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China Immersive Technology In Manufacturing Market

ID: MRFR/ICT/60430-HCR
200 Pages
Aarti Dhapte
February 2026

China Immersive Technology in Manufacturing Market Research Report By Component (Hardware, Head-Mounted Display (HMD), Gesture Tracking Devices (GTD), Projectors & Display Walls (PDW), Software/Platform, Services, Professional and Managed), By Technology (Mixed Reality (MR), Virtual Reality (VR), Augmented Reality (AR), 360 Film) and By Application (Training & Learning, Emergency Services, Product Development, Sales & Marketing)- Forecast to 2035

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China Immersive Technology In Manufacturing Market Summary

As per Market Research Future analysis, the China Immersive Technology In Manufacturing Market size was estimated at 107.23 USD Million in 2024. The Immersive Technology-in-manufacturing market is projected to grow from 123.87 USD Million in 2025 to 524.24 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 15.5% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The China immersive technology-in-manufacturing market is poised for substantial growth driven by technological advancements and increasing demand for automation.

  • Enhanced training and skill development initiatives are becoming prevalent in the manufacturing sector.
  • Remote collaboration and support solutions are gaining traction, particularly in the largest segment of automotive manufacturing.
  • Integration with IoT and smart manufacturing technologies is expected to accelerate, especially in the fastest-growing electronics segment.
  • Rising demand for automation and government initiatives are key drivers propelling market expansion.

Market Size & Forecast

2024 Market Size 107.23 (USD Million)
2035 Market Size 524.24 (USD Million)
CAGR (2025 - 2035) 15.52%

Major Players

Microsoft (US), Siemens (DE), PTC (US), Unity Technologies (US), Dassault Systemes (FR), Autodesk (US), Hexagon (SE), NVIDIA (US)

Our Impact
Enabled $4.3B Revenue Impact for Fortune 500 and Leading Multinationals
Partnering with 2000+ Global Organizations Each Year
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China Immersive Technology In Manufacturing Market Trends

The China Immersive Technology In Manufacturing Market is currently experiencing a transformative phase, driven by advancements in virtual reality (VR) and augmented reality (AR) technologies. These innovations are reshaping production processes, enhancing training programs, and improving maintenance procedures. Companies are increasingly adopting immersive solutions to streamline operations, reduce costs, and enhance worker safety. The integration of these technologies into manufacturing workflows appears to foster greater efficiency and productivity, suggesting a shift towards more automated and data-driven environments. Furthermore, the emphasis on sustainability and smart manufacturing is likely to propel the demand for immersive technologies, as organizations seek to optimize resource utilization and minimize waste. In addition, the immersive technology-in-manufacturing market is witnessing a growing interest from small and medium-sized enterprises (SMEs) in China. These businesses are recognizing the potential of immersive solutions to level the playing field against larger competitors. By leveraging VR and AR, SMEs can enhance their design capabilities, improve customer engagement, and facilitate remote collaboration. This trend indicates a broader acceptance of immersive technologies across various manufacturing sectors, which may lead to increased investment and innovation in the coming years. As the market evolves, it is essential for stakeholders to stay informed about emerging trends and technologies that could shape the future landscape of manufacturing.

Enhanced Training and Skill Development

The immersive technology-in-manufacturing market is increasingly focusing on training solutions that utilize VR and AR. These technologies provide realistic simulations, allowing workers to practice skills in a safe environment. This approach not only accelerates the learning process but also reduces the risk of accidents during training. As a result, companies are likely to invest more in immersive training programs to ensure a skilled workforce.

Remote Collaboration and Support

Another notable trend is the rise of remote collaboration tools powered by immersive technologies. These solutions enable teams to work together in virtual environments, regardless of their physical locations. This capability is particularly beneficial for troubleshooting and maintenance tasks, as experts can guide on-site personnel through complex procedures in real-time. The potential for increased efficiency and reduced downtime makes this trend appealing to manufacturers.

Integration with IoT and Smart Manufacturing

The convergence of immersive technologies with the Internet of Things (IoT) is shaping the future of the immersive technology-in-manufacturing market. By integrating AR and VR with IoT devices, manufacturers can visualize data in real-time, enhancing decision-making processes. This synergy may lead to smarter operations, where data-driven insights inform production strategies and optimize resource management.

China Immersive Technology In Manufacturing Market Drivers

Rising Demand for Automation

The increasing demand for automation in manufacturing processes is a key driver for the immersive technology-in-manufacturing market. As industries in China strive for higher efficiency and productivity, immersive technologies such as virtual reality (VR) and augmented reality (AR) are being integrated into training and operational workflows. According to recent data, the automation market in China is projected to reach approximately $200 billion by 2025, indicating a robust growth trajectory. This shift towards automation necessitates the adoption of immersive technologies to facilitate training and operational efficiency, thereby enhancing the overall manufacturing process. The immersive technology-in-manufacturing market is likely to benefit significantly from this trend, as companies seek innovative solutions to streamline operations and reduce costs.

