Database Management Platform Market Research Report – Forecast to 2030

Database Management Platform Market: By Data Type (First Party Data, Second Party Data, Third-Party Data), By Data Source (Web Analytics Tools, Mobile Web, Mobile Apps, CRM Data), End-User (Ad Agencies, Marketers and Publishers) – Global Forecast till 2030

ID: MRFR/ICT/4662-CR | June 2018 | Region: Global | 100 Pages         

1 Market Dynamics

1.1 Market Growth Factors

1.1.1 Growing Demand For Content Personalization

1.1.2 Increasing Popularity Of Artificial Intelligence

1.1.3 Multichannel Integration

1.2 Restraints

1.2.1 Regulatory Restrictions

1.2.2 Technical Complexities

1.3 Market Opportunities

1.3.1 Digital Advertising

1.4 Porter’s Five Forces Analysis

2 Global Database Management Platform Market, By Database Type

2.1 Introduction

2.2 Sub-Segment

2.2.1 First Party Database

2.2.2 Second Party Database

2.2.3 Third Party Database

3 Global Database Management Platform Market, By Database Source

3.1 Introduction

3.2 Sub-Segment

3.2.1 Web Analytics Tools

3.2.2 Mobile Web

3.2.3 Mobile Apps

3.2.4 CRM Database

3.2.5 POS Database

3.2.6 Social Network

3.2.7 Others

4 Global Database Management Platform Market, By End User

4.1 Introduction

4.2 Sub-Segment

4.2.1 Ad Agencies

4.2.2 Marketers

4.2.3 Publishers

5 Global Database Management Platform Market, By Region

5.1 Introduction

5.2 Market, By Regions

5.2.1 North America

5.2.1.1 U.S.

5.2.1.2 Canada

5.2.1.3 Mexico

5.2.2 Europe

5.2.2.1 UK

5.2.2.2 Germany

5.2.2.3 France

5.2.2.4 Italy

5.2.2.5 Rest Of Europe

5.2.3 Asia-Pacific

5.2.3.1 China

5.2.3.2 Japan

5.2.3.3 India

5.2.3.4 South Korea

5.2.3.5 Rest Of Asia Pacific

5.2.4 Rest Of The World (RoW)

6 Competitive Landscape

6.1 Introduction

6.2 Market Share Analysis

6.3 Company Profiles

6.3.1 Oracle Corporation (U.S.)

6.3.1.1 Company Overview

6.3.1.2 Product/Services Offering

6.3.1.3 Business Strategy

6.3.1.4 SWOT Analysis

6.3.2 Adobe Systems Incorporated (U.S.)

6.3.2.1 Company Overview

6.3.2.2 Product/Services Offering

6.3.2.3 Business Strategy

6.3.2.4 SWOT Analysis

6.3.3 KBM Group LLC (U.S.)

6.3.3.1 Company Overview

6.3.3.2 Product/Services Offering

6.3.3.3 Business Strategy

6.3.3.4 SWOT Analysis

6.3.4 Rocket Fuel, Inc. (U.S.)

6.3.4.1 Company Overview

6.3.4.2 Products/Services Offering

6.3.4.3 Business Strategy

6.3.4.4 SWOT Analysis

6.3.5 Salesforce Inc.(U.S.)

6.3.5.1 Company Overview

6.3.5.2 Product/ Service Offered

6.3.5.3 Strategy

6.3.5.4 SWOT Analysis

6.3.6 Lotame Solutions Inc. (U.S.)

6.3.6.1 Company Overview

6.3.6.2 Product/ Service Offering

6.3.7 Turn Inc. (U.S.)

6.3.7.1 Company Overview

6.3.7.2 Product/ Service Offered

6.3.8 Neustar, Inc. (U.S.)

6.3.8.1 Company Overview

6.3.8.2 Product/ Service Offered

6.3.9 SAS Institute (U.S.)

6.3.9.1 Company Overview

6.3.9.2 Product/ Service Offered

6.3.10 Cloudera Inc.

6.3.10.1 Company Overview

6.3.10.2 Products/Services Offered

6.3.11 SAP SE (Germany)

6.3.11.1 Business Overview

6.3.11.2 Product/Services Offered

6.3.12 Informatica (U.S.)

6.3.12.1 Company Overview

6.3.12.2 Products/Services Offered

6.3.13 V12 Database

6.3.13.1 Company Overview

6.3.13.2 Product/Services Offering

7 Appendix

7.1 Scope Of The Study

7.1.1 Research Objective

7.1.2 Assumption

7.1.3 Limitation

