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    Crunchy Chocolate Market

    ID: MRFR/F-B & N/10395-HCR
    128 Pages
    Snehal Singh
    October 2025

    Crunchy Chocolate Market Research Report Information By Type (Bar, Toffee Bites, Truffles, Balls, and Others), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Dollar Stores, Food Services, Duty-free Outlets, E-Commerce, and Others), By Age Group (Millennial, Gen A/Z, and Gen X/Boomers), By Price Point (Mainstream and Premium), and By Region (North America, Europe, Asia-Pacific, and Rest Of The World) – Market Forecast Till 2035

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    Crunchy Chocolate Market Infographic
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    Crunchy Chocolate Market Summary

    The Global Crunchy Chocolate Market is projected to grow from 18.30 USD Billion in 2024 to 32.99 USD Billion by 2035.

    Key Market Trends & Highlights

    Crunchy Chocolate Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 5.47 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 32.9 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 18.30 USD Billion, reflecting a strong consumer demand for crunchy chocolate products.
    • Growing adoption of innovative flavors due to changing consumer preferences is a major market driver.

    Market Size & Forecast

    2024 Market Size 18.30 (USD Billion)
    2035 Market Size 32.99 (USD Billion)
    CAGR (2025-2035) 5.50%

    Major Players

    Nestle SA, Mars Inc., Mondelez International, Ferrero Group, Loacker Spa, Lindt & Spruengli AG, Yıldız Holding, Pierre Hermé Paris, Maison Chaudun, Hershey's

    Crunchy Chocolate Market Trends

    The increase in demand for chocolates including crunchy chocolate is driving the market growth

    The rise in demand for chocolates, notably crunchy chocolate, is a primary driver of the confectionary business. Due to the rise in consumption, chocolate varieties like dark, milk, and white have become more popular throughout time. The demand for chocolates has also been boosted by the widespread availability of chocolate products as well as a rise in customer preferences for confectionery items. The increased demand for cocoa in chocolate goods has prompted manufacturers to combine premium grade items to satisfy consumers' expanding demands.

    Additionally, chocolate has been identified as one of the top pressure-suppressants and anti-aging confections, which is anticipated to increase demand for products made with chocolate. Additionally, it is anticipated that consumers will favour such novelty products more as milk-flavored chocolate and confectionary products gain popularity. For instance, milk shakes and cold coffees frequently contain gritty chocolate. Additionally, consumers' demand for crunchy chocolate is rising due to the market's increasing affordability, which will probably lead to attractive expansion chances.

    A wide variety of beverages are served in hotels, restaurants, and cafes, including shakes and smoothies that call for crispy chocolate. Crunchy chocolate with wafers, almonds, dry fruits, and rice crisps gives the beverage the necessary grit and aids in thickening the texture. To achieve a smooth consistency, it is frequently blended with ice cream, milk, cream, chocolate syrup, ice, coffee, and different kinds of fruits. Protein shakes and other nutritious beverages frequently have dark, crunchy chocolate added to them to improve the flavour. They also give gym visitors and fitness fanatics enough energy for working out in the gym.

    Additionally, the practise of conducting meetings at restaurants or working from cafes is becoming more popular. The market for crunchy chocolate is expanding as a result of this and the general public's rising travel habits.

    Currently, one of the key reasons supporting the market's growth is the rising demand for crunchy chocolate, which is tasty, practical, and readily available. In addition, the market is expanding due to the growing popularity of energy or protein bars made of quinoa, rice crisps, corn flakes, dry fruits, and dark chocolate. In addition, the rise of e-commerce companies providing vegan and organic chocolate manufactured from cacao beans and devoid of any animal milk is assisting the market's expansion. Thus, driving the Crunchy Chocolate market revenue.

    The Global Crunchy Chocolate Market appears to be experiencing a notable shift towards premiumization, as consumers increasingly seek high-quality, innovative products that offer unique textures and flavors.

    U.S. Department of Agriculture

    Crunchy Chocolate Market Drivers

    Market Growth Projections

    The Global Crunchy Chocolate Market Industry is projected to experience substantial growth over the coming years. With a market value anticipated to reach 18.3 USD Billion in 2024 and further expand to 32.9 USD Billion by 2035, the industry is on a promising trajectory. The compound annual growth rate (CAGR) of 5.47% from 2025 to 2035 indicates a robust demand for crunchy chocolate products. This growth is likely driven by various factors, including evolving consumer preferences, innovative product offerings, and the expansion of distribution channels. The market's positive outlook suggests that stakeholders should remain vigilant and responsive to emerging trends and consumer demands within the Global Crunchy Chocolate Market Industry.

