report Information By Type (Vinyl, Nonwoven, Paper, Fabric), By End-user (Residential construction, Non-residential construction), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2030

ID: MRFR/CO/5837-HCR | 102 Pages | Author: Snehal Singh | December 2023         

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Global Wallpaper Market Overview

The Wallpaper Market Size was valued at USD 2.28 Billion in 2022. The Wallpaper industry is projected to grow from USD 2.38 Billion in 2023 to USD 3.11 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 3.95% during the forecast period (2023 - 2030). Wallpapers are decorative layers that are made of paper, plastic, vinyl, glass fiber, etc. They are sold as wallpaper rolls and are pasted onto the walls for decoration or to cover minor flaws. With diverse applications and utility, they are used in offices, schools, rooms, and airports. The advancement of technology in the industry has bolstered the market value in several developing countries. Interior paints are traditionally used in place of wallpapers, however, their characteristics such as eco-friendly, longer lifetime, and rigidity make the consumers opt for wallpapers instead of wall paints.
Wallpaper Market Overview
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Wallpaper Market Trends

  • Advancements in technology will drive the growth of the market

Technology is playing an increasingly important role in the wallpaper industry, with new printing techniques and digital tools enabling manufacturers to create more intricate and customizable designs. Digital printing technology, for example, has revolutionized the wallpaper industry by allowing manufacturers to produce high-quality, customizable designs at a faster pace and with greater precision than traditional printing methods. This has made it easier for manufacturers to produce custom wallpaper designs on a large scale, opening up new opportunities for designers and consumers alike. In addition to digital printing technology, other advancements in technology such as virtual reality and augmented reality are also expected to have a significant impact on the wallpaper industry. These technologies allow consumers to visualize how different wallpaper designs will look in their homes before making a purchase, which can help to increase sales. This is likely to result in increased demand for wallpaper products, driving market growth in the coming years.

Wallpaper Market Segment Insights

Wallpaper Type Insights

The market segmentation, based on Type, includes Vinyl, Nonwoven, Paper, and Fabric. The Vinyl segment may dominate the market. Vinyl wallpaper is a popular choice among consumers due to its durability, affordability, and ease of installation. Vinyl wallpaper is made of polyvinyl chloride (PVC), which makes it resistant to moisture, stains, and scratches, making it a popular choice for high-traffic areas such as kitchens, bathrooms, and entryways.

Wallpaper End-user Insights

Based on End-user, the global market segmentation includes Residential construction and Non-residential construction. The Residential construction application is holding the largest market share. Residential construction includes new homes, apartments, and remodeling projects, and is the largest end-use segment for wallpaper products. Wallpaper can also provide practical benefits such as sound insulation, thermal insulation, and moisture resistance, making it a popular choice for bedrooms, bathrooms, and other areas of the home where comfort and functionality are important.

Figure 2: Wallpaper Market, by End-user, 2022 & 2030 (USD Billion)
Wallpaper Market, by End-user, 2022 & 2030Wallpaper Market, by End-user, 2022 & 2030
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Wallpaper Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The market was led by Asia Pacific, driven by factors such as a growing middle class, rapid urbanization, and increased demand for home decor products. Several countries in the region, including China, India, and Japan, are experiencing significant growth in their construction industries, which is driving demand for wallpaper products in both residential and commercial applications. In addition to its large population and growing construction industry, the Asia-Pacific region is also home to several major wallpaper manufacturers and suppliers, which are contributing to the region's market growth and competitiveness. These factors suggest that the Asia-Pacific region may be a significant player in the market, although market share may vary depending on several factors such as market demand and competition.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Wallpaper Key Market Players & Competitive Insights

The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their global presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Wallpaper industry must offer affordable products.

Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the global Wallpaper industry to benefit customers and expand the market sector. Major market players, including Asian Paints Ltd, Rasch, Peggy-Betty Designs, Walker Greenbank Group, and others, are attempting to increase market demand by funding R&D initiatives.

