• Cat-intel
  • MedIntelliX
  • Consulting
  • Resources
  • About Us
  • News
  • Careers
  • Contact Us
  • Login
    • Request Free Sample ×
    Ayurveda Market Research Report – Forecast Till 2035 Infographic

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor
    Hero Background

    Ayurveda Market

    ID: MRFR/Pharma/4707-CR
    429 Pages
    Rahul Gotadki
    June 2025

    Ayurveda Market Research Report Information by Product (Drugs, Skin Care Products, Hair Care Products, Health Care Products, Oral Care Products, and Others), by Form (Powder, Tablets, Capsules, Liquid and Others), by Application (Healthcare(Respiratory System, Gastrointestinal Care, Cardiovascular Health, Infectious Diseases, Orthopedic Health, Others) and Personal Care (Oral Care, Skin Care (Moisturizers, Lotions, Tablets, Capsules, Soaps & Bodywash, Facewash, Others), Hair Care(Hair Shampoo, Hair Masks, Tablets & Capsules, Hair Ser...

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    Ayurveda Market Infographic
    Purchase Options
    Compare License
    Summary Table of Contents Segmentation Download PDF

    Ayurveda Market Summary

    As per Market Research Future Analysis, the Ayurveda Market was valued at USD 10.59 Billion in 2024 and is projected to reach USD 49.75 Billion by 2035, growing at a CAGR of 15.10% from 2025 to 2035. The growth is driven by increasing awareness of health benefits associated with Ayurveda, government support, and a rising demand for natural alternatives to conventional medicine. Campaigns by companies like Maharishi Ayurveda and Dabur are enhancing public awareness and appealing to younger audiences, while the growing geriatric population is creating opportunities for Ayurvedic products targeting chronic conditions. The market is characterized by a diverse range of products, including herbal supplements and skincare items, with a notable trend towards sustainability and organic ingredients.

    Key Market Trends & Highlights

    The Ayurveda Market is witnessing significant growth driven by various factors.

    • Market Size in 2024: USD 10.59 Billion; projected to reach USD 49.75 Billion by 2035.
    • CAGR of 16.13% during the forecast period (2025-2035).
    • Healthcare segment dominated the market in 2024; Personal Care projected as the fastest-growing segment.
    • Liquid products led the market in 2024; Capsules expected to grow the fastest.

    Market Size & Forecast

    2024 Market Size USD 10.59 Billion
    2035 Market Size USD 49.75 Billion
    CAGR 15.10%

    Major Players

    Emami Limited, Vicco Laboratories, Baidyanath, Hamdard Laboratories, Kerala Ayurveda Limited, Dabur Ltd., Patanjali Ayurved Limited, Himalaya Wellness Company, Maharishi Ayurveda, Lotus Herbals

    Ayurveda Market Drivers

    Rising Demand for Natural Remedies

    The Global Ayurveda Market Industry is experiencing a notable increase in demand for natural remedies, driven by a growing awareness of the adverse effects of synthetic medications. Consumers are increasingly seeking holistic approaches to health and wellness, which aligns with the principles of Ayurveda. This shift is reflected in the projected market value of 14.9 USD Billion in 2024, indicating a robust interest in Ayurvedic products. The trend suggests that consumers are prioritizing preventive healthcare and natural solutions, which may further propel the market as more individuals turn to Ayurveda for their health needs.

    Market Segment Insights

    Ayurveda

    Based on Product, this segment includes Drugs, Skin Care Products, Hair Care Products, Health Care Products, Oral Care Products, and Others. The Health Care Products segment dominated the global market in 2024, while the Skin Care Products is projected to be the fastest–growing segment during the forecast period. Ayurveda emphasizes balance and holistic well-being, utilizing natural ingredients to promote health and prevent illness. Key product categories include herbal supplements, such as ashwagandha for stress relief and triphala for digestive health, along with medicinal oils for therapeutic benefits and herbal teas for soothing effects.

    The market is also witnessing a trend towards sustainability, with an emphasis on organic and ethically sourced ingredients. 

    Ayurveda

    Based on Form, this segment includes Powder, Tablets, Capsules, Liquid and Others. The Liquid segment dominated the global market in 2024, while the Capsules segment is projected to be the fastest–growing segment during the forecast period. Liquid extracts and tonics, such as Amla juice, not only deliver potent health benefits but also function as appealing beverages, tapping into the wellness beverage trend. Moreover, the popularity of herbal teas that target specific health concerns—such as relaxation, digestion, or detoxification—further enhances the market's appeal.

