North American Chocolate Confectionery Market Overview
North American Chocolate Confectionery Market Size was valued at USD 57.4 billion by 2032 Compound annual growth rate (CAGR) of 4.3% from 2024 to 2032. is undergoing slow growth, owing to the changing consumer preference and increasing inclination towards healthier, natural, and clean label products. Furthermore, growing availability of a range of other snack products, such as nuts and meat snacks, have further impacted the growth of the chocolate confectionery market.

Key players in the region are emphasizing on innovation in chocolate confectionery products which is expected to support market growth in the region during the forecast period. Introduction of products with new flavors, such as lemon zest, chocolate products induced with different vegetables, fruits and nuts are gaining popularity among consumers, which will further expected to boost the market growth during the forecast period. Moreover, launches of miniature versions of popular products are expected to boost sale as they contain fewer calories comparatively.
Furthermore, key players are adopting various strategies to attract consumers and boost the market growth such as partnering with celebrities and famous sports personalities to endorse a product, launching new products during festive seasons to drive revenue generation, and creating a presence in digital space to provide consumers with the convenience of home shopping.
Market Segmentation
The North American chocolate confectionery market has been segmented into type, category, distribution channel, and country.
Based on type, the market has been segmented into milk, dark, white. Milk chocolate is a popular choice among consumers and holds a major market share. The dark chocolate segment is expected to dominate the market during the forecast period owing to health benefits of dark chocolates, including their antioxidant properties.
Based on category, the North American chocolate confectionery market has been segmented into chocolate bars, candies, and others.
Based on the distribution channel, chocolate confectionery market in North America has been segmented into store based and non store based. Store based category is further segmented into supermarkets/hypermarkets, convenience store, and others, while e-commerce websites are categorized under the non store based category. The store based segment is expected to show significant growth during the forecast period owing to strong consumer base and a wide variety of product.
Based on country, the market has been segmented into the US, Canada, and Mexico. The US is expected to dominate the North American chocolate confectionery market.
Key players
Mondelez (US), Mars (US), Blommer (US), Puratos (Belgium), Foley’s Candies LP (Canada), Cargill (US), Nestle SA (Switzerland), Hershey (US), Barry Callebaut (Switzerland), Guittard Chocolate Company (US), Valrhona (France), Alpezzi Chocolate (Mexico), Ghirardelli (US), Ferrero (Italy), Republica del Cacao (Ecuador), and Scharffen Berger (US)
North American Chocolate Confectionery Market Industry Developments
- Q2 2024: The Hershey Company Announces Opening of New Chocolate Manufacturing Facility in Virginia Hershey opened a new state-of-the-art chocolate manufacturing facility in Stuarts Draft, Virginia, expanding its production capacity to meet growing demand for chocolate confectionery products in North America.
- Q2 2024: Mondelez International Appoints New North America President Mondelez International announced the appointment of Gustavo Valle as President of North America, overseeing the company's chocolate and confectionery operations in the region.
- Q3 2024: Ferrero North America Expands Bloomington, Illinois Chocolate Plant Ferrero announced a $214 million investment to expand its Bloomington, Illinois chocolate manufacturing plant, adding new lines for Kinder and Ferrero Rocher products.
- Q1 2024: Mars Wrigley Launches New Plant-Based Chocolate Line in U.S. Mars Wrigley introduced a new line of plant-based chocolate bars under the Galaxy brand, targeting health-conscious and vegan consumers in the North American market.
- Q2 2024: Nestlé USA Launches KitKat Churro Flavor in North America Nestlé USA launched a limited-edition KitKat Churro flavor, expanding its chocolate confectionery portfolio with a product inspired by popular North American desserts.
- Q2 2024: Lindt & Sprüngli Opens New Retail Flagship in New York City Swiss chocolatier Lindt & Sprüngli opened a new flagship retail store in Manhattan, enhancing its direct-to-consumer presence in the North American chocolate market.