7.2 Market Structure

8 Research Methodologies

8.1 Research Process

8.2 Primary Research

8.3 Secondary Research

8.4 Market Size Estimation

8.5 Forecast Softwarel

9 List Of Tables

TABLE 1 Global Database Management Platform Market By Database Type, 2020-2027(USD Million)

TABLE 2 Global Database Management Platform Market, By Database Sources, 2020-2027 (USD Million)

TABLE 3 GLOBAL Database Management Platform Market, BY End User, 2020-2027(USD MILLION)

TABLE 4 Global Database Management Platform Market, 2020-2027(USD Million)

TABLE 5 North America Database Management Platform Market By Country,2020-2027 (USD Million)

TABLE 6 North America Database Management Platform Market By Database Type, 2020-2027 (USD Million)

TABLE 7 North America Database Management Platform Market By Database Sources, 2020-2027 (USD Million)

TABLE 8 North America Database Management Platform Market By End User, 2020-2027 (USD Million)

TABLE 9 U.S. Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

TABLE 10 U.S. Database Management Platform Market, By Database Sources, 2020-2027 (USD Million)

TABLE 11 U.S. Database Management Platform Market, By End User, 2020-2027(USD Million)

TABLE 12 Canada Database Management Platform Market, By Database Type, 2020-2027(USD Million)

TABLE 13 Canada Database Management Platform Market, By Database Sources, 2020-2027 (USD Million)

TABLE 14 Canada Database Management Platform Market, By End User, 2020-2027 (USD Million)

TABLE 15 Mexico Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

TABLE 16 Mexico Database Management Platform Market, By Database Sources, 2020-2027 (USD Million)

TABLE 17 Mexico Database Management Platform Market, By End User, 2020-2027 (USD Million)

TABLE 18 EUROPE Database Management Platform Market By Country, 2027 -2027 (USD Million)

TABLE 19 EUROPE Database Management Platform Market By Database Type, 2020-2027 (USD Million)

TABLE 20 EUROPE Database Management Platform Market By Database Sources, 2020-2027 (USD Million)

TABLE 21 EUROPE Database Management Platform Market By End User, 2020-2027 (USD Million)

TABLE 22 UK Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

TABLE 23 UK Database Management Platform Market, By Database Sources, 2020-2027 (USD Million)

TABLE 24 UK Database Management Platform Market, By End User, 2020-2027 (USD Million)

TABLE 25 Germany Database Management Platform Market, By Database Type, 2020-2027(USD Million)

TABLE 26 Germany Database Management Platform Market, By Database Sources, 2020-2027(USD Million)

TABLE 27 Germany Database Management Platform Market, By End User, 2020-2027 (USD Million)

TABLE 28 France Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

TABLE 29 France Database Management Platform Market, By Database Sources, 2020-2027 (USD Million)

TABLE 30 France Database Management Platform Market, By End User, 2020-2027 (USD Million)

TABLE 31 Itlay Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

TABLE 32 Itlay Database Management Platform Market, By Database Source, 2020-2027 (USD Million)

TABLE 33 Itlay Database Management Platform Market, By End User, 2020-2027 (USD Million)

TABLE 34 Rest Of Europe Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

TABLE 35 Rest Of Europe Database Management Platform Market, By Database Sources, 2020-2027 (USD Million)

