Contactless Payment Market Analysis

ID: MRFR/ICT/8080-HCR

200 Pages

Aarti Dhapte

October 2025

Contactless Payment Market Research Report By Technology (NFC, RFID, QR Code, HCE, Magnetic Secure Transmission), By Payment Mode (Mobile Wallets, Contactless Cards, Wearables, Smartphones, IoT Devices), By End Use (Retail, Transportation, Healthcare, Hospitality, E-commerce), By Transaction Type (In-Store Transactions, Remote Transactions, Peer-to-Peer Transactions, Bill Payments) and By Regio...

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Summary Table of Contents Segmentation Download PDF

Market Analysis

In-depth Analysis of Contactless Payment Market Industry Landscape

Contactless payment has grown rapidly due to market dynamics that have changed how consumers and businesses transact money. This influx is driven by buyers' growing need for convenient payment methods. For faster and more reliable exchanges, contactless payments have grown. Customers may tap their cards or phones to complete an exchange without using money or card swiping.

The contactless payment sector was shaped by mechanical advances. The widespread use of cell phones and NFC technology have enabled customers to make payments with a tap. This mechanical advancement has sped up exchanges and increased contactless payment acceptance. As more devices have NFC capabilities, the barrier to contactless payments decreases, boosting industry growth.

Some purchasers have been hesitant to use new payment methods due to security concerns. However, the contactless payment business has addressed these concerns with effective safety measures. Tokenization, encryption, and secure validation make contactless payment systems secure for customers' financial data. This increased emphasis on security has increased buyer confidence, making contactless payment methods more popular.

Contactless payments have grown due to the global move to a credit-only economy. Legislators and financial institutions worldwide are promoting electronic exchanges to reduce money reliance. Contactless payments' convenience and efficiency match this cultural trend, making them appealing to buyers and businesses. As customers choose contactless payments to avoid infection, the Coronavirus epidemic has accelerated their use.

Contactless payments depend on dealer recognition and system development. More companies implement contactless payment terminals and adapt their retail location systems to accommodate them, making the atmosphere healthier. Customers are encouraged to use contactless payments since they can use them at more foundations. Financial and innovation firms have contributed significantly to this framework enhancement through their companies and combined initiatives.

Market Highlights

Author

Aarti Dhapte

Team Lead - Research

She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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FAQs

What is the projected market valuation of the Contactless Payment Market by 2035?

The projected market valuation of the Contactless Payment Market is 250.81 USD Billion by 2035.

What was the market valuation of the Contactless Payment Market in 2024?

The market valuation of the Contactless Payment Market was 49.33 USD Billion in 2024.

What is the expected CAGR for the Contactless Payment Market during the forecast period 2025 - 2035?

The expected CAGR for the Contactless Payment Market during the forecast period 2025 - 2035 is 15.93%.

Which technology segment is projected to have the highest valuation by 2035?

The NFC technology segment is projected to reach 75.0 USD Billion by 2035.

What are the key players in the Contactless Payment Market?

Key players in the Contactless Payment Market include Visa Inc, Mastercard Inc, American Express Co, and PayPal Holdings Inc.

How does the valuation of Mobile Wallets compare to Contactless Cards by 2035?

By 2035, Mobile Wallets are projected to reach 75.0 USD Billion, while Contactless Cards are expected to reach 60.0 USD Billion.

What is the projected valuation for In-Store Transactions by 2035?

In-Store Transactions are projected to reach 100.0 USD Billion by 2035.

Which payment mode segment is expected to grow the fastest during the forecast period?

The Mobile Wallets segment is expected to grow the fastest, reaching 75.0 USD Billion by 2035.

What is the anticipated valuation for the Transportation use segment by 2035?

The Transportation use segment is anticipated to reach 50.0 USD Billion by 2035.

What is the projected valuation for Peer-to-Peer Transactions by 2035?

Peer-to-Peer Transactions are projected to reach 35.0 USD Billion by 2035.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per MRFR analysis, the Contactless Payment Market Size was estimated at 49.33 USD Billion in 2024. The Contactless Payment industry is projected to grow from 57.19 USD Billion in 2025 to 250.81 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 15.93 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Contactless Payment Market is experiencing robust growth driven by technological advancements and changing consumer preferences.

