ID: MRFR/CR/8956-HCR | March 2021 | Region: Global | 90 pages
Global Sleepwear Market size is projected to reach approximately USD 16.83 Billion by 2027, at a CAGR of 8.9% from 2020 to 2027. The demand for sleepwear is increasing owing to consumer inclination toward fashionable products. Sleepwear is also known as nightwear, nightdress, and nightclothes. These clothes are majorly preferred or worn while sleeping. It comes in different materials such as cotton, wool, silk, among others. Various initiatives taken by manufacturers to launch innovative products to expand their product portfolio in the sleepwear market are expected to drive the demand. For instance, in November 2020, Year of Ours, a US-based sleepwear brand, launched a new line of sleepwear. Moreover, the rising demand for signature cuts and styles in neutral colors and muted tie-dyes is also expected to uplift the market growth. Celebrity endorsements are creating an opportunistic market for the players in the sleepwear industry.
The advent of the global COVID-19 pandemic has resulted in a global crisis across the world. Impacting over 213 countries, the pandemic has already created an economic backdrop worldwide. With the closure of store-based distribution channels such as supermarkets, hypermarkets, and specialty stores, consumers are turning their focus towards non-store-based distribution channels such as online\e-commerce channels. The sleepwear brands, with inventories and shipment operations, are selling their products through online channels. Moreover, countries that eased the lockdown are also seeing a gradual fall in the sale of sleepwear through retail stores, owing to the low consumer traffic.
Global Sleepwear Market has witnessed moderate growth in recent years. In recent years, consumers have shifted their focus towards comfortable and lightweight clothing preference during their sleep. The wide availability of a product in different types such as pajamas, nightgowns, silk baby doll, and silk robes has escalated the demand for sleepwear. Moreover, the rising demand for fashionable and trendy sleepwear has encouraged market players to launch innovative products to cater to the increasing consumer demand. Also, increasing demand for kids’ sleepwear has considerably contributed to the growth of the global market.
Availability of fashionable sleepwear
By Product Type
By Distribution Channel
|Market Size||USD 16.83 Billion|
|CAGR||8.9% (2020 to 2027)|
|Forecast Period||2020 to 2027|
|Forecast Units||Value (USD Billion)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||Product Type, Material, End User and Distribution Channel|
|Geographies Covered||North America, Europe, Asia-Pacific, and Rest of the World (RoW)|
|Key Vendors||L Brands Inc. (US), American Eagle Outfitters Inc. (US), Berkshire Hathaway Inc. (US), Hanky Panky Ltd. (US), Hanesbrands Inc. (US), Jockey International Inc. (US), Triumph International Holding GmBH (Germany), PVH CORPORATION (US), Chantelle Group (France) and MAS Holdings Ltd. (Sri Lanka)|
|Key Market Opportunities||
|Key Market Drivers||