TABLE 36 Rest Of Europe Database Management Platform Market, By End User, 2020-2027 (USD Million)

TABLE 37 ASIA PACIFIC Database Management Platform Market By Country, 2020-2027 (USD Million)

TABLE 38 ASIA PACIFIC Database Management Platform Market By Database Type, 2020-2027 (USD Million)

TABLE 39 ASIA PACIFIC Database Management Platform Market By Database Sources, 2020-2027 (USD Million)

TABLE 40 ASIA PACIFIC Database Management Platform Market By End User, 2020-2027 (USD Million)

TABLE 41 China Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

TABLE 42 China Database Management Platform Market, By Database Sources, 2020-2027 (USD Million) 75

TABLE 43 China Database Management Platform Market, By End User, 2020-2027 (USD Million)

TABLE 44 Japan Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

TABLE 45 Japan Database Management Platform Market, By Database Sources, 2020-2027 (USD Million)

TABLE 46 Japan Database Management Platform Market, By End User, 2020-2027 (USD Million)

TABLE 47 India Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

TABLE 48 India Database Management Platform Market, By Database Sources, 2020-2027 (USD Million)

TABLE 49 India Database Management Platform Market, By End User, 2020-2027 (USD Million)

TABLE 50 South Korea Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

TABLE 51 South Korea Database Management Platform Market, By Database Source, 2020-2027 (USD Million)

TABLE 52 South Korea Database Management Platform Market, By End User, 2020-2027 (USD Million)

TABLE 53 Rest Of Asia PACIFIC Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

TABLE 54 Rest Of Asia PACIFIC Database Management Platform Market, By Database Sources, 2020-2027 (USD Million)

TABLE 55 Rest Of Asia PACIFIC Database Management Platform Market, By End User, 2020-2027 (USD Million)

TABLE 56 Rest Of The World (ROW) Database Management Platform Market By Country, 2020-2027 (USD Million)

TABLE 57 Rest Of The World (Row) Database Management Platform Market By Database Type, 2020-2027 (USD Million)

TABLE 58 Rest Of The World (Row) Database Management Platform Market By Database Sources, 2020-2027 (USD Million)

TABLE 59 Rest Of The World (Row) Database Management Platform Market By End User, 2020-2027 (USD Million)

10 List Of Figures

FIGURE 1 Global Database Management Platform Market: Drivers Challenges & Opportuinities

FIGURE 2 Global Database Management Platform Market: Porter’s Five Forces Analysis

FIGURE 3 Global Database Management Platform Market By Database Type, 2020-2027 (USD Million)

FIGURE 4 Global Database Management Platform Market, By Database Sources, 2020-2027 (USD Million)

FIGURE 5 GLOBAL Database Management Platform Market, BY End User, 2020-2027(USD MILLION)

FIGURE 6 Global Database Management Platform Market, By Region, 2020-2027(USD Million)

FIGURE 7 North America Database Management Platform Market By Country,2020-2027 (USD Million)

FIGURE 8 North America Database Management Platform Market By Database Type, 2020-2027 (USD Million)

FIGURE 9 North America Database Management Platform Market By Database Sources, 2027- 2027 (USD Million)

FIGURE 10 North America Database Management Platform Market By End User, 2020-2027 (USD Million)

FIGURE 11 U.S. Database Management Platform Market, By Database Type, 2020-2027 (USD Million) 33

FIGURE 12 U.S. Database Management Platform Market, By Database Source, 2020-2027 ( USD Million)

FIGURE 13 U.S. Database Management Platform Market, By End User, 2020-2027 (USD Million)

FIGURE 14 Canada Database Management Platform Market, By Database Type, 2020-2027 USD Million

FIGURE 15 Canada Database Management Platform Market, By Database Source, 2020-2027 ( USD Million) 38