The rise of mobile wallets continues to dominate the North American market, reflecting a shift towards digital payment solutions.
Enhanced security features are becoming increasingly vital, particularly in the Asia-Pacific region, as consumers seek safer transaction methods.
Expansion in retail and transportation sectors is facilitating the adoption of contactless payments, particularly through NFC technology.
Increased adoption of mobile payment solutions and growing demand for contactless transactions are key drivers propelling market growth.

Contactless Payment Market

CAGR

15.93%

Market Size & Forecast

2024 Market Size	49.33 (USD Billion)
2035 Market Size	250.81 (USD Billion)
CAGR (2025 - 2035)	15.93%
Largest Regional Market Share in 2024	North America

Major Players

Visa Inc (US), Mastercard Inc (US), American Express Co (US), PayPal Holdings Inc (US), Samsung Electronics Co Ltd (KR), Apple Inc (US), NFC Forum (US), Wirecard AG (DE), Alipay (CN), Google LLC (US)

Market Trends

The Contactless Payment Market is currently experiencing a notable transformation, driven by advancements in technology and changing consumer preferences. As digital transactions become increasingly prevalent, the demand for seamless and efficient payment solutions is on the rise. This market appears to be characterized by a growing inclination towards contactless methods, which offer convenience and speed. Various sectors, including retail, transportation, and hospitality, are adopting these solutions to enhance customer experiences and streamline operations. Furthermore, the integration of mobile wallets and wearable devices into everyday transactions suggests a shift towards a more interconnected financial ecosystem. In addition, the Contactless Payment Market seems to be influenced by the increasing emphasis on security and privacy. Consumers are becoming more aware of the potential risks associated with traditional payment methods, prompting a search for safer alternatives. This trend indicates that innovations in encryption and tokenization are likely to play a crucial role in shaping the future landscape of contactless payments. As the market evolves, it may also witness the emergence of new players and technologies, further diversifying the available options for consumers and businesses alike.

Rise of Mobile Wallets

The adoption of mobile wallets is gaining momentum within the Contactless Payment Market. These digital solutions allow users to store payment information securely on their smartphones, facilitating quick and easy transactions. As more consumers embrace mobile technology, the convenience offered by these wallets is likely to drive further growth in contactless payments.

Enhanced Security Features

Security remains a paramount concern for consumers in the Contactless Payment Market. Innovations such as biometric authentication and advanced encryption methods are being integrated into payment systems. These enhancements not only protect user data but also build trust, encouraging more individuals to utilize contactless payment options.

Expansion in Retail and Transportation

The Contactless Payment Market is witnessing significant expansion in both retail and transportation sectors. Retailers are increasingly implementing contactless terminals to improve checkout efficiency, while public transport systems are adopting these methods to streamline fare collection. This trend indicates a broader acceptance of contactless payments across various industries.

The increasing adoption of contactless payment methods reflects a broader shift towards digital transactions, driven by consumer demand for convenience and security in financial exchanges.

U.S. Department of the Treasury

Contactless Payment Market Market Drivers

Expansion of E-commerce and Online Shopping

The Contactless Payment Market is also being propelled by the expansion of e-commerce and online shopping. As more consumers turn to digital platforms for their purchasing needs, the demand for efficient and secure payment methods is rising. Data indicates that e-commerce sales are projected to grow significantly, with a substantial portion of these transactions utilizing contactless payment options. This trend is encouraging retailers to adopt contactless payment solutions to cater to the evolving preferences of online shoppers. Consequently, the Contactless Payment Market is likely to see increased investment in technologies that facilitate seamless online transactions, further driving market growth.

