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Database Management Platform Market Size

ID: MRFR//4662-CR | 100 Pages | Author: Shubham Munde| June 2018

The database management platform market is influenced by several market factors that shape its growth and development. These factors play a crucial role in determining the demand, supply, and overall market dynamics of database management platforms.

One of the primary market factors is the exponential growth of data. With the advent of digital transformation, businesses across various industries generate and accumulate vast amounts of data. Managing this ever-increasing volume of data becomes a significant challenge for organizations. Database management platforms provide efficient and scalable solutions to store, organize, and retrieve data, making them essential for businesses to effectively manage and utilize their data assets.

Another significant market factor is the increasing adoption of cloud computing and big data analytics. As organizations transition to cloud-based infrastructures and leverage big data analytics to gain insights, the need for robust database management platforms becomes crucial. These platforms facilitate seamless integration with cloud environments, enabling organizations to store and analyze massive datasets efficiently. The growing adoption of cloud computing and big data analytics drives the demand for advanced database management platforms.

Additionally, the need for real-time data processing and analytics is another market factor influencing the database management platform market. Organizations today require instant access to accurate and relevant data to make data-driven decisions. Database management platforms equipped with features like in-memory computing and real-time data processing enable organizations to analyze data in real-time, providing them with valuable insights and a competitive edge. The increasing demand for real-time data processing capabilities fuels the growth of the database management platform market.

Furthermore, market factors such as data security and privacy regulations also contribute to the growth of the database management platform market. Data breaches and privacy concerns have become a significant concern for businesses and consumers alike. Organizations must comply with data protection regulations and ensure the security of their data assets. Database management platforms offer robust security features such as encryption, access controls, and data masking, enabling organizations to protect sensitive data and meet regulatory requirements. The increasing focus on data security and privacy drives the demand for secure and compliant database management platforms.

Moreover, the market factor of technological advancements and innovation plays a vital role in shaping the database management platform market. Vendors in this market continuously invest in research and development to enhance their platforms' functionality, performance, and user experience. They introduce innovative features such as artificial intelligence, machine learning, and automation to streamline database management processes and improve operational efficiency. The competition in the market drives vendors to innovate and differentiate their offerings, leading to the development of advanced database management platforms.

Lastly, the overall economic conditions and business environment impact the database management platform market. Factors such as economic stability, business growth, and digital transformation initiatives influence the demand for database management solutions. During periods of economic growth, organizations are more likely to invest in technology solutions that optimize their operations and help them gain a competitive advantage. The growing demand for database management platforms aligns with businesses' focus on data-driven decision-making and efficient data management practices.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate   22.3% (2022-2032  Base Year  2019  Forecast Period  2022-2032  Historical Data  2018  Forecast Units  Value (USD Million)  Report CoverageRevenue Forecast, Competitive Landscape, Growth Factors, and Trends  Segments Covered  By Data Type, By Data Source  Geographies Covered  North America, Europe, Asia-Pacific, and Rest of the World (RoW)  Key Vendors Adobe Systems Inc (U.S.), Oracle Corporation (U.S.), KBM Group LLC (U.S.), Rocket Fuel, Inc (U.S.), Lotame Solutions Inc (U.S.), Krux Digital Inc (U.S.), Turn Inc (U.S.), Neustar, Inc (U.S.), SAP SE (Germany), SAS Institute (U.S.), Cloudera Inc (U.S.) and Informatica (U.S.).  Key Market OpportunitiesMarket players in the data management platform market are expected to have lucrative growth opportunities in the future with the growing demand for the data management platform market.  Key Market Drivers The growing use of technology in companies is contributing to the need for effective data protection, which has contributed to an increasing need for artificial intelligence technology. The AI-infused tools accelerate the business process by providing improved data protection and collection and further enhancing data security.

Market Overview


Market Research Future (MRFR) predicts the Database Management Platform Market size is expected to surpass USD 6.984 Billion with a CAGR of approximately 22.3% from 2024-2032 (forecast period). The increasing need to collect data from sources such as CRM data, POS data, mobile web & applications, social networks, web analytics tools, and others drives the market for data management platforms. The use of DMP for advertisers to reach consumers and to meet the needs of customers across devices is dramatically increasing the market size of the data management platform during the 2022-2032 forecast period.