    The integration of Ayurvedic ingredients into functional foods like energy bars and protein powders presents an innovative avenue for brands to reach health-focused consumers seeking convenient, on-the-go options.

    Ayurveda

    Based on Application Type, this segment includes Healthcare (Respiratory System, Gastrointestinal Care, Cardiovascular Health, Infectious Diseases, Orthopedic Health, Others) and Personal Care (Oral Care, Skin Care (Moisturizers, Lotions, Tablets, Capsules, Soaps & Bodywash, Facewash, Others), Hair Care (Hair Shampoo, Hair Masks, Tablets & Capsules, Hair Serums, Hair Conditioners, Others), Others). The Healthcare segment dominated the global market in 2024, while the Personal Care segment is projected to be the fastest–growing segment during the forecast period. The haircare segment in the Ayurveda market is experiencing significant growth as consumers increasingly seek natural and holistic solutions for hair health. 

    This sector emphasizes the use of traditional herbs and natural ingredients that align with Ayurvedic principles, promoting not only external beauty but also internal wellness. Products often feature potent herbs such as amla (Indian gooseberry) for strengthening hair, bhringraj for promoting growth, and hibiscus for enhancing shine and moisture. These ingredients are chosen for their therapeutic properties and efficacy. Natural oils, including coconut, sesame, and castor oil, are commonly used for their nourishing and conditioning benefits, helping to combat dryness and promote scalp health. Moreover, further product launches and expansions drive the segment in the forecast period.

    Ayurveda

    Based on Distribution Channel, this segment includes Business to Business (B2B) (Wholesalers, Pharmacies, Supermarkets, Others) and Business to Consumer (B2C). The Business to Business (B2B) segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. In the global Ayurveda market, the Business to Business (B2B) distribution channel involves the selling of ayurvedic products by manufacturers or suppliers to other businesses, such as wholesalers, distributors, retailers, and spa or wellness facilities.

    In this approach, businesses focus on developing partnerships with bulk buyers, who then sell the products to end users or include them in their own services. 

    Get more detailed insights about Ayurveda Market Research Report – Forecast Till 2035
    Request Free Sample

    Regional Insights

    Based on the Region, the global Ayurveda is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, South & Central America. Major demand factors driving the Asia-Pacific market are the growing awareness of health and wellness benefits associated with ayurveda and increasing government support for ayurveda products and growing adoption for ayurvedic products across the globe. The deep-rooted traditions of Ayurveda in countries like India, Sri Lanka, and Nepal are influencing consumer preferences, leading to a resurgence in the popularity of Ayurvedic products both locally and internationally. 

    The rising merger and acquisition (M&A) activity among the market players, which is driven by rising demand for natural and organic products, industry consolidation, and the need to broaden geographical reach. for instance, in November 2022, Mankind Pharma, an Indian pharmaceutical business, acquired Upakarma Ayurveda Private Limited, which manufactures, develops, and sells Ayurvedic and herbal medicines. This acquisition is intended to broaden Upakarma Ayurveda's product and service offerings by using Mankind Pharma's extensive distribution network.

    FIGURE 3: AYURVEDA MARKET VALUE BY REGION 2024 AND 2035 (USD BILLION)

    AYURVEDA MARKET VALUE BY REGION 2024 AND 2035

    Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

    Further, the countries considered in the scope of the Application Tracking System Market are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, Middle East & Africa, South America and others.

    Key Players and Competitive Insights

    Many global, regional, and local vendors characterize the Ayurveda Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.

    The major players in the market include Emami Limited, Vicco Laboratories, Baidyanath, Hamdard Laboratories, Kerala Ayurveda Limited, Dabur Ltd., Patanjali Ayurved Limited, Himalaya Wellness Company, Maharishi Ayurveda, Lotus Herbals are among others. The Ayurveda Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.