- Q3 2024: Mondelez International Acquires North American Premium Chocolate Brand Hu Mondelez International completed the acquisition of Hu, a premium chocolate brand known for its clean-label products, strengthening its position in the North American better-for-you chocolate segment.
- Q1 2025: Hershey Appoints New Chief Financial Officer The Hershey Company announced the appointment of Steven Voskuil as Chief Financial Officer, effective January 2025, to oversee financial strategy amid continued growth in chocolate confectionery.
- Q2 2025: Ferrero North America Announces Partnership with Walmart for Exclusive Chocolate Range Ferrero North America entered into a partnership with Walmart to launch an exclusive range of premium chocolate products, aiming to expand its retail footprint in the U.S.
- Q2 2024: Mars Wrigley Invests $70 Million in Topeka Chocolate Factory Expansion Mars Wrigley announced a $70 million investment to expand its Topeka, Kansas chocolate factory, increasing production capacity for M&M’s and other chocolate brands.
- Q1 2025: Nestlé USA Launches New Chocolate Bar with Added Protein Nestlé USA introduced a new chocolate bar fortified with plant-based protein, targeting the growing demand for functional confectionery in North America.
- Q2 2025: Mondelez International Signs Multi-Year Chocolate Supply Agreement with Barry Callebaut Mondelez International signed a multi-year supply agreement with Barry Callebaut to secure sustainable cocoa and chocolate ingredients for its North American operations.
Regional Market Summary
North American chocolate confectionery Market Share (%), by Region, 2021

Source: Secondary Source, Market Research Future Analysis
The US is expected to hold the largest share of North American chocolate confectionery market followed by Canada and Mexico. Growing demand for low sugar confectionery products, innovative products such as protein bars and introduction of chocolate products with nuts and fruits in the market is supporting the growth of the North American chocolate confectionery market.
North American chocolate confectionery Market, by Type
Market by category
Market by Distribution channel
-
Store Based
- Supermarkets/Hypermarkets
Market by Country
Intended Audience
- Cocoa bean producers and suppliers
- Raw material suppliers and distributors
- Importers and exporters of chocolate confectionery
- Trade association and industrial bodies
- Supplier of food processing technology
- Confectionery manufacturers and suppliers
Attribute/Metric |
Details |
Market Size |
USD 57.4 Billion |
Compound Annual Growth Rate (CAGR) |
4.3% (2024-2032) |
Base Year |
2023 |
Market Forecast Period |
2024-2032 |
Historical Data |
2020- 2022 |
Market Forecast Units |
Value (USD Billion) |
Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
Segments Covered |
By Type, distribution channel, and Region |
Geographies Covered |
North America, Europe, Asia-Pacific, and the Rest of the World (RoW) |
Countries Covered |
The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea |
Key Companies Profiled |
Mondelez (US), Mars (US), Blommer (US), Puratos (Belgium), Foley’s Candies LP (Canada), Cargill (US), Nestle SA (Switzerland), Hershey (US), Barry Callebaut (Switzerland), Guittard Chocolate Company (US), Valrhona (France), Alpezzi Chocolate (Mexico), Ghirardelli (US), Ferrero (Italy), Republica del Cacao (Ecuador), and Scharffen Berger (US) |
North American Chocolate Confectionery Market Highlights:
Frequently Asked Questions (FAQ):
The key players in the north american chocolate confectionery market are Mondelez (US), Mars (US), Blommer (US), Puratos (Belgium), Foley’s Candies LP (Canada), Cargill (US), Nestle SA (Switzerland), Hershey (US), Barry Callebaut (Switzerland), Guittard Chocolate Company (US), Valrhona (France), Alpezzi Chocolate (Mexico), Ghirardelli (US), Ferrero (Italy), Republica del Cacao (Ecuador), and Scharffen Berger (US).
The dark chocolate segment held the largest market share in the north american chocolate confectionery market.
The growth rate of the north american chocolate confectionery market is 4.3%.
US held the largest market share in the north american chocolate confectionery market.