Sleepwear Market Research Report - Forecast till 2027

Sleepwear Market Research Report: Information By Product Type (Top Wear, Bottom Wear, Night Dresses & Gowns and Sleepwear Set), Material (Cotton, Wool, Silk and Others), End User (Female, Male and Kids), Distribution Channel (Store-Based {Supermarkets & Hypermarkets, Specialty Stores and Others} and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

ID: MRFR/CR/8956-HCR | March 2021 | Region: Global | 90 pages

Sleepwear Market Overview


Sleepwear Market size is projected to reach approximately USD 18.5 Billion by 2027, at a CAGR of 9% from 2020 to 2027. Sleepwear is attire intended to be worn while dozing. The development of the sleepwear market is ascribed to dynamic style and its impact on customers. Purchasers are anxious to get a handle on the impending pattern and exhibit their chic way of life. This competition to adapt up to the changing style is expected to fundamentally impact buyers to buy most stylish trend plans, particularly worn by superstars, and then again additionally inconspicuously impact to dispose of eliminated attire.


In the current time, the style has become bolder, which pushes purchasers to display their innerwear as casual loungewear or even sleepwear, moving the development of the sleepwear market. Moreover, ascend sought after for in vogue, and popular nightwear has urged organizations to dispatch new items to consider expanding clients' needs.


Also, the demand for these outfits from the grown-up age bunch has expanded impressively, particularly among ladies, as they spend significantly on this kind of attire. Additionally, this attire looks stylish and agreeable to wear, which impressively contributes to the development of the worldwide market.


Covid-19 Analysis


The approach of the worldwide COVID-19 pandemic has brought about a worldwide emergency across the world. Affecting more than 213 nations, the pandemic has effectively made a financial background around the world. With the conclusion of store-based appropriation channels like grocery stores, hypermarkets, and claim-to-fame stores, buyers are turning their concentration towards non-store-based conveyance channels, for example, on the web or internet business channels. The Sleepwear Market brands, with inventories and shipment tasks, are selling their items through web-based channels. Besides, nations that facilitated the lockdown are likewise seeing a continuous fall in sleepwear offer through retail locations, inferable from the low customer traffic.


Market Dynamics


Drivers, Restraints, Opportunities, and Challenges:


Sellers in the Sleepwear Market are taking drives to embrace maintainable assembling measures. This is designated to limit the waste created during the production of sleepwear and loungewear. For example, a few sellers have collaborated with a maintainability hatchery, Fashion for Good. In this manner, sellers' reception of feasible assembling in the sleepwear and loungewear market will drive market development during the estimated time frame. Increasing popularity for the size of sleepwear and loungewear will additionally support the sleepwear business development during the estimated time frame.


While the overall style retail industry, in the same way as other others, has been hit hard by the pandemic and its result, deals in the sleepwear and loungewear section have expanded significantly. With the greatest purchasers remaining at home and no indications of getting back to the old type at any point shortly, the design took a U-turn, with many brands dispatching or presenting a total assortment or a sub-brand offering sleepwear and loungewear or adding a different solace or stay-in area to their sites to oblige these home-bound clients. This is relied upon to support the market development over the estimated time frame.


Development of the coordinated retail area: Robust financial development, relocation from rustic to metropolitan regions for a huge scope, and the rise of an enormous and prosperous working class have prompted the convergence of global retailers across limits and empowered new retail locations. Solid cross-limit exchanges of sleepwear have additionally drawn numerous shoppers towards the product offering because of the simple accessibility of the ideal item.


With the solid exhibition of the retail area, the offer of Sleepwear Market has been encountering a flood. The item is unequivocally circulated utilizing different appropriation channels and is effectively accessible in departmental, strength, and corner shops.


The rising number of wedding sleepwear purchasers is perhaps the most widely recognized trend seen across the globe. The beyond two years have seen rising web-based interest for wedding sleepwear. Purchasers incorporate honeymooners, love birds, and even unhitched female packs. Silk robes and nighties are presented to ladies straightforwardly, though tweaked marriage party sets, robes, and nightgowns are remembered for the single girl market. Moreover, makers are improving their appropriation channels to expand deals. Therefore, the Sleepwear Market is assessed to observe the rising reception of sleepwear during the gauge years.



  • Overall, the outline depends on:

  • Entry of unfamiliar retailers

  • Increasing per capita discretionary cash flow

  • Dynamic style

  • Growing working ladies’ populace

  • Increasing number of private-name makers


Cumulative Analysis


The powerful plan example and its impact on buyers are credited with the development of the sleepwear business. Customers are anxious to get the most recent pattern and show their favored lifestyle. This opposition to stay aware of the moving style is relied upon to impact clients to purchase the best pattern plans, outstandingly those ragged by VIPs, and unintentionally impact clients to dispose of killed garments.