    Innovative Packaging Solutions

    Innovative packaging solutions play a pivotal role in the Global Crunchy Chocolate Market Industry, as brands strive to differentiate themselves in a competitive landscape. Sustainable and visually appealing packaging not only attracts consumers but also aligns with the growing demand for eco-friendly practices. For instance, brands are increasingly adopting biodegradable materials and minimalist designs that resonate with environmentally conscious consumers. This trend is expected to enhance brand loyalty and consumer engagement, ultimately contributing to the industry's projected growth. As the market evolves, packaging innovations will likely remain a key driver, influencing purchasing decisions and shaping the overall consumer experience within the Global Crunchy Chocolate Market Industry.

    Emerging Markets and Globalization

    The Global Crunchy Chocolate Market Industry is poised for growth due to the emergence of new markets and the effects of globalization. As developing economies experience rising disposable incomes and changing lifestyles, there is an increasing appetite for chocolate products, including crunchy varieties. Countries in Asia-Pacific and Latin America are particularly noteworthy, as they present significant opportunities for market expansion. The globalization of food trends further facilitates the introduction of diverse chocolate offerings to new consumer bases. This trend is expected to contribute to the industry's overall growth, as brands adapt their strategies to cater to the unique preferences of emerging markets within the Global Crunchy Chocolate Market Industry.

    Expansion of Distribution Channels

    The Global Crunchy Chocolate Market Industry benefits from the expansion of distribution channels, which enhances product accessibility and visibility. Retailers are increasingly diversifying their offerings by including crunchy chocolate in various formats, such as bars, bites, and snacks, catering to different consumer preferences. E-commerce platforms are also gaining traction, allowing consumers to conveniently purchase their favorite products online. This shift in distribution strategy is particularly relevant as the market is projected to reach 32.9 USD Billion by 2035. The increased availability of crunchy chocolate through multiple channels is likely to drive sales and foster brand recognition, thereby supporting the industry's overall growth trajectory.

    Rising Consumer Demand for Premium Products

    The Global Crunchy Chocolate Market Industry experiences a notable surge in consumer demand for premium and artisanal chocolate products. As consumers become increasingly discerning, they seek high-quality ingredients and unique flavor profiles. This trend is particularly evident in regions such as North America and Europe, where the market for premium chocolate is projected to grow significantly. The industry's value is expected to reach 18.3 USD Billion in 2024, reflecting a shift towards indulgent and high-end offerings. This demand for premium products is likely to drive innovation and diversification within the Global Crunchy Chocolate Market Industry, as manufacturers strive to meet evolving consumer preferences.

    Health Consciousness and Functional Ingredients

    The Global Crunchy Chocolate Market Industry is witnessing a growing trend towards health consciousness among consumers. As individuals increasingly prioritize their well-being, there is a rising interest in chocolate products that incorporate functional ingredients, such as nuts, seeds, and superfoods. These additions not only enhance the nutritional profile of crunchy chocolate but also cater to the health-oriented consumer segment. This trend is particularly relevant as the market is projected to expand at a CAGR of 5.47% from 2025 to 2035. The incorporation of health-focused ingredients may lead to a broader acceptance of crunchy chocolate as a guilt-free indulgence, thereby bolstering the industry's growth.

    Market Segment Insights

    Crunchy Chocolate Type Insights

    The Crunchy Chocolate Market segmentation, based on Type, includes bar, toffee bites, truffles, balls, and others. Bar segment dominated the global market in 2022. Over the coming years, market expansion is anticipated to be aided by growing consumer awareness of crunchy dark chocolate bars as healthy confectionary items that include antioxidants that shield the skin from damaging UV radiation. Due to its crispiness and addition of fun to the snack, crunchy chocolate bars are becoming increasingly popular among customers.

    For instance, the Nestlé Company sells the Crunch Bar, a candy bar with the name "Nestlé Crunch" printed in moulded chocolate on the front and shaped like a somewhat flat square of milk chocolate. A common ingredient in chocolate sweets, crisped rice is incorporated into the Crunch Bar.