    Key Companies in the Ayurveda Market market include

    Industry Developments

    For instance,

    August 2024, Maharishi Ayurveda launched an engaging oral care campaign titled #RightYourWrongs, featuring National Award-winning actress Kalki Koechlin. This innovative initiative combines humor and user insights to raise awareness about oral health ahead of the festive season. Kalki, stepping into the role of a standup comic for the first time, will star in a series of three video commercials aimed at connecting with Gen-Z audiences on platforms like Instagram and YouTube. The campaign capitalizes on the resurgence of interest in Ayurveda, as health experts and influencers increasingly advocate for its holistic, root-cause solutions.

    April 2024: Lotus Herbals has introduced the UltraRx Sunscreen Serum SPF 60++++, designed to meet various skin needs while providing enhanced UV protection through an effective water-based formula. Passi noted that this product was developed in response to current trends favoring soothing ingredients in sunscreens, as well as the growing consumer preference for multi-functional, organic, and natural products.

    December 2023, Dabur India Ltd launched its innovative "Science in Action" campaign, aimed at educating consumers about Ayurveda and promoting healthier lifestyles. This initiative seeks to highlight scientifically tested facts about Ayurveda, enabling families to make informed choices for their well-being. The campaign is a significant move by Dabur to share research-based insights on Ayurveda through various channels, including digital videos on social media, print promotions, and on-ground activations like the Dabur Chyawanprash Immune India Campaign. Notably, it features conversations with esteemed Ayurvedic practitioners, providing unique perspectives on the holistic benefits of Ayurveda. Through this effort, Dabur aims to reinforce the scientific foundation of Ayurveda and encourage its integration into daily health practices.

    June 2023: Patanjali Foods has introduced 14 new products as part of its strategy to premiumize its offerings. These products span various segments, including nutraceuticals, health biscuits, Nutrela millet-based cereals, and dry fruits. This move reflects the company's focus on catering to health-conscious consumers and tapping into the growing demand for nutritious and premium food options. The emphasis on millet-based cereals also highlights a trend towards more sustainable and traditional food sources.

    October 2023: Himalaya Wellness has launched a new turmeric range featuring products like face wash, face pack, face scrub, face serum, face cream, and sheet masks. These items harness the benefits of turmeric, a traditional ingredient in Ayurveda, using the Svarasa extraction method. This range aims to promote natural skincare and enhance the overall wellness experience.

    Ayurveda Market Segmentation

    Ayurveda by Product Outlook

    • Drugs
    • Skin Care Products
    • Hair Care Products
    • Health Care Products
    • Oral Care Products
    • Others

    Ayurveda by Form Outlook

    • Powder
    • Tablets
    • Capsules
    • Liquid
    • Others

    Ayurveda by Application Outlook

    • Healthcare
    • Respiratory System
    • Gastrointestinal Care
    • Cardiovascular Health
    • Infectious Diseases
    • Orthopedic Health
    • Others
      • Personal Care
    • Oral Care
    • Skin Care
    • Moisturizers
    • Lotions
    • Tablets
    • Capsules
    • Soaps & Bodywash
    • Facewash
    • Others
    • Hair Care
    • Hair Shampoo
    • Hair Masks
    • Tablets & Capsules
    • Hair Serums
    • Hair Conditioners
    • Others
    • Others

    Ayurveda by Distribution Channel Outlook

    • Business to Business (B2B)
    • Wholesalers
    • Pharmacies
    • Supermarkets
    • Others
      • Business to Consumer (B2C)

    Ayurveda Regional Outlook 

    • North America
      • US
      • Canada
    • Europe
      • Germany
      • France
      • UK
      • Italy
      • Spain
      • Rest of Europe
    • Asia-Pacific
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • Rest of Asia-Pacific
    • Rest of the World
      • Middle East & Africa
      • South America

    Future Outlook

    Ayurveda Market Future Outlook

    The Global Ayurveda Market is projected to grow at a 15.10% CAGR from 2025 to 2035, driven by increasing consumer awareness and demand for natural remedies.

    New opportunities lie in:

    • Develop personalized Ayurvedic wellness programs leveraging technology for enhanced customer engagement. Expand product lines to include Ayurvedic supplements targeting specific health conditions. Invest in sustainable sourcing of raw materials to appeal to environmentally conscious consumers.

    By 2035, the Ayurveda Market is expected to achieve substantial growth, solidifying its position as a key player in the global health sector.

