Digital Signage Market Research Report Information By Component Type (Hardware, Software, and Service), By Vertical (Commercial, Institutional, Infrastructure, and Institutional), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Industry Size, Share and Forecast Till 2032

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 17

1.1 MARKET ATTRACTIVENESS ANALYSIS 18

2 MARKET INTRODUCTION 19

2.1 DEFINITION 19

2.2 SCOPE OF THE STUDY 19

2.3 RESEARCH OBJECTIVE 19

2.4 MARKET STRUCTURE 20

3 RESEARCH METHODOLOGY 21

3.1 RESEARCH PROCESS 21

3.2 PRIMARY RESEARCH 22

3.3 SECONDARY RESEARCH 23

3.4 MARKET SIZE ESTIMATION 23

3.5 TOP-DOWN AND BOTTOM-UP APPROACH 24

3.6 FORECASTING TECHNIQUES 26

3.7 LIST OF ASSUMPTIONS 27

4 MARKET DYNAMICS 28

4.1 OVERVIEW 28

4.2 DRIVERS 29

4.2.1 INCREASING INCORPORATION OF GESTURE RECOGNITION 29

4.2.2 FOCUS ON REPLACING PAPER WITH DIGITAL SIGNAGE DISPLAYS 29

4.3 RESTRAINT 30

4.3.1 HIGH COSTS INVOLVED IN DIGITAL SIGNAGE SYSTEMS 30

4.4 OPPORTUNITY 31

4.4.1 CUSTOMIZED DIGITAL SIGNAGE DISPLAY DEVICES 31

4.4.2 ADOPTION OF DIGITAL SIGNAGE TECHNOLOGY IN SMES 31

4.5 IMPACT OF COVID-19 32

4.5.1 IMPACT ON DISPLAY SUPPLY 32

4.5.2 USE OF DIGITAL SIGNAGE AS REAL-TIME CUSTOMER SERVICE AMIDST THE PANDEMIC 32

4.5.3 DIGITAL SIGNAGE IN THE RETAIL INDUSTRY POST-COVID 33

4.5.4 IMPACT ON THE OVERALL DIGITAL SIGNAGE TECHNOLOGY 33

5 MARKET FACTOR ANALYSIS 35

5.1 VALUE CHAIN ANALYSIS 35

5.1.1 COMPONENT MANUFACTURERS 35

5.1.2 ASSEMBLERS/INTEGRATORS 36

5.1.3 SALES & DISTRIBUTION 36

5.1.4 END USER 36

5.2 PORTERS FIVE FORCES 37

5.2.1 THREAT OF NEW ENTRANTS 37

5.2.2 BARGAINING POWER OF SUPPLIERS 37

5.2.3 THREAT OF SUBSTITUTES 38

5.2.4 BARGAINING POWER OF BUYERS 38

5.2.5 INTENSITY OF RIVALRY 38

6 GLOBAL DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE 39

6.1 OVERVIEW 39

6.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 39

6.3 KIOSKS 40

6.4 BILLBOARDS 40

6.5 SIGNBOARDS 40

6.6 MENU BOARDS 40

7 GLOBAL DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE 41

7.1 OVERVIEW 41

7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 41

7.3 HARDWARE 42

7.4 SOFTWARE 42

7.5 SERVICES 42

8 GLOBAL DIGITAL SIGNAGE MARKET, BY TECHNOLOGY 43

8.1 OVERVIEW 43

8.2 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY, 2024–2032 43

8.3 LCD 44

8.4 LED 44

8.5 OLED 44

8.6 FRONT PROJECTION 44

9 GLOBAL DIGITAL SIGNAGE MARKET, BY APPLICATION 45

9.1 OVERVIEW 45

9.2 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 45

9.3 OUTDOOR 46

9.4 INDOOR 46

10 GLOBAL DIGITAL SIGNAGE MARKET, BY VERTICAL 47

10.1 OVERVIEW 47

10.2 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 47

10.3 ENTERTAINMENT 48

10.4 TRANSPORTATION 48

10.5 RETAIL 48

10.6 HEALTHCARE 48

10.7 BANKING 48

10.8 EDUCATION 49

10.9 GOVERNMENT 49

11 GLOBAL DIGITAL SIGNAGE MARKET, BY REGION 50

11.1 OVERVIEW 50

11.2 MARKET ESTIMATES AND FORECAST, BY REGION, 2024–2032 50

11.3 NORTH AMERICA 52

11.3.1 MARKET ESTIMATES AND FORECAST, BY COUNTRY, 2024–2032 52

11.3.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 53

11.3.3 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 54

11.3.4 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 54

11.3.5 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 55

11.3.6 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 56

11.3.7 US 57

11.3.7.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 57

11.3.7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 57

11.3.7.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 57

11.3.7.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 58

11.3.7.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 58

11.3.8 CANADA 59

11.3.8.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 59

11.3.8.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 59

11.3.8.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 59

11.3.8.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 60

11.3.8.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 60

11.3.9 MEXICO 61

11.3.9.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 61

11.3.9.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 61

11.3.9.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 61

11.3.9.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 62

11.3.9.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 62

11.4 EUROPE 63

11.4.1 MARKET ESTIMATES AND FORECAST, BY COUNTRY, 2024–2032 63

11.4.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 64

11.4.3 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 65

11.4.4 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 65

11.4.5 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 66

11.4.6 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 67

11.4.7 UK 68

11.4.7.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 68

