Canada Online Gambling Market Research Report By Type (Online Bingo, Betting, Lottery, Casino, Poker) and By Device (Desktop, Mobile)-Forecast to 2035

Canada Online Gambling Market Overview

As per MRFR analysis, the Canada Online Gambling Market Size was estimated at 3.34 (USD Billion) in 2023. The Canada Online Gambling Market Industry is expected to grow from 3.9(USD Billion) in 2024 to 12.5 (USD Billion) by 2035. The Canada Online Gambling Market CAGR (growth rate) is expected to be around 11.17% during the forecast period (2025 - 2035).

Key Canada Online Gambling Market Trends Highlighted

Canada Online Gambling market is undergoing substantial growth, which is being driven by a variety of key market drivers, such as the growing acceptance of online wagering as a form of entertainment. Canadians are adopting digital platforms for gambling and betting as a result of their accessibility and convenience.

In addition, the proliferation of mobile technology has increased user engagement by allowing individuals to engage in gaming activities and place wagers from any location at any time. Additionally, the expansion of lawful online gambling options is being facilitated by regulatory changes in numerous provinces, which enable operators to operate within a well-defined legal framework, thereby fostering consumer confidence.

The Canadian online gambling market is brimming with opportunities, particularly due to the growing demographic of online consumers. Operators have the opportunity to customise their offerings to accommodate a wide range of preferences as an increasing number of Canadians, including newer generations, engage in online gaming. Innovative game development that integrates new technologies, such as virtual reality and live dealer games, has the potential to captivate user interest and improve the overall gaming experience.

Additionally, the expansion of fantasy sports platforms and eSports provides operators with an additional opportunity to seize market share by appealing to the interests of younger audiences.Recent trends suggest that there is a greater emphasis on player protection and responsible wagering, which is being driven by both regulatory bodies and consumers.

The implementation of measures to encourage secure gambling practices has commenced in several Canadian provinces. The public's perception of the online gambling industry can be positively impacted by the emergence of educational resources about gambling risks, which demonstrates a dedication to protecting consumers. Operators may capitalise on this trend by integrating responsible wagering features and support systems as awareness increases, thereby promoting a sustainable market environment that prioritises player welfare.

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Canada Online Gambling Market Drivers

Increasing Adoption of Online Gambling Platforms

The Canada Online Gambling Market is experiencing significant growth due to the increasing adoption of online gambling platforms among Canadians. According to recent studies, approximately 20% of Canadian adults reported participating in online gambling activities within the past year, indicating a growing acceptance of digital gambling options. This trend is largely influenced by the continuous expansion and improvement of internet connectivity throughout Canada, where about 97% of households are connected to high-speed internet, according to government data.

Leading online gambling operators, such as the British Columbia Lottery Corporation and the Ontario Lottery and Gaming Corporation, are investing in enhanced user experiences, including mobile applications and live betting features, which attract more users to engage with these platforms. This widespread adoption is projected to propel the market growth, driving a compound annual growth rate (CAGR) exceeding 11% by 2035.

Regulatory Changes Supporting Market Growth

Regulatory shifts in Canada are proving to be a driving force for the Canada Online Gambling Market Industry. In recent years, several provinces have revised their gambling laws to facilitate and regulate online gambling, providing a safer environment for users. The introduction of Bill C-218 allowed provinces to offer single-event sports betting, which significantly opened new revenue streams.

According to the Canadian Gaming Association, provinces that have embraced these regulatory changes have reported an increase in revenue by up to 30-40% from online betting activities.This supportive legal framework not only fosters consumer trust but also encourages investment from both domestic and international operators in the Canadian online gambling sector.

Technological Advancements Enhancing User Experience

Technological advancements in gaming technology are a pivotal driver in the growth of the Canada Online Gambling Market Industry. The integration of innovative technologies such as artificial intelligence (AI), virtual reality (VR), and blockchain has transformed the way players interact with online gambling platforms.

