Sleepwear Market Size was valued at USD 12.2 billion in 2022. The sleepwear market industry is projected to grow from USD 14.32 Billion in 2024 to USD 23.12 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.61% during the forecast period (2024 - 2032). Increasing Number of Working Women and Product Innovation in the Clothing Industry are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
One of the main reasons contributing to the market's optimistic outlook is the apparel industry's rapid growth. Furthermore, the industry is growing as a result of the growing use of organized retail channels. E-commerce platforms are frequently used by product sellers and manufacturers to provide consumers branded sleepwear and loungewear of the highest quality and convenience. In order to reach a larger audience of consumers and raise brand awareness, manufacturers are also engaging in aggressive promotional efforts and celebrity collaborations through social media platforms. Other growth-promoting elements include a variety of product breakthroughs, such as the creation of sleepwear made from flexible and quick-drying textiles. Thus driving the market CAGR.
Using eco-friendly production techniques and sustainable materials, these innovative clothes leave a small carbon and trash imprint. In keeping with this, the market is expanding due to the increased demand for plus-size sleepwear and bridal attire. The market is expected to grow as a result of additional factors, such as rising consumer spending power and rising female employment participation. Thus it led to the expansion of sleepwear market revenue.
The sleepwear market segmentation, based on type, includes Top wear, bottom wear, night dresses & gowns, and sleepwear set. While the sleepwear set category is anticipated to have the greatest CAGR throughout the research period, the night dresses and gowns sector held the most market share in 2020. Furthermore, the industry would experience rapid expansion in the approaching years as a result of increased demand from young millenniums and students, among others. Nonetheless, the nightgowns and gowns market would experience explosive growth throughout the 2022-2030 review periods.
The sleepwear market segmentation, based on material, Cotton, wool, and silk make up the three material-based market segments for sleepwear. The cotton market share was higher in 2020, and a CAGR is anticipated over the study period. Furthermore, the market would see a significant increase in the next years as a result of a growing preference for cotton-made sleepwear due to qualities such as Absorbent, Breathable, Hypoallergenic, Non-toxic, and High wet modulus (stronger when wet). Some segments, on the other hand, will experience skyrocketing growth during the predicted period of 2022-2030.
The sleepwear market data has been bifurcated by end user into female, male and kids The female’s sector was the most popular category in 2020 and is predicted to hold this position throughout the projection period. The hectic lifestyle and habit of working from home are credited for the growth of this market sector. Also, the availability of nightwear designed for various climates encourages consumers to purchase multiple sets. As a result, changes in the weather prompt consumers to purchase more nightwear, which in turn increases their sales and supports the market's expansion. The industry is expanding as a result of the fact that many women choose nightwear that makes them appears lovely.
Figure 1: Sleepwear Market, by End user, 2022 & 2030 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on distribution channel, the sleepwear industry has been segmented into store-based and non-store-based. During the anticipated timeframe, the store-based segment will have a substantial impact. The sales of items through specialty stores, such as brand-owned stores, multi-brand stores, fashion stores, and garment stores; hypermarkets, supermarkets, convenience stores, and clubhouse stores; and department stores, generate the revenue in the store-based distribution channel. Suppliers are implementing new business and retail methods, such as better pricing tactics, a wider range of products, and an expanded retail environment. In order to increase their retail sales, vendors are also expanding their regional reach. This enables them to efficiently generate demand, sell goods, and serve all types of customers across wide geographic areas.
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America to be the most dominant market share, The considerable expansion of the North American sleepwear market is mostly attributed to factors including rising consumer preferences for various styles of comfortable sleepwear, which are primarily produced and marketed in the US and Canada. Also, people in North American nations favour wearing nightgowns and nightgown suits, and the presence of top-tier businesses in the area is boosting industry growth.