Growing Focus on Worker Safety

The emphasis on worker safety in manufacturing environments is driving the adoption of immersive technologies. In China, industries are increasingly recognizing the importance of creating safe working conditions, which has led to the integration of immersive training solutions. These technologies allow workers to engage in realistic simulations of hazardous scenarios, thereby enhancing their preparedness and response capabilities. The immersive technology-in-manufacturing market is expected to expand as companies invest in these training solutions to mitigate risks and ensure compliance with safety regulations. This focus on safety not only protects workers but also reduces potential liabilities for companies, making it a compelling driver for market growth.

Government Initiatives and Support

Government initiatives aimed at promoting advanced manufacturing technologies are significantly influencing the immersive technology-in-manufacturing market. The Chinese government has launched various programs to encourage the adoption of cutting-edge technologies, including immersive solutions. For instance, the 'Made in China 2025' initiative emphasizes the importance of integrating advanced technologies into manufacturing processes. This support is reflected in increased funding and incentives for companies that adopt immersive technologies, which are expected to enhance productivity and innovation. As a result, the immersive technology-in-manufacturing market is likely to experience accelerated growth, driven by favorable policies and financial backing from the government.

Advancements in Hardware and Software

Technological advancements in hardware and software are propelling the immersive technology-in-manufacturing market forward. Innovations in VR headsets, AR devices, and software platforms are making immersive solutions more accessible and effective for manufacturers. In China, the rapid development of 5G technology is enhancing the capabilities of immersive applications, enabling real-time data processing and interaction. This evolution is likely to lead to increased adoption of immersive technologies in manufacturing settings, as companies seek to leverage these advancements for improved training, design, and operational efficiency. The market is poised for growth as manufacturers invest in state-of-the-art immersive solutions to stay competitive.

Increased Investment in Research and Development

The growing investment in research and development (R&D) within the manufacturing sector is a significant driver for the immersive technology-in-manufacturing market. Companies in China are allocating substantial resources to explore innovative applications of immersive technologies, aiming to enhance product design, prototyping, and training processes. This trend is reflected in the rising number of partnerships between technology firms and manufacturing companies, fostering collaboration and knowledge exchange. As R&D efforts intensify, the immersive technology-in-manufacturing market is likely to witness a surge in innovative solutions that address specific industry challenges, ultimately driving market growth and transformation.

Market Segment Insights

By Component: Hardware (Largest) vs. Software/Platform (Fastest-Growing)

In the China immersive technology-in-manufacturing market, the component segment exhibits diverse characteristics, with Hardware holding the largest share of the market. This sector is bolstered by the increasing demand for robust physical systems such as Head-Mounted Displays (HMDs) and Gesture Tracking Devices (GTDs) which enhance operational efficiency. Conversely, the Software/Platform segment is experiencing rapid adoption, fueled by the need for seamless integration of immersive technologies in manufacturing processes. The growth trends within this segment are driven by advancements in technology and the escalating implementation of immersive solutions in production environments. As manufacturers seek to improve productivity and reduce operational costs, investment in immersive technologies is rising sharply. Additionally, the increasing necessity for real-time data analysis and visualization in manufacturing signifies a shift towards more sophisticated software solutions, thereby promoting the Software/Platform as the fastest-growing segment.

Hardware (Dominant) vs. Software/Platform (Emerging)

Hardware remains the dominant player in the component segment, characterized by tangible devices that support immersive experiences. This includes Head-Mounted Displays (HMDs) and Gesture Tracking Devices (GTDs) which are pivotal for enhancing engagement and interactivity in manufacturing settings. With their ability to facilitate hands-on training and real-time information access, these hardware solutions are integral to modern manufacturing processes. On the other hand, the Software/Platform segment is emerging rapidly, showcasing a significant trend towards cloud-based solutions that offer greater flexibility and scalability. This emergence is driven by the need for comprehensive analytics and integration capabilities, positioning software as a crucial complement to hardware in streamlining manufacturing operations and enhancing productivity.

By Technology: Mixed Reality (Largest) vs. Virtual Reality (Fastest-Growing)

In the China immersive technology-in-manufacturing market, Mixed Reality (MR) holds the largest market share, signifying its popularity and integration across various manufacturing processes. Virtual Reality (VR) follows closely, showcasing significant uptake, reflecting its increasing applications for training and simulations. Augmented Reality (AR) and 360 Film are also vital, but they presently occupy smaller shares of the overall market, indicating room for growth. The growth trends in this segment are rapidly evolving, primarily driven by technological advancements and the increasing need for efficient training solutions. MR is favored for its ability to blend real and virtual worlds, enhancing productivity. Meanwhile, VR's appeal lies in its immersive training capabilities, positioning it as the fastest-growing segment. Manufacturers increasingly embrace these technologies to streamline operations and enhance worker safety and training efficiency.