Growing Demand for Contactless Transactions

The Contactless Payment Market is witnessing a growing demand for contactless transactions, driven by consumer preferences for speed and efficiency. Research suggests that consumers are increasingly opting for contactless methods due to their convenience, particularly in high-traffic environments such as public transportation and retail outlets. In fact, a significant percentage of consumers report a preference for contactless payments over traditional methods. This shift is prompting businesses to adopt contactless payment systems to meet customer expectations. As a result, the Contactless Payment Market is likely to expand, with more businesses integrating contactless technology into their payment systems to enhance customer satisfaction and operational efficiency.

Technological Advancements in Payment Systems

The Contactless Payment Market is significantly influenced by technological advancements in payment systems. Innovations such as Near Field Communication (NFC) and Radio Frequency Identification (RFID) are enhancing the functionality and security of contactless payments. These technologies enable seamless transactions, reducing the time spent at checkout and minimizing physical contact. Furthermore, advancements in encryption and tokenization are bolstering security, addressing consumer concerns regarding fraud. As technology continues to evolve, the Contactless Payment Market is expected to benefit from increased consumer trust and adoption, leading to a more robust market landscape.

Increased Adoption of Mobile Payment Solutions

The Contactless Payment Market is experiencing a notable surge in the adoption of mobile payment solutions. As consumers increasingly favor convenience, mobile wallets and payment apps are becoming integral to daily transactions. Recent data indicates that mobile payment transactions are projected to reach trillions of dollars in value by 2025. This trend is driven by the proliferation of smartphones and the growing acceptance of contactless payment methods among merchants. Retailers are investing in infrastructure to support these technologies, thereby enhancing customer experience and streamlining payment processes. The Contactless Payment Market is thus poised for substantial growth as more consumers embrace mobile payment solutions, leading to a shift in traditional payment paradigms.

Regulatory Support for Contactless Payment Solutions

The Contactless Payment Market is benefiting from regulatory support aimed at promoting digital payment solutions. Governments and financial institutions are increasingly recognizing the importance of contactless payments in enhancing financial inclusion and economic efficiency. Initiatives to streamline regulations and promote the adoption of contactless technologies are emerging, which could lead to a more favorable environment for market growth. For instance, some regions are implementing policies that encourage the use of contactless payments in public services and transportation. This regulatory backing is likely to stimulate investment in the Contactless Payment Market, fostering innovation and expanding the reach of contactless payment solutions.

Market Segment Insights

By Technology: NFC (Largest) vs. QR Code (Fastest-Growing)

In the Contactless Payment Market, the distribution of market share among various technologies reveals NFC as the largest player, primarily driven by its widespread adoption and integration into mobile devices. QR Code has emerged as a fast-growing alternative due to its low implementation costs and the increasing preference for digital wallets that leverage QR code scanning. RFID and Magnetic Secure Transmission follow, catering to specific sectors, but with less prominence than NFC and QR Code.

Technology: NFC (Dominant) vs. QR Code (Emerging)

NFC (Near Field Communication) stands out as the dominant technology in the Contactless Payment Market due to its convenience, security, and seamless integration with smartphones and payment terminals. It has become a standard in mobile payment solutions, providing users with a quick and efficient transaction experience. Conversely, QR Code technology is rapidly emerging, particularly in regions where smartphone penetration is high. It allows consumers to make payments by simply scanning a code, making it particularly appealing in retail environments. The growing use of QR codes in loyalty programs and promotions further drives its uptake, showcasing its versatility in an increasingly digital payment landscape.

By Payment Mode: Mobile Wallets (Largest) vs. Contactless Cards (Fastest-Growing)

In the Contactless Payment Market, the distribution of market share among various payment modes demonstrates distinct preferences. Currently, Mobile Wallets are the largest contributors to the market, reflecting consumer inclination towards convenient, app-based transactions. In comparison, Contactless Cards have shown significant growth, capturing the interest of users due to their security features and ease of use. While Mobile Wallets dominate, Contactless Cards are gaining traction rapidly, showcasing a dynamic shift in consumer behavior. The growth trends in the Contactless Payment Market indicate a strong upward trajectory for both Mobile Wallets and Contactless Cards. A surge in smartphone penetration and the increasing adoption of digital payment technology have facilitated this growth. The ongoing transition towards a cashless society, driven by convenience and hygiene considerations, is propelling these segments forward, with Contactless Cards especially benefiting from their integration into banking systems, making them an essential player in the evolving payments landscape.

