Digital Signage Companies
Digital signage companies provide solutions for dynamic and interactive advertising and information displays, widely used in retail, hospitality, transportation, and corporate settings.
Certified Global Research Member
Key Questions Answered
- Global Market Outlook
- In-depth analysis of global and regional trends
- Analyze and identify the major players in the market, their market share, key developments, etc.
- To understand the capability of the major players based on products offered, financials, and strategies.
- Identify disrupting products, companies, and trends.
- To identify opportunities in the market.
- Analyze the key challenges in the market.
- Analyze the regional penetration of players, products, and services in the market.
- Comparison of major players’ financial performance.
- Evaluate strategies adopted by major players.
- Recommendations
Why Choose Market Research Future?
- Vigorous research methodologies for specific market.
- Knowledge partners across the globe
- Large network of partner consultants.
- Ever-increasing/ Escalating data base with quarterly monitoring of various markets
- Trusted by fortune 500 companies/startups/ universities/organizations
- Large database of 5000+ markets reports.
- Effective and prompt pre- and post-sales support.
The Competitive Landscape of the Digital Signage Market
The digital signage market is no longer a niche corner of advertising; it has blossomed into a vibrant arena where captivating visuals dance with cutting-edge technology, captivating audiences and influencing purchasing decisions. This dynamic space holds opportunities for established tech giants, agile startups, and niche innovators, all vying for a slice of the pie. Understanding the competitive landscape, adopted strategies, key players, and emerging trends is crucial for success in this ever-evolving realm.
Some of the Digital Signage companies listed below:
- Redbox Automated Retail LLC
- LG Electronics
- Daktronics
- Samsung Electronics Co. Ltd
- Barco
- Panasonic Corporation
- Sony Corporation
- NEC Corporation
- Goodview Company
- Leyard
Strategies Adopted by Leaders:
- Embracing the Cloud and Software-as-a-Service (SaaS): Cloud-based content management platforms offer increased accessibility, scalability, and cost-efficiency, particularly for smaller businesses.
- Investing in User Experience and Engagement: Implementing interactive elements, personalized content, and data-driven insights to deliver engaging experiences that resonate with audiences.
- Partnerships and Ecosystem Building: Collaborating with content providers, digital agencies, or network operators expands reach, offers bundled solutions, and strengthens brand offerings.
- Focus on Data Analytics and Measurement: Leveraging data analytics to measure campaign performance, understand audience behavior, and optimize content for maximum impact.
- Sustainability and Eco-Friendly Practices: Utilizing energy-efficient displays, incorporating recycled materials, and offering long-lasting solutions are becoming increasingly important considerations.
Factors for Market Share Analysis:
- Product Portfolio and Innovation: The range and sophistication of displays offered, from immersive video walls to interactive touchscreens, significantly impact a vendor's appeal. Offering cutting-edge features like HDR (High Dynamic Range) support, facial recognition, and gesture control can be significant differentiators.
- Target Market Focus: Catering to specific segments like retail stores, corporate offices, hospitality venues, or transportation hubs requires customized solutions and content strategies. Addressing the unique needs of each segment can solidify market share within that niche.
- Software and Content Management Solutions: Robust software platforms for content creation, scheduling, and remote management are key for efficient signage operations. Offering user-friendly interfaces and content libraries further enhances appeal.
- Scalability and Connectivity: Seamless integration with existing infrastructure, network compatibility, and the ability to scale deployments easily are critical for larger organizations and multi-location settings.
- Pricing Strategy and Value Proposition: Striking the right balance between affordability and feature depth is essential. Offering flexible pricing models like leasing, subscriptions, or service contracts can broaden appeal and increase penetration.
New and Emerging Companies:
- Niche-Focused Startups: Companies like Barco ClickShare and Mvix specialize in specific applications like wireless presentation systems or healthcare-focused digital signage, offering tailored solutions catering to unique needs.
- Software and Data Analytics Specialists: Companies like STRATACACHE and Rise Vision focus on software platforms and data-driven insights, enhancing content effectiveness and audience engagement.
- Interactive and Experiential Signage Startups: Companies like OutOfHome Interactive and Ximble develop interactive displays, projection mapping solutions, and immersive experiences, pushing the boundaries of engagement and personalization.