    Crunchy Chocolate Distribution Channel Insights

    The Crunchy Chocolate Market segmentation, based on Distribution Channel, includes supermarket/hypermarket, convenience stores, dollar stores, food services, duty-free outlets, e-commerce, and others. Supermarket/hypermarket segment dominated the global market in 2022. The expansion of supermarket and hypermarket use in both developed and developing economies is credited with driving the growth of the supermarket/hypermarket segment in the crunchy chocolate market. Additionally, the one-stop shopping experience offered by these retail formats makes it a very well-liked option for consumers.

    Crunchy Chocolate Age Group Insights

    The Crunchy Chocolate Market segmentation, based on Age Group, includes millennial, gen a/z, and gen x/boomers. Millennial segment dominated the Crunchy Chocolate Market in 2022. Chocolates are an important part of many millennial-focused celebrations around the world. Most Western millennials include a tiny but likely expanding amount of chocolate in their diets.

    Crunchy Chocolate Price Point Insights

    The Crunchy Chocolate Market segmentation, based on Price Point, includes mainstream and premium. Mainstream segment dominated the Crunchy Chocolate Market in 2022. Products in the mainstream market sector are those that are deemed affordable by bigger populations in developing nations. Crunchy chocolate is typically offered at discounts and falls into the entry level of any product category. Although confectionery items, particularly chocolates and candies, may be considered impulsive purchases, they have evolved into commonplace items for mass consumers.

    Figure 1: Crunchy Chocolate Market, by Price Point, 2024 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about Crunchy Chocolate Market

    Regional Insights

    By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Europe Crunchy Chocolate market dominated this market in 2022 (45.80%). Manufacturers of crunchy chocolate in Spain make significant investments in innovation and research to develop marketable goods that provide customers with distinctive experiences. European customers are becoming more aware of new sugar replacements and sugar-free products as they worry about the negative health implications of consuming large amounts of sugar. Additionally, innovation in terms of flavours, forms, textures, and pack sizes supports the expansion of the crunchy chocolate sector.

    Further, the German Crunchy Chocolate market held the largest market share, and the U.K Crunchy Chocolate market was the fastest growing market in the European region

    Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 2: CRUNCHY CHOCOLATE MARKET SHARE BY REGION 2024 (USD Billion)

    CRUNCHY CHOCOLATE MARKET SHARE BY REGION 2022 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    The North America Crunchy Chocolate Market is expected to register significant growth from 2023 to 2032. The North American crunchy chocolate market is primarily driven by the region's large population base, shifting consumer tastes and preferences, and rising demand for confectionery, particularly chocolate, due to its health benefits, including improved blood flow, lowered blood pressure, and a lower risk of heart disease. Further, the U.S. Crunchy Chocolate market held the largest market share, and the Canada Crunchy Chocolate market was the fastest growing market in the North America region.

    The Asia Pacific Crunchy Chocolate market accounted for the healthy market share in 2022. This increase can be ascribed to both the expanding influence of Western culture and rising health consciousness around chocolate. Demand in the region is expected to be driven by seasonal and holiday purchases, which are predicted to have a stronghold in developing Asian nations like India. Moreover, China’s Crunchy Chocolate market held the largest market share and the Indian Crunchy Chocolate market was the fastest growing market in the Asia-Pacific region.

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Crunchy Chocolate market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Crunchy Chocolate industry must offer cost-effective items.

    Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Crunchy Chocolate industry to benefit clients and increase the market sector. In recent years, the Crunchy Chocolate industry has offered some of the most significant advantages to medicine. Major players in the Crunchy Chocolate market, including Nestle SA, Mars Inc., Mondelez International, Ferrero Group, A. Loacker Spa, Lindt & Spruengli AG, Yıldız Holding, Pierre Hermé Paris, Maison Chaudun, and Неrѕhеу'ѕ, are attempting to increase market demand by investing in research and development Types.

    The holding company for the Ferrero Group is Ferrero International SA (Ferrero). The business manufactures and sells chocolates and other confectionery goods, along with its subsidiaries. The company's product line includes spreads, pralines, mints and bread goods. The brands Nutella, Kinder, Tic-Tac, Ferrero Rocher, Thorntons, Fannie May, Butterfingure, and Eat Natural are used by Ferrero to sell its goods. Ferrero also sells completed and semi-finished goods made from hazelnuts. The company conducts business in Africa, Asia, Oceania, Europe, and the Americas. Senningerberg, Luxembourg serves as the headquarters of Ferrero.