Further, the major countries studied in the market repor tare The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: SLEEPWEAR MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe sleepwear market accounts for the second-largest market share. This regional segment's growth can be ascribed to an increase in disposable income as well as the influence of Western economies on lifestyle and clothes. Further, the German sleepwear market held the largest market share, and the UK sleepwear market was the fastest growing market in the European region
The Asia-Pacific sleepwear market is expected to be quite profitable for producers. In 2020, the regional market accounted for 35.10% of the worldwide market and is expected to grow at the fastest rate of 10.56% over the forecast period. Moreover, China sleepwear market held the largest market share, and the India sleepwear market was the fastest growing market in the Asia-Pacific region
Significant industry participants are investing a lot of money in R&D to expand their product portfolios, which will fuel further growth in the sleepwear market. Participants in the market are also undertaking a variety of strategic initiatives to expand their footprint, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. In order to grow and thrive in a fiercely competitive and growing market climate, competitors in the sleepwear sector must provide products that are affordable.
One of the primary business strategies adopted by manufacturers in the sleepwear industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, sleepwear industry has provided medicine with some of the most significant benefits. The sleepwear market major player such as Medtronic Inc (Ireland), Abbott Laboratories (US), Stryker Corporation (US), and others are working to expand the market demand by investing in research and development activities.
Tempur Sealy International, Inc. is an American mattress and bedding company. In 2012, Tempur-Pedic International, a manufacturer of memory foam mattresses, purchased its main competitor, Sealy Company. Its headquarters are in Lexington, Kentucky. In September 2020, Tempur Sealy International Inc has entered into a long-term partnership with Como Diffusion Inc, bolstering Sealy's push into the loungewear, sleepwear, and accessories markets. Sealy's loungewear will be available at Canadian and American department stores, specialty retail outlets, and internet retailers. The Sealy Sleepwear and Loungewear collection will include separates, coordinates, sets, robes, and accessories that will give consumers with comfort as well as quality to ensure a healthy life and better sleep.
Victoria's Secret is American lingerie, apparel, and beauty company recognized for its high-profile marketing and branding, which began with a successful catalog and was followed by an annual fashion show featuring supermodels known as Angels. The brand has struggled since 2016 as the largest retailer of lingerie in the United States due to altering consumer preferences and controversies regarding corporate leadership's business practices. In April 2022, Victoria's Secret & Co. introduced its top-selling PINK Beauty and Victoria's Secret Beauty items on Amazon. There are about 120 distinct things that can be ordered and are eligible for quick, cost-free delivery with Prime. Consumers may easily browse the selection of goods at the Victoria's Secret retail location. This aided the business in increasing the number of products it offered to customers.
Sleepwear Industry Developments
In September 2022 Hasbro and Cribstar announced the launch of a new baby and children's collection that is related to Hasbro's family brands
In August 2022 Parade debuted their most breathable silk collection
In April 2022 Victoria's Secret & Co. introduced its top-selling PINK Beauty and Victoria's Secret Beauty items on Amazon. There are about 120 distinct things that can be ordered and are eligible for quick, cost-free delivery with Prime. Consumers may easily browse the selection of goods at the Victoria's Secret retail location. This aided the business in increasing the number of products it offered to customers.
| Report Attribute/Metric | Details |
| Market Size2022 | USD 12.2 billion |
| Market Size 2024 | USD 14.32 billion |
| Market Size 2030 | USD 23.12 billion |
| Compound Annual Growth Rate (CAGR) | 9.61% (2024-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2021 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | By Type, Material, End User, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and Rest of the World |
| Countries Covered | The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Jockey International (US), PVH Corporation (US), and Triumph International. (Switzerland), MAS Holding (Sri Lanka), Sleepy Jones. (US), Victori’s Secret & Co. (US), American Eagle Outfitters Inc. (US) |
| Key Market Opportunities | Impact of New Marketing Techniques and Social Media, Development of Organized Retail Sector in Asia-Pacific |
| Key Market Dynamics | Number of working women increasing, apparel industry expanding, product innovation, and improved sleep management |
Sleepwear Market Highlights:
Frequently Asked Questions (FAQ) :
The sleepwear market size was valued at USD 12.2 Billion in 2022.
The market is projected to grow at a CAGR of 9.61% during the forecast period, 2024-2032.
North America had the largest share in the market
The key players in the market are Jockey International (US), PVH Corporation (US), and Triumph International. (Switzerland), MAS Holding (Sri Lanka),
The female sleepwear category dominated the market in 2022.
The store based channel had the largest share in the global market.
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