Wallpaper Market Research Report – Global Forecast till 2027

Wallpaper Market Research Report, By Type (Vinyl, Nonwoven, Paper, Fabric, and others), End-user (Residential construction, and Non-residential construction) and Region — Global Forecast till 2027

ID: MRFR/CO/5837-HCR | February 2021 | Region: Global | 102 pages

Wallpaper Market Overview: 


Wallpaper market is expected to grow at CAGR of 5.52% Forecast by 2027


Wallpapers are decorative layers that are made of paper, plastic, vinyl, glass fiber, etc. They are sold as wallpaper rolls are pasted onto the walls for decorative or to cover minor flaws. With the diverse applications and utility, they are used in offices, schools, rooms, airports. The advancement of technology in the industry has bolstered the wallpaper market value in several developing countries. Interior paints are traditionally used in the place of wallpapers, however, their characteristics like an eco-friendly, longer lifetime and rigidity make the consumers opt for wallpapers instead of wall paints.


European countries are proposing higher values for the decor industry owing to the growth of the construction sector in the nation. Consumers in Europe show greater interest in customized home decors, this aspect raises the demand for the wallpaper market value in the country. The country also contains leading players like IKEA and other digital wallpaper printers to accelerate the market growth in the forecast period. A similar trend is followed by the other parts of the globe.


 COVID 19 Analysis:


 Covid 19 has paused the functioning of several industries including the construction and renovation sectors. With a large part of the population across the globe working from home, people find their houses less functional. People continue to renovate the house, add workspace or even transform their entire house creating a contactless environment at the house. This has increased the demand for the construction industry thereby has increased the wallpaper market value post COVID. 


 London-based architect reports that people strive to build houses that are highly energy efficient owing to the economic fall. Energy-efficient houses increase the value of the house at the time of sale. This criterion enables the construction sector to remain to gloss over other industries. As people are confined to their houses for a long period now, they wanted to decorate their houses with plants and customized wallpapers that feature their interests. This has also bolstered the demand for the wallpaper market.


 Wallpaper Market Dynamics:


 Key market drivers:


 The advancement in technology has enabled us to manufacture wallpapers that are vinyl and lead-free. This kind of material provides comfort for health-conscious consumers. Patients who are suffering from breathing problems and are allergic to strong smells utilize them. Wallpapers have advanced that are environmentally friendly and leave less carbon print.


Varied applications and customization increase the demand for the wallpaper market. People who love to beautify their homes with specific colors and preferences opt for wallpapers that add value to their living and make the home more inviting.


The rise in disposable income across several countries and rapid urbanization have increased the purchasing power of consumers. In addition to that real estate industry has witnessed strong growth in recent years. They act as key wallpaper market drivers in the forecast period.


 Market opportunities:


 Construction sectors and experts of developed countries recommend vinyl-based wallpapers for houses as they provide long life. Vinyl-based wallpapers offer a lifetime of around 30 years and more. Other attractive characteristics like stain resistance, durability, and easy maintenance make them more cost-effective and add value to the apartment or the house.


 Specific kinds of wallpapers offer interesting characteristics which act as an opportunity for the growth of the market. Grasscloth wallpapers are recommended for the wall surfaces that are uneven which might not look good if wall paints are used. The grasscloth wallpapers printed on the fabric backing adds support to the walls and protect them from further damage. 


According to the recent survey Europe holds the largest share in the wallpaper market as the country is planning to increase the number of renovations and related operations in the forecast period. European governments encourage the utilization of eco-friendly products and any system that is eco-friendly. With this rising demand for green buildings and an increase in the investments in infrastructure development projects, those countries grow in demand for the wallpaper industries.


Market restraints: 



  • Climatic condition:


Countries that lie in the humid region do not opt for wallpapers as the humid conditions reduce the durability of the material. Wallpapers shall be utilized in the regions where the humidity of the air should be lesser than 85%. Countries that experience drastic temperature change frequently also do not support the longevity of the wallpaper. Additionally, if the construction technology is not proper, the walls will emit moisture from the ground upwards and hence make them unsuitable for wallpapering.



  • Choice of Wallpaper material:


The wallpaper material can be ranked according to its quality. The first-class quality offers the highest quality without any side effects. Wallpapers that use materials like PVC has plastics in them and hence they emit a plastic smell which might affect the health of the residents. Some wallpapers emit a burning odor or thick smoke which is highly disturbing. Whereas quality materials that are


stain-resistant and fire-resistant are on the costlier side.



  • Application and treating the walls:


Wallpapers are preferred for their easier application; however, they also require a labor force for their application if the wall requires treatment. If the wall is next to a humid region or next to the bathroom, the walls have to be treated with fungicide scrub before pasting the wallpapers.


Market challenges:



  • Government regulations:


The stringent legal requirements and regulations concerning the chemicals utilized in the wallpaper materials hinder the growth of the wallpaper market growth. Wallpaper production techniques play an essential role in the wallpaper market growth.



  • Higher capital and intense competition:


The world economy is experiencing a slight downfall in recent years and consumers look for cost-effective products. Though wallpapers provide various advantages over wall paints, however, they require higher capital when compared to interior wall paints and coatings. Surging competitors of other decorative materials also hinder the growth of the market.