FIGURE 16 Canada Database Management Platform Market, By End User, 2020-2027 (USD Million)

FIGURE 17 Mexico Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

FIGURE 18 Mexico Database Management Platform Market, By Database Source, 2020-2027 (USD Million)

FIGURE 19 Mexico Database Management Platform Market, By End User, 2020-2027 (USD Million)

FIGURE 20 EUROPE Database Management Platform Market By Country, 2020-2027 (USD Million)

FIGURE 21 EUROPE Database Management Platform Market By Database Type, 2020-2027 (USD Million)

FIGURE 22 EUROPE Database Management Platform Market By Database Sources, 2020-2027 (USD Million)

FIGURE 23 EUROPE Database Management Platform Market By End User, 2027- 2027 (USD Million)

FIGURE 24 UK Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

FIGURE 25 U.K. Database Management Platform Market, By Database Source, 2020-2027 (USD Million)

FIGURE 26 U.K. Database Management Platform Market, By End User, 2020-2027, (USD Million)

FIGURE 27 Germany Database Management Platform Market, By Database Type, 2020-2027 USD Million

FIGURE 28 Germany Database Management Platform Market, By Database Source, 2020-2027 USD Million

FIGURE 29 Germany Database Management Platform Market, By End User , 2020-2027 (USD Million)

FIGURE 30 France Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

FIGURE 31 France Database Management Platform Market, By Database Sources, 2020-2027 (USD Million)

FIGURE 32 France Database Management Platform Market, By End User, 2020-2027 (USD Million)

FIGURE 33 Italy Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

FIGURE 34 Italy Database Management Platform Market, By Database Source, 2020-2027 (USD Million)

FIGURE 35 Italy Database Management Platform Market, By End User, 2020-2027 (USD Million)

FIGURE 36 Rest Of Europe Database Management Platform Market, By Database Type, 2020-2027 USD Million

FIGURE 37 Rest Of Europe Database Management Platform Market, By Database Source, 2020-2027 (USD Million)

FIGURE 38 REST OF EUROPE Database MANAGEMENT PLATFORM MARKET, BY End-User, 2020-2027, (USD MILLION)

FIGURE 39 ASIA PACIFIC Database Management Platform Market By Country, 2020-2027 (USD Million)

FIGURE 40 ASIA PACIFIC Database Management Platform Market By Database Type, 2020-2027 (USD Million)

FIGURE 41 ASIA PACIFIC Database Management Platform Market By Database Sources, 2020- 2027 (USD Million)

FIGURE 42 ASIA PACIFIC Database Management Platform Market By End User, 2020- 2027 (USD Million)

FIGURE 43 China Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

FIGURE 44 China Database Management Platform Market, By Database Source, 2020-2027 (USD Million)

FIGURE 45 China Database Management Platform Market, By End User, 2020-2027 (USD Million)

FIGURE 46 Japan Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

FIGURE 47 Japan Database Management Platform Market, By Database Source, 2020-2027 (USD Million)

FIGURE 48 Japan Database Management Platform Market, By End User, 2020-2027 (USD Million)

FIGURE 49 India Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

FIGURE 50 India Database Management Platform Market, By Database Source, 2020-2027 (USD Million)

FIGURE 51 India Database Management Platform Market, By End User, 2020-2027 (USD Million)

FIGURE 52 South Korea Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

FIGURE 53 South Korea Database Management Platform Market, By Database Source, 2020-2027 (USD Million)

FIGURE 54 South Korea Database Management Platform Market, By End User, 2020-2027 (USD Million)

FIGURE 55 Rest Of APAC Database Management Platform Market, By Database Type, 2020-2027 (USD Million)

FIGURE 56 Rest Of APAC Database Management Platform Market, By Database Source, 2020-2027 (USD Million)

FIGURE 57 Rest Of APAC Database Management Platform Market, By End User, 2020-2027, (USD Million)

FIGURE 58 Rest Of The World (ROW) Database Management Platform Market By Country, 2020-2027 (USD Million)

