Dairy whiteners are widely used as a substitute for fresh milk in several beverages such as tea, coffee, hot chocolate, puddings, and cereal dishes. Dairy whiteners are prepared by using spray drying method from cow/buffalo milk or a mixture of different milk obtained from multiple sources. The liquid is removed from the milk and sugar or sweeteners can be added so that it can be readily used for tea or coffee making. They are available in powder or liquid forms to use.
Dairy Whiteners Market is anticipated to grow with an impressive growth rate during the forecast period due to the increased consumption of tea and coffee globally which has resulted in the increased demand for dairy whiteners globally. Their convenience and portability as compared to fresh milk is driving the growth of global dairy whiteners industry. Prominent market players are expected to witness lucrative opportunities during the upcoming years post their penetration in the developing economies of Asia-Pacific, the Middle East, and Africa. However, the lack of product awareness and existence of counterfeit products in the developing countries of Asia-Pacific, the Middle East, and Africa is hampering the market growth of dairy whiteners.
Dairy Whiteners Market has been segmented based on form, packaging type, distribution channel, and region.
The global dairy whiteners industry has also been segregated, on the basis of form, into powder, and liquid.
Based on packaging type, the global dairy whiteners market has been classified as cartons, jars, pouches & sachets, and others.
By distribution channel, the global dairy whiteners industry has also been segregated into food retail and food service. The food retail segment has further been segregated into hypermarkets & supermarkets, convenience stores, and others.
The global dairy whiteners industry has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.
The North American dairy whiteners market has further been segmented into the US, Canada, and Mexico. The European dairy whiteners market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The dairy whiteners industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The dairy whiteners industry in the rest of the world has been segmented into South America, the Middle East, and Africa.
Regional Market Summary
Global Dairy Whiteners Market Share (%), by Region, 2017
Category: Secondary Source and MRFR Analysis
North America is anticipated to gain major share in the dairy whiteners market during the forecast period owing to the presence of several prominent market players in the region and rising consumption of tea and coffee and the increasing demand for dairy whitener products with high shelf-life are also expected to increase the demand for dairy whitener products in the Americas region during the forecast period.
Asia-Pacific market is projected to register the fastest growth rate during the forecast period due to increasing consumer spending towards convenience products, changing lifestyle of people, and increasing penetration of market players in Asia-Pacific.
Global Market, by Form
Global Market, by Packaging Type
Global Market, by Distribution channel
Global Market, by Region