    Manufacturer and marketer of foodstuffs and beverages is Nestle SA (Nestle). Baby foods, bottled water, cereals, chocolates and confectionary, coffee, culinary products, plant-based meals, chilled and frozen foods, dairy products, nutritional products, ice cream, and pet care items are all included in the company's product line-up. Aero, Purina Alpo, Milkybar, Cerelac, Nescafe, Nespresso, Nido, Perrier, S.Pellegrino, Acqua Panna, Nestea, Milo, Maggi, Buitoni, Cailler, Movenpick, Purina, Boost, Gerber, and Kit Kat are some of the brand names under which Nestle sells its goods. Asia, Oceania, the Americas, Europe, the Middle East, and Africa are all commercial hubs for the company.

    In Vevey, Waadt, Switzerland, Nestle has its headquarters.

    Key Companies in the Crunchy Chocolate Market market include

    Industry Developments

    • Q2 2024: Chocolate Trends 2025: How Lionel Hitchen is Helping Brands Meet Consumer Demands Lionel Hitchen announced the launch of new tailored flavour systems for chocolate brands, including plant-based and clean-label extracts, to support innovation in the crunchy chocolate segment and meet evolving consumer preferences for healthier and more indulgent products.

    Future Outlook

    Crunchy Chocolate Market Future Outlook

    The Crunchy Chocolate Market is projected to grow at a 5.50% CAGR from 2025 to 2035, driven by rising consumer demand for premium snacks and innovative product offerings.

    New opportunities lie in:

    • Develop plant-based crunchy chocolate options to cater to health-conscious consumers.
    • Leverage e-commerce platforms for direct-to-consumer sales, enhancing market reach.
    • Invest in sustainable sourcing practices to appeal to environmentally aware buyers.

    By 2035, the Crunchy Chocolate Market is expected to achieve robust growth, solidifying its position as a key player in the global confectionery sector.

    Market Segmentation

    Crunchy Chocolate Type Outlook

    • Bar
    • Toffee Bites
    • Truffles
    • Balls
    • Others

    Crunchy Chocolate Regional Outlook

    North America
    • U.S.
    • Canada
    Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
    Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Australia
    • Rest of Asia-Pacific
    Rest of the World
    • Middle East
    • Africa
    • Latin America

    Crunchy Chocolate Age Group Outlook

    • Millennial
    • Gen A/Z
    • Gen X/Boomers

    Crunchy Chocolate Price Point Outlook

    • Mainstream
    • Premium

    Crunchy Chocolate Distribution Channel Outlook

    • Supermarket/Hypermarket
    • Convenience stores
    • Dollar Stores
    • Food Services
    • Duty-free Outlets
    • E-Commerce
    • Others

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 18.3 Billion
    Market Size 2035 32.99 (Value (USD Billion))
    Compound Annual Growth Rate (CAGR) 5.50% (2025 - 2035)
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019- 2023
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Distribution Channel, Age Group, Price Point, and Region
    Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
    Countries Covered The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled Nestle SA, Mars Inc., Mondelez International, Ferrero Group, A. Loacker Spa, Lindt & Spruengli AG, Yıldız Holding, Pierre Hermé Paris, Maison Chaudun, and Неrѕhеу'ѕ
    Key Market Opportunities Growing affordability of confectionery products
    Key Market Dynamics The increase in demand for chocolates including crunchy chocolate and wide spread availability of chocolate products coupled with the increase in consumer preferences towards confectionery items
    Market Size 2025 19.31 (Value (USD Billion))

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    How much is the Crunchy Chocolate market?

    The Crunchy Chocolate Market size was valued at USD 17.3 Billion in 2023.

    What is the growth rate of the Crunchy Chocolate market?

    The global market is projected to grow at a CAGR of 5.50% during the forecast period, 2024-2032.

    Which region held the largest market share in the Crunchy Chocolate market?

    Europe had the largest share in the global market

    Who are the key players in the Crunchy Chocolate market?

    The key players in the market are Nestle SA, Mars Inc., Mondelez International, Ferrero Group, A. Loacker Spa, Lindt & Spruengli AG, Yıldız Holding, Pierre Hermé Paris, Maison Chaudun, and Неrѕhеу'ѕ

    Which Type led the Crunchy Chocolate market?

    The Bar Type dominated the market in 2023.

    Which Distribution Channel had the largest market share in the Crunchy Chocolate market?

    The Supermarket/Hypermarket Distribution Channel had the largest share in the global market.

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