FIGURE 59 Rest Of The World (Row) Database Management Platform Market By Database Type, 2020-2027 (USD Million)

FIGURE 60 Rest Of The World (Row) Database Management Platform Market By End User, 2020-2027 (USD Million)

FIGURE 61 Global Database Management Platform Key Players MARKET Share, 2020 (%)

FIGURE 62 Global Database Management Platform Market Structure

FIGURE 63 MRFR Researh Process

Database Management Platform Market

The Database Management Platform Market size USD 158.57 Billion a 11.53 % CAGR is estimated to guide the development of the market in the forthcoming period 2020-2030 .

Segmentation

By Data Type First Party Data Second Party Data Third Party Data
By Data Source Web Analytics Tools Mobile Web Mobile Apps Crm Data
By End-User Ad Agencies Marketers And Publishers

Key Players

  • Adobe Systems Inc (U.S.)
  • Oracle Corporation (U.S.)
  • KBM Group LLC (U.S.)
  • Rocket Fuel
  • Inc (U.S.)
  • Lotame Solutions Inc (U.S.)
  • Krux Digital Inc (U.S.)
  • Turn Inc (U.S.)
  • Neustar
  • Inc (U.S.)
  • SAP SE (Germany)

Drivers

  • Data protection with artificial intelligence
  • Increasing need for artificial intelligence technology.
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Market Overview


Market Research Future (MRFR) predicts the Global Database Management Platform Market size to grow at a CAGR of approximately 11.53% from 2020-2030 (forecast period). The increasing need to collect data from sources such as CRM data, POS data, mobile web & applications, social networks, web analytics tools, and others drives the market for data management platforms. The use of DMP for advertisers to reach consumers and to meet the needs of customers across devices is dramatically increasing the market size of the data management platform during the 2020-2030 forecast period.


COVID-19 Impact on the Global Database Management Platform Market


As the COVID-19 outbreak wrecks global economies, the database management platform company is struggling to cope with circumstances that are changing day-to-day, if not hour-to-hour. While the database management platform organizations are trying to find their operational and financial bases, a number of activities are being put on hold. 


Market Dynamics


Drivers


Data protection with artificial intelligence


The growing use of technology in companies is contributing to the need for effective data protection, which has contributed to an increasing need for artificial intelligence technology. The AI-infused tools accelerate the business process by providing improved data protection and collection and further enhancing data security. In addition, most organizations obtain data from a variety of different touch-points like websites, mobile devices, and even devices powered by the Internet of Things (IoT). This collection of data from different points of communication contributes to a need for effective data protection, which leads to the integration of AI. With the growing use of artificial intelligence, the organization's IT team protect data and ensure security.


The rise of Augmented Analytics


Many business owners invest time and resources in data collection and management that leads to technological advances. This advancement leads to the introduction of augmented analytics for the efficient analysis of data. The deployment of augmented analytics offers a range of benefits, including the allowance of real-time information from the data collected. It also provides improved customer engagement in order to make crucial choices for an effective business process. Augmented analytics also facilitates business intelligence and data sharing, further propelling the data management platform market.


Challenges 


Lack of Competence


The data management platform needs the right people to run the operation, but the lack of a professional workforce leads to critical issues for its growth. The implementation of data platform management needs the developer to have knowledge of JavaScript, HTML, and CSS. As a result, the lack of such essential information hinders the recruitment of the right skills and thus affects the productivity of organizations. This crucial problem further hinders the growth of the market for data platform management.


Market Segmentation


Global Database Management Platform Industry has been segmented by Data Type, Data Source, and End-User.


By data type, the global database management platform market has been segmented into first-party data, second-party data, and third-party data. 


By data source, the global database management platform market has been segmented into web analytics tools, mobile web, mobile apps, POS data, CRM data, social network, and others. 