Latest Company Updates:
November 2023- Sharp/NEC Display Solutions & SpinetiX, digital signage firm have joined hands recently for a digital signage solution which is ready to use. This will chiefly prioritize on scalability, accessibility, and security. The solution will leverage the SpinetiX DSOS digital signage operating system that is built on Sharp/NEC displays with integrated Intel SDM. In fact, the core value to offer clients with the utmost support technically and commercially is key to the strategic merger. With the digital signage landscape continuing to expand, this partnership will allow them in responding more efficiently to the frequent demands of their customers.
October 2023- BE-Tech AV Mounts, a leading digital signage installation solution provider has lately unveiled the news of its collaboration with Network One Distribution (NOD), a Romania based distributor. NOD is amid the selected distributors within Romania having a clear focus on the channel along with having a dedicated pro-AV department reaching to every key system integrator in the country. The investments within the country are rapidly developing and with proven potential for B-Tech product range, they are convinced of the current add on to their distribution network will be an immense success.
October 2023- Tata Tea Gold had recently launched a 3D digital signage campaign. Made to correspond with Durga Puja celebration, the campaign included tributes to the Bengali culture. This ad campaign had been made in association with Laqshya Media. By leveraging advanced technology for modern storytelling, they endeavoured to celebrate the acclaimed handlooms of West Bengal, creating resonance with their consumers.
Global Digital Signage Market Overview:
Digital Signage Market Size was valued at USD 14.4 Billion in 2023. The Digital Signage industry is projected to grow from USD 15.4512 Billion in 2024 to USD 25.2 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.31% during the forecast period (2024 - 2032). Increased incorporation of gesture recognition and technological advancements in advertisement systems are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Digital Signage Market Trends
-
The growing incorporation of gesture recognition is driving market growth.
Market CAGR for digital signage is being driven by the rising incorporation of gesture recognition. Digital signage provides a new way for consumers to interact with the information given by advertisements and entertainment companies. Several manufacturers are involved in R&D to innovate and develop display processors inclusive of gesture recognition technology. There is an increased demand for the digitized promotion of products and services to get the attention of the target audience effectively.
The gesture recognition technology is anticipated to be the most largely utilized technology in digital signage systems. The main adopter of this technology is the automotive and transportation sectors. Without touching the screen, this technology can be utilized by performing recognizable hand and finger gestures in the allotted space. The 3D designs can be recognized by gesture recognition and can interact with the system via hand movement. An invisible user interface and gesture technology with digital signage can help change the way customers interact with technology, as they limit the superiority of screens in front of the face of user. In the education system, for learning more interactive and interesting gesture-enabled digital signage is used.
No paper waste, audience engagement, overcoming spatial limitations, dynamic content control and cost-effectiveness, targeted content, and interactive digital signage are some of the benefits given by digital signage. There is an increasing demand in public and commercial sectors for digital signage because of its cost-effectiveness and assured return upon investing is increasing the demand for digital signage in the market. In order to make the brand value, there is an increase in the demandreigital signage in the infrastructure industry and rising digital technology. However, the major factors hindering the growth of the digital signage market are a lack of technical expertise and large initial cost and lack of standardization. The research and development of display designers and advertisement companies are investing largely to enhance the display technology of products. The evolution of LED, LCD, UHD, OLED, and super AMOLED with the development in display technology is strengthening the industry growth; these help in improving the quality of the advertisement content, attracting customers. Thus, driving the Digital Signage market revenue.
Digital Signage Market Segment Insights:
Digital Signage Component Type Insights
The Digital Signage Market segmentation, based on component type, includes Hardware, Software, and Service. The hardware category is expected to dominate the market due to technological advancement during the forecast period. The hardware component includes banners, LED, display panels, LCD screens, and others. The software segment is foreseen to experience steady growth throughout the forecast years because of its increasing requirement. The recent development of cloud-based digital signage software is anticipated to fuel the growth of market revenue.
Figure 1: Digital Signage Market by Component Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Digital Signage Vertical Insights
The Digital Signage Market segmentation, based on vertical, includes Commercial, Institutional, Infrastructure, and Institutional. The commercial segment is anticipated to influence the market throughout the forecast period. Businesses utilize commercial digital signage to display a large range of content forms, like videos, text, photos, animations, social media, live news, emergency alerts, event listings, and more.