The Canadian government has been promoting technology development in various sectors, contributing to an expected growth in technology adoption rates within the gambling industry.Reports suggest that AI can enhance personalized gaming experiences, leading to increased player retention rates. Major players like Betway and LeoVegas are leveraging these technologies, as they provide unique gaming experiences that significantly differentiate them from competitors, thus driving user engagement and market expansion.

Canada Online Gambling Market Segment Insights

Online Gambling Market Type Insights

The Canada Online Gambling Market has experienced notable expansion and is characterized by its diverse and dynamic segmentation across various types. This segmentation reveals the unique preferences and trends prevalent in the Canadian gambling landscape, which is heavily influenced by regulatory developments and technological advancements. Online Betting, for instance, has gained significant attention in recent years, driven by the increasing popularity of sports. The Canadian government's efforts to regulate and ensure a safe betting environment have further fueled this growth, responding to a growing demand from sports enthusiasts and casual bettors alike.

Another important component of the market is Online Casino games, which have continued to thrive due to their engaging user interfaces and immersive experiences. These games often leverage cutting-edge technology, catering to a broad demographic, thereby enhancing user engagement and retention. Casino gaming appeals significantly to younger audiences, driven by the gamification of the online experience. Online Bingo holds a special place in the Canadian gambling culture, particularly among social players who enjoy the communal aspect of Bingo gaming. Its growth is supported by the rise of online platforms that allow players to connect and socialize, creating a vibrant online community.

This segment has also seen innovations, such as themed Bingo games and live-hosted sessions, that attract a wider audience. The Lottery segment remains a longstanding favorite among Canadians, often backed by solid funding for local charities and community projects. This traditional gambling form benefits from the blend of excitement and the potential for substantial payouts, appealing to a broad audience. The integration of technology in the lottery space, such as mobile ticket purchases and online draws, is also part of its growing appeal, catering to a tech-savvy demographic.

Finally, Poker continues to be a competitive and popular choice within the Canada Online Gambling Market. It has a dedicated player base and benefits from the rise of online poker rooms that create opportunities for players at all skill levels. The social interaction and strategy involved in poker add to its allure, establishing it as a staple of online gambling in Canada. With regulatory changes that allow for more structured and secure environments for online poker, this segment shows promising potential for future growth.

Overall, the diversity within the Canada Online Gambling Market segmentationfocusing on Typeoffers insights into consumer preferences, market trends, and growth drivers, while also identifying opportunities and challenges specific to each segment, sustaining a robust and dynamic industry landscape.

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Online Gambling Market Device Insights

The Device segment within the Canada Online Gambling Market is increasingly significant, reflecting the shift in consumer preferences towards digital platforms. The revenue generated through this segment showcases the growing inclination of Canadians to engage in online gambling activities through various devices. Mobile devices are increasingly dominating this landscape due to their convenience and accessibility, allowing users to gamble anytime and anywhere.

Furthermore, the Desktop segment continues to hold a substantial share as many players prefer a more immersive gaming experience that large screens and better hardware can provide.The market statistics indicate a robust trend where mobile gaming experiences are tailored to meet user demands, driving engaging and interactive features.

The continuous advancements in technology enhance the user experience, providing opportunities for innovations in the gambling applications. Additionally, the relaxation of regulations surrounding online gambling in Canada has encouraged a wider audience to participate, contributing to market growth. The interplay between mobile and Desktop devices ultimately shapes the operational strategies of operators as they seek to appeal to a diverse range of consumers in this rapidly evolving market.

Canada Online Gambling Market Key Players and Competitive Insights

The Canada Online Gambling Market has seen significant growth in recent years, driven by a combination of regulatory changes, increased consumer acceptance, and advancements in technology. As provinces and territories move toward legalizing and regulating online gambling, various operators are vying for attention in this increasingly competitive landscape. The market is characterized by a blend of established gaming brands and new entrants, all eager to capitalize on the burgeoning interest in digital gaming platforms.