11.4.7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 68

11.4.7.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 68

11.4.7.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 69

11.4.7.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 69

11.4.8 GERMANY 70

11.4.8.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 70

11.4.8.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 70

11.4.8.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 70

11.4.8.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 71

11.4.8.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 71

11.4.9 FRANCE 72

11.4.9.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 72

11.4.9.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 72

11.4.9.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 72

11.4.9.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 73

11.4.9.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 73

11.4.10 ITALY 74

11.4.10.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 74

11.4.10.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 74

11.4.10.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 74

11.4.10.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 75

11.4.10.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 75

11.4.11 SPAIN 76

11.4.11.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 76

11.4.11.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 76

11.4.11.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 76

11.4.11.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 77

11.4.11.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 77

11.4.12 REST OF EUROPE 78

11.4.12.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 78

11.4.12.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 78

11.4.12.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 78

11.4.12.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 79

11.4.12.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 79

11.5 ASIA-PACIFIC 80

11.5.1 MARKET ESTIMATES AND FORECAST, BY COUNTRY, 2024–2032 80

11.5.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 81

11.5.3 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 82

11.5.4 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 82

11.5.5 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 83

11.5.6 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 84

11.5.7 CHINA 85

11.5.7.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 85

11.5.7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 85

11.5.7.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 85

11.5.7.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 86

11.5.7.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 86

11.5.8 JAPAN 87

11.5.8.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 87

11.5.8.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 87

11.5.8.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 87

11.5.8.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 88

11.5.8.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 88

11.5.9 INDIA 89

11.5.9.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 89

11.5.9.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 89

11.5.9.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 89

11.5.9.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 90

11.5.9.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 90

11.5.10 REST OF ASIA-PACIFIC 91

11.5.10.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 91

11.5.10.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 91

11.5.10.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 91

11.5.10.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 92

11.5.10.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 92

11.6 REST OF THE WORLD 93

11.6.1 MARKET ESTIMATES AND FORECAST, BY REGION, 2024–2032 93

11.6.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 94

11.6.3 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 95

11.6.4 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 95

11.6.5 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 96

11.6.6 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 97

11.6.7 MIDDLE EAST & AFRICA 98

11.6.7.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 98

11.6.7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 98

11.6.7.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 98

11.6.7.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2024–2032 99

11.6.7.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2024–2032 99

11.6.8 SOUTH AMERICA 100

11.6.8.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2024–2032 100

11.6.8.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2024–2032 100

11.6.8.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2024–2032 100