Figure 1: Database Management Platform Market Size, 2023-2032 (USD Billion)


Database Management Platform Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


COVID-19 Impact on the Database Management Platform Market


As the COVID-19 outbreak wrecks global economies, the database management platform company is struggling to cope with circumstances that are changing day-to-day, if not hour-to-hour. While the database management platform organizations are trying to find their operational and financial bases, a number of activities are being put on hold. 


Market Dynamics


Data protection with artificial intelligence


The growing use of technology in companies is contributing to the need for effective data protection, which has contributed to an increasing need for artificial intelligence technology. The AI-infused tools accelerate the business process by providing improved data protection and collection and further enhancing data security. In addition, most organizations obtain data from a variety of different touch-points like websites, mobile devices, and even devices powered by the Internet of Things (IoT). This collection of data from different points of communication contributes to a need for effective data protection, which leads to the integration of AI. With the growing use of artificial intelligence, the organization's IT team protect data and ensure security.


The rise of Augmented Analytics


Many business owners invest time and resources in data collection and management that leads to technological advances. This advancement leads to the introduction of augmented analytics for the efficient analysis of data. The deployment of augmented analytics offers a range of benefits, including the allowance of real-time information from the data collected. It also provides improved customer engagement in order to make crucial choices for an effective business process. Augmented analytics also facilitates business intelligence and data sharing, further propelling the data management platform market.


Database Management Platform Market Challenges 


Lack of Competence


The data management platform needs the right people to run the operation, but the lack of a professional workforce leads to critical issues for its growth. The implementation of data platform management needs the developer to have knowledge of JavaScript, HTML, and CSS. As a result, the lack of such essential information hinders the recruitment of the right skills and thus affects the productivity of organizations. This crucial problem further hinders the growth of the market for data platform management.


Market Segmentation


Database Management Platform Industry has been segmented by Data Type, Data Source, and End-User.



  • By data type, the database management platform market has been segmented into first-party data, second-party data, and third-party data. 

  • By data source, the database management platform market has been segmented into web analytics tools, mobile web, mobile apps, POS data, CRM data, social network, and others. 

  • By end-user, the database management platform market has been segmented into ad agencies, marketers, and publishers.


Regional Analysis


The regional analysis of the database management platform market is being studied for the region such as Asia Pacific, North America, Europe, and Rest of the World.


North America to foster the global market 


It has been noted that North America is expected to have the largest market share, while Asia Pacific is projected to rise at the fastest pace during the forecast period. The main growth in the market for database management systems in North America is due to an increase in online customer and Internet use. As technological advancements grow, the increase in connected devices increases the use of data sharing across various platforms. 


APAC to follow the North America


The Asia Pacific region is expected to be fastest growing due to the presence of major IT players producing significant volumes of data and the presence of small and medium-sized enterprises offering database management services.


Competitive Landscape 


Various companies focus on organic growth strategies like product launches, product approvals, and others, such as patents and events. Inorganic growth strategies like acquisitions and alliances & collaborations were witnessed in the industry. These practices paved the way for the growth of the business and consumer base of market players. Market players in the data management platform market are expected to have lucrative growth opportunities in the future with the growing demand for the data management platform market.


Key Players




  • Oracle Corporation (U.S.)




  • KBM Group LLC (U.S.)




  • Rocket Fuel Inc. (U.S.)




  • Salesforce Inc. (U.S.)




  • Lotame Solutions Inc. (U.S.)




  • Turn Inc. (U.S.)




  • Neustar Inc. (U.S.)




  • SAS Institute (U.S.)




  • Cloudera Inc.




  • SAP SE (Germany)




  • Informatica (U.S.)




Database Management Platform Segmentation 


By Data Type



  • First-party data

  • Second-party data

  • Third-party data


By Data Source



  • Web analytics tools

  • Mobile web

  • Mobile apps

  • POS data

  • CRM data

  • Social network


By End-User



  • Ad agencies

  • Marketers

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