Digital Signage Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Digital Signage market dominates the market due to the increasing presence of dedicated product suppliers with the rising requirements for signage in the retail industry. There is the growth of research and development by the key market participants to enhance the quality of products. The government is taking initiatives to install digital signage at various offices to maintain a continuous flow system of information.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Digital Signage Market SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's Digital Signage market accounts for the second-largest market share due to the constant manufacturing industry development and high investments in digitization by market players. Further, the German Digital Signage market held the largest market share, and the UK Digital Signage market was the rapid-growing market in the European region.
The Asia-Pacific Digital Signage Market is anticipated to grow at the fastest CAGR from 2024 to 2032. This is due to the growing adoption of digital signage solutions in developing countries and rising housing, commercial and corporate trends. Moreover, China’s Digital Signage market held the largest market share, and the Indian Digital Signage market was the rapid-growing market in the Asia-Pacific region.
Digital Signage Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to spread their product lines, which will help the Digital Signage market grow even more. Market participants are also undertaking a various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Digital Signage industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Digital Signage industry to benefit clients and increase the market sector. In recent years, the Digital Signage industry has offered some of the most significant advantages to the advertisement industry. Major players in the Digital Signage market, including Redbox Automated Retail LLC, LG Electronics, Daktronics, Samsung Electronics Co. Ltd, Barco, Panasonic Corporation, Sony Corporation, NEC Corporation, Goodview Company, Leyard, AUO Corporation, Exceptional 3D, Scala, Deepsky Corporation Ltd., and others, are attempting to increase market demand by investing in research and development operations.
LG, a South Korean multinational electronic company headquartered in Yeouido-dong, Seoul, which is a global leader in manufacturing consumer and commercial products ranging from TVs, home appliances, air solutions, service robots, monitors, automotive components, and it's premium LG SIGNATURE and intelligent LG ThinQ brands. In January, LG Electronics launched the LG: One Quick, which is an easy-to-use, all-in-one solution for homes and offices. In order to avail the requirements of the new ways how individual lives and work, the company developed the LG: One Quick. It has the capability to alter and extend how individuals, co-workers, and teams communicate in the modern reality of remote working. It has three different models, including One: Quick Works (55CT5WJ), which is an advanced 55 4K Ultra High Definition all-in-one video conferencing touch display and all-round productivity tool applicable to a variety of workplace environments; one: Quick Flex (43HT3WWJ), and One: Quick Share (SC-00DA).
Redbox Automated Retail LLC is an American video-on-demand streaming and video rental company that specializes in DVD, Blu-ray, 4K UHD rentals and purchases and formerly video games through automated retail kiosks and TVOD, AVOD, and FAST services in its website, Android and iOSapps. Redbox, a leading entertainment company, stated in December 2021, announced that it had installed digital video signage on over 2,000 kiosks throughout the US, with 4000 total installations. The partnership with a managed service company, Velocity, the new video screens provide the company with a powerful, innovative way to partner with Hollywood studios in order to promote the movies that are newly released. The rapidly rising free streaming service, as well as the advertisement opportunities for national and hyper-local media campaigns, will be seen in the traffic location by millions of people.
Key Companies in the Digital Signage market includes
-
Redbox Automated Retail LLC
-
LG Electronics
-
Daktronics
-
Samsung Electronics Co. Ltd
-
Barco
-
Panasonic Corporation
-
Sony Corporation
-
NEC Corporation
-
Goodview Company
-
Leyard
-
AUO Corporation
-
Exceptional 3D
-
Scala
-
Deepsky Corporation Ltd.
Recent Industry News:
June 2023- Digital signage has been incorporated by Dirty Dough to enhance employee training and corporate branding. Dirty Dough recently partnered with Hughes Network Systems, LLC (HUGHES) to integrate promotional screens, digital menu boards, and employee communication screens in their stores, helping to expand their business, guide employees through store processes, and enhance in-store engagement. This was motivated by the need to streamline brand consistency among their 80 franchise locations.
They need a solution to make it simple for their locations to change their weekly menus, to support more eye-catching promotions, to provide personnel at decorating stations improved recipe instructions, and to link and integrate all screens across the chain and at each individual store. Additionally, the corporate office gained more control over the shop content thanks to this digital signage technology, whereas local stores only had limited ability to modify the information.
