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Dietary Supplements Market Trends

ID: MRFR//0628-CR | 110 Pages | Author: Pradeep Nandi| February 2021

Global Dietary Supplements Market Overview

Dietary Supplements Market Size was valued at USD 195.85 billion in 2023. The dietary supplements industry is projected to grow from USD 203.6 Billion in 2024 to USD 364.65 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.56% during the forecast period (2024 - 2032). The increased emphases on healthy food consumption, as well as the market for plant-based products, are the key market drivers enhancing the market growth.

Dietary Supplements Market Overview2

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Dietary Supplements Market Trends

  • The growing popularity of bodybuilding and sports contributes to market growth.

The growing emphasis on healthy food consumption is one of the primary factors in the industry. People are becoming increasingly aware of health items such as food supplements as a result of the prevalence of lifestyle-related health disorders and the growing senior population. According to the Centers for Disease Control and Prevention (CDC), 1 to 2 million persons have been diagnosed with coronary heart failure. People are more cognizant of their health now, and they take good care of themselves by eating healthier foods. Furthermore, the creation of dietary supplements is always evolving and innovating. Thus, driving market CAGR.

Furthermore, regulatory bodies such as the Food and Drug Administration of the United States are promoting the use of these supplements by ensuring the quality of the dietary supplements. The usage of organic, safe, and clean-labeled substances in supplements is predicted to increase the market income for dietary supplements. Another element driving expansion in the dietary supplement sector is the growing number of people involved in bodybuilding and sports. Many athletes are taking nutritional supplements to improve their performance, and this is also a driving the dietary supplements market revenue.

Dietary Supplements Market Segment Insights

Dietary Supplements Type Insights

The dietary supplements market segmentation the dietary supplement market is classified into vitamins, proteins, minerals, amino acids & proteins, probiotics, blends, fatty acids, and others. The vitamin category is widely consumed worldwide, and it dominates the market by owning the largest dietary supplements industry share. Vitamin shortage is becoming more frequent in many nations, and people are using vitamin supplements to meet their vitamin requirements.

Dietary Supplements form Insights

The dietary supplements market segmentation, the dietary supplement market is classified into tablets, capsules & soft gels, gummies, and powders based on form. The tablets category has the largest market share among these because to lower prices, superior packaging, and a longer shelf life. Tablets are favored over other types because they are well-defined. Furthermore, increased protein supplement demand is expected to drive the powder segment throughout the worldwide market projection period.

Dietary Supplements distribution channel Insights

The dietary supplements market data has been bifurcated by distribution channel into store based and non-store based channel. The store-based segment dominated the market and accounted for the majority of revenue. The store-based distribution channel is either brick-and-mortar or direct-to-consumer. Supermarkets/hypermarkets, pharmacies, specialty stores, practitioners, and other direct-to-customer channels for supplying nutritional supplements are examples of store-based subcategories. Due to their larger frequency, supermarkets/hypermarkets contribute heavily to dietary supplement sales in Europe and North America. The supermarket and hypermarket segment accounted for the majority of dietary supplement sales in the store-based segment.

Figure 1:  Dietary Supplements Market, by distribution channel, 2024 & 2032 (USD billion)

Dietary Supplements Market, by distribution channel, 2022 & 2030

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Dietary Supplements Regional Insights

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America is expected to have the largest worldwide market share throughout the forecast period.  Due to the high frequency of heart disease, diabetes, obesity, and other disorders. The growing population and hectic lifestyle are other important factors driving market expansion in this region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe’s dietary supplements market accounts for the second-largest market share Due to the availability of raw materials, the region's dietary supplements industry is expected to offer considerable investment potential, particularly for herbal and ayurvedic extract-based products. Further, the German dietary supplements market held the largest market share, and the UK dietary supplements market was the fastest growing market in the European region.

The Asia-Pacific Dietary Supplements Market is expected to grow at the fastest CAGR from 2022 to 2030, because of the spread of illnesses. As a result, individuals are embracing a healthy lifestyle and consuming supplements. This has led to an increase in demand for supplements in developed nations like China and India. Moreover, China’s dietary supplements market held the largest market share, and the Indian dietary supplements market was the fastest growing market in the Asia-Pacific region.

