Sleepwear Market Research Report - Global Forecast till 2027

Global Sleepwear Market Research Report: Information By Product Type (Top Wear, Bottom Wear, Night Dresses & Gowns and Sleepwear Set), Material (Cotton, Wool, Silk and Others), End User (Female, Male and Kids), Distribution Channel (Store-Based {Supermarkets & Hypermarkets, Specialty Stores and Others} and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

ID: MRFR/CR/8956-HCR | March 2021 | Region: Global | 90 pages

Please note that the assessment period of report has been updated from 2018-2027 to 2020-2027. Cordially fill the sample form for updated data.

Market Scenario


Global Sleepwear Market size is projected to reach approximately USD 16.83 Billion by 2027, at a CAGR of 8.9% from 2020 to 2027. The demand for sleepwear is increasing owing to consumer inclination toward fashionable products. Sleepwear is also known as nightwear, nightdress, and nightclothes. These clothes are majorly preferred or worn while sleeping. It comes in different materials such as cotton, wool, silk, among others. Various initiatives taken by manufacturers to launch innovative products to expand their product portfolio in the sleepwear market are expected to drive the demand. For instance, in November 2020, Year of Ours, a US-based sleepwear brand, launched a new line of sleepwear. Moreover, the rising demand for signature cuts and styles in neutral colors and muted tie-dyes is also expected to uplift the market growth. Celebrity endorsements are creating an opportunistic market for the players in the sleepwear industry.


The advent of the global COVID-19 pandemic has resulted in a global crisis across the world. Impacting over 213 countries, the pandemic has already created an economic backdrop worldwide. With the closure of store-based distribution channels such as supermarkets, hypermarkets, and specialty stores, consumers are turning their focus towards non-store-based distribution channels such as online\e-commerce channels. The sleepwear brands, with inventories and shipment operations, are selling their products through online channels. Moreover, countries that eased the lockdown are also seeing a gradual fall in the sale of sleepwear through retail stores, owing to the low consumer traffic.


Market Synopsis


Global Sleepwear Market has witnessed moderate growth in recent years. In recent years, consumers have shifted their focus towards comfortable and lightweight clothing preference during their sleep. The wide availability of a product in different types such as pajamas, nightgowns, silk baby doll, and silk robes has escalated the demand for sleepwear. Moreover, the rising demand for fashionable and trendy sleepwear has encouraged market players to launch innovative products to cater to the increasing consumer demand. Also, increasing demand for kids’ sleepwear has considerably contributed to the growth of the global market.


Market USP


Availability of fashionable sleepwear


Market Drivers



  • Growth of the organized retail sector: Robust economic growth, migration from rural to urban areas on a large scale, and the emergence of a large and prosperous middle class have led to the influx of international retailers across boundaries and encouraged new retail stores. Strong cross-boundary trades of sleepwear have also attracted many consumers towards the product line due to the easy availability of the desired product. With the strong performance of the retail sector, the sale of sleepwear has been experiencing a surge. The product is strongly distributed via various distribution channels and is easily available in departmental, specialty, and convenience stores.

  • Entry of foreign retailers

  • Increasing per capita disposable income

  • Dynamic fashion trend

  • Growing working women population


Market Restraints



  • Increasing number of private-label manufacturers


Segmentation


By Product Type



  • Top Wear

  • Bottom Wear: This segment accounted for the highest market share in 2019 and is projected to grow at a moderate growth rate during the forecast period. The growth of this segment can be attributed to the wide availability of the product. Also, the wide availability of products has surged the segment growth over the last few years.

  • Night Dresses & Gowns

  • Sleepwear Set


By Material



  • Cotton

  • Wool

  • Silk: This segment is expected to register the highest growth rate during the forecast period. The demand for silk sleepwear has significantly increased due to the rising number of bridal sleepwear buyers.

  • Others


By End-Use



  • Female: This segment accounted for the largest market share in 2019 and is projected to grow at a moderate pace during the forecast period. Mounting awareness about the convenience of innovative products among women is anticipated to drive the demand for sleepwear.

  • Male

  • Kids


By Distribution Channel



  • Store-Based: The store-based segment has been further divided into supermarkets and hypermarkets, specialty stores, and others. The supermarkets and hypermarkets sub-segment is expected to be the largest as these channels account for the maximum sales of sleepwear. Convenience stores also play a significant role in the distribution of sleepwear.

  • Non-Store-Based


By Region



  • North America: North America accounted for the largest market share in the global sleepwear market in 2019 and is expected to show the same trend during the study period. Expanding the product portfolio of sleepwear by key manufacturers is one of the significant factors resulting in the growth of the sleepwear market in North America.

  • Europe

  • Asia-Pacific: Asia-Pacific is anticipated to expand at the highest growth rate during the forecast period. The growing popularity of sleepwear in the developing economies and the increasing disposable income of the consumers are anticipated to positively influence the growth of the market in Asia-Pacific.

  • Rest of the World


Key Players



  • L Brands Inc. (US)

  • American Eagle Outfitters Inc. (US)

  • Berkshire Hathaway Inc. (US)

  • Hanky Panky Ltd. (US)

  • Hanesbrands Inc. (US)

  • Jockey International Inc. (US)

  • Triumph International Holding GmBH (Germany)

  • PVH CORPORATION (US)

  • Chantelle Group (France)

  • MAS Holdings Ltd. (Sri Lanka)



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 16.83 Billion
  CAGR   8.9% (2020 to 2027)
  Base Year   2019
  Forecast Period   2020 to 2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type, Material, End User and Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   L Brands Inc. (US), American Eagle Outfitters Inc. (US), Berkshire Hathaway Inc. (US), Hanky Panky Ltd. (US), Hanesbrands Inc. (US), Jockey International Inc. (US), Triumph International Holding GmBH (Germany), PVH CORPORATION (US), Chantelle Group (France) and MAS Holdings Ltd. (Sri Lanka)
  Key Market Opportunities

  • The rising demand for fashionable and trendy sleepwear has encouraged market players to launch innovative products to cater to the increasing consumer demand
  • increasing demand for kids’ sleepwear has considerably contributed to the growth of the global market.\r\n\r\n
  •   Key Market Drivers

  • Growth of the organized retail sector
  • Entry of foreign retailers
  • Increasing per capita disposable income