Payment Mode: Mobile Wallets (Dominant) vs. Contactless Cards (Emerging)

Mobile Wallets are a dominant force in the Contactless Payment Market, characterized by their integration with various platforms and ease of use for consumers. They allow users to store multiple payment methods securely and enhance the payment experience with features like loyalty programs and personalized offers. On the other hand, Contactless Cards are emerging as a formidable competitor, especially among consumers seeking a quick and hassle-free transaction method. These cards leverage advanced security technologies such as near-field communication (NFC) to facilitate seamless payments. Their adaptability and strengthening presence in various retail and transportation ecosystems indicate that, while currently less dominant than Mobile Wallets, Contactless Cards are on an upward growth trajectory.

By Use: Retail (Largest) vs. Transportation (Fastest-Growing)

In the Contactless Payment Market, the retail segment is the largest, commanding a significant portion of the market share due to its widespread adoption in physical stores and e-commerce platforms. Retailers utilize contactless payments for their convenience and speed, appealing to consumers looking for quick transactions. On the other hand, the transportation sector is emerging, capturing a fast-growing share of the market, primarily driven by the increasing adoption of contactless systems in subways, buses, and taxis, fostering seamless travel experiences for commuters.

Retail (Dominant) vs. Transportation (Emerging)

The retail segment continues to be the dominant player in the Contactless Payment Market, characterized by its extensive acceptance across various types of merchants, from large chains to small boutiques. Retailers benefit from improved customer experiences that contactless payments provide, including reduced waiting times at checkout. Meanwhile, the transportation segment, although currently smaller, is rapidly emerging due to innovations in public transport systems. As cities invest in modernizing transit infrastructure, the adoption of contactless solutions is accelerating, attracting users seeking convenience and speed in their daily commutes.

By Transaction Type: In-Store Transactions (Largest) vs. Remote Transactions (Fastest-Growing)

The Contactless Payment Market is characterized by diverse transaction types including In-Store Transactions, Remote Transactions, Peer-to-Peer Transactions, and Bill Payments. Among these, In-Store Transactions hold the largest share, reflecting a strong consumer preference for seamless and immediate payment experiences at physical retail locations. Remote Transactions, while smaller in share, show significant growth potential as more consumers gravitate towards online shopping and service payments, driven by convenience and safety concerns.

In-Store Transactions (Dominant) vs. Remote Transactions (Emerging)

In-Store Transactions dominate the Contactless Payment Market due to their large consumer base and widespread acceptance across various retail environments. Facilitated by NFC technology and mobile wallets, these transactions enhance shopping experiences with speed and convenience. Conversely, Remote Transactions are emerging rapidly, propelled by the increasing adoption of digital wallets and online payment platforms. This segment appeals to tech-savvy consumers looking for flexible payment options, leading to innovations in e-commerce and app-based payments. As remote engagement accelerates, the infrastructure supporting these transactions is evolving, presenting a competitive landscape that challenges traditional in-store payment methods.

Get more detailed insights about Contactless Payment Market Research Report - Global Forecast till 2035

Regional Insights

North America : Digital Payment Leader

North America is the largest market for contactless payments, holding approximately 40% of the global market share. The growth is driven by high smartphone penetration, increasing consumer preference for convenience, and supportive regulatory frameworks. The U.S. leads this region, followed closely by Canada, as both countries implement advanced payment technologies and infrastructure to facilitate seamless transactions. The competitive landscape is robust, featuring key players like Visa, Mastercard, and American Express, which dominate the market with innovative solutions. The presence of tech giants such as Apple and Google further enhances the ecosystem, driving adoption among consumers and merchants alike. The region's focus on security and user experience continues to propel growth in contactless payment solutions.