Technology: Mixed Reality (Dominant) vs. Virtual Reality (Emerging)

Mixed Reality (MR) has established itself as the dominant technology due to its unique ability to combine real and virtual elements, making it ideal for applications in manufacturing processes such as assembly and maintenance. Its immersive experiences enhance worker engagement and efficiency. On the other hand, Virtual Reality (VR) is an emerging player gaining momentum in the China immersive technology-in-manufacturing market. Its strength lies in providing realistic simulations for training purposes, which fosters an engaging learning environment. As industries recognize the value of training in a controlled, risk-free setting, VR is becoming an essential tool, thereby expanding its market footprint and adoption within the manufacturing sector.

By Application: Training & Learning (Largest) vs. Sales & Marketing (Fastest-Growing)

In the China immersive technology-in-manufacturing market, the application segment is largely dominated by Training & Learning, holding a significant share of the market. This segment is critical as companies increasingly recognize the value of immersive technologies in enhancing employee skills and onboarding processes. Meanwhile, Sales & Marketing is emerging as the fastest-growing application, driven by the need for innovative methods to engage consumers and present products effectively. The growth trend in the application segment is propelled by heightened adoption rates of virtual and augmented reality technologies across industries. Training & Learning applications are seeing extensive use in technical fields, where complex processes are simplified through immersive scenarios. Sales & Marketing is rapidly gaining traction as organizations leverage these technologies for interactive advertising and product demonstrations, thereby improving customer experiences and driving sales.

Training & Learning (Dominant) vs. Sales & Marketing (Emerging)

The Training & Learning application represents the dominant force in the China immersive technology-in-manufacturing market due to its widespread adoption across various sectors. Enterprises utilize immersive technologies to enhance workforce capabilities, streamline training processes, and reduce operational costs. Conversely, the Sales & Marketing application is an emerging powerhouse, carving out its niche by employing immersive tools to create compelling promotional content. These applications enable businesses to effectively showcase products through interactive experiences, thereby increasing engagement and influencing customer purchasing decisions. As companies continue to explore innovative solutions, both segments are expected to exhibit robust development, yet the emphasis on Training & Learning remains firmly established.

Get more detailed insights about China Immersive Technology In Manufacturing Market

Key Players and Competitive Insights

The immersive technology-in-manufacturing market in China is characterized by a dynamic competitive landscape, driven by rapid technological advancements and increasing demand for efficiency and innovation. Key players such as Microsoft (US), Siemens (DE), and NVIDIA (US) are at the forefront, each adopting distinct strategies to enhance their market presence. Microsoft (US) focuses on integrating AI and cloud solutions into its immersive technology offerings, thereby facilitating digital transformation for manufacturers. Siemens (DE) emphasizes its commitment to sustainability and smart manufacturing, leveraging its expertise in automation and digital twin technology. Meanwhile, NVIDIA (US) is concentrating on enhancing its graphics processing capabilities to support advanced simulations and virtual environments, which are crucial for training and design processes in manufacturing. Collectively, these strategies contribute to a competitive environment that prioritizes innovation and technological integration.In terms of business tactics, companies are increasingly localizing manufacturing and optimizing supply chains to enhance operational efficiency. The market structure appears moderately fragmented, with several players vying for dominance while also collaborating through strategic partnerships. This collective influence of key players fosters a competitive atmosphere where innovation and technological advancements are paramount, allowing companies to differentiate themselves in a crowded marketplace.

In October Siemens (DE) announced a strategic partnership with a leading Chinese automotive manufacturer to develop a new generation of smart factories. This collaboration aims to integrate Siemens' digital twin technology with the automotive manufacturer's production processes, enhancing efficiency and reducing waste. The significance of this partnership lies in its potential to set new standards for smart manufacturing in China, showcasing Siemens' commitment to driving innovation in the region.

In September NVIDIA (US) launched a new platform designed to facilitate the development of immersive applications for manufacturing. This platform leverages advanced AI algorithms to optimize design processes and improve real-time simulations. The strategic importance of this launch is underscored by the growing demand for immersive technologies that enhance productivity and reduce time-to-market for manufacturers, positioning NVIDIA as a leader in this evolving landscape.

In August Microsoft (US) expanded its Azure cloud services to include specialized tools for immersive technology applications in manufacturing. This expansion is pivotal as it enables manufacturers to harness the power of cloud computing for enhanced data analytics and collaboration. By integrating immersive technologies with cloud capabilities, Microsoft is likely to strengthen its foothold in the market, catering to the increasing need for scalable and flexible manufacturing solutions.