    Market Segmentation

    Regional Outlook

    • {""=>["US"
    • "Canada"]}
    • {""=>["Germany"
    • "France"
    • "UK"
    • "Italy"
    • "Spain"
    • "Rest of Europe"]}
    • {""=>["China"
    • "India"
    • "Japan"
    • "Australia"
    • "South Korea"
    • "Rest of Asia-Pacific"]}
    • {""=>["Middle East & Africa"
    • "South America"]}

    by Product Outlook

    • Drugs
    • Skin Care Products
    • Hair Care Products
    • Health Care Products
    • Oral Care Products
    • Others

    Ayurveda by Form Outlook

    • Powder
    • Tablets
    • Capsules
    • Liquid
    • Others

    Ayurveda Regional Outlook

    • {""=>["US"
    • "Canada"]}
    • {""=>["Germany"
    • "France"
    • "UK"
    • "Italy"
    • "Spain"
    • "Rest of Europe"]}
    • {""=>["China"
    • "India"
    • "Japan"
    • "Australia"
    • "South Korea"
    • "Rest of Asia-Pacific"]}
    • {""=>["Middle East & Africa"
    • "South America"]}

    Ayurveda by Product Outlook

    • Drugs
    • Skin Care Products
    • Hair Care Products
    • Health Care Products
    • Oral Care Products
    • Others

    Ayurveda by Application Outlook

    • Healthcare
    • Respiratory System
    • Gastrointestinal Care
    • Cardiovascular Health
    • Infectious Diseases
    • Orthopedic Health
    • Others
    • Personal Care
    • Oral Care
    • Skin Care
    • Moisturizers
    • Lotions
    • Tablets
    • Capsules
    • Soaps & Bodywash
    • Facewash
    • Hair Care
    • Hair Shampoo
    • Hair Masks
    • Tablets & Capsules
    • Hair Serums
    • Hair Conditioners

    Ayurveda by Distribution Channel Outlook

    • Business to Business (B2B)
    • Wholesalers
    • Pharmacies
    • Supermarkets
    • Others
    • Business to Consumer (B2C)

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 14.93 Billion
    Market Size 2025 USD 16.51 Billion
    Market Size 2035 49.75
    Compound Annual Growth Rate (CAGR) 15.10% (2025 - 2035)
    Base Year 2024
    Forecast Period 2025 - 2035
    Historical Data 2019-2023
    Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments Covered By Product, By Form, By Application, By Distribution Channel
    Geographies Covered North America, Europe, Asia Pacific, Rest of the World
    Countries Covered The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, Middle East & Africa, South America
    Key Companies Profiled Emami Limited, Vicco Laboratories, Baidyanath, Hamdard Laboratories, Kerala Ayurveda Limited, Dabur Ltd., Patanjali Ayurved Limited, Himalaya Wellness Company, Maharishi Ayurveda, Lotus Herbals
    Key Market Opportunities ·         Growing Geriatric Population ·         Increasing funding and investment associated with ayurveda products ·         Increasing launch of ayurveda products on e-commerce websites  
    Key Market Dynamics ·         Growing awareness of health and wellness benefits associated with Ayurveda ·         Increasing government support for Ayurveda products ·         Growing adoption of ayurvedic products across the globe

    Market Highlights

    Author
    Rahul Gotadki
    Assistant Manager

    He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

    Get In Touch
    Leave a Comment

    FAQs

    How much is the Global Ayurveda Market?

    USD 14.93 Billion is the Ayurveda Market in 2024

    Which Product holds the largest market share?

    The Health Care Products segment by material holds the largest market share and grows at a CAGR of 16.22% during the forecast period.

    Which region holds the largest market share in the Global Ayurveda Market?

    Asia-Pacific holds the largest market share in the Global Ayurveda Market.

    Who are the prominent players in the Global Ayurveda Market?

    Emami Limited, Vicco Laboratories, Baidyanath, Hamdard Laboratories, Kerala Ayurveda Limited, Dabur Ltd., Patanjali Ayurved Limited, Himalaya Wellness Company, Maharishi Ayurveda, Lotus Herbals are the prominent players in the Global Ayurveda Market.

    Which Form segment led the Global Ayurveda Market?

    The Liquid segment dominated the market in 2024.

    Download Free Sample

    Kindly complete the form below to receive a free sample of this Report

    No regional reports available for this market.

    Customer Stories
    Case Study
    Chemicals and Materials
    Global Magnesium Sulfate Market – Forecast till 2027