It took roughly a week to integrate the CMS with the digital signage network, enabling corporate to remotely control content across several screens and locations. Each location now has four screens: two huge menu boards, a 24-inch screen especially for the decorating station, & a promotional board for sharing information about Dirty Dough services including catering and their customer loyalty program.
Additionally, the signage gives the business the freedom to continually modify and alter its educational and marketing materials in response to customer feedback or market demands. The benefit of digital signage is it allows for constant evaluation and updating without the cost or logistical hassle of sending materials; changes are made digitally and almost instantly.
With the use of new technology, staff members can now create cookies more quickly and reliably while still having more time to interact with clients and provide a more customized experience. This improves the in-store experience and makes their stores more effective, Stewart said. And eventually, that means their consumers will be more loyal.
June 2023- The Windows-based Fugo Digital Signage Player has been presented by Fugo, a company that makes hardware solutions for businesses constructing broad professional networks.
Fugo has been a big supporter of SMBs wishing to deploy digital signage projects on cost-effective consumer electronics like the Amazon Fire TV stick by utilizing their cloud-based software ever since the company was founded in 2020.
Due to their affordability and accessibility, these devices have become more and more popular among novice DIYers, but they lack the features necessary for deployment at the business level. The Fugo Digital Signage Player has been created to tackle these problems head-on and provide businesses a reliable, purpose-built solution that guarantees dependable performance and integration.
The Fugo Player addresses the drawbacks frequently seen in consumer electronics, such as subpar performance, interruptions during playback, connection problems, environmental wear & tear, & security flaws.
It guarantees faultless and constant playing for the targeted audience thanks to excellent content performance, which also includes the support for high-resolution movies, dynamic web applications, and real-time data streams. The Fugo Player is a new addition to their software lineup that offers quicker multi-screen installations, interaction with current IT infrastructures, and strengthened security measures to protect digital signage networks.
Fugo has established itself as a key player in enabling businesses to use digital signage to forge closer ties with their audiences. The firm has demonstrated its dedication to provide businesses a user-friendly solution that improves communication, engagement, & information sharing within the organization by introducing the Fugo Digital Signage Player.
According to Zuka Kakabadze, founder and CTO of Fugo, this launch is a significant milestone for the company as it expands its offerings to cater to the requirements of enterprise customers. They are happy to provide this solution to their clients after realizing the need for a specialized device that ensures dependable performance, easy integration, and strong security in large-scale installations.
Digital Signage Market Segmentation:
Digital Signage Component Type Outlook
-
Hardware
-
Software
-
Service
Digital Signage Vertical Outlook
-
Commercial
-
Institutional
-
Infrastructure
-
Institutional
Digital Signage Regional Outlook
-
North America
- US
- Canada
-
Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
-
Asia-Pacific
-
China
-
Japan
-
India
-
Australia
-
South Korea
-
Australia
-
Rest of Asia-Pacific
-
-
Rest of the World
-
Middle East
-
Africa
-
Latin America
Digital Signage Industry Developments
April 2022: A producer of LED video displays, Daktronics, partnered with AV integrator Control Point Technology in order to outfit nine current and soon-to-be-installed Barstool Sportsbook branched locations with LED video displays and ticker displays.
April 2022: Displays for business applications was launched by Samsung at Integrated Systems Europe (ISE), 2022, in Barcelona. The Wall, UHD 4K Signage, and Flip Pro are included in the new products.
September 2020: The launch of WallConnect Cloud was announced by Barco, which is the new cloud-based management and remote monitoring platform for its video walls. This cloud solution provides remote diagnostic and management for optimal uptime, which will allow the system integrator to monitor and diagnose their installed base of video walls, allowing them to remotely check the status.
Leading companies partner with us for data-driven Insights
Kindly complete the form below to receive a free sample of this Report
Tailored for You
- Dedicated Research on any specifics segment or region.
- Focused Research on specific players in the market.
- Custom Report based only on your requirements.
- Flexibility to add or subtract any chapter in the study.
- Historic data from 2014 and forecasts outlook till 2040.
- Flexibility of providing data/insights in formats (PDF, PPT, Excel).
- Provide cross segmentation in applicable scenario/markets.
