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Denim Market Research Report – Forecast to 2027

Denim Market Size, Share Analysis Research Report: By Type (Loose Fit, Slim Fit, Others), By Consumer Group (Male, Female), By Distribution Channel (Store-Based, Non-Store Based) and Region - Forecast to 2027

ID: MRFR/CR/5669-CR | February 2021 | Region: Global | 108 pages

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Denim Market Overview


Denim Market is estimated to establish a 4.60% CAGR throughout the forecast period due to the growing fondness for denim apparel among the youth. Denim jeans keep on being the popular attires among the young generation because of their comfort, simplicity of wear, and durability. There is an increasing demand for "perfect fit" denim jeans in some developed nations, promoting denim jeans to foster new products. Blending cotton with synthetic strands to furnish consumers with stretchable pants is a new trend among Denim Jeans Market participants.


Customers' preferences toward denim jeans are due to the moisture absorption, aesthetics, and comfort, and color resistance they give. Consistent product development on the market, just as rising expectations for everyday comforts, will drive demand even higher. Growing shopper consciousness of a wide range of products, such as boot cut, cropped, skinny, high rise, tapered, and regular fit jeans, is also helping expand the Denim Market.


The rise in demand for branded clothing companies will also add to the development of that apparel industry. Different Pumice stones soaked in sodium hypochlorite or potassium permanganate have generally been used to achieve denim jeans' well-known washed-down or worn look. When these stones are rubbed against the texture while tumbling pants, the color is removed.


Sustainable denim clothing is acquiring popularity in developed nations like the United States and Germany and non-developed nations like China and India. Thus, the expanding creation of denim from plastic and other recyclable materials represents an important opportunity for Denim Market participants.


Covid-19 Analysis


The denim market has taken a global hit position because of the impact of the COVID-19 pandemic on the retailing area. As most corporates request that employees work from home until the vaccine is introduced at a larger scale in the country, the sales of formal shirts and denim types are estimated to decrease demand. The impact on different discretionary groups may not vary as limited social interactions and expanded WFH patterns might beat attire company growth in the coming year, leading a specific measure of time before achieving their strive.


Market Dynamics


The Denim Market Forecast several factors expected to drive the worldwide denim market's development is expanded interest in denim accessories like bags, jeans, and shoes. One of the key components driving the market development is significant growth in the fashion industry, accompanied by rapid urbanization worldwide. Changing shopper ways of life and a significant increase in the female preference rate for types of denim in emerging and developed economies have added to the rising product demand. Due to extensive brand promotions on different online media platforms, there is a change in consumer preferences for distressed, cropped, skinny, patched jeans, especially among the young generation.


Environmentalists existing around the world are increasingly concerned about how to appropriately dispose of used attire and plastics. The use of many risky synthetic compounds and high ozone-depleting substance emanations during the creation of denim has harmed the environment. Thus, denim manufacturers are focusing on effectively controlling chemical consumption to reduce degrading ecological impacts by taking on sustainable practices, which is driving up demand for denim recycling worldwide.


In the Denim Market Outlook, rising urbanization and developing disposable income are expected to enhance market growth. Some of the other factors, such as the growing demand for denim wears with the increasing trend of stretchable denim jeans with synthetic material and by blending cotton, easy availability of raw material, the rising government initiative to improve the product manufacturing, and increasing promotion of denim wear which will accelerate the denim market in the forecast period.


Rising pervasiveness for inexpensive woolen wear, availability of alternatives in the market, variance in raw material cost, and changing fashion and consumer preference are expected to hamper the market growth in the mentioned forecast period.


Cumulative Analysis


Denim jeans held the largest market share of the overall industry in 2018, and it is anticipated to hold a pre-dominant offer in the determined period. The denim market by gender classification is divided into two portions: the men and women segment held a larger share in the market.


Consistent product developments in the market and improving standards of living will drive the demand further. Rising awareness about the accessibility of various products in Denim Market Share, for example, high rise, cropped, skinny, tapered, and regular fit, is also adding to the market expansion. Besides, a rise in demand for branded apparel will fuel the growth.


The influence of social media platforms is further expected to spike market growth. Also, the developing attire market across the globe with the presentation of premium and marked items will probably affect denim pants market advancement. Significant manufacturers have undertaken a few business strategies, for example, geographical and capacity expansion, M&A, and R&D, to boost their sales.


This, in turn, will push the worldwide market development. According to the Denim Market Analysis, North America was the prevailing local market in 2018 and is projected to grow further at a consistent CAGR from 2019 to 2025. However, Asia Pacific is projected to register the quickest CAGR during the forecast years.


Segmentation Overview


The Global Denim Jeans Market is divided based on Fitting Type, Product Type, Consumer Group, Sales Channel, and regions.



  • Denim Jeans Market, By Fitting Type

  • Slim Fit

  • Loose Fit

  • Others (Skinny and Regular)


According to fitting Type, the market is segmented into Slim Fit, Loose Fit, and Others (Skinny and Regular).