Europe : Emerging Payment Innovations

Europe is witnessing a significant surge in contactless payment adoption, accounting for approximately 30% of the global market share. The growth is fueled by increasing consumer demand for fast and secure payment methods, along with supportive regulations from the European Central Bank promoting digital transactions. Countries like the UK and Germany are at the forefront, leading the charge in contactless payment technology and infrastructure development. The competitive landscape is characterized by a mix of traditional banks and fintech companies, with major players like Wirecard and Alipay making substantial inroads. The presence of established payment networks and a strong regulatory framework fosters innovation, making Europe a hotbed for contactless payment solutions. As consumer preferences shift towards digital payments, the region is poised for continued growth in this sector.

Asia-Pacific : Rapid Market Expansion

Asia-Pacific is rapidly emerging as a powerhouse in the contactless payment market, holding around 25% of the global market share. The region's growth is driven by a large population, increasing smartphone usage, and a shift towards cashless transactions. Countries like China and South Korea are leading this trend, with significant investments in payment infrastructure and technology to support contactless solutions. The competitive landscape is vibrant, with key players such as Samsung and Alipay dominating the market. The presence of innovative fintech startups and established financial institutions fosters a dynamic environment for contactless payment solutions. As the region continues to embrace digital transformation, the demand for contactless payments is expected to grow exponentially, driven by consumer convenience and technological advancements.

Middle East and Africa : Emerging Payment Solutions

The Middle East and Africa region is gradually adopting contactless payment solutions, currently holding about 5% of the global market share. The growth is primarily driven by increasing smartphone penetration, urbanization, and a shift towards digital payment methods. Countries like South Africa and the UAE are leading the charge, implementing regulatory frameworks that encourage cashless transactions and enhance consumer trust in digital payments. The competitive landscape is evolving, with both local and international players entering the market. Key players such as PayPal and local banks are investing in technology to improve payment infrastructure. As the region continues to develop its digital economy, the demand for contactless payment solutions is expected to rise, supported by government initiatives and consumer trends towards convenience and security.

Key Players and Competitive Insights

The Contactless Payment Market is currently characterized by a dynamic competitive landscape, driven by rapid technological advancements and evolving consumer preferences. Key players such as Visa Inc (US), Mastercard Inc (US), and PayPal Holdings Inc (US) are at the forefront, leveraging their extensive networks and innovative solutions to enhance user experiences. Visa Inc (US) has focused on expanding its digital payment solutions, while Mastercard Inc (US) emphasizes partnerships with fintech companies to foster innovation. PayPal Holdings Inc (US) is enhancing its mobile payment capabilities, indicating a collective shift towards seamless, integrated payment experiences that shape the competitive environment.

In terms of business tactics, companies are increasingly localizing their operations and optimizing supply chains to respond to regional demands. The market appears moderately fragmented, with a mix of established players and emerging fintech disruptors. This structure allows for a diverse range of offerings, yet the influence of major players remains substantial, as they set industry standards and drive technological advancements.

In September 2025, Visa Inc (US) announced a strategic partnership with a leading blockchain technology firm to enhance the security and efficiency of its contactless payment systems. This move is likely to bolster consumer trust and streamline transaction processes, positioning Visa as a leader in secure digital payments. The integration of blockchain technology could potentially redefine transaction verification methods, setting a new benchmark in the industry.

In August 2025, Mastercard Inc (US) launched a new initiative aimed at integrating artificial intelligence into its fraud detection systems. This initiative is expected to significantly reduce fraudulent activities, thereby enhancing customer confidence in contactless transactions. By prioritizing AI-driven solutions, Mastercard is not only improving its operational efficiency but also reinforcing its commitment to consumer safety in an increasingly digital marketplace.

In July 2025, PayPal Holdings Inc (US) expanded its contactless payment options by introducing a new feature that allows users to make payments via QR codes at physical retail locations. This strategic enhancement is indicative of PayPal's focus on bridging online and offline payment experiences, catering to a broader consumer base. The introduction of QR code payments may also reflect a growing trend towards versatile payment methods that accommodate diverse consumer preferences.

As of October 2025, the competitive trends in the Contactless Payment Market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances among key players are shaping the landscape, fostering innovation and enhancing service offerings. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on technological innovation, user experience, and supply chain reliability, as companies strive to meet the demands of a rapidly changing market.