As of November current trends in the immersive technology-in-manufacturing market are heavily influenced by digitalization, sustainability, and AI integration. Strategic alliances are becoming increasingly vital, as companies recognize the need to collaborate to stay competitive. The shift from price-based competition to a focus on innovation, technology, and supply chain reliability is evident, suggesting that future differentiation will hinge on the ability to leverage advanced technologies and foster collaborative ecosystems.

Key Companies in the China Immersive Technology In Manufacturing Market include

Industry Developments

In June 2024, manufacturers including Foxconn Industrial Internet, Innodisk, Pegatron, and Wistron utilized NVIDIA Omniverse, Metropolis, and Isaac to construct virtual replicas of their factories. This process involved the optimization of layouts, the simulation of operations, and the deployment of automated inspection systems. The operational efficiency was substantially enhanced by the adoption of digital twins that were driven by AI. Siemens and NVIDIA enhanced their partnership in March 2024 by integrating Omniverse Cloud APIs with Siemens' Xcelerator platform. 

Their solution, which consists of Sony's 4K OLED head-mounted display and NX Immersive Designer, facilitates mixed reality engineering design and collaboration for product and factory planning in China and beyond. Siemens introduced its NX Immersive Designer and NX Immersive Collaborator VR tools at CES 2025. These tools were developed in collaboration with Sony's VR hardware to facilitate immersive concept evaluation and factory layout planning in manufacturing.

Future Outlook

China Immersive Technology In Manufacturing Market Future Outlook

The Immersive Technology in Manufacturing Market is projected to grow at a 15.52% CAGR from 2025 to 2035, driven by advancements in automation, workforce training, and enhanced operational efficiency.

New opportunities lie in:

  • Development of AR-based maintenance solutions for real-time troubleshooting.
  • Integration of VR training programs to enhance workforce skills.
  • Implementation of IoT-enabled immersive systems for predictive analytics.

By 2035, the market is expected to achieve substantial growth, positioning itself as a leader in manufacturing innovation.

Market Segmentation

China Immersive Technology In Manufacturing Market Component Outlook

  • Hardware
  • Head-Mounted Display (HMD)
  • Gesture Tracking Devices (GTD)
  • Projectors & Display Walls (PDW)
  • Software/Platform
  • Services
  • Professional
  • Managed

China Immersive Technology In Manufacturing Market Technology Outlook

  • Mixed Reality (MR)
  • Virtual Reality (VR)
  • Augmented Reality (AR)
  • 360 Film

China Immersive Technology In Manufacturing Market Application Outlook

  • Training & Learning
  • Emergency Services
  • Product Development
  • Sales & Marketing

Report Scope

MARKET SIZE 2024 107.23(USD Million)
MARKET SIZE 2025 123.87(USD Million)
MARKET SIZE 2035 524.24(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 15.52% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Microsoft (US), Siemens (DE), PTC (US), Unity Technologies (US), Dassault Systemes (FR), Autodesk (US), Hexagon (SE), NVIDIA (US)
Segments Covered Component, Technology, Application
Key Market Opportunities Integration of augmented reality for enhanced training and maintenance in the immersive technology-in-manufacturing market.
Key Market Dynamics Rapid advancements in immersive technology drive efficiency and innovation in manufacturing processes across various sectors.
Countries Covered China
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FAQs

What is the expected market size of the China Immersive Technology in Manufacturing Market in 2024?

The market is expected to be valued at 149.08 million USD in 2024.

What is the projected market size of the China Immersive Technology in Manufacturing Market by 2035?

By 2035, the market is expected to reach a valuation of 487.0 million USD.

What is the expected CAGR for the China Immersive Technology in Manufacturing Market from 2025 to 2035?

The expected CAGR for the market during this period is 11.362%.

Which component in the China Immersive Technology in Manufacturing Market has the highest value in 2024?

The Head-Mounted Display (HMD) component is valued at 40.0 million USD in 2024.

What are the expected market values for Gesture Tracking Devices (GTD) in 2024 and 2035?

GTD is anticipated to have a market value of 30.0 million USD in 2024 and 95.0 million USD in 2035.

Who are the major players in the China Immersive Technology in Manufacturing Market?

Key players include NVIDIA, Siemens, Unity Technologies, Autodesk, and SenseTime among others.

What will be the projected value of Software/Platform in the market by 2035?

The Software/Platform component is expected to reach a value of 106.0 million USD by 2035.

What is the market value for Projectors & Display Walls (PDW) in 2024?

The market value for Projectors & Display Walls (PDW) is anticipated to be 24.08 million USD in 2024.

How much is the Hardware segment expected to grow from 2024 to 2035?

The Hardware segment is projected to grow from 25.0 million USD in 2024 to 78.0 million USD in 2035.

What growth opportunities exist in the China Immersive Technology in Manufacturing Market?

The market presents numerous opportunities due to advancements in technology and increasing adoption in manufacturing processes.

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