Consumer trends, innovations, and the ongoing development of gaming regulations across different provinces continually influence this dynamic market. Operators are focusing on enhancing player experiences through better mobile compatibility, innovative game offerings, and personalized marketing strategies to capture the attention of a diverse player base.

MGM Resorts International has established a formidable presence in the Canada Online Gambling Market, leveraging its extensive brand recognition and experience in both the physical and online gaming realms. The company is known for its luxurious resorts and exceptional entertainment offerings, which help strengthen its overall brand appeal in the online segment. MGM Resorts International is strategically positioned to capitalize on the expanding online gambling landscape in Canada by providing a variety of game options, user-friendly interfaces, and robust customer service.

The company's considerable resources enable it to invest in cutting-edge technology and marketing strategies that resonate well with Canadian users. Additionally, MGM's reputation for responsible gaming practices enhances its brand integrity, making it a preferred choice among players who prioritize safety and security in their gaming experiences.Bet365 is another leading player in the Canada Online Gambling Market, recognized for its comprehensive range of betting products and services.

The company provides a diverse selection of options, including sports betting, casino games, and live dealer experiences, catering to a wide array of consumer preferences. Bet365 has successfully navigated the regulatory environment in Canada, establishing a strong market presence and a loyal customer base. Its strengths lie in its innovative online platform, which includes user-friendly navigation, competitive odds, and extensive promotional offerings that attract and retain players.

The company continues to grow its market share through focused marketing campaigns and partnerships that enhance its visibility in the Canadian online gambling sector. Bet365 has also pursued strategic mergers and acquisitions aimed at expanding its operational footprint and enhancing its service offerings, further solidifying its position in this competitive market. Its commitment to responsible gaming and customer satisfaction ensures that it remains a trusted option for Canadian players seeking an engaged and safe online gambling experience.

Key Companies in the Canada Online Gambling Market Include

• MGM Resorts International
• Bet365
• Kindred Group
• LotoQuébec
• PlayNow
• The Stars Group
• DraftKings
• 888 Holdings
• Betway
• Rivalry Corp
• FanDuel
• Caesars Entertainment

Canada Online Gambling Market Industry Developments

The Canada Online Gambling Market has recently been shaped by significant developments. Following the sale of its North American operations to Fanatics Betting and Gaming, PointsBet Canada terminated local services and proclaimed its withdrawal from the Canadian market on May 9, 2023. BetMGM strengthened its strategy to expand within Canada's regulated online sports wagering landscape by extending its partnership with the NHL Alumni Association on March 21, 2024, in order to enhance its brand presence in Ontario.

The engagement in the market has been amplified with the increased mobile accessibility of online gambling platforms, fostering a more lucrative environment for leading companies such as The Stars Group and 888 Holdings. Over the last few years, regulatory changes and the acceptance of online betting have propelled growth, with 2021 witnessing legal expansions in several provinces, encouraging various international companies to pursue opportunities in the Canadian gambling landscape.

Canada Online Gambling Market Segmentation Insights

Online Gambling Market Type Outlook

• Online Bingo
• Betting
• Lottery
• Casino
• Poker

Online Gambling Market Device Outlook

• Desktop
• Mobile

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	3.34(USD Billion)
MARKET SIZE 2024	3.9(USD Billion)
MARKET SIZE 2035	12.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	11.17% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	MGM Resorts International, Bet365, Kindred Group, LotoQuébec, William Hill, Paddy Power, PlayNow, The Stars Group, DraftKings, 888 Holdings, Betway, Rivalry Corp, FanDuel, Caesars Entertainment, PointsBet
SEGMENTS COVERED	Type, Device
KEY MARKET OPPORTUNITIES	Mobile gaming expansion, Live dealer offerings, Sports betting legalization, Cryptocurrency payments integration, Enhanced user experience technologies
KEY MARKET DYNAMICS	Regulatory changes, Mobile gaming popularity, Payment method diversity, Increasing player demographics, Competitive landscape expansion
COUNTRIES COVERED	Canada