Denim Jeans Market segmented based on Fitting Type:



  • Loose Fit

  • Slim Fit

  • Others (Skinny and Regular)


According to the Fitting Type, The market is segmented into Loose Fit, Slim Fit, and Others (Skinny and Regular).


Denim Jeans Market based on the Product Type



  • Top Wear

  • Bottom Wear

  • Bags and Accessories


According to the Product Type, the market is fragmented into Top Wear, Bottom Wear, Bags, and Accessories.


Denim Jeans Market, By Sales Channel



  • Offline

  • Online

  • Specialty Stores

  • Department Stores

  • Hypermarkets and Supermarkets


According to Sales Channel, the denim market is segmented into Offline, Online, Specialty Stores, Department Stores, and Hypermarkets and Supermarkets.


Denim Jeans Market based on Consumer Group:



  • Women

  • Men

  • Kids


According to the Consumer Group, the market is segmented into Women, Men, and Kids.


Denim Jeans Market based on Geography:



  • North America

  • Europe

  • Asia Pacific

  • Rest of the world


Regional Analysis



  • Based on Geography, The Global Denim Jeans Market is grouped into North America, Asia Pacific, Europe, and the Rest of the world. Denim Market Growth, starting from 2019 to 2025, Asia Pacific is expected to be the quickest developing regional market.

  • Significant brands in Denim Market Trends, such as ITG, VF, Levi Strauss, American Eagle, and Perry Ellis Outfitters, are entering the locale's developing business sectors because of rising purchaser money. Also, market development will be supported by high product demand because of evolving lifestyles.

  • North America rules the denim market in the forecast period of 2020 to 2027 because developing demand for superior quality attire and rising disposable income is expected to enhance the market development in the area.

  • The country section of the report also gives individual market influencing variables and changes in the market's domestic guidelines that impact the market's current and future trends. Data points like consumption volumes, production sites and volumes, import and export analysis, value trend analysis, cost of raw materials, downstream and upstream value chain analysis are the major pointers used to figure out the market situation for individual countries.

  • Also, the wide range of presence and accessibility of well-known brands and their challenges faced because of the large and scarce rivalry from domestic and local brands, the effect of domestic tariffs, and trade routes are considered while giving forecast analysis of the country data.


Competitive Landscape


Denim Market Revenue gives details by several competitors and shows the competitive landscape. Details included are company outline, revenue generated, company finances, market potential, demands in research and development work, new market drives, global presence, production sites and facilities, production capabilities, global presence and weaknesses, product width and expansiveness, product launch, application predominance.


The key players covered in the denim market report are:



  • The Gap, Inc,

  • VF Corporation,

  • H&M,

  • Levi Strauss & Co.,

  • U.S. Polo Assn.,

  • PVH Corp.,

  • Pepe Jeans,

  • Tommy Hilfiger licensing,   

  • Adidas,

  • Detroit Denim Co,

  • Diesel SpA,   

  • LLC,

  • LNJ DENIM,

  • ABSOLUTE,

  • Partap Group,

  • Aarvee Denims & Exports Limited,

  • Everlane,

  • KG Denim Ltd.,


Denim Market share information is available for North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America separately.


Report Overview


This denim market report gives details of new recent developments, exchange guidelines, import send out an investigation, creation examination, esteem chain enhancement, portion of the overall industry, the effect of domestic and restricted market players, investigations openings as far as arising income pockets, changes in market guidelines, key market development investigation, market size, class market developments, application specialties, and predominance, item endorsements, item dispatches, topographical extensions, mechanical advancements on the lookout.


Recent Developments



  • Jan 2021: Levi's has revealed co-operation for its denim lovers. This time around, the famous brand will be releasing a set of co-branded apparel in an organization with Nintendo's Pokémon. Levi's has disclosed a denim trucker jacket covered in Pokémon designs highlighting animals like Ekans, Mewtwo, Diglett, Psyduck, Squirtle, Vaporeon, and Odisha.

  • Jan 2021: Orta, The Turkish denim factory, recently introduced Golden Ratio, a norm for blending pre-and post-consumer recycled cotton and regular fibers. The organization says it has developed, as the name implies, the ideal balance of these materials while achieving premium denim developments without compromising their look, feel, and longevity.



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Frequently Asked Questions (FAQ) :

denim market is expected to expand at 4.60% CAGR from 2018 to 2023.

denim market size can reach USD 128,643.1 million by 2023.

The rising numbers of the fashion-conscious youth and the large variety of choices offered by brands are major drivers of the global denim market.

denim market growth can be impeded by the presence of counterfeit products.

Inditex, Levi Strauss & Co., Uniqlo Co. Ltd, PVH Corp., AG Adriano Goldschmied Inc., Citizen of Humanity LLC, American Eagle Outfitters Inc., Hennes & Mauritz AB, Gildan Activewear Inc., and VF Corporation are major players currently working in the global denim market.