By end-user, the global database management platform market has been segmented into ad agencies, marketers, and publishers.


Regional Analysis


The regional analysis of the global database management platform market is being studied for the region such as Asia Pacific, North America, Europe, and Rest of the World.


North America to foster the global market 


It has been noted that North America is expected to have the largest market share, while Asia Pacific is projected to rise at the fastest pace during the forecast period. The main growth in the market for database management systems in North America is due to an increase in online customer and Internet use. As technological advancements grow, the increase in connected devices increases the use of data sharing across various platforms. 


APAC to follow the North America


The Asia Pacific region is expected to be fastest growing due to the presence of major IT players producing significant volumes of data and the presence of small and medium-sized enterprises offering database management services.


Competitive Landscape 


Various companies focus on organic growth strategies like product launches, product approvals, and others, such as patents and events. Inorganic growth strategies like acquisitions and alliances & collaborations were witnessed in the industry. These practices paved the way for the growth of the business and consumer base of market players. Market players in the data management platform market are expected to have lucrative growth opportunities in the future with the growing demand for the data management platform market.


Key Players



  • Oracle Corporation (U.S.)

  • KBM Group LLC (U.S.)

  • Rocket Fuel Inc. (U.S.)

  • Salesforce Inc. (U.S.)

  • Lotame Solutions Inc. (U.S.)

  • Turn Inc. (U.S.)

  • Neustar Inc. (U.S.)

  • SAS Institute (U.S.)

  • Cloudera Inc.

  • SAP SE (Germany)

  • Informatica (U.S.)


Report Overview


This report estimates revenue growth at global, regional, and country levels and offers an overview of the sector's latest developments in each of the sub-sectors from 2017 to 2023. For the purpose of this analysis, MRFR divided the global database management platform market report by data type, data source, end-use, and region.


Segmentation Table


By Data Type



  • First-party data

  • Second-party data

  • Third-party data


By Data Source



  • Web analytics tools

  • Mobile web

  • Mobile apps

  • POS data

  • CRM data

  • Social network


By End-User



  • Ad agencies

  • Marketers



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 158.57 Billion
  CAGR   11.53% (2020-2030)
  Base Year   2019
  Forecast Period   2020-2030
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Data Type, By Data Source
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Adobe Systems Inc (U.S.), Oracle Corporation (U.S.), KBM Group LLC (U.S.), Rocket Fuel, Inc (U.S.), Lotame Solutions Inc (U.S.), Krux Digital Inc (U.S.), Turn Inc (U.S.), Neustar, Inc (U.S.), SAP SE (Germany), SAS Institute (U.S.), Cloudera Inc (U.S.) and Informatica (U.S.).
  Key Market Opportunities   Market players in the data management platform market are expected to have lucrative growth opportunities in the future with the growing demand for the data management platform market.
  Key Market Drivers

  • The growing use of technology in companies is contributing to the need for effective data protection, which has contributed to an increasing need for artificial intelligence technology. \r\n
  • The AI-infused tools accelerate the business process by providing improved data protection and collection and further enhancing data security.


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    Frequently Asked Questions (FAQ) :

    A strong income level is expected to established by the market in the coming years.

    A 11.53 % CAGR is estimated to guide the development of the market in the forthcoming period.

    Neustar, Inc. (U.S.), Rocket Fuel, Inc. (U.S.), Turn Inc. (U.S.), Salesforce Inc.(U.S.), Cloudera Inc., SAP SE (Germany), Lotame Solutions Inc. (U.S.), SAS Institute (U.S.) and Informatica (U.S.) are the contenders active in the industry.

    The surging importance of first-party data is expected to induce favorable development of the market.

    Mobile web, analytics tools, mobile apps, POS data, social networks, and CRM Data are the vital offerings in the market.

    The third-party segment is anticipated to contribute to a 17.76% CAGR of the segment.

    The ad agencies segment is estimated to show a strong dominance in the market segment.