Dietary Supplements Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the dietary supplements market, grow even more. Key market developments include new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other companies. To expand and thrive in a more competitive and rising market climate, competitors in the dietary supplement industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the dietary supplements industry to benefit clients and develop the market sector. In recent years, the dietary supplement business has offered some of the most significant benefits to medicine. Major players in the dietary supplements industry, such as Bayer AG (Germany), The Nature's Bounty Co. (US), Glanbia plc (Ireland), Herbalife Nutrition Ltd. (US), GlaxoSmithKline plc (UK), Abbott Laboratories (US), and others, are investing in research and development to increase market demand.

Abbott Laboratories is a American medical equipment and health care firm headquartered in Abbott Park, Illinois. In 1888, Chicago physician Wallace Calvin Abbott created the company to develop recognized pharmaceuticals; now, it sells medical gadgets, diagnostics, branded generic medicines, and nutritional items. In 2013, it spun out its research-based pharmaceuticals business as AbbVie. Abbott's CEO stated in 2015 that the company has been in India for more than a century; it was renamed Abbott India Ltd. in 2002. In October 2021, Abbott announced that it had signed an agreement to become the Real Madrid Football Club's Health Sciences and Nutrition Partner, as well as the Partner of the Real Madrid Foundation, an organisation founded by the club to promote the values inherent in sport to children all over the world. The partnership will provide nutritional support for the first men's and women's teams, as well as new product innovation and development, to at-risk children in 80 countries through education, sports, and social welfare activities.

Herbalife Nutrition Ltd., also known as Herbalife International, Inc. (with a subsidiary in the United States named Herbalife International of America) or just Herbalife, is a multi-level marketing (MLM) company that produces and sells dietary supplements. Mark R. Hughes launched the company in 1980, and it employs approximately 9,900 employees worldwide. The company was founded in the Cayman Islands, although its corporate offices are in Los Angeles, California. The company has a network of over 4.5 million independent distributors and members in 95 countries. In May 2021, Herbalify Nutrition and The Herbalife Nutrition Foundation announced a new partnership with the Asociacion Mexicana de Bancos de Alimentos ("BAMX"), a nonprofit dedicated to meeting the needs of people experiencing food insecurity in Mexico through community-based food distribution. As part of the Nutrition for Zero Hunger initiative, $50,000 will be donated as part of this collaboration to provide healthy food to families and those in needs in Mexico.

Key Companies in the dietary supplements market includes

  • Herbalife Nutrition Ltd. (US)

  • GlaxoSmithKline plc (UK)

  • Otsuka Holdings Co. Ltd (Japan)

  • Abbott Laboratories (US)

  • Amway Corp (US)

  • Bayer AG (Germany)

  • The Nature's Bounty Co. (US)

  • Glanbia plc (Ireland)

  • Nature's Way Products

Dietary Supplements Industry Developments

In September 2022,Abbott released a new Ensure formulation with HMB. The new Ensure is a science-based nutritional supplement that provides 32 vital elements like protein, calcium, and vitamin D to help boost muscle and bone health. It contains HMB, or hydroxy-methyl butyrate, a novel substance that helps to reverse muscle loss while also increasing physical strength and power.

In August 2022,Optimum Nutrition, a Glanbia Performance Nutrition brand, debuted its new Gold Standard Protein Shake. The new beverage comes in two flavors: chocolate and vanilla. There are 24 grams of protein in each serving.

In March 2022,PharmaNutrics introduced five distinct dietary supplements in the United States. SerotomixPlus, GlucanPlus, Gaba 600, EnergixPlux, and CurcumixPlux all help with fatigue, stress, musculoskeletal support, and anti-inflammatory support.

Dietary Supplements Market Segmentation

Dietary Supplements Type Outlook

  • Vitamins

  • Minerals

  • Amino Acids & Proteins

  • Probiotics

  • Blends

Dietary Supplements form Outlook

  • Tablets

  • Capsules & Soft gels

  • Powders

  • Gummies

Dietary Supplements Distribution channel Outlook

  • Store

  • Non-store

Dietary Supplements Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

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