Key Companies in the Contactless Payment Market market include

Industry Developments

Q2 2024: Visa launches Tap to Phone technology for SMBs worldwide Visa introduced its Tap to Phone solution, enabling small and medium businesses globally to accept contactless payments directly on Android devices without additional hardware.
Q2 2024: Mastercard and Samsung partner to launch contactless payment-enabled wearables Mastercard announced a partnership with Samsung to launch new wearable devices that support contactless payments, expanding options for consumers to pay with smartwatches and fitness bands.
Q2 2024: Apple introduces Tap to Pay on iPhone in additional European countries Apple expanded its Tap to Pay feature to several new European markets, allowing merchants to accept contactless payments directly on iPhones without extra hardware.
Q2 2024: PayPal launches new contactless payment feature for small businesses PayPal rolled out a new contactless payment solution aimed at small businesses, enabling them to accept tap-to-pay transactions via mobile devices.
Q3 2024: Square unveils contactless payment terminal for European market Square launched a new contactless payment terminal in Europe, targeting small retailers and service providers seeking affordable tap-to-pay solutions.
Q3 2024: Revolut launches contactless payment cards in Brazil Fintech firm Revolut introduced contactless payment cards in Brazil, marking its entry into the Latin American market and expanding its global footprint.
Q3 2024: Stripe acquires contactless payment startup TouchGo Stripe acquired TouchGo, a startup specializing in contactless payment technology, to enhance its mobile payment offerings for merchants.
Q4 2024: Adyen receives regulatory approval for contactless payment services in India Adyen secured regulatory approval to offer contactless payment processing in India, enabling local merchants to accept tap-to-pay transactions.
Q4 2024: NFC technology firm NXP Semiconductors opens new R&D facility for contactless payments NXP Semiconductors inaugurated a new research and development center focused on advancing contactless payment technologies.
Q1 2025: Visa and Uber announce partnership for contactless payments in ride-hailing Visa and Uber formed a partnership to enable contactless payments for rides in select global markets, streamlining the payment experience for customers.
Q1 2025: Contactless payment startup WavePay raises $40M Series B funding WavePay, a startup focused on contactless payment solutions, secured $40 million in Series B funding to expand its product development and market reach.
Q2 2025: Samsung receives regulatory approval for contactless payment platform in South Korea Samsung obtained regulatory clearance to launch its new contactless payment platform in South Korea, allowing users to make tap-to-pay transactions with Samsung devices.

Future Outlook

Contactless Payment Market Future Outlook

The Contactless Payment Market is projected to grow at a 15.93% CAGR from 2024 to 2035, driven by technological advancements, consumer demand for convenience, and increased security measures.

New opportunities lie in:

Integration of AI-driven fraud detection systems
Expansion of mobile wallet partnerships with retailers
Development of contactless payment solutions for public transportation

By 2035, the market is expected to be robust, driven by innovation and widespread adoption.

Market Segmentation

Contactless Payment Market Use Outlook

Retail
Transportation
Healthcare
Hospitality
E-commerce

Contactless Payment Market Technology Outlook

NFC
RFID
QR Code
HCE
Magnetic Secure Transmission

Contactless Payment Market Payment Mode Outlook

Mobile Wallets
Contactless Cards
Wearables
Smartphones
IoT Devices

Contactless Payment Market Transaction Type Outlook

In-Store Transactions
Remote Transactions
Peer-to-Peer Transactions
Bill Payments

Report Scope

MARKET SIZE 2024	49.33(USD Billion)
MARKET SIZE 2025	57.19(USD Billion)
MARKET SIZE 2035	250.81(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	15.93% (2024 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Market analysis in progress
Segments Covered	Market segmentation analysis in progress
Key Market Opportunities	Integration of advanced security features enhances consumer trust in the Contactless Payment Market.
Key Market Dynamics	Rising consumer preference for seamless transactions drives innovation and competition in the contactless payment market.
Countries Covered	North America, Europe, APAC, South America, MEA

Market Highlights

Author

Aarti Dhapte

Team Lead - Research

She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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