Asian Paints Ltd is an Indian multinational paint company. Asian Paints produces a wide range of paint products for both interior and exterior applications, including emulsions, enamels, distempers, wood finishes, and wall putty. The company also offers a range of decorative and industrial coatings, as well as ancillary products such as stencils, textured finishes, and waterproofing solutions. In addition to its paint manufacturing operations, Asian Paints is also involved in the home improvement and decor segment through its subsidiary, Sleek Kitchens. Sleek Kitchens offers a range of modular kitchen solutions and accessories and has a strong presence in the Indian market.

Rasch is a German company that specializes in the production of high-quality wallpaper and wall coverings. The company offers a wide range of wallpaper products for both residential and commercial applications, including plain, patterned, textured, and photographic wallpapers. The company's products are known for their high quality, durability, and easy installation, and are available in a range of colors, designs, and finishes to suit different interior design styles and preferences. In addition to its wallpaper products, Rasch also offers a range of complementary products such as borders, murals, and wall stickers. The company has a strong focus on sustainability and environmental responsibility and uses eco-friendly materials.

List of the Key Companies in the Wallpaper Market Includes

  • York Wallpapers

  • Lilycolor

  • Marburg

  • Shin Han Wall Covering

  • Tapetenfabrik Gebr

  • Rasch GmbH & Co. KG

  • Sanderson Design Group

  • Peggy-Betty Designs

  • Walker Greenbank Group

  • AS Creation

  • Asian Paints Ltd

Wallpaper Industry Developments

May 2022: Sanderson Design Group PLC, a luxury interior design and furniture group announced that it signed a sponsorship deal with the Emery Walker Trust. Under the terms of the agreement, the company's Morris & Co. brand will present a collection of fabrics, wallpapers, bedding, and homewares based on the moving objects at Emery Walker's House, a museum of the Arts and Crafts movement.

March 2022: AS Creation launched its Hygge collection, Hygge is patterned wallpapers with pampas grass flowers, and reed grasses with gloss effects to support the naturalness of the color palette. Fine plain wallpapers complement the collection. The color scheme ranges from cream tones to grey, beige and green to brown, red, and warm ochre.

Wallpaper Market Segmentation

Wallpaper Type Outlook

  • Vinyl

  • Nonwoven

  • Paper

  • Fabric

Wallpaper End-user Outlook

  • Residential construction

  • Non-residential construction

Wallpaper Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 2.28 Billion
Market Size 2023 USD 2.38 Billion
Market Size 2030 USD 3.11 Billion
Compound Annual Growth Rate (CAGR) 3.95% (2023-2030)
Base Year 2022
Market Forecast Period 2023-2030
Historical Data 2018 & 2022
Market Forecast Units Value (USD Million)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, End-user, and Region
Geographies Covered North America, Europe, Asia Pacific, and Rest of the World
Countries Covered The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled York Wallpapers, Lilycolor, Marburg, Shin Han Wall Covering, Tapetenfabrik Gebr, Rasch GmbH & Co. KG, Sanderson Design Group, Peggy-Betty Designs, Walker Greenbank Group, AS Creation, Asian Paints Ltd
Key Market Opportunities The increasing renovation and remodeling projects
Key Market Dynamics Increasing focus on better aesthetics Growing trends in interior designing Ease of installation Time-saving process The advancement in the material

Frequently Asked Questions (FAQ) :

The Wallpaper Market size was valued at USD 2.28 Billion in 2022.

The global market is projected to grow at a CAGR of 3.95% during the forecast period, 2023-2030.

Asia Pacific had the largest share of the Wallpaper Market.

The key players in the market are York Wallpapers, Lilycolor, Marburg, Shin Han Wall Covering, Tapetenfabrik Gebr, Rasch GmbH & Co. KG, Sanderson Design Group, Peggy-Betty Designs, Walker Greenbank Group, AS Creation, Asian Paints Ltd.

The vinyl category dominated the market in 2022.

Residential construction had the largest share of the global market for Wallpaper.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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