Style designs have become more trying lately, inciting buyers to show their innerwear as casual loungewear or even sleepwear, impelling the sleepwear business forward. Besides, Ascension's notoriety as a wellspring of stylish and choice nightwear has incited organizations to deliver new items to fulfill clients' developing needs.


The essential factor that supports the development of the worldwide sleepwear market is an expansion in extra cash of individuals from one side of the planet to the other. Additionally, ascend in the reception of extravagance apparel, for example, outfits and nightgowns contribute toward the development of the market. Besides, developments of deals divert and improvement in expectations for everyday comforts of individuals combined with expansion in the impact of western design in Asian nations has supported the development of the market internationally.


The presence of fake items with inferior texture and assemble quality is a significant restriction for the market. Unexpectedly, ascend an impact of web-based media and video logging, upgrades in texture quality alongside expansion in their advancement are relied upon to give rewarding freedoms to the development of the worldwide market.


Segment Overview


Sleepwear Market Analysis, frequently known as nightwear or nightclothes, is clothing planned for use while dozing. The kind of nightwear changes with the seasons, with hotter sorts utilized in colder climates and the other way around.


Sleepwear Market Outlook has useful objectives; a few styles or materials are picked to be outwardly satisfying or alluring. This pattern favors sleepwear providers and establishments to upgrade their items and administrations. Notwithstanding, the accessibility of fake items goes about as a significant limitation of the worldwide market. Unexpectedly, the presentation stretchable and speedy drying texture is expected to offer gigantic freedoms for the development of the sleepwear market.


By End-user:



  • Men

  • Women

  • Kids


By Distribution Channel:



  • Online

  • Hypermarket/Supermarket

  • Discount Stores

  • Others


By Region:


North America



  • The U.S.

  • Canada

  • Mexico


Europe



  • Germany

  • UK

  • France

  • Italy

  • Spain

  • Rest of Europe


Asia-Pacific



  • China

  • India

  • Japan

  • South Korea

  • Australia


Rest of Asia-Pacific



  • LAMA

  • Brazil

  • South Africa

  • Rest of LAMEA


Competitive Landscape



  • L Brands Inc. (U.S.)

  • American Eagle Outfitters Inc. (U.S.)

  • Berkshire Hathaway Inc. (U.S.)

  • Hanky Panky Ltd. (U.S.)

  • Hanesbrands Inc. (U.S.)

  • Jockey International Inc. (U.S.)

  • Triumph International Holding GmBH (Germany)

  • PVH CORPORATION (U.S.)

  • Chantelle Group (France)

  • MAS Holdings Ltd. (Sri Lanka)


Report Overview


The report gives the Sleepwear Market Growth, with a quantitative examination of the current market patterns, assessments, and elements of the market size from 2019–2027. Doorman's five powers investigation features the intensity of the purchasers and provider's valid partners creates gain situated business choices and fortify their provider purchaser organization.


Sleepwear Market Trends depends on the size and division helps with deciding the predominant market openings. The powerful nations in every area are planned to agree on their income commitment to the business.


The market player situating portion gives the Sleepwear Market Revenuewith benchmarking and reasonably comprehend the current situation of the market players in the sleepwear business.


The Sleepwear Market Forecast report gives a quantitative examination of the current sleepwear market patterns, assessments, and elements of the market size from 2019 to 2027 to recognize the overarching openings. Doorman's five powers examination features the intensity of the purchasers and providers to empower partners to create gain situated business choices and reinforce their provider purchaser organization.



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 18.05 Billion
  CAGR   9% (2020 to 2027)
  Base Year   2019
  Forecast Period   2020 to 2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type, Material, End User and Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   L Brands Inc. (US), American Eagle Outfitters Inc. (US), Berkshire Hathaway Inc. (US), Hanky Panky Ltd. (US), Hanesbrands Inc. (US), Jockey International Inc. (US), Triumph International Holding GmBH (Germany), PVH CORPORATION (US), Chantelle Group (France) and MAS Holdings Ltd. (Sri Lanka)
  Key Market Opportunities

  • The rising demand for fashionable and trendy sleepwear has encouraged market players to launch innovative products to cater to the increasing consumer demand
  • increasing demand for kids’ sleepwear has considerably contributed to the growth of the global market.\r\n\r\n
  •   Key Market Drivers

  • Growth of the organized retail sector
  • Entry of foreign retailers
  • Increasing per capita disposable income


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    Frequently Asked Questions (FAQ) :


    This competition to adapt to the changing style is expected to impact shoppers to buy the most stylish trend plans. Ascend sought after for in vogue, and chic nightwear has urged organizations to dispatch new items to consider expanding clients' needs.

    The huge circulation diverts in the market are on the web, general store/hypermarket, and bargain retailers, among others.