Cumulative growth analysis: 


Demand for the removable wallpapers has been constantly increasing owing to their ease of installing and desire towards aesthetically pleasing interiors. The emerging exposure to the aesthetics indoors shown on the internet constantly has been creating a huge impact on wallpapering. The overall construction sector is expected to grow over 85% in the forecast period which will add growth to the wallpaper market growth. Globally wallpaper market is expected to reach USD 33.15 billion by the end of the year 2027. 


By the year 2027, the wallpaper market is expected to grow at CAGR of 5.52% as they are becoming cost-effective, increasingly adopted over the other traditional methods of decorating the walls.


Value chain analysis:


With the company of local vendors, the wallpaper market has always been competitive naturally across the globe. In addition to that, the emergence of non-woven wallpapers which are manufactured with the base of polyester fibers and cellulose. They have overtaken the market demand in comparison to the vinyl-based and paper-based wallpapers.


The protective nature of the wallpapers has also increased the market demand. Owing to these market growth and technologies wallpaper design companies start-ups and progressive companies increased their investment in recent years.


Wallpaper Market Segment Overview:


The wallpaper market can be segmented based on the technology utilized in the production of the materials. 


Based on technology:



  • Digital printed technology

  • Analog based technology 

  • Electrography printing technology

  • Others 


Based on materials:



  • Paper

  • Vinyl-based

  • PVC

  • Non-woven

  • Fabric


Based on end-user:



  • Commercial

  • Industrial


Wallpaper Market Regional analysis:


The wallpaper market is highly influenced by the construction sector and the number of projects signed in by the countries. It has been noted that there is a considerable amount of construction projects signed by the countries recently. Countries like China, Australia, Myanmar, Taiwan, Vietnam have shown higher rates of expenditure concerning renovation projects and construction projects. 


Asia-pacific has witnessed maximum market growth in recent years and is anticipated to continue their preference over wallpapering in the forecast period. United kingdom has been involved in manufacturing wallpaper materials and was valued at about USD 139.18 million in the year 2018. 


Wallpaper Market Competitive landscape:


In some countries, stringent government regulations and the emergence of green buildings have promoted the idea of renovation and utilizing eco-friendly products. This aspect has created new players in the wallpaper market. However, the prominent players across the globe are listed below:



  • York Wallpapers

  • Lilycolor

  • Marburg

  • Shin Han Wall Covering

  • Tapetenfabrik Gebr, Rasch GmbH & Co. KG

  • Graham & Brown

  • Peggy-Betty Designs

  • Walker Greenbank Group

  • Wellmaxwallcovering

  • Asian Paints Ltd


Wallpaper Market Recent developments:


Magnetic wallpaper and interactive wallpapers are some of the new inventions in the wallpaper industry. Interactive wallpaper means something to the children, hence parents who wish to renovate their child’s room opt for interactive wallpapers without a second thought. Bold black and white wallpapers attract children and encourage them to write whatever they learn as they grow. 


Magnetic wallpaper that has characteristics of magnets are utilized in offices or at workspaces in the house. This allows the individuals to hang up something related to their work and keeps that in their sight. 


Glow at night wallpapers utilizes dark powder in the production of the wallpaper materials that glow at night. The dark powder absorbs light energy during the day and naturally releases it at night. They are especially used in children’s play areas, schools, and child care centers. The brightness naturally drops and doesn’t affect the eyes of the children.


Wallpaper Market Report overview:


This report has covered:



  • Market overview

  • COVID 19 Analysis 

  • Market dynamics

  • Cumulative growth analysis

  • Value chain analysis 

  • Segment overview

  • Regional analysis

  • Competitive landscape

  • Recent developments


Segmentation table:


Based on technology:



  • Digital printed technology

  • Analog based technology 

  • Electrography printing technology

  • Others


Based on materials:



  • Paper

  • Vinyl-based

  • PVC

  • Non-woven

  • Fabric


Based on end-user:



  • Commercial

  • Industrial



Report Scope:
Report Attribute/Metric Details
  Market Size   2027: USD 33.15 Billion
  CAGR   5.52% CAGR (2020 to 2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type and End-user
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   York Wallcoverings (U.S.), Ahlstrom Corporation (Finland), Benjamin Moore & Co. (US), Wayfair LLC (US), 4walls (US), Akzo Nobel N.V. (Netherlands), Asian Paints Ltd (India), Dal-Tile Corporation (US), Brewster Home Fashions Llc (US)
  Key Market Opportunities   The increasing renovation and remodeling projects
  Key Market Drivers

  • Increasing focus on better aesthetics
  • Growing trends of interior designing
  • Ease of installation
  • Time saving process
  • The advancement in the material


  • Frequently Asked Questions (FAQ) :


    Wallpaper market valuation would be USD 33.15 billion by 2027.

    Wallpaper market CAGR would be 5.52% during the forecast period.

    The residential segment would dominate the global wallpaper market.

    The fastest-growing region would be the Asia Pacific market.

    China would dominate